Category: Baby Products
Baby Products market research reports by Euromonitor International
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Nappies/Diapers/Pants in Malaysia
Nappies/Diapers/Pants in Malaysia Sales in nappies/diapers/pants in Malaysia were driven by the performance of disposable pants in 2023. Such products are seen as the most convenient option, as they are easy to change and suitable for active babies and small children. Notably, the pull-up style is ... Read More
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Nappies/Diapers/Pants in Romania
Nappies/Diapers/Pants in Romania The persistently high inflation rates in 2023 prompted Romanian consumers to adjust their purchasing behaviour, adopting a more cautious approach towards nappies/diapers/pants. With the economic landscape presenting challenges, consumers sought greater value for thei ... Read More
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Nappies/Diapers/Pants in Chile
Nappies/Diapers/Pants in Chile Despite nappies/diapers in Chile showing signs of volume stabilisation in 2022, the category resumed its historical trend with a single-digit decline in 2023. This contraction aligns closely with pre-pandemic levels, reflecting the ongoing dynamics of the country's bir ... Read More
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Nappies/Diapers/Pants in the Netherlands
Nappies/Diapers/Pants in the Netherlands Retail value sales of nappies/diapers/pants recorded moderate growth in 2023. In 2022, a slight increase in the number of babies born led to an increase in sales of nappies/diapers, especially new born and standard, in volume terms. However, this was only a t ... Read More
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Nappies/Diapers/Pants in Egypt
Nappies/Diapers/Pants in Egypt Despite the notable impact of high pricing on the overall demand for nappies/diapers/pants in Egypt, positive sales volume persisted during 2023. The sales volume of nappies/diapers/pants witnessed a modest decline, primarily driven by a sharp downturn in junior diaper ... Read More
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Nappies/Diapers/Pants in Denmark
Nappies/Diapers/Pants in Denmark Nappies/diapers/pants in Denmark was affected by significant retail price point increases, driven by higher input costs (energy, material sourcing, labour, logistics, supply chain constraints). This supported retail value over volume growth in 2023. All types of napp ... Read More
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Nappies/Diapers/Pants in France
Nappies/Diapers/Pants in France Volume falls in nappies/diapers/pants in France in 2023 were relatively gentle, with the category’s essential products leaving little room for substantial purchasing declines. The recorded decrease was mainly a result of France’s falling birth rate, and a continued pa ... Read More
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Nappies/Diapers/Pants in Bulgaria
Nappies/Diapers/Pants in Bulgaria Retail volume sales of nappies/diapers/paints in Bulgaria continued to fall in 2023, in line with the ongoing decline in the country’s birth rate which is reducing the overall consumer base. Indeed, the very low numbers of babies being born Bulgaria remains at the f ... Read More
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Nappies/Diapers/Pants in Hong Kong, China
Nappies/Diapers/Pants in Hong Kong, China With the termination of lockdowns and the border reopening in Hong Kong, the nappies/diapers/pants category started to recover in 2023. Demand for nappies/diapers/pants remained tepid, however. The declining birth rate in Hong Kong has led to demand for napp ... Read More
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Nappies/Diapers/Pants in Argentina
Nappies/Diapers/Pants in Argentina Reflecting a decline in the birth rate observed over the past decade, diaper sales volume in Argentina experienced a downturn in 2023. The trend of fewer people opting to have children, coupled with a decrease in the average number of children per family, contribut ... Read More
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Nappies/Diapers/Pants in Colombia
Nappies/Diapers/Pants in Colombia In 2023, retail volume sales of nappies/diapers/pants in Colombia continued to be steady. Due to rising inflation and hikes in price points, Colombian parents were forced to make budget adjustments to cover basic needs. Price pressure saw consumers migrate between b ... Read More
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Nappies/Diapers/Pants in Singapore
Nappies/Diapers/Pants in Singapore Overall, the nappies/diapers/pants category registered strong growth in 2023 in both current retail value and retail volume. While the majority of the category growth can be attributed to price hikes due to the increase in raw material pricing and acceptance of for ... Read More
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Nappies/Diapers/Pants in China
