Category: Online Travel
Online Travel market research reports by Euromonitor International
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Taiwan Booking
Booking in Taiwan Retail sales of bookings are expected to continue growing in constant value terms in 2024, albeit at a slower rate than in 2023, when there was a release of pent-up consumer demand. Japan represents the top destination for Taiwanese travellers, with the ongoing depreciation of the ... Read More
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Denmark Booking
Booking in Denmark 2024 is proving to be a positive year for booking in Denmark, supported by Danes travelling more with increases in both outbound and domestic trips compared to 2023. Spending is also on the up thanks to higher prices, though the worst of inflation seems to be over. In business tra ... Read More
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Kenya Booking
Booking in Kenya Mobile and online bookings continue to dominate the travel booking landscape in Kenya. This trend is driven by the increasing availability of mobile apps and the convenience they offer to consumers. With more Kenyans owning smartphones and gaining access to the internet, mobile book ... Read More
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New Zealand Booking
Booking in New Zealand In 2024, booking sales in New Zealand are set to record a double-digit increase. As New Zealand emerges from the pandemic and reopens its borders, international business travel has seen a substantial resurgence, even as the domestic market faces significant challenges. Busines ... Read More
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Israel Booking
Booking in Israel Booking sales are set to decline in current value terms in Israel in 2024. While locals are starting to travel more in 2024, there is still expected to be a decrease in the overall travel market, which will impact booking. The only category set to show growth is airlines, as the pr ... Read More
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Finland Booking
Booking in Finland Booking sales are seeing slower growth in current value terms in 2024 after the dynamism seen in the previous two years. Although consumers remain keen to travel economic pressures have been taking their toll. Elevated inflation and rising living costs have placed a financial burd ... Read More
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The Netherlands Lodging (Destination)
Lodging (Destination) in the Netherlands Hotel lodging destinations are being boosted by inbound travel to the Netherlands, especially the high volumes from neighbouring countries which fully recovered to pre-pandemic levels in 2023. The return of North Americans has supported overall growth of hote ... Read More
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Belgium Booking
Booking in Belgium Booking is performing very well in Belgium in 2024 with a new post-pandemic record. Indeed, even if the economic situation is not always easy, it seems that the travel budget of Belgian families has not been affected much. Actually, even if they do look to save a little by going t ... Read More
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The United Arab Emirates Booking
Booking in the United Arab Emirates Booking.com BV stands as the leading travel intermediary in the United Arab Emirates, commanding a strong presence in the local market. Following closely behind, SNTTA Emir Tours continues to hold a significant position, being one of the oldest and most trusted pl ... Read More
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Brazil Booking
Booking in Brazil 123 Milhas is an online travel agency that offers air tickets, lodging, and other travel services, such as packages, travel insurance, and car rental. In 2023, the company suspended its flexible date packages and air ticket issuance, known as “Promo”, which typically offered below- ... Read More
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Colombia Booking
Booking in Colombia During 2023 and 2024, there has been a noticeable increase in customers searching for destinations such as La Macarena Meta, Providencia, Tolú Sucre, Nuquí Chocó, and Buenaventura in Valle del Cauca. This trend indicates a shift towards new, undiscovered destinations that allow t ... Read More
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Japan Booking
Booking in Japan The convenience of online booking has led to its continued growth, and this trend is expected to be maintained in 2024. However, the risks associated with booking online cannot be ignored. As the number of overseas travellers has been surging along with the end of the pandemic, prob ... Read More
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Spain Booking
Booking in Spain Booking in Spain continues to benefit from the rebound in tourism in 2024, with both online and offline travel intermediaries seeing a healthy performance. That said, online sales are stronger than offline, as consumers have become accustomed to the convenience which e-commerce and ... Read More
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Thailand Booking
Booking in Thailand Already recovering to pre-pandemic levels the previous year, across both travel intermediaries and direct suppliers, value sales of booking in Thailand continue to record healthy growth in 2024. While Agoda, Traveloka and Booking.com continue to lead online travel agencies (OTAs) ... Read More
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South Korea Booking
Booking in South Korea Online travel agencies (OTAs) is evolving in South Korea, as major platform companies such as Naver and Kakao enter the space. OTAs are expanding their services, offering not only travel reservations, but also accommodation and check-out services online. As a result, sales are ... Read More
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Chile Booking
Booking in Chile Since the pandemic, there has been a notable shift in how travellers book international trips. Increasingly, they are turning to intermediaries, particularly travel agencies, due to the challenges they faced during the pandemic. This period saw many flights and hotel reservations ca ... Read More
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Hong Kong, China Booking
Booking in Hong Kong, China In the dynamic landscape of Hong Kong's booking sector, the convergence of tech-savvy consumers and a high fixed-cost business environment has catalysed a significant shift towards online booking platforms. This transformation, accentuated by the seismic disruptions cause ... Read More
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Mexico Booking
Booking in Mexico In Mexico, the leading four booking companies comprise 22% share of sales within travel intermediaries: Servicios Booking.com SA de CV, Despegar.com México SA de CV, Expedia México S de RL de CV and Price Res SAPI de CV (Price Travel). Growth in this space is led by online sales, a ... Read More
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Austria Booking
Booking in Austria Booking in Austria saw strong customer demand for advice from travel operators in the wake of the Coronavirus (COVID-19) pandemic. However, in the post-pandemic period, previous booking trends have largely been resumed and the triumph of online bookings has been confirmed. Operati ... Read More
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The US Booking
Booking in the US Although inflation-tired consumers are looking for ways to save money, many have seemed unwilling to give up their travel experiences. While still wanting to travel, consumers are therefore looking for value. While a small group of consumers have shifted from international trips to ... Read More
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Singapore Booking
Booking in Singapore In 2023, there was increased demand for booking tours by international travellers, supported by initiatives such as the SingapoRewards programme, which allowed international visitors to try one complimentary experience from a list of almost 40 new or off-the-beaten-path experien ... Read More
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Vietnam Booking
Booking in Vietnam In 2024, booking is set to grow strongly in current value terms in Vietnam, due to the rise of outbound departures, as a result of the government’s efforts to cooperate with key markets such as South Korea, Japan, China, and Thailand to promote tourism. According to these agreemen ... Read More
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Franceb Booking
Booking in France Travel in France, including traditional and online travel agencies and tour operators, saw significant growth in 2023 with a significant increase in sales compared to 2022 as consumers adjusted to life in the new post-pandemic period. 2024 is likely to be an even better year for tr ... Read More
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Italy Booking
Booking in Italy Overall booking in Italy is set to see a positive performance in 2024, with a strong increase in current value sales thanks to rising travel flows, which are positively impacting booking. Leisure travel booking is set to see double-digit value growth, while at the same time business ... Read More
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Indonesia Booking
Booking in Indonesia Booking is enjoying a positive performance in Indonesia in 2024, with online intermediaries in particular seeing robust sales and with “flash sale” promotional events used as a key strategy. On the other hand, offline operators find themselves struggling somewhat midst the rise ... Read More