Euromonitor International
23,096 Reports from Euromonitor International
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Beauty and Personal Care in Japan
Beauty and personal care continued to see retail current value growth in Japan in 2024, with different growth factors observed in the premium and mass segments. Premium beauty and personal care grew due to department stores strengthening their beauty portfolios, and also the entry and category expan ... Read More
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Beauty and Personal Care in South Korea
Beauty and personal care maintained solid current value growth in South Korea in 2024, with just a marginally slower rate of increase compared with that seen the previous year. Mass beauty and personal care outpaced the growth rate of premium beauty and personal care in this year, although both saw ... Read More
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Beauty and Personal Care in China
After a year of slow growth in 2023, in 2024 beauty and personal care in China returned to retail current value decline. Decline was driven by several interrelated factors. First, ongoing economic challenges led consumers to tighten their budgets, resulting in a shift towards more affordable alterna ... Read More
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Pet Care in Italy
In 2025, sales of pet care in Italy are expected to increase in retail value terms. After a period of consistent volume growth, volume sales stabilised in both 2024 and 2025. With ongoing inflation and price increases during the review period, this stability is a positive outcome, indicating that co ... Read More
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Pet Care in Japan
Pet care in Japan is set to continue to rise in retail current value terms in 2025. In 2023, the country experienced a sharp increase in pet food prices, a trend that continued in 2024, and has also continued into 2025 (although at a slowing rate of increase), which is expected to contribute to valu ... Read More
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Pet Care in France
In 2025, retail value sales of pet care in France will record a positive uplift. However, the growth rate has slowed compared to 2024, as price points have stabilised following heightened inflation. Nevertheless, consumers are continuing to prioritise spending on their pets, unwilling to economise, ... Read More
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Bath and Shower in South Korea
Bath and shower maintained solid retail current value growth in South Korea in 2024, although the rate of increase was lower than seen in 2023. However, performances varied widely across categories. Since the end of the pandemic, sales of hand sanitisers have been steadily declining, and this trend ... Read More
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Fragrances in France
Premium fragrances remained the primary driver of strong growth for fragrances in France in 2024, with several new elixir launches as well as niche versions of classic perfumes also contributing. The combined effects of increased international travel following the COVID-19 pandemic and the Paris Oly ... Read More
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Mass Beauty and Personal Care in the US
In 2024, mass beauty and personal care in the US experienced a modest retail current value increase, in the low single digits. This growth was somewhat overshadowed by a decline in sales within mass colour cosmetics, alongside sluggish progress in some mass skin care categories. However, mass bath a ... Read More
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Colour Cosmetics in Mexico
Although colour cosmetics recorded growth in retail volume and current value terms in 2024, this growth was slower compared to that seen in the previous year. In an uncertain economic context due to the presidential elections, among other factors, many consumers in Mexico prioritised their purchases ... Read More
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Pet Care in Chile
In 2025, the pet care industry in Chile is expected to regain momentum in both volume and value terms, supported by an improving economic climate and rising disposable incomes. Categories such as cat treats and mixers are seeing particularly strong growth, driven by a growing trend among pet owners ... Read More
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Beauty and Personal Care in Bulgaria
Beauty and personal care in Bulgaria recorded moderate value growth in 2024, despite the country’s lower inflation rate. Price increases continued in beauty and personal care forcing some Bulgarians to trade down to private label and local brands, which are generally more affordable, especially in c ... Read More
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Beauty and Personal Care in Chile
Beauty and personal care in Chile continued to gain stronger growth momentum in 2024 following a challenging year in 2022 marked by inflationary pressures. This growth was primarily driven by the mass segment, the entry of new brands, product launches, and the expansion of private label. In 2024, Ch ... Read More
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Fragrances in Hungary
In 2024, value sales of fragrances recorded a double-digit increase. Mass fragrances remained the largest category. The price of both mass and premium fragrances continued to rise over the review period, in line with the pattern seen across beauty and personal care. However, the uptick in social act ... Read More
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Colour Cosmetics in France
In 2024, colour cosmetics in France continued to feel the impact of the rising less-is-more trend, as local consumers increasingly embraced natural, fussy and uncomplicated looks. Natural beauty remains extremely important to all ages of French cosmetic users, who are prepared to pay for quality pro ... Read More
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Depilatories in Poland
Depilatories experienced a notable slowdown in current value growth in 2024 but remained positive overall. Despite competition from in-salon treatments and more permanent cosmetic procedures like laser hair removal, depilatories continue to thrive due to their affordability and convenience. Clean ae ... Read More
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Colour Cosmetics in Ecuador
Colour cosmetics saw strong current value growth in Ecuador in 2024. Despite the challenging economic context in Ecuador, the category performed exceptionally well. Its success can be attributed in significant part to the emergence of new retail channels, such as Fybeca Beauty, which have made beaut ... Read More
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Premium Beauty and Personal Care in Finland
Growth for premium beauty and personal care products remained positive in Finland in 2024 but was somewhat slower than that posted in 2023. The competition from mass products continues to intensify, with the ever-growing array of high-quality mass brands available within the upper price band. Premiu ... Read More
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Fragrances in the US
Fragrances showed little sign of deceleration or consumer fatigue in the US in 2024, with retail current value sales continuing to rise by double digits, seeing only a slight slowdown from the growth rate seen in 2023. The role of fragrances in consumers’ beauty routines is only growing in importanc ... Read More
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Premium Beauty and Personal Care in the Netherlands
Retail value sales of premium beauty and personal care products in the Netherlands registered strong growth in 2024, outperforming the mass segment despite ongoing concerns about inflation and pressure on household spending. This resilience is linked to the evolving perception of premium products as ... Read More
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Fragrances in Mexico
Fragrances experienced dynamic double-digit growth in current value and retail volume terms in 2024. Fragrances are highly popular in Mexico, with these products being widely consumed by both men and women alike. Consumers tend to use mass fragrances for daily use, reserving premium brands for speci ... Read More
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Men's Grooming in Ecuador
Men’s grooming registered current value growth in Ecuador in 2024, as more men are prioritised personal care. There is a noticeable shift from basic hygiene products to specialised grooming items such as shampoos, beard oils, and skin care solutions. The influence of social media has played a key ro ... Read More
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Homewares in Germany
Homewares in Germany experienced declining value sales in 2024, in a similar trend to other home and garden categories. To remain competitive and attractive to consumers, manufacturers focused on prioritising the use of eco-friendly materials in their products, increasingly embracing eco-conscious a ... Read More
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Bath and Shower in France
2024 was a mixed year for bath and shower in France, with volumes falling for most products except intimate washes and wipes. The poor weather in the summer of 2024 reduced the frequency of some washing routines. Euromonitor International's Bath and Shower in France report offers a comprehensive gui ... Read More
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Baby and Child-Specific Products in Poland
Despite a slowdown, current value growth in baby and child-specific products in Poland remained positive in 2024. With the Polish government’s support programme of over 800 initiatives, local parents are more financially equipped to invest in high-quality products for their children. Families are in ... Read More
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