Euromonitor International
23,048 Reports from Euromonitor International
-
Wipes in Pakistan
Retail volume and current value sales of wipes in Pakistan increased strongly in 2024, albeit from a very low base. Nonetheless, steady rises in demand remained visible across key categories like baby wipes and facial cleansing wipes. Retail current value sales remained flat across categories. Facia ... Read More
-
Retail Tissue in Slovakia
Retail tissue in Slovakia saw steady value growth in 2024, driven by consumers balancing cost considerations with quality expectations. Price sensitivity led many consumers to switch to private label products or take advantage of frequent discounts. However, demand for higher-quality retail tissue r ... Read More
-
Menstrual Care in Sweden
Menstrual care saw moderate growth in current value terms in 2024, but sales declined in retail volume terms. Consumer preferences shifted from lower priced standard towels to higher priced slim/thin/ultra-thin towels, with this underpinning value growth in 2024. Slim/thin/ultra-thin towels offer ad ... Read More
-
Away-From-Home Tissue and Hygiene in Pakistan
Away-from-home tissue continued to post fast AFH volume and current value growth in 2024. Towards the end of the review period, the performance of AFH tissue was boosted by a rise in tourism flows and the reopening of offices, hotels and educational institutions in the post-Coronavirus (COVID-19) pe ... Read More
-
Rx/Reimbursement Adult Incontinence in Sweden
RX/reimbursement adult incontinence saw steady growth in value and volume terms in 2024. Value growth was primarily driven by two key factors: Sweden’s ageing population and the rising prevalence of obesity and type 2 diabetes. A strong correlation exists between age, underlying health conditions an ... Read More
-
Tissue and Hygiene in Pakistan
Overall, tissue and hygiene in Pakistan posted double-digit retail and AFH current value growth in 2024. Amidst a strong growth in the demand for packaged tissue and hygiene in a developing industry, still high inflation stimulated dynamic value sales rises. Nonetheless, tissue and hygiene faced sev ... Read More
-
Menstrual Care in Pakistan
Retail volume sales of menstrual care in Pakistan increased in 2024, driven by growing awareness of menstrual hygiene and wider product availability, particularly in urban areas. Meanwhile, retail current value sales rose fast, albeit supported by still high inflation. Towels remained the largest ca ... Read More
-
Away-From-Home Tissue and Hygiene in Sweden
Away-from-home tissue saw moderate growth in value and volume terms in 2024. Nonetheless, the challenging economic climate dampened growth rates as many businesses and public institutions faced cost concerns. However, manufacturers like Essity were still able to benefit from heightened awareness and ... Read More
-
Tissue and Hygiene in Slovakia
Tissue and hygiene in Slovakia recorded moderate value growth in 2024, driven by inflationary pressures and shifts in consumer purchasing behaviour. While price increases were lower compared to the previous year, they remained a challenge for many households. Consumers sought lower-cost alternatives ... Read More
-
Menstrual Care in Poland
Menstrual care in Poland continued to see strong retail volume and current value growth in 2024. Significant, but easing inflationary pressure on prices helped to sustain growth in demand, while still stimulating value sales. However, some consumers traded down in light of ongoing unit price rises, ... Read More
-
Away-From-Home Tissue and Hygiene in Poland
Both away-from-home tissue and hygiene in Poland continued to post strong volume and current value growth in 2024. The higher demand from horeca boosted the performance of away-from-home (AFH) tissue in the country. Horeca’s strong recovery after years of pandemic-related constraints led to higher A ... Read More
-
Wipes in Poland
Wipes in Poland saw a modest increase in retail current value sales in 2024, following double-digit growth in 2022 and 2023. Strong price increases drove these high levels of growth; retail current value growth stabilised as price rises slowed in the final year of the review period. Nonetheless, dem ... Read More
-
Menstrual Care in Portugal
Menstrual care in Portugal remained relatively stable in terms of volume in 2024, while current value growth was driven by noticeable price increases in both private label and branded products. Despite the growth of private label, manufacturers still account for a significant share of menstrual care ... Read More
-
Nappies/Diapers/Pants in Portugal
The market for nappies/diapers/pants in Portugal experienced stagnant performance in volume terms in 2024. According to Statistics Portugal, there were 84,788 live births during the year, a decrease of 1.4% compared to 2023. This decline in birth rates, alongside an ageing population, is contributin ... Read More
-
Wipes in Portugal
Following a two-year period of significant current value growth, driven by inflation and substantial price increases, wipes experienced a slowdown in Portugal in 2024. Personal wipes dominate sales, with private label products gaining prominence as consumers seek more affordable options. Meanwhile, ... Read More
-
Menstrual Care in Slovakia
Despite economic uncertainty and persistent inflationary pressures, menstrual care in Slovakia remained largely resilient, with value sales increasing in 2024. Women consumers increasingly prioritised comfort and quality, leading to a preference for higher-end products that minimise exposure to chem ... Read More
-
Wipes in Slovakia
Wipes in Slovakia continued to grow in 2024, supported by their affordability, effectiveness, and convenience. Consumers increasingly valued these products for their ability to save time and deliver immediate results, whether for cleaning or personal care purposes. During a period of economic cautio ... Read More
-
Retail Adult Incontinence in Slovakia
In 2024, value sales of retail adult incontinence in Slovakia increased substantially. This was largely driven by increased consumer awareness and education regarding incontinence management. Public initiatives aimed at destigmatising the condition played a key role in encouraging consumers to seek ... Read More
-
Retail Tissue in Sweden
Retail tissue saw steady growth in volume terms and moderate growth in current value terms in 2024. Value growth was driven in part by unit price increases that were supported by premiumisation and sustainability innovations. For example, 2024 saw the relaunch of the Kleenex facial tissues brand in ... Read More
-
Nappies/Diapers/Pants in Sweden
Sales of nappies/diapers/pants declined in current value and retail volume terms in 2024. A major factor behind the decline of the category is Sweden’s declining birth rate, with the population aged 0-3 years having declined throughout the review period. From a value perspective, the category suffer ... Read More
-
Retail Adult Incontinence in Sweden
Retail adult incontinence saw strong growth in current value and volume terms in 2024. This growth was tied to the ageing of the Swedish population and rising rates of obesity. Demand was also fuelled by a heightened focus on self-care with consumers and carers paying more attention to hygiene, clea ... Read More
-
Nappies/Diapers/Pants in Poland
In 2024, nappies/diapers/pants in Poland rebounded from declines in 2023, with marginal retail volume growth and a strong increase in retail current value sales. However, retail volume sales remained well below the 2019 pre-Coronavirus (COVID-19) level across nappies/diapers at the end of the review ... Read More
-
Away-From-Home Tissue and Hygiene in Portugal
Away-from-home (AFH) tissue and hygiene registered healthy growth in current value terms in Portugal in 2024, having benefitted from the continued recovery of the tourism industry. Hotels and other types of accommodation have seen further increases in occupancy rates, following an exceptional 2023. ... Read More
-
Retail Adult Incontinence in Portugal
Retail adult incontinence represents the most dynamic category of the Portuguese tissue and hygiene market, having registered healthy sales growth both volume and current value terms in 2024. This expansion is being driven by multiple factors, including the rising prevalence of overweight and obese ... Read More
-
Nappies/Diapers/Pants in Slovakia
The nappies/diapers/pants category in Slovakia experienced limited value growth in 2024 due to several contributing factors. A slow rate of price increases, combined with lower birth rates, resulted in stagnation. Moreover, minimal product innovation across leading brands contributed to the market's ... Read More
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook