Small Appliances Market Research Reports & Industry Analysis

The small appliance industry consists of the classification of home appliances that are movable or partially movable, and can be used on counters, tables, or other platform spaces. Typically there are two versions of small appliance: commercial and home. The commercial, or industrial, type is meant for continuous use in a business setting; home versions are meant to be used in the household. Small appliances are meant to perform, enable, or assist in completing a task, and there are some small appliances that complete the same tasks as their major appliance counterparts. Companies active in the small appliance industry produce and distribute a variety of small appliances and house wares. Items manufactured from these companies may include blow driers, blenders, vacuums, coffee makers, electric mixers, and toasters, among other products.

The majority of appliance manufacturers create the body of the product using plastics and steel, and then purchase the required components, like motors, controls, heat elements, and compressors, from a supplier. The manufacturing process involves the shaping of metal in stamping presses with specifically designed dies and assembling components. Steel is the primary raw material. Plastics are typically used to create vacuum cleaner parts, or as an insulation component in other small appliances.

Income and home sales created the demand for the small appliance market. Large businesses have an advantage in production, marketing, and distribution. Smaller businesses focus on producing and providing specialty products, subcontracting to larger manufacturers, and creating name-brand items under contract. Individual companies make effective operations and marketing their priority for turning over a profit.

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Small Appliances Industry Research & Market Reports

  • Personal Care Appliances in Hungary

    ... is expected to register a gain in volume during the year. Increasing promotional activity, rising consumer awareness, and innovative products that make life easier for consumers have fuelled the growth of these appliances. Euromonitor International's ... Read More

  • Microwaves in Poland

    ... towards higher-value microwaves and price increases within the category. Overall, microwave penetration remains relatively low in Polish households, standing at 37% in 2024. Growing acceptance and understanding of the safety of microwave technology is driving ... Read More

  • Personal Care Appliances in Poland

    ... are delaying replacements and opting for multifunctional devices. The moderate current value growth reflects a shift towards premium, feature-rich appliances, even as volume sales come under pressure. The steady growth in oral care appliances, including ... Read More

  • Microwaves in Portugal

    ... cycle in subsequent years. Current value growth remained solid due to premiumisation, with an increasingly fragmented landscape bringing more competitively priced premium brands into the Portuguese market. Euromonitor International's Microwaves in Portugal report offers a ... Read More

  • Food Preparation Appliances in Portugal

    ... by rising prices and the high cost of living of Portugal, especially since this is not an essential kitchen appliance. Many locals purchased food processors, blenders and mixers during the COVID-19 pandemic when consumers had ... Read More

  • Small Cooking Appliances in Portugal

    ... than the previous year. Volume decline was particularly visible in categories such as breadmakers and pod coffee machines, which have that have lost popularity. Brand investment in new designs, colours and more sophisticated models is ... Read More

  • Vacuum Cleaners in Portugal

    ... vacuum cleaners have continued to gain acceptance in Portuguese households as consumers look for convenient appliances to maintain the cleanliness of the house on a daily basis. Total volume sales of vacuum cleaners were muted ... Read More

  • Personal Care Appliances in Portugal

    ... but demand has dropped as consumers move back to barber shops. In 2024, consumers place a stronger focus on professional services for hair care and beard services. Nonetheless, products that respond to convenience and present ... Read More

  • Microwaves in Romania

    ... consumers seek the best price/quality ratio and will often delay their purchasing decision and wait until their favourite product goes on sale. With prices rising, buy now, pay later credit solutions have become more common ... Read More

  • Food Preparation Appliances in Romania

    ... and on optimising their supply chain so that they can offer more attractive prices. Promotions and discounts have become the norm in food preparation appliances and carry significant weight for the purchasing decision. Black Friday ... Read More

  • Microwaves in Taiwan

    ... a lot more attention in 2024. Despite its higher electricity consumption, microwaves are considered kitchen essentials in Taiwan. As such, household penetration rates of microwaves remained stable in 2024. Built-in microwaves are less popular than ... Read More

  • Vacuum Cleaners in Taiwan

    ... the purchase of vacuum cleaners with stronger functionality due to personal hygiene concerns. Models integrating wet mopping functions, dust mite cleaning and disinfection technology have gained attention in recent years. This led to more brands ... Read More

  • Consumer Appliances in Morocco

    ... as consumers postponed or avoided appliance purchases. Smaller consumer appliances were hit hard by a 30% import tax, urging many consumers to focus on repairs and maintenance of existing goods. High energy costs also damaged ... Read More

  • Personal Care Appliances in the Netherlands

    ... their hair and beauty demand has since stabilised. These products once again face competition from professional beauty and hair salons offering a range of services, with this having a negative impact on demand for hair ... Read More

  • Microwaves in the Netherlands

    ... the spike in sales seen during the pandemic. It was also due to the economic pressures facing many Dutch households. Inflation stabilised in 2024 and incomes rose for the first time since 2024, but this ... Read More

  • Vacuum Cleaners in Norway

    ... desire for vacuum cleaners to provide the optimal time/effectiveness trade off. Accordingly, consumers are gravitating towards vacuum cleaners with a pronounced convenience profile that are perceived as minimising the time and effort associated with household ... Read More

  • Food Preparation Appliances in Norway

    ... weakening demand at the end of the review period, as the appliances purchased during the COVID-19 crisis are still well within their useful lifespans. In addition, the food preparation appliances category is suffering from the ... Read More

  • Travel Irons Market by Type (Less than 1 lb, Above 1 lb), Distribution Channel (Specialty Retailers, Department Stores, Supermarkets and Hypermarkets, Discount Stores, and Others), and Region 2025-2033

    ... USD 681.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 958.9 Million by 2033, exhibiting a growth rate (CAGR) of 3.67% during 2025-2033. Increasing travel activities, the launch of innovative ... Read More

  • Body Dryer Market by Product Type (Wall Mounted, On Floor), Distribution Channel (Offline, Online), Application (Residential, Commercial), and Region 2025-2033

    ... Group expects the market to reach USD 6.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.25% during 2025-2033. The market is primarily driven by increasing consumer demand for hygiene and convenience, inflating income ... Read More

  • Food Preparation Appliances in Hong Kong, China

    ... previous investments made in these products at the height of the pandemic during home seclusion. Nevertheless, the positive performance is being supported by many consumers looking to prepare and cook meals regularly at home amid ... Read More

  • Microwaves in Hong Kong, China

    ... the penetration rate of microwaves within local households gaining six percentage points during the year compared to 2023. Euromonitor International's Microwaves in Hong Kong, China report offers a comprehensive guide to the size and shape ... Read More

  • Vacuum Cleaners in Hong Kong, China

    ... The return to busier lifestyles, with less time to dedicate to household chores, along with their compact size and easy setup, make robotic vacuum cleaners an appealing option to local consumers, especially since Hong Kong’s ... Read More

  • Air Treatment Products in Hong Kong, China

    ... projects. In particular, air conditioners remains a popular choice, considered essential for many local households due to Hong Kong’s often hot climate. Record temperature levels, as well as high pollution levels in Hong Kong, towards ... Read More

  • Food Preparation Appliances in Greece

    ... spending. Moreover, most types of food preparation appliances witnessed retail volume growth in the wake of the Coronavirus (COVID-19) pandemic, when consumers spent more time cooking at home. This reduced the need to purchase new ... Read More

  • Home Laundry Appliances in Greece

    ... not focus as much on home laundry appliances. To balance out the focus on refrigeration appliances in the previous year, there was a very strong focus among retailers on home laundry appliances in 2024, as ... Read More

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