Laundry Care & Detergents Market Research Reports & Industry Analysis

Laundry care products, as the name suggests, are intended to clean and treat clothing. While there are many variations and specialty products, the laundry care product market can be divided into the following categories and subcategories:
  • Laundry Detergent
    • Liquid Detergent
    • Powder Detergent
    • Tablets and Packets/Bars
  • Fabric Softener
    • Liquid Fabric Softener
    • Fabric Softener Sheets
  • Bleach
    • SHC (sodium hypochlorite) Bleach
    • Color-Safe Bleach
  • Specialty Products
    • Pre-wash/Additives
    • Fine Washable Detergent
    • Starch
  • Static Control/Fabric Protector
In a market dominated by a few major brands, laundry can become even more of an inconvenience than it already is for consumers with specific lifestyle needs not met by the mainstream, such as those with allergies, parents of infants, or green consumers. Alternately, specialty product benefits or products that solve a particular problem—such as hybrid products (i.e., Tide with a Touch of Downy) or wrinkle reduction detergent—also represent positive opportunities in the niche market.

A fragrant revolution is at hand, and is affecting the laundry care market. American consumers are looking for products that remain true to traditional values of high performance and convenience, but also go beyond these baseline qualities to offer added benefits in health and wellness. Aromatherapy is a branch of holistic healing that has broken onto many Americans’ radars. Many household cleaning products already incorporate essential oils to give consumers an added level of experience that benefits the body, mind and soul. The breadth and depth of aromas and their supposed efficacies is a product developer’s dream. The concoctions are seemingly endless––from the supposed headache fighting benefits of peppermint to the relaxation benefits of lavender.

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Laundry Care & Detergents Industry Research & Market Reports

  • Global Laundry Detergent Capsules Market Growth 2024-2030

    ... market, the Laundry Detergent Capsules is forecast to a readjusted size of US$ 9035.5 million by 2030 with a CAGR of 10.2% during review period. The research report highlights the growth potential of the global ... Read More

  • Global Single Dose Laundry Detergent Pods Market Growth 2024-2030

    ... growing demand in downstream market, the Single Dose Laundry Detergent Pods is forecast to a readjusted size of US$ 9035.5 million by 2030 with a CAGR of 10.2% during review period. The research report highlights ... Read More

  • Global Laundry Pods Market Growth 2024-2030

    ... Laundry Pods is forecast to a readjusted size of US$ 9035.5 million by 2030 with a CAGR of 10.2% during review period. The research report highlights the growth potential of the global Laundry Pods market. ... Read More

  • Global Single Dose Laundry Detergent Market Growth 2024-2030

    ... in downstream market, the Single Dose Laundry Detergent is forecast to a readjusted size of US$ 9035.5 million by 2030 with a CAGR of 10.2% during review period. The research report highlights the growth potential ... Read More

  • Laundry Care in Hong Kong, China

    ... up on laundry care products, which they continued to use up in 2023. The decrease in volume sales was also due to the removal of pandemic restrictions, as consumers relaxed and spent more time and ... Read More

  • Laundry Care in South Africa

    ... in the average unit price. Laundry care in the country is becoming increasingly diverse, to include hand wash, automatic, standard, tablets, colour safe laundry bleach, and spot and stain removers. The variation of these products ... Read More

  • Home Care in South Africa

    ... individuals in South Africa, the impact of elevated inflation changed overall consumer behaviour. Rather than shopping for premium goods, even some affluent consumers sought more competitive prices or bulk purchases to save money. The growth ... Read More

  • Home Care in Morocco

    ... significant upturn in demand. With manufacturers experiencing higher energy, raw material and shipping costs, they were forced to pass these on to an increasingly price sensitive consumer base. As a result, Moroccans traded down to ... Read More

  • Global Laundry Fragrance Booster Market 2024 by Manufacturers, Regions, Type and Application, Forecast to 2030

    ... in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period. The Global Info Research report includes an overview of the development of the ... Read More

  • Laundry Care in Morocco

    ... by rising energy and other input costs, opted to pass these onto consumers in the form of higher prices. This resulted in consumers seeking out more affordable, basic products, rather than specialised offerings designed for ... Read More

  • Global Liquid Laundry Detergent Market Growth 2024-2030

    ... market, the Liquid Laundry Detergent is forecast to a readjusted size of US$ 42230 million by 2030 with a CAGR of 4.4% during review period. The research report highlights the growth potential of the global ... Read More

  • Global Laundry Fragrance Booster Supply, Demand and Key Producers, 2024-2030

    ... forecast period (2024-2030). This report studies the global Laundry Fragrance Booster production, demand, key manufacturers, and key regions. This report is a detailed and comprehensive analysis of the world market for Laundry Fragrance Booster, and ... Read More

  • Global Fabric Laundry Detergent Market Growth 2024-2030

    ... the Fabric Laundry Detergent is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period. The research report highlights the growth potential of the global Fabric Laundry ... Read More

  • Laundry Care in Kenya

    ... is a response to the rising demand for professional laundry services, driven by an expanding middle-class consumer base and urbanisation. LG recognises the potential for profitable ventures in this area, as laundromats offer convenience and ... Read More

  • Saudi Arabia Soap and Detergent Market Size- By Product, By Application, By Distribution Channel- Regional Outlook, Competitive Strategies and Segment Forecast to 2033

    ... market research, Saudi Arabia Soap and Detergent Market Size – By Product, By Application, By Distribution Channel – Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the Saudi Arabia Soap and Detergent ... Read More

  • The Evolution of "Clean Label" in Household Care and Laundry

    ... ethically-minded consumers, and often span health, environmental, and ethical factors. Scope Brands can capitalize on the positive consumer sentiment towards vitamins. As impact on health is a key influence on purchasing decisions, brands can emphasize ... Read More

  • Laundry Care in Cameroon

    ... mature category, the household bar soap format still remains very popular with Cameroonian consumers due to its affordability and versatility. Here we note the widespread use of household bar soap (Savon Azur from Azur SA), ... Read More

  • Home Care in Cameroon

    ... categories such as bar detergents and shoe polish. However, the industry has, to some extent, achieved a semblance of stability through 2023. Euromonitor International's Home Care in Cameroon market report offers a comprehensive guide to ... Read More

  • Home Care in Côte d'Ivoire

    ... the effect of US dollar appreciation on import costs. Nevertheless, a growing middle- and high-income consumer base maintained their purchasing habits and boosted the demand for home care, while lower-income buyers favoured traditional offers, counterfeit ... Read More

  • Baby Cleaning Products Market Size, Trends, Analysis, and Outlook By Product (Bottle wash, Vegetable wash, Cleaning wipes, Laundry detergents, Fabric conditioners, Cleaning sprays, Others), By Sales Channel (Retail, Non-retail, E-commerce), by Region, Country, Segment, and Companies, 2024-2030

    ... Companies, 2024-2030 The global Baby Cleaning Products market size is poised to register 4.79% growth from 2024 to 2030, presenting significant growth prospects for companies operating in the industry. The industry study analyzes the global ... Read More

  • The 2025-2030 World Outlook for Laundry Detergents and Enhancers

    ... demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader ... Read More

  • The 2025-2030 World Outlook for Fabric Softeners

    ... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More

  • The 2025-2030 World Outlook for Standard Liquid Laundry Detergents

    ... demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader ... Read More

  • The 2025-2030 World Outlook for Fine Fabric Detergents

    ... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More

  • The 2025-2030 World Outlook for Detergent and Cleansing Protein Hydrolysis Enzymes

    ... given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative ... Read More

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