Category: Media
Media market research reports by Euromonitor International
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Nigeria Home Video
Home Video in Nigeria Retail volume sales of home video in Nigeria look set to record a decline in 2024. The growth of televisions in Nigeria is significantly dampened by high inflation and a scarcity of foreign exchange. These economic challenges have resulted in increased prices for LCD TVs, compo ... Read More
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Italy Home Video
Home Video in Italy Sales in home video in Italy in 2024 are achieving positive volume growth, rebounding from the slump seen in 2023. This is supported by the positive performance of televisions, and associated developments around home cinema and audio which are also boosting TVs. For example, as s ... Read More
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South Korea Home Video
Home Video in South Korea Home video in South Korea is expected to post a static performance in overall volume terms in 2024, with OLED TVs being the only devices to witness positive growth. Demand for OLED TVs is being driven by their superior picture quality, characterised by deep blacks and vibra ... Read More
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Israel Home Video
Home Video in Israel Home video is set to see volume sales decline in Israel in 2024. Volume sales of televisions are likely to see decline during the year despite competitive pricing by retailers seeking to stimulate the market, particularly in the mid-range bracket where consumers are most severel ... Read More
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Spain Home Video
Home Video in Spain The home video market in Spain is projected to stabilise in 2024 having experienced a decline in retail volume sales in the previous year. Market dynamics are evolving, with a clearer polarisation between premium and economy brands. While there is a growing demand for high-end an ... Read More
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Morocco Home Video
Home Video in Morocco Unlike most other consumer electronics in Morocco in 2024, the picture is positive for home video, with volume sales expected to increase. Consumers are increasingly upgrading their TVs, favouring larger screens and devices with increased connectivity. This trend has been fuell ... Read More
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Indonesia Home Video
Home Video in Indonesia Leading the overall home video category, televisions is poised for robust volume growth in 2024, underpinned by its essential status in Indonesian households of all size and income. The enduring perception of televisions as a household necessity ensures broad demand with most ... Read More
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Argentina Home Video
Home Video in Argentina LCD TVs are among the biggest losers in home video in Argentina in 2024. Consumers find these devices expensive compared to other categories, and the high out-of-pocket cost is a significant deterrent during a period when consumers' disposable income is falling. The decline i ... Read More
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Romania Home Video
Home Video in Romania Overall, there is expected to be a marginal fall in volume sales of home video in 2024. TVs remain a high priority consumer electronic product for Romanians, being one of the most popular products in terms of both value and volume sales. Nevertheless, demand has been declining ... Read More
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Egypt Home Video
Home Video in Egypt The sales volume of LCD TVs in Egypt experienced modest growth in the first half of 2024, following a slight decline in 2023. This growth is largely attributed to the organic population increase and growing demand. During 2022, there was an exceptional surge in LCD TV sales due t ... Read More
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France Home Video
Home Video in France Home video is stabilising in volume sales in 2024, following the steeper slump seen in 2023. However, the category continues to face some challenges. TVs tend to have longer lifecycles than many other electronics (eg computers and smartphones), thus replacement cycle rebounds ar ... Read More
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The Philippines Home Video
Home Video in the Philippines In the Philippines, LCD TVs continue to dominate volume sales in home video primarily due to their affordability compared to their OLED TV counterparts. The average price of an LCD TV is significantly lower, making it a more accessible option for a wider range of consum ... Read More
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Thailand Home Video
Home Video in Thailand Home video in Thailand is expected to post modest volume growth in 2024, driven primarily by the ascent of OLED TVs, although LCD TVs will also see a positive performance. Video players, continue to suffer from diminished demand as global streaming services, such as Netflix, D ... Read More
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Greece Home Video
Home Video in Greece In home video, volume sales of televisions are in decline due to the maturity of this category in Greece. With high TV penetration in the country, sales growth is now largely driven by rising demand for premium TVs featuring larger screens and advanced features. This preference ... Read More
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Ukraine Home Video
Home Video in Ukraine In 2024, home video is expected to register growth both in volume and current value terms in Ukraine, fuelled by the increasing demand for televisions. Following internal relocations resulting from the Russian invasion of Ukraine, many local consumers have resettled in new loca ... Read More
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Hungary Home Video
Home Video in Hungary In 2024, the UEFA European Football Championship followed by the Summer Olympic Games provided a boost to consumer interest in higher quality televisions and larger screens, so that consumers could fully enjoy these sporting events. OLED televisions benefited from this trend, g ... Read More
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Malaysia Home Video
Home Video in Malaysia Home video in Malaysia is set to benefit from the anticipated stabilisation of the country’s property market in 2024, despite economic uncertainties, with certain urban and suburban areas positioned for more robust growth. The domestic property market remains cautiously optimi ... Read More
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The Czech Republic The Czech Republic Home Video
Home Video in the Czech Republic In 2024, retail volume sales of home video in the Czech Republic are projected to decline. Czech consumers continue to favour larger TVs with better image quality and smart functions in 2024. As a result, OLED TVs continue to grow in popularity while LCD TVs decline. ... Read More
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Sweden Home Video
Home Video in Sweden In 2024, home video in Sweden sees a slight increase in volume sales compared to 2023, driven primarily by major sporting events such as the European Football Championships and the Olympics. These events significantly boost the demand for televisions as households aim to enhance ... Read More
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Poland Home Video
Home Video in Poland Overall, there is expected to be a fall in volume sales of home video in Poland in 2024. TVs remain a high priority consumer electronic product, being one of the most popular products in terms of both value and volume sales. Nevertheless, demand has been declining since 2022, pa ... Read More
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Mexico Home Video
Home Video in Mexico Home video in Mexico is projected to see further strong, if slower, retail volume growth in 2024. However, this performance is due to the strong rise in purchases of televisions as the demand for video players continues on a steep downward trajectory towards obsolescence. Within ... Read More
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Turkey Home Video
Home Video in Turkey In 2024, home video in Turkey is poised to experience modest volume growth, primarily propelled by the rising popularity of OLED TVs, a relatively new category in the market. Conversely, sales of LCD TVs are anticipated to decline in volume, attributed to a stagnation in sales f ... Read More
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Norway Home Video
Home Video in Norway It is expected to be a more positive picture for home video in Norway in 2024, with TVs seeing an increase in volume sales, both for LCD and OLED TVs. Volume growth is supported by major sporting events in 2024, including the Paris Olympics and the European Football Championship ... Read More
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The Netherlands Home Video
Home Video in the Netherlands Overall, there is expected to be a slight decrease in volume sales of home video in the Netherlands in 2024, driven by a dramatic decline in volume sales of video players and also volume decline for LCD TVs. However, volume sales of OLED TVs are expected to grow by over ... Read More
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Vietnam Home Video
Home Video in Vietnam The demand for new televisions, the leading product category within home video in Vietnam, continues to decline due to economic slowdown and a high penetration rate in the market. Consumers tend to tighten their belts and delay purchasing big-ticket items when their disposable ... Read More
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