Category: Dietary Supplements
Dietary Supplements market research reports by Euromonitor International
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Vitamins in North Macedonia
Vitamins in North Macedonia Vitamins has been one of the better performing areas of North Macedonia’s consumer health market in 2024, with growth in total current value sales remaining impressive and volume growth rates for most categories set to surpass those recorded in 2023. Strong demand reflect ... Read More
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Dietary Supplements in Cameroon
Dietary Supplements in Cameroon Dietary supplements is following some of the same trends as seen in vitamins in Cameroon in 2024. However, this category has seen notable price hikes and, considering the cost of living and other inflationary pressures, this means consumers are turning away from expen ... Read More
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Consumer Health in Cameroon
Consumer Health in Cameroon Consumer health in Cameroon continues to be affected by inflationary pressures and counterfeit products in 2024. According to the National Institute of Statistics, the “chemical, plastic, and pharmaceutical” industry experienced an increase in prices in production costs i ... Read More
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Vitamins in Tunisia
Vitamins in Tunisia Despite the economic crisis in Tunisia and lower purchasing power, vitamins is recording healthy growth with a recovery in retail volume sales over 2024. Vitamins are not only consumed by upper-income consumers, but also those in middle-income groups. Tunisian doctors have a majo ... Read More
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Dietary Supplements in Poland
Dietary Supplements in Poland Dietary supplements continue to be the most popular consumer health product in Poland in terms of value sales. That being said, constant value growth is expected to be muted in 2024, as the product area reaches a degree of maturity. Also, now that concerns around the vi ... Read More
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Vitamins in Poland
Vitamins in Poland Vitamins is expected to register moderate constant value growth in Poland in 2024 and a muted increase in volume sales. Now that concerns over the pandemic have abated, sales have returned to a more stable level. Multivitamins account for slightly higher value sales than single vi ... Read More
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Dietary Supplements in Tunisia
Dietary Supplements in Tunisia In 2024, mineral supplements is recording strong retail volume and current value growth in Tunisia. The category benefits from growing awareness of the impact of mineral deficiencies. Mineral supplements already offer a dynamic range of products to consumers, with over ... Read More
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Paediatric Consumer Health in Taiwan
Paediatric Consumer Health in Taiwan Paediatric consumer health in Taiwan remains underdeveloped, with measurable sales primarily in only two subcategories: paediatric vitamins and dietary supplements, and paediatric cough/cold remedies. This is largely due to parents traditionally opting to take th ... Read More
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Vitamins in Slovenia
Vitamins in Slovenia Vitamins continues to benefit from the growing importance of the health and wellness trend and consumers taking preventative health measures in 2024. The COVID-19 pandemic has increased the trend of self-care in Slovenia, resulting in a surge in the utilisation of vitamins and d ... Read More
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Dietary Supplements in Serbia
Dietary Supplements in Serbia Price growth continues to exert a strong influence on dietary supplements in Serbia. Current value sales have been underpinned by price growth in 2024, even though inflation has fallen in the country. Given the price sensitivity of consumers, this has led to lower consu ... Read More
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Vitamins in Sweden
Vitamins in Sweden Vitamins enjoyed solid growth in 2024 as the health and wellness trend gained importance among Swedish consumers. The daily habit of taking vitamins is gaining momentum as it aligns with the desire to improve wellbeing and take a preventative approach to overall health. Retail vol ... Read More
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Vitamins in Turkey
Vitamins in Turkey The demand for vitamins in 2024 continued to be supported by the health and wellness trend, which was accelerated by the outbreak of COVID-19 in Turkey. Specific vitamins, including C and D, are recommended to strengthen the immune system and help safeguard against the virus and o ... Read More
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Dietary Supplements in Turkey
Dietary Supplements in Turkey Following the outbreak of COVID-19, consumers are increasingly interested in health, wellness and preventative health care. As a result, many consumers are becoming more active, while having changed their eating habits, moving away from ultra-processed food to nutrition ... Read More
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Dietary Supplements in Taiwan
Dietary Supplements in Taiwan Demand for dietary supplements in Taiwan is set to continue to increase further in 2024. As with vitamins, demand has been buoyed by the growing adoption of more holistic and preventive attitudes to health, which are encouraging people to regularly consume these product ... Read More
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Dietary Supplements in South Africa
Dietary Supplements in South Africa Demand for dietary supplements in South Africa continues to rise in 2024, despite the ongoing impact of inflation (which is slowly easing) on consumers’ overall ability or willingness to invest in discretionary items. Many lower-income households struggling financ ... Read More
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Dietary Supplements in Slovenia
Dietary Supplements in Slovenia Like vitamins, dietary supplements continue to benefit from the health and wellness trend and maintain robust demand in 2024, especially amongst younger consumers. Rising prices as a result of inflation is ensuring solid value growth in the year. Dietary supplements a ... Read More
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Dietary Supplements in Pakistan
Dietary Supplements in Pakistan While value sales continue to be relatively low for dietary supplement in Pakistan in 2024, particularly compared with vitamins, it is expected to register very healthy current value growth. The rising awareness of the benefits of proper nutrition and targeted supplem ... Read More
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Vitamins in Switzerland
Vitamins in Switzerland The market for vitamins in Switzerland is set for dynamic expansion in 2024, driven by a growing emphasis on preventative health. In the wake of the pandemic, consumers are increasingly integrating vitamins into their daily routines to bolster their immunity, with Vitamins C ... Read More
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Vitamins in Kenya
Vitamins in Kenya High inflation has significantly increased the price of vitamins in Kenya, particularly imported brands like Nature’s Bounty, which has increased the price of its vitamin C from KES1,500 to KES2,000 over 2024. This price hike has led consumers to seek more affordable alternatives, ... Read More
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Vitamins in Ukraine
Vitamins in Ukraine Since the beginning of the Russian invasion in 2022 there has been a tendency among Ukrainians to spend less on non-essentials in order to save money. Nonetheless, sales of vitamins continue on the path to recovery in 2024 both in current value terms but also retail volume terms. ... Read More
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Consumer Health in Oman
Consumer Health in Oman Consumer health continues to grow in Oman in 2024, driven by population growth, rising GDP per capita improving brand availability and greater affordability due to increased local production and a wider range of generics. OTC categories remain popular as consumers become more ... Read More
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Consumer Health in Laos
Consumer Health in Laos In 2024, consumer health in Laos exhibits growth despite challenges from high inflation and currency depreciation, which have pressured household healthcare spending. Analgesics remain the top-selling category, followed by cough, cold, and allergy remedies, as well as vitamin ... Read More
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Consumer Health in Slovenia
Consumer Health in Slovenia Consumers in Slovenia continue to experience the impact of inflation, though it is easing in 2024. This has led to lower, yet still notable, price increases across all consumer health categories. Despite this and demographic challenges facing the country, most areas of co ... Read More
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Consumer Health in Serbia
Consumer Health in Serbia Consumer health witnessed robust current value growth in 2024, driven by rising unit prices and some recovery in demand. Serbians have become accustomed to the higher cost of living following several years of steep inflation. Hence, price increases have not dented demand fo ... Read More
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Consumer Health in South Africa
Consumer Health in South Africa Consumer health in South Africa continues to record a positive performance in value growth terms, driven by the impact of inflation on unit prices, with the latter experiencing a further rise in 2024. South Africa remains challenged by various several factors, includi ... Read More
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