Category: Media
Media market research reports by Euromonitor International
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Home Video in Chile
Home Video in Chile Home video experienced strong retail volume growth during the pandemic in 2021, when consumers had the opportunity to increase their discretionary expenditure, given the withdrawal from pension funds and direct government help. However, with most demand already met, and replaceme ... Read More
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Home Video in Austria
Home Video in Austria Following a spike in 2020, when the exigencies of the Coronavirus (COVID-19) pandemic forced consumers to focus on home entertainment, retail volume sales of televisions have continued to fall sharply. The market size of televisions fell below the 2019 pre-pandemic level in 202 ... Read More
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Home Audio and Cinema in Colombia
Home Audio and Cinema in Colombia The decline of home audio and cinema in 2023 is due to its inability to compete with wireless devices with greater technology and functionality. Colombian consumers are increasingly familiar with smart systems, which has led to home audio and cinema products becomin ... Read More
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Portable Players in France
Portable Players in France Portable players has been showing flat-negative growth over the review period, which worsened through 2021-2023. That said, the overall category volume is expected to be back in small positive volume growth in 2024. Wireless speakers remains the largest subcategory in volu ... Read More
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Home Video in Vietnam
Home Video in Vietnam Despite seeing an uptick in economic activity in Vietnam after the pandemic peaking, sales of home video products have been declining during 2022-2023. This is partially due to category maturity and a high penetration rate, which has limited demand, but also because many consum ... Read More
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Home Video in the US
Home Video in the US Recent years have seen a significant shift in demand for televisions in the US as the category’s leading players have increasingly embraced the emerging category of OLED TVs. This has accompanied an increase in the production of the technology required to manufacture OLED TVs, w ... Read More
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Home Audio and Cinema in Hungary
Home Audio and Cinema in Hungary Home audio and cinema recorded strong volume decline in 2023 as these products faced competition from wireless sound systems, the increasing sound quality of portable computers and smartphones, and a growing preference for compact and interior design-friendly audio a ... Read More
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Portable Players in Malaysia
Portable Players in Malaysia Portable players is dominated by wireless speakers, with portable multimedia players accounting for most of the remainder. Compact, portable and affordable, as well as being compatible with “on-the-go” lifestyles, wireless speakers are rapidly growing in popularity among ... Read More
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Home Audio and Cinema in Japan
Home Audio and Cinema in Japan 2023 is set to be another year of volume decline for home audio and cinema. Indeed, sales in the category have been decreasing for over a decade. It is clear that the decrease is due to a structural shift in how consumers engage with music. This has been an inevitable ... Read More
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Portable Players in Japan
Portable Players in Japan It was in May 2022 that Apple announced it was discontinuing its iPod brand. Apple’s iPod is an iconic device, changing the face of music over the last two decades. With the advertising copy “1,000 songs in your pocket”, the first model debuted in 2001. Until then, major wa ... Read More
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Home Video in Japan
Home Video in Japan There was huge demand for televisions in the country little more than a decade ago. During the period 2009-2011, two drivers pushed up sales of televisions significantly. One was the shift of broadcasting from analogue to digital in July 2011. The other was the Eco-Point programm ... Read More
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Portable Players in China
Portable Players in China After seeing exceptionally strong retail volume growth at the beginning of the review period, portable players turned to decline in 2020, with this trend continuing in 2021. A fall in sales is also expected in 2022, although at a slower rate, with a low single-digit decline ... Read More
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Home Audio and Cinema in China
Home Audio and Cinema in China Home audio and cinema in China is characterised by its maturity, which is evident in its stable to declining retail volume sales and stable brand ranking. Foreign players Philips, Samsung and Sansui are expected to maintain their leading positions in volume terms in 20 ... Read More
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Home Video in China
Home Video in China The on-and-off pandemic situation in China in 2022 has cast a shadow on the home video category, with bad news from both the supply and the demand sides. On the one hand, the prices of LCD panels soared in 2021, consequently contributing to a significant all-encompassing surge in ... Read More
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Home Video in Australia
Home Video in Australia Televisions is expected to fail to maintain growth in 2022, with volume sales set to turn to a slight decline. Lockdown-related factors such as increasing demand for in-home entertainment and an increase in discretionary income contributed to solid growth in 2020 and 2021. Ho ... Read More
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Portable Players in Australia
Portable Players in Australia Wireless speakers was the only category within portable players to see growth during the review period, and its momentum is set to continue in 2022 and indeed throughout the forecast period. These products are marketed towards younger consumers, who place a high value o ... Read More
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Home Audio and Cinema in Australia
Home Audio and Cinema in Australia The rise in demand seen in home audio and cinema in the review period has been attributed to pandemic-induced home seclusion and the popularity of direct-to-home film releases supported by streaming service providers such as Netflix and Disney+. However, life is re ... Read More
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Portable Players in Sweden
Portable Players in Sweden Sales of portable players continued to decline during 2022, with decreases registered in both value and volume terms. Whilst wireless speakers benefited from higher volume sales of smartphones in 2021 and 2022, e-readers, portable multimedia players and other portable medi ... Read More
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Home Audio and Cinema in Sweden
Home Audio and Cinema in Sweden Volume sales of home audio and cinema are in long-term decline and they continued to shrink during 2022, with further declines expected over the forecast period. Most home audio and cinema products have long been considered redundant and only appreciated by a small gr ... Read More
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Home Video in Sweden
Home Video in Sweden Swedish consumers have become increasingly selective and quality-sensitive in recent years, often choosing premium home video products, especially when it comes to televisions. As consumers increasingly demand high-quality, large-screen TVs, manufacturers are also focusing on qu ... Read More
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Portable Players in South Africa
Portable Players in South Africa While growth is set to marginally slow compared to 2020 and 2021, wireless speakers continues to enjoy healthy, single-digit growth in 2022. The category continues to be driven by remote working, as many consumers use their speakers for Zoom calls and listening to mu ... Read More
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Home Video in South Africa
Home Video in South Africa Despite the economic challenges posed by the pandemic, demand for televisions grew in 2020, as local consumers sought home entertainment options whilst in lockdown. However, the category experienced a decline in 2021, as the industry was rocked by the shortage of semicondu ... Read More
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Home Audio and Cinema in South Africa
Home Audio and Cinema in South Africa While demand for home audio and cinema is predicted to marginally decline in 2022, following a positive performance the previous year, sales volumes remain higher than pre-pandemic levels. The category is being driven by home cinema and speaker systems, and more ... Read More
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Portable Players in Denmark
Portable Players in Denmark Overall, portable players are expected to register a decline in volume sales, as technology advances lead to many portable player devices becoming obsolete. In particular smartphone and tablets are replacing the need for portable media players. This is also connected to a ... Read More
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Home Video in Denmark
Home Video in Denmark Home video is expected to register a volume increase in 2022. TVs account for most value sales and they are also expected to be the best performer, while value sales for video players, BD players, DVD players and video recorders are expected to be negligible, as advancements in ... Read More
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