Category: Online Travel
Online Travel market research reports by Euromonitor International
-
Booking in Ireland
Booking in Ireland Travel activity in Ireland continues to rise in 2024. Irish consumers have become increasingly confident in taking trips to long-distance destinations, driving up overall spending on booking. This is opposed to the trend in previous years, when growth was driven both by a return t ... Read More
-
Booking in Croatia
Booking in Croatia The growth in online bookings continues to be a prominent trend in Croatia in 2024, as many travellers find it most convenient to arrange accommodation through online travel platforms, especially when visiting destinations, they are already familiar with, such as Croatia. This has ... Read More
-
Booking in Bulgaria
Booking in Bulgaria Booking sales in Bulgaria are being supported by various factors in 2024. Overall, consumers have become accustomed to the convenience which online channels offer, thus, online intermediaries are ideally suited to cater to this demand. Added to which, inflationary pressures remai ... Read More
-
Booking in the Czech Republic
Booking in the Czech Republic Category leaders such as Invia.cz, Fischer, Exim Tours, Cedok and Blue Style have all recorded solid sales growth in 2024. This has been driven by high demand for summer holidays but also due to an increasing offer of exotic destinations which has been supported by dire ... Read More
-
Booking in Slovakia
Booking in Slovakia In 2024, online travel agencies are expanding their ancillary services and investing in marketing across various media channels to grow their customer base. One of the largest online travel agencies in Slovakia, Kiwi.com, launched a significant partnership with AXA Partners CEE, ... Read More
-
Booking in Germany
Booking in Germany Although booking sales in Germany continue to grow in 2024, a significant slowdown is evident. Several factors, including the cost-of-living crisis driven by high inflation the previous year, are still being felt and play a role in the shift in consumers’ behaviour and priorities. ... Read More
-
Booking in South Africa
Booking in South Africa In order to grow and gain share in South Africa’s travel and tourism industry, it has become imperative for service providers to be in partnership with key travel intermediaries. This is evident with the growing popularity of platforms such as Booking.com, where accommodation ... Read More
-
Booking in Poland
Booking in Poland Polish consumers are shifting their spending away from durable goods to experiences, and booking is a beneficiary of this trend. An increase in the national minimum wage and average salary has boosted disposable incomes. The indexation of Family 500 Plus social benefit to PLN800 si ... Read More
-
Booking in Hungary
Booking in Hungary Booking sales are set to increase strongly in Hungary in 2024. Despite the financial difficulties faced by the majority of households and more careful spending patterns on non-essential goods and services, the willingness to travel remains strong in 2024. Many people are indulging ... Read More
-
Booking in Romania
Booking in Romania Booking in Romania is expected to see impressive growth in retail current value terms in 2024, continuing the trend of the previous year. This can be largely attributed to a surge in early reservations, which began as early as November 2023 and continued through February and March ... Read More
-
Booking in Norway
Booking in Norway Booking sales are set to grow in current value terms in Norway in 2024. Large travel intermediary, TUI, notes an increase in the booking of package tours. The company renewed its partnership with the airlines player, Norwegian, to provide affordable charter flights starting from wi ... Read More
-
Booking in Sweden
Booking in Sweden Booking sales are set to grow in current value terms in Sweden in 2024. In late 2023, the European Commission blocked the acquisition of Swedish eTraveli online services - Gotogate and MyTrip, by global market leader, Booking.com. The aim is to protect consumers and not to allow th ... Read More
-
Booking in the United Kingdom
Booking in the United Kingdom 2024 is seeing outbound travel take a higher share of UK consumers’ travel expenditure. This is benefiting sales via intermediaries overall, where in leisure travel, leisure air travel is one of the most dynamic growth areas, reflecting the status of airlines as the mos ... Read More
-
Booking in Morocco
Booking in Morocco Online booking sales in Morocco are set to grow faster than offline sales in current value terms in 2024. This is partly because the former are increasing from a lower base, but also reflective of the long-term shift towards digitalisation across the wider travel industry. The lat ... Read More
-
Booking in Switzerland
Booking in Switzerland Summer has been somewhat disappointing for booking in Switzerland in 2024, with travel agencies disappointed as Mediterranean destinations are recording below average sales. However, autumn travel faces a brighter outlook, and southern European destinations such as Greece, Spa ... Read More
-
Booking in Turkey
Booking in Turkey Travel bookings in Turkey saw phenomenal current value growth in 2024 driven by the rising cost of holidays. Hyperinflation and the devaluation of the Turkish Lira led to significant increases in travel and accommodation prices. Sales of package holidays to outbound tourists were n ... Read More
-
Portugal Booking
Booking in Portugal Following a record-breaking year in booking in 2023 for many industry players in Portugal, expectations for 2024 were initially cautious due to the complex global situation. The ongoing war in Ukraine, the emergence of other conflicts around the world, persistent inflation, eleva ... Read More
-
The Netherlands Booking
Booking in the Netherlands Direct bookings in the Netherlands are growing faster than through intermediaries, which is partly due to the stronger growth in leisure travel compared to business. Travel intermediaries remain the key choice for booking business travel. When making a travel booking, one ... Read More
-
Greece Booking
Booking in Greece In 2024, the booking sector in Greece has seen its revenue surpass pre-pandemic levels, driven by a robust increase in travel demand and significant hikes in travel costs. This rise in revenue is attributed to both an uptick in the number of travellers and the increased costs assoc ... Read More
-
Canada Booking
Booking in Canada After a few years of restricted movement, people are keen to make the most of travel opportunities, even as part of their work. Employees are making the decision to enhance corporate travel opportunities with rest, relaxation, and adventure by either adding additional days to busin ... Read More
-
Egypt Booking
Booking in Egypt The travel booking sector is supported by a series of consumers and trade marketing campaigns, spearheaded by the government. The Ministry of Tourism has recently announced its participation in the 44th edition of the World Travel Market (WTM) London to be held in November 2024, wit ... Read More
-
Ecuador Booking
Booking in Ecuador Online bookings continue to gain share in Ecuador, especially with the ascendancy of Generation Z consumers, who are entering the workforce with augmented purchasing power. As this tech-savvy generation asserts its influence in the travel domain, the online channel is gathering mo ... Read More
-
Peru Booking
Booking in Peru In recent years, booking services in Peru have shown significant growth, effectively recovering to pre-pandemic levels. This recovery has been primarily driven by the online sales channel, which has seen dynamic activity. Online intermediaries have not only ramped up their commercial ... Read More
-
Finland Lodging (Destination)
Lodging (Destination) in Finland Lodging in Finland has seen a full recovery from the pandemic in 2024 both in terms of number of room nights and in current value terms. Value sales have been boosted by higher prices. During the pandemic consumers could benefit from discounting as lodging players di ... Read More
-
The Philippines Booking
Booking in the Philippines The Philippines travel industry anticipates double-digit growth in bookings in 2024, as seen in the data, driven by strong demand for both domestic and international trips. According to the Philippine Travel Agencies Association, the surge in foreign trips among local cons ... Read More
Research Assistance
