Category: Online Travel
Online Travel market research reports by Euromonitor International
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Australia Booking
Booking in Australia Retail value sales of booking in Australia continue to record double-digit growth in 2024, following a full recovery to pre-pandemic levels the previous year, fuelled by a surge in ""revenge travel."" Despite the pressures of the high cost of living, consumers show little hesita ... Read More
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The US Lodging (Destination)
Lodging (Destination) in the US While the cost of living remains high for US consumers, as do ADRs across hotels, luxury and upscale hotel brands have been performing well. In fact, they are far outperforming the budget segment, even though it would be expected that many consumers would be looking f ... Read More
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Argentina Booking
Booking in Argentina While OTAs (Online Travel Agencies) have grown substantially in recent years, a lack of engagement during the COVID-19 pandemic led many local consumers to lose trust in these types of intermediaries. In many cases, consumers prefer to use agencies with physical branches where t ... Read More
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Malaysia Booking
Booking in Malaysia Booking sales are set to increase strongly in current value terms in Malaysia in 2024. Since borders have opened in the aftermath of the COVID-19 crisis, Malaysia’s tourism industry has been experiencing a welcome rebound. Malaysians have shown a strong desire to travel both dome ... Read More
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Saudi Arabia Booking
Booking in Saudi Arabia The performance of booking in Saudi Arabia benefits from increasing flows of travellers and rising prices across various stages of the travel journey. This is leading to fast year-on-year increases in current value sales for travel intermediaries, including during 2024. For e ... Read More
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China Booking
Booking in China According to the Ministry of Culture and Tourism, travel intermediaries in China organised 132 million domestic trips in 2023, although this accounted for less than 3% of total domestic trips in the same year. Consumers increasingly favour independent travel over group travel, with ... Read More
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Booking in India
Booking in India On the back of a competitive pricing structure, the facility to cross-compare, and a seamless customer journey, travel bookings via online channels have gained further momentum, which is set to take the penetration of online travel bookings to 47% in 2023. With Indian consumers seek ... Read More
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Booking in Austria
Booking in Austria In 2022, Austrian consumers were still very uncertain as a result of the Coronavirus (COVID-19) pandemic. They tended to err on the side of caution, booking complete travel packages via travel agencies. Otherwise, they preferred to book hotels directly, in order to take advantage ... Read More
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Booking in Australia
Booking in Australia There has been a surge in popularity of online travel intermediaries since the reopening of borders, primarily due to the convenience they offer to travellers. This trend is particularly evident in domestic travel in Australia, where online travel agencies have garnered signific ... Read More
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Booking in Singapore
Booking in Singapore Business travel is experiencing a significant rebound in 2023, driven by the recovery of MICE events (Meetings, Incentives, Conferences, and Exhibitions), and complemented by sustainable initiatives. The return of well-known international events in Singapore, including the Food ... Read More
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Booking in Egypt
Booking in Egypt The recovery and growth of travel intermediaries in the post-pandemic era have presented unique challenges, but through a series of strategic campaigns and initiatives, the industry has managed to make significant strides. These campaigns, coupled with government resolutions and evo ... Read More
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Booking in Saudi Arabia
Booking in Saudi Arabia Ever since the remaining COVID-19 related restrictions have been lifted there has been a strong demand among locals to start travelling again with many people having already gone back to all of their pre-pandemic travelling habits and more. Direct suppliers managed to circumv ... Read More
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Booking in Peru
Booking in Peru Booking services grew significantly in 2022 and have continued to grow, although to a lesser extent, in 2023. The category has yet to reach the level of sales seen immediately prior to the COVID-19 crisis, although it is close to doing so. Growth has been due to the greater willingne ... Read More
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Booking in Taiwan
Booking in Taiwan Retail sales of bookings continued to grow strongly in constant value terms in 2023. This trend was driven primarily by leisure travel, due to the release of pent-up consumer demand. Japan was the most popular destination for Taiwanese consumers, with the weakening of the Yen makin ... Read More
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Booking in South Korea
Booking in South Korea Two key players in South Korea's online travel agencies are Yeogi Eottae and Yanolja, which both began as OTAs focused on lodging in the country. However, they are continuously expanding their businesses beyond this sector to include different travel modes and international bo ... Read More
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Booking in Mexico
Booking in Mexico Booking has experienced remarkable current value growth, particularly fuelled by leisure travel, which is set to continue in 2023. Leisure travel encompasses holidays and recreational trips undertaken by individuals seeking relaxation, exploration, and enjoyment. The significance o ... Read More
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Booking in the Netherlands
Booking in the Netherlands Current value sales of leisure packages are projected to see dynamic growth in 2023, following an exponential increment over 2022. As a result, leisure packages current value sales are expected to return very close to the 2019 pre-Coronavirus (COVID-19) level at the end of ... Read More
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Booking in the United Arab Emirates
Booking in the United Arab Emirates The landscape of hotel bookings is undergoing a transformative shift, with direct bookings increasingly challenging the role of intermediaries and encouraging customers to choose a more personalised approach, particularly business travellers. This trend is exempli ... Read More
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Booking in Portugal
Booking in Portugal Although the cost of living is on an upward trend, with high levels of inflation and rising interest rates, local people continue to favour travel in 2023, taking advantage of savings amassed during the pandemic making travel affordable. While some customers prefer closer destina ... Read More
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Booking in Denmark
Booking in Denmark As travel suffered due to COVID-19 in 2020-2021, retail value in bookings also saw a clear decrease. With restrictions starting to lift in 2022, travel began to increase, with retail value in 2022 around the 2018-2019 level, with pent-up demand aiding sales. However, travel outsid ... Read More
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Booking in Italy
Booking in Italy Travel intermediaries and direct suppliers are both seeing strong growth in current value terms in 2023, with strong sales seen through online and offline and in business and leisure. As a result, booking sales are set to see a full return to pre-pandemic levels in 2023, in current ... Read More
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Booking in Chile
Booking in Chile In the current context, there are significant changes in the profile of tourists, with two dimensions standing out in their interaction with travel agents. Consumers have shown a preference for making their purchases through intermediaries such as travel agents, primarily due to the ... Read More
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Booking in Belgium
Booking in Belgium In 2023, leisure travel current value sales are expected to exceed their 2019 pre-COVID-19 pandemic level. As the threat of and measures related to the pandemic eased and lifted, Belgian consumers have been eager to travel. Leisure air travel, leisure lodging, leisure packages and ... Read More
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Booking in Thailand
Booking in Thailand Retail sales of bookings continued to grow strongly in constant value terms in 2023 as they edged even closer to pre-pandemic levels. While offline booking saw a strong recovery, online booking still accounted for more than two thirds of retail constant value sales. Online travel ... Read More
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Booking in Hong Kong, China
Booking in Hong Kong, China Booking through travel intermediaries is becoming increasingly popular amongst leisure travellers. Local consumers shifted to booking travel online during the pandemic due to greater convenience and accessibility. According to Euromonitor International’s Voice of the Cons ... Read More
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