Category: Bottled Water
Bottled Water market research reports by Euromonitor International
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Bottled Water in Pakistan
Bottled Water in Pakistan Bottled water one of only two soft drinks to register an increase in volume sales in 2023 – the other was concentrates. The growing awareness of the importance of staying hydrated led to an increased demand for bottled water. Bottled water is also often promoted as a health ... Read More
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Soft Drinks in Austria
Soft Drinks in Austria In 2023, soft drinks volume sales witnessed an ongoing recovery following negative results noted during the outbreak of COVID-19. Consumers continued to spend time outside the home, in foodservice outlets and leisure locations, and this behaviour contributed to a growing deman ... Read More
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Bottled Water in Austria
Bottled Water in Austria Bottled water recorded positive total volume growth in 2023. However, this was driven by on-trade sales as more consumers shifted back to purchasing and consuming bottled water on the go or at food service outlets, gyms, work and events. Off-trade volume sales declined as ho ... Read More
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Bottled Water in Serbia
Bottled Water in Serbia Bottled water in Serbia experienced a volume sales recovery in 2023, driven by the return to pre-pandemic lifestyles, with consumers embracing on-the-go water consumption. Functional bottled water witnessed the fastest volume sales growth, attributed to the increasing health ... Read More
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Bottled Water in New Zealand
Bottled Water in New Zealand In the first half of 2023, New Zealand was subjected to a number of extreme weather events across the country including extensive flooding in Auckland and Cyclone Gabriel across the upper North Island. While shoppers were urged to only buy what was necessary, in the lead ... Read More
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Bottled Water in South Korea
Bottled Water in South Korea Demand for bottled water in South Korea is set to continue to rise in volume terms both off-trade and on-trade in 2023. Throughout the pandemic, buying bottled water for home consumption became a habit. Consumers who had previously purchased bottled water intermittently ... Read More
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Bottled Water in Egypt
Bottled Water in Egypt As in other soft drinks categories, unit prices continue to rise in bottled water due to the economic uncertainty facing Egypt and its consumers. This was reflected across all brands, with Nestlé hitting a price of EGP5.5 for its 1L bottle and imported brands like Perrier reac ... Read More
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Bottled Water in Israel
Bottled Water in Israel At the end of 2021, a new law went into effect requiring a deposit of ILS0.3 for all bottles of 1.5 litres and above. This had a direct impact on prices of water in 2022, as 1.5 litres is a very popular size for water bottles. After the tax on sweetened drinks was removed in ... Read More
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Bottled Water in Greece
Bottled Water in Greece There is a very high penetration of private label within bottled water. As such, leading companies are focusing on their brands and forming strategic partnerships with key retailers to produce private label water. This offers opportunities for boosting retail volume sales. Fo ... Read More
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Bottled Water in Denmark
Bottled Water in Denmark Bottled water off-trade volume sales grew in 2023 thanks to increasingly health conscious Danish consumers looking for healthier drink options. While non-flavoured sparking and still bottled water sales only saw moderate volume growth, flavoured and functional bottled water ... Read More
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Soft Drinks in Denmark
Soft Drinks in Denmark Soft drinks saw moderate volume growth in the Danish market in 2023. Value growth was stronger as inflation and increased costs affected the pricing of soft drink products. However, soft drinks clearly had its winners and losers, with growth rates varying hugely depending on t ... Read More
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Bottled Water in Vietnam
Bottled Water in Vietnam Sales of bottled water have continued to experience dynamic growth in both on-trade and off-trade volume terms in 2023, continuing the pattern seen in 2022. This strong demand is in part due to the rising health and wellness movement and a decline in alcohol consumption. Con ... Read More
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Bottled Water in Colombia
Bottled Water in Colombia The exceptionally warm weather in 2023, coupled with the El Nino phenomenon intensifying and tap water quality issues, led to a surge in bottled water consumption. This category, one of the few within soft drinks to experience notable growth in both on-trade and off-trade c ... Read More
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Bottled Water in Azerbaijan
Bottled Water in Azerbaijan Bottled water witnessed robust retail volume growth in 2023, driven primarily by the health and wellness trend and the growing culture of water consumption in Azerbaijan. Brand and experiential marketing are used to build a positive image and engage with consumers, includ ... Read More
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Bottled Water in France
Bottled Water in France In 2023, bottled water displayed lower total volume growth than in the previous year, and what was initially expected. On-trade sales still progressed (thanks to a rather good season in the southern part of the country, though much less so in the north) despite the competitio ... Read More
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Bottled Water in Argentina
Bottled Water in Argentina With price sensitivity rising across the country, bottled water sales in Argentina have been noticeably affected as consumers change shift towards larger-volume formats in search of value-for-money options. In the face of economic uncertainty, with many consumers unsure ab ... Read More
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Bottled Water in Belgium
Bottled Water in Belgium Off-trade volume sales of bottled water experienced a decline in 2023 compared to 2022, primarily due to less favourable weather conditions. Additionally, an increasing number of consumers opting to purchase bottled water in France contributes to the negative performance of ... Read More
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Bottled Water in Brazil
Bottled Water in Brazil In 2023, bottled water has experienced a significant shift towards sustainability. A notable development was the introduction of Mamba Water, an innovative brand committed to eliminating plastic use by providing mineral water in cans. This move mirrors increasing environmenta ... Read More
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Bottled Water in the United Kingdom
Bottled Water in the United Kingdom Bottled water is set to continue to experience total current value growth in 2023. 2022 marked a year of dynamic growth for bottled water, due to the return of on-the go consumption and a warmer and longer summer. In 2023, growth is set to continue, although at a ... Read More
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Bottled Water in Dominican Republic
Bottled Water in Dominican Republic Bottled water is seeing strong and stable growth in retail volume terms in 2023 with the category seeing stronger growth compared to 2022. Retail volume sales saw slower growth in 2022 as price inflation saw some consumers looking to make savings, including when i ... Read More
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Shifting Habits: Drinking Occasions and Channel Mix
Shifting Habits: Drinking Occasions and Channel Mix Drinking occasions, socialising and beverage channel behaviours across alcohol, soft drinks and hot drinks will be shaped by a new and less familiar balance of personal health, moderation, intoxication and community engagement. This report explores ... Read More
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Sipping in Style: Flavour Trends in European Beverages
Sipping in Style: Flavour Trends in European Beverages Although promotions continue to be a pivotal factor in influencing beverage sales, the consistent rotation of flavours can yield a similar impact. The transformation of flavours is driven by the demands of modern consumers and can significantly ... Read More
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Hydration: The Gateway to Wellness
Hydration: The Gateway to Wellness As more global consumers prioritise hydration as part of their health and nutrition routines, established category lines are starting to blur. Suppliers and brands from across soft drinks and consumer health approach this opportunity through new formats and styles ... Read More
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Soft Drinks: Half-Year Update H1 2022
Soft Drinks: Half-Year Update H1 2022 Euromonitor International updated the Soft Drinks Forecast Model in April 2022, applying the latest macroeconomic consensus to review 2022-2026 category projections. This report reviews top line changes to this outlook, indicating the main challenges faced by th ... Read More
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Striving for Wellbeing in Drinks and Tobacco: Personal Health Technology and Beverages
Striving for Wellbeing in Drinks and Tobacco: Personal Health Technology and Beverages Data from personal health technology – wearables, smart fitness machines and apps - is being used to change and improve consumer nutrition and consumption routines. Health tech will have an outsized impact on the ... Read More
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