Category: Media
Media market research reports by Euromonitor International
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Greece Home Video
Home Video in Greece In home video, volume sales of televisions are in decline due to the maturity of this category in Greece. With high TV penetration in the country, sales growth is now largely driven by rising demand for premium TVs featuring larger screens and advanced features. This preference ... Read More
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Ukraine Home Video
Home Video in Ukraine In 2024, home video is expected to register growth both in volume and current value terms in Ukraine, fuelled by the increasing demand for televisions. Following internal relocations resulting from the Russian invasion of Ukraine, many local consumers have resettled in new loca ... Read More
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Hungary Home Video
Home Video in Hungary In 2024, the UEFA European Football Championship followed by the Summer Olympic Games provided a boost to consumer interest in higher quality televisions and larger screens, so that consumers could fully enjoy these sporting events. OLED televisions benefited from this trend, g ... Read More
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Malaysia Home Video
Home Video in Malaysia Home video in Malaysia is set to benefit from the anticipated stabilisation of the country’s property market in 2024, despite economic uncertainties, with certain urban and suburban areas positioned for more robust growth. The domestic property market remains cautiously optimi ... Read More
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The Czech Republic The Czech Republic Home Video
Home Video in the Czech Republic In 2024, retail volume sales of home video in the Czech Republic are projected to decline. Czech consumers continue to favour larger TVs with better image quality and smart functions in 2024. As a result, OLED TVs continue to grow in popularity while LCD TVs decline. ... Read More
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Sweden Home Video
Home Video in Sweden In 2024, home video in Sweden sees a slight increase in volume sales compared to 2023, driven primarily by major sporting events such as the European Football Championships and the Olympics. These events significantly boost the demand for televisions as households aim to enhance ... Read More
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Poland Home Video
Home Video in Poland Overall, there is expected to be a fall in volume sales of home video in Poland in 2024. TVs remain a high priority consumer electronic product, being one of the most popular products in terms of both value and volume sales. Nevertheless, demand has been declining since 2022, pa ... Read More
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Mexico Home Video
Home Video in Mexico Home video in Mexico is projected to see further strong, if slower, retail volume growth in 2024. However, this performance is due to the strong rise in purchases of televisions as the demand for video players continues on a steep downward trajectory towards obsolescence. Within ... Read More
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Turkey Home Video
Home Video in Turkey In 2024, home video in Turkey is poised to experience modest volume growth, primarily propelled by the rising popularity of OLED TVs, a relatively new category in the market. Conversely, sales of LCD TVs are anticipated to decline in volume, attributed to a stagnation in sales f ... Read More
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Norway Home Video
Home Video in Norway It is expected to be a more positive picture for home video in Norway in 2024, with TVs seeing an increase in volume sales, both for LCD and OLED TVs. Volume growth is supported by major sporting events in 2024, including the Paris Olympics and the European Football Championship ... Read More
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The Netherlands Home Video
Home Video in the Netherlands Overall, there is expected to be a slight decrease in volume sales of home video in the Netherlands in 2024, driven by a dramatic decline in volume sales of video players and also volume decline for LCD TVs. However, volume sales of OLED TVs are expected to grow by over ... Read More
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Vietnam Home Video
Home Video in Vietnam The demand for new televisions, the leading product category within home video in Vietnam, continues to decline due to economic slowdown and a high penetration rate in the market. Consumers tend to tighten their belts and delay purchasing big-ticket items when their disposable ... Read More
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Singapore Home Video
Home Video in Singapore In Singapore, home video is anticipated to face decline in retail volume terms in 2024. The home video category, which predominantly comprises televisions, following the discontinuation of video players in 2021 due to the surge in digital streaming, is not expected to return ... Read More
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Australia Home Video
Home Video in Australia Inflation continues to negatively impact retail volume sales of OLED TVs in Australia, although overall demand remains above pre-pandemic levels. This is in contrast to the larger category of LCD TVs, where retail volume sales sit below 2019 levels following a marginal boost ... Read More
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Chile Home Video
Home Video in Chile Retail volume sales of televisions in Chile are marginally improving following several years of strong decline, although they remain below pre-pandemic levels. The industry is shifting its focus towards specialising in certain segments, such as gamers, film or sports enthusiasts. ... Read More
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China Home Video
Home Video in China Home video in China is set to continue to decline in retail volume terms in 2024, with the performance of the overall category dictated by televisions, as sales in video players are expected to be negligible and declining in 2024. Retail volume sales of televisions in China have ... Read More
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The United Arab Emirates Home Video
Home Video in the United Arab Emirates Demand for home video in the United Arab Emirates continues to rise, driven by televisions. The local market is witnessing a significant surge in demand for 98-inch models of televisions, with TCL and Hisense emerging as the top players driving this trend. This ... Read More
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The US Home Video
Home Video in the US One trend in home video in the US in 2024 has been the rising popularity of cheaper Chinese brands of televisions, particularly in LCD TVs, with this category set to return to retail volume growth. As consumers have become more cost-conscious amidst economic headwinds, brands su ... Read More
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Austria Home Video
Home Video in Austria The demand for televisions and home video continues to suffer from the long-term shifts in consumer viewing habits and the diversity of screen options in Austrian households. Due to other available screens and the trend towards steaming and non-linear content, TVs have become l ... Read More
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South Africa Home Video
Home Video in South Africa As a result of inflationary pressures and rising interest rates towards the end of the review period, demand for home video in South Africa continues to decline due to eroded disposable incomes, forcing many consumers to prioritise their spending on essentials. Load sheddi ... Read More
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Colombia Home Video
Home Video in Colombia Overall, volume sales of home video is expected to be stable in 2024 in Colombia. However, there are winners and losers. Televisions are expected to register moderate volume growth, both for LCD and OLED TVs, with volume growth for OLED TVs being very healthy, though from a lo ... Read More
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Denmark Home Video
Home Video in Denmark Volume sales of home video products are experiencing growth in Denmark in 2024, primarily driven by improving household sentiment due to a moderating inflation rate and a pause in interest rate hikes. This positive economic environment encourages households to spend more on con ... Read More
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Canada Home Video
Home Video in Canada Within home video in Canada, retail volume sales of televisions are set to see a moderate increase in 2024 following three years of strong decline. Demand is being boosted by upgrade cycles as consumers replace their older generation TVs. This is expected to be supported by impr ... Read More
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The United Kingdom Home Video
Home Video in the United Kingdom After three challenging years for televisions in the UK, with sales normalising after the strong uptake during the pandemic in 2020, demand is starting to improve in 2024. While it is unlikely that volume sales are likely to return to 2020’s levels, home video, drive ... Read More
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Home Video in India
Home Video in India In 2023, the home video category in India continues to grow in retail volume and current value terms, mainly due to the rising adoption of internet-enabled smart TVs. Factors such as increased affordability, rising internet penetration, the rollout of 5G networks and greater use ... Read More
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