Category: Beer
Beer market research reports by Euromonitor International
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Alcoholic Drinks in Lebanon
Alcoholic Drinks in Lebanon Sales rose across alcoholic drinks in 2022 as demand rebounded during the post-pandemic era. However, the economic crisis continues to suppress demand and local players, especially wineries, are looking to export markets to generate revenues in foreign currency. The influ ... Read More
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Beer in Egypt
Beer in Egypt Beer continued to lead the market for alcoholic drinks in Egypt in 2022, remaining the most popular alcoholic choice among consumers. Given the reasonable price, it remained the most affordable option for the average consumer, with prices for beer reaching as low as EGP25 for the retur ... Read More
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Beer in Guatemala
Beer in Guatemala Beer dominates sales of alcoholic drinks in the country in total volume terms, but despite this these products continue to see growing interest from Guatemalan consumers. Beer saw strong growth in total volume terms in 2022 boosted by the sustained recovery of the on-trade channel ... Read More
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Beer in Ireland
Beer in Ireland Beer showed a strong performance in volume terms in 2022, as all pandemic-related restrictions were lifted and consumers began to return to their usual routines, including spending time in pubs, which are an integral part of the country’s social fabric. Growth was driven entirely by ... Read More
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Beer in the Netherlands
Beer in the Netherlands In 2022, beer experienced an almost complete recovery in total volume terms compared to 2019 pre-pandemic sales levels. In comparison to 2021, there was a much stronger recovery in on-trade sales, albeit this led to a decline in off-trade sales. The reason for this shift was ... Read More
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Alcoholic Drinks in El Salvador
Alcoholic Drinks in El Salvador Sales of alcoholic drinks continued to rebound in 2022. The on-trade benefited from the full lifting of COVID-19 restrictions and the resumption of pre-pandemic lifestyles. Beer and spirits remain the largest categories, while wine sales remain low. RTDs are also grow ... Read More
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Beer in Canada
Beer in Canada Beer continues to lose market share to other types of alcoholic drinks, most notably RTDs and spirits. Almost all the categories within beer are in decline, with the only exception being non-alcoholic beer. The young population of the country is gradually moving away from beer to more ... Read More
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Beer in Ecuador
Beer in Ecuador A number of key sporting events boosted beer sales in 2022. Guayaquil hosted the final of the Copa Libertadores bringing many tourists in from Latin America, most of them Brazilians who enjoy drinking beer. Amstel launched a special commemorative edition for this sporting event with ... Read More
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Beer in Morocco
Beer in Morocco Following free trade agreements signed by Morocco with its economic partners such as the EU, the US and other countries, customs authorities have been applying a gradual reduction on customs duties on beer and wine. Beer customs duties were completely dismantled in 2022, with duties ... Read More
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Alcoholic Drinks in Qatar
Alcoholic Drinks in Qatar In 2022, there was a huge rise in demand, which the FIFA World Cup generated in the country. With over three million football fans visiting in November and December, all alcoholic drinks benefited from a sudden surge in consumption. Qatar is a conservative country when it c ... Read More
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Beer in Tunisia
Beer in Tunisia The beer category is recovering in 2022 after two difficult years of trading when sales contracted in volume terms. Tunisians were able to visit restaurants, hotels, bars after two years of closure, whilst the relaxation of travel restrictions saw the return of international visitors ... Read More
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Beer in Greece
Beer in Greece Fast growth in 2021 and 2022 almost saw beer return to its 2019 pre-Coronavirus (COVID-19) total volume sales level by the end of the review period. This performance was driven by the reopening of the market as the threat of the pandemic and related restrictions eased, resulting in ve ... Read More
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Beer in the Philippines
Beer in the Philippines 2022 saw marked growth for beer in the Philippines, in both volume and current value terms, reinforced by a range of factors which contributed to a robust increase in beer consumption across the category. Enhanced consumer mobility, coupled with heightened disposable income l ... Read More
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Beer in Bolivia
Beer in Bolivia Sales of premium lager beers experienced a surge in 2022, driven by consumers in higher socioeconomic segments who were less affected by the pandemic's economic impact, as well as those in medium socioeconomic segments seeking indulgence during challenging times. This trend has promp ... Read More
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Beer in Denmark
Beer in Denmark On-trade beer sales continued to grow strongly in 2022, while off-trade sales saw moderate growth. This was due to the lifting of all remaining COVID-19 restrictions in February 2022. As such, total volume sales of beer saw positive growth, with consumers returning to on-trade outlet ... Read More
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Beer in New Zealand
Beer in New Zealand As New Zealand emerges from the COVID-19 pandemic, the performance of beer was characterised by strong growth in two key categories – ales and non-alcoholic beers, with both categories recording double digit growth. With the categories operating at different ends of the preferenc ... Read More
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Beer in Georgia
Beer in Georgia Growing numbers of tourists and immigrants, mostly people affected by the outbreak and course of the war in Ukraine, stimulated strong total volume sales growth for beer in 2022. The on-trade channel was the major driver of total volume sales growth in 2022, mainly due to the recover ... Read More
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Beer in Portugal
Beer in Portugal A very hot and long summer, with heatwaves that boosted drinks consumption, the strong recovery of tourist flows and local consumers willing to go out and socialise, after the severe limitations of the Coronavirus (COVID-19) pandemic, provided very fertile ground for a healthy perfo ... Read More
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Beer in Kazakhstan
Beer in Kazakhstan Total beer volume showed flat (positive) dynamics in 2022, with a decline seen in off-trade due to the ongoing recovery of on-trade following the era of the pandemic. Furthermore, the increase in excise tax for beer in 2022 placed downwards pressure on potential sales. Indeed, thi ... Read More
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Beer in Israel
Beer in Israel Heineken NV (GBO), which is represented by Tempo Beer Industries Ltd in Israel, was one of the players forced to increase its prices in 2022, starting in Q1 and with the announcement of further price hikes later in the year. The reason for this was stated as the Russia-Ukraine war, al ... Read More
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Beer in South Africa
Beer in South Africa In 2022, flavoured/mixed lager saw the strongest performance of all beer categories, with double-digit total volume growth. While this growth was derived from a relatively low base when compared with more mature beer categories, such as standard lager, flavoured/mixed lager volu ... Read More
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Beer in Malaysia
Beer in Malaysia Domestic mid-priced lager brands like Tiger, Carlsberg Green Pilsner, Heineken and Anchor Smooth enjoyed strong growth in 2022 due to their visibility on retailers’ shelves and wide channel coverage in both the off-trade and on-trade. Consumers prefer these brands due to their great ... Read More
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Beer in Finland
Beer in Finland Summer is the most important season for breweries in Finland, but in 2022, after a cool spring, the summer did not see any longer periods of hot weather either. As a result, sales were disappointing compared to the previous summer. Inflation, the energy crisis, problems with raw mate ... Read More
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Alcoholic Drinks in Paraguay
Alcoholic Drinks in Paraguay Total volume sales of alcoholic drinks in Paraguay maintained positive growth in 2022. The removal of COVID-19 restrictions enabled consumers to release pent-up demand, with sales also boosted by the return of tourism. Consumers craved sophistication, which pushed demand ... Read More
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Alcoholic Drinks in Honduras
Alcoholic Drinks in Honduras By 2022, retail sales of alcoholic drinks were able to recover to 2019 volume levels. Nonetheless, inflationary pressures and tight budgets continued to have a negative impact on on-trade sales. Beer is by far the largest category due to its broad appeal. Positive growth ... Read More
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