Nappies/Diapers/Pants in China Negatively influenced by pandemic and corresponding lockdowns in 2022, many couples were postponing their pregnancy plans due to wellness concerns and tight budgets. Meanwhile, despite the lifting of pandemic-related restrictions at the beginning of 2023, the recovery ... Read More
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Baby and Child-Specific Products in Brazil
Baby and Child-Specific Products in Brazil In 2022, categories considered essential, such as baby wipes and medicated baby and child-specific products, emerged as the best-performing in baby and child specific products in current value terms. In both cases, their remarkable growth was primarily driv ... Read More
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Baby and Child-Specific Products in Germany
Baby and Child-Specific Products in Germany Retail current value sales of baby and child-specific products continued to grow in Germany in 2022, thanks to a steady rise in volume sales and an inflationary price push. As observed in other categories, baby and child-specific products also showed the e ... Read More
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Baby and Child-Specific Products in Mexico
Baby and Child-Specific Products in Mexico Wet wipes, face masks, and sanitisers were seen as indispensable items by many consumers for a safe return to old pre-pandemic activities, with this supporting sales of baby wipes in 2022. With the relaxation of confinement rules and the decline in COVID-19 ... Read More
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Baby and Child-Specific Products in Hong Kong, China
Baby and Child-Specific Products in Hong Kong, China A significant surge in the penetration rate of Japanese baby and child-specific products was witnessed in 2022. This upward trend can be primarily attributed to the increasing availability of Japanese brands facilitated by the expansion of retail ... Read More
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Baby and Child-Specific Products in the US
Baby and Child-Specific Products in the US Baby and child-specific sun care recorded the most dynamic performance within baby and child-specific products in current value terms in 2022. Demand increased substantially as there is growing awareness among parents about the harmful impact of UV sun rays ... Read More
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Baby and Child-Specific Products in Uruguay
Baby and Child-Specific Products in Uruguay In the face of disruptions to supply baby and child-specific faced a difficult year in 2022, with current value growth slowing and retail volume sales continuing to decline. Furthermore, the category faced unfair competition from the informal market as Uru ... Read More
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Baby and Child-Specific Products in Lithuania
Baby and Child-Specific Products in Lithuania In contrast to other areas with beauty and personal care, baby and child-specific products did not experience a negative impact during COVID-19, with parents continuing to invest in the products. Moving into 2022, the landscape recorded positive growth, ... Read More
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Baby and Child-Specific Products in South Africa
Baby and Child-Specific Products in South Africa During the review period baby and child-specific products gained momentum and thrived. Even during COVID-19, baby and child-specific products remained resilient despite the tough economic crisis within South Africa. This was because parents did not wa ... Read More
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Baby and Child-Specific Products in Latvia
Baby and Child-Specific Products in Latvia The war in nearby Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. As a result, though there was double-digit growth in current value sales of baby and child-specific products in 202 ... Read More
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Baby and Child-Specific Products in Georgia
Baby and Child-Specific Products in Georgia Baby and child-specific products saw positive retail volume sales in 2022, mainly driven by baby and child-specific sun care. With COVID-19 restrictions lifted, Georgians spend more time outdoors, including near the sea. In addition, growing awareness abou ... Read More
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Baby and Child-Specific Products in Poland
Baby and Child-Specific Products in Poland The eco trend has become increasingly noticeable in baby and child-specific products in Poland. The success of natural cosmetics for adults made parents look for cosmetics with a high content of ingredients of natural origin, including vegan products with a ... Read More
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Baby and Child-Specific Products in Costa Rica
Baby and Child-Specific Products in Costa Rica Manufacturers of baby and child-specific products are offering consumers savings through volume presentations of their products, especially in modern retailers. Johnson & Johnson and Kimberly-Clark, for instance, have introduced larger bottles for body ... Read More
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