Laundry Care & Detergents Market Research Reports & Industry Analysis

Laundry care products, as the name suggests, are intended to clean and treat clothing. While there are many variations and specialty products, the laundry care product market can be divided into the following categories and subcategories:
  • Laundry Detergent
    • Liquid Detergent
    • Powder Detergent
    • Tablets and Packets/Bars
  • Fabric Softener
    • Liquid Fabric Softener
    • Fabric Softener Sheets
  • Bleach
    • SHC (sodium hypochlorite) Bleach
    • Color-Safe Bleach
  • Specialty Products
    • Pre-wash/Additives
    • Fine Washable Detergent
    • Starch
  • Static Control/Fabric Protector
In a market dominated by a few major brands, laundry can become even more of an inconvenience than it already is for consumers with specific lifestyle needs not met by the mainstream, such as those with allergies, parents of infants, or green consumers. Alternately, specialty product benefits or products that solve a particular problem—such as hybrid products (i.e., Tide with a Touch of Downy) or wrinkle reduction detergent—also represent positive opportunities in the niche market.

A fragrant revolution is at hand, and is affecting the laundry care market. American consumers are looking for products that remain true to traditional values of high performance and convenience, but also go beyond these baseline qualities to offer added benefits in health and wellness. Aromatherapy is a branch of holistic healing that has broken onto many Americans’ radars. Many household cleaning products already incorporate essential oils to give consumers an added level of experience that benefits the body, mind and soul. The breadth and depth of aromas and their supposed efficacies is a product developer’s dream. The concoctions are seemingly endless––from the supposed headache fighting benefits of peppermint to the relaxation benefits of lavender.

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Laundry Care & Detergents Industry Research & Market Reports

  • Global Lingerie Soap Market 2024 by Manufacturers, Regions, Type and Application, Forecast to 2030

    ... and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period. Lingerie Soap is a specially formulated soap designed to gently clean and refresh delicate lingerie ... Read More

  • Laundry Care in India

    ... mobility fuelled higher demand for laundry care products, as consumers returned to offices and schools and resumed their usual routines. This resurgence in activity resulted in individuals needing to wash their clothes more frequently. In ... Read More

  • A New Appreciation for Cold Wash

    ... collaboration, auto-dosing enables improved hygiene results in cold wash by better controlling Sinner's Circle through the release of disaggregated ingredients into the wash cycle and is triggering out-of-silo dynamics. Achieving sustained behavioral change will require ... Read More

  • Home Care in India

    ... rural markets picked up, and the resumption of out-of-home activities supported demand in categories such as laundry care and polishes. During the year, prices in categories including laundry care and dishwashing stabilised due to the ... Read More

  • Global Digital Laundry Solutions Supply, Demand and Key Producers, 2024-2030

    ... forecast period (2024-2030). This report studies the global Digital Laundry Solutions demand, key companies, and key regions. This report is a detailed and comprehensive analysis of the world market for Digital Laundry Solutions, and provides ... Read More

  • Household Cleaning Products Markets in China

    ... Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines China's ... Read More

  • Household Cleaning Products Companies in China

    ... expansions of the manufacturing capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in ... Read More

  • Global Laundry Sheet Market Growth 2024-2030

    ... Sheet is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period. The research report highlights the growth potential of the global Laundry Sheet market. Laundry Sheet ... Read More

  • Global Concentrated Laundry Detergent for Baby Market 2024 by Manufacturers, Regions, Type and Application, Forecast to 2030

    ... valued at USD million in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period. The Global Info Research report includes an overview of ... Read More

  • Global Concentrated Laundry Detergent for Baby Supply, Demand and Key Producers, 2024-2030

    ... % CAGR during the forecast period (2024-2030). This report studies the global Concentrated Laundry Detergent for Baby production, demand, key manufacturers, and key regions. This report is a detailed and comprehensive analysis of the world ... Read More

  • Global Home Care Packaging Market Size Study & Forecast, by Material (Plastic, Paper, Metal, Glass), by Type (Bottles Containers, Metal Cans, Cartons & Corrugated Boards, Pouches & Bags), by Products (Dishwashing, Insecticides, Laundry Care, Toiletries, Polishes, Air Care), and Regional Analysis, 2023-2030

    ... Polishes, Air Care), and Regional Analysis, 2023-2030 Global Home Care Packaging Market is valued at approximately USD XX billion in 2022 and is anticipated to grow with a healthy growth rate of more than XX% ... Read More

  • World Market for Home Care

    ... superiority. Industry tackles packaging waste, while D2C brands thrive, disrupting chains. Wellness subcategories grow, offering premium opportunities. Laundry stakeholders commit to emission cuts, with cold wash innovation vital for emerging market expansion. Euromonitor International's World ... Read More

  • Home Care in Middle East and Africa

    ... continued to grow in the subsequent years in both volume and real value terms, in spite of home care in a number of countries in the region operating in a tough economic climate at the ... Read More

  • Home Care in Western Europe

    ... since struggled to record positive growth in either volume or real value terms. However, modest value growth was seen in 2023, albeit amidst an inflationary environment, with continued positive, if generally slow, value growth expected ... Read More

  • Home Care in Latin America

    ... in the next two years. However, home care enjoyed a stronger performance in 2023, in spite of the high inflation impacting the region. Positive growth is expected over the forecast period, when increasing usage of ... Read More

  • Home Care in Asia Pacific

    ... inflationary backdrop. Tablet detergents continues to be one of the most dynamic products in the region, with Kao’s entry into this category in Japan likely to help drive further growth in the coming years. Laundry ... Read More

  • Global Single Dose Laundry Detergent Cap Market Growth 2024-2030

    ... growing demand in downstream market, the Single Dose Laundry Detergent Cap is forecast to a readjusted size of US$ 9035.5 million by 2030 with a CAGR of 10.2% during review period. The research report highlights ... Read More

  • Global Laundry Detergent Capsules Market Growth 2024-2030

    ... market, the Laundry Detergent Capsules is forecast to a readjusted size of US$ 9035.5 million by 2030 with a CAGR of 10.2% during review period. The research report highlights the growth potential of the global ... Read More

  • Global Single Dose Laundry Detergent Pods Market Growth 2024-2030

    ... growing demand in downstream market, the Single Dose Laundry Detergent Pods is forecast to a readjusted size of US$ 9035.5 million by 2030 with a CAGR of 10.2% during review period. The research report highlights ... Read More

  • Global Laundry Pods Market Growth 2024-2030

    ... Laundry Pods is forecast to a readjusted size of US$ 9035.5 million by 2030 with a CAGR of 10.2% during review period. The research report highlights the growth potential of the global Laundry Pods market. ... Read More

  • Global Single Dose Laundry Detergent Market Growth 2024-2030

    ... in downstream market, the Single Dose Laundry Detergent is forecast to a readjusted size of US$ 9035.5 million by 2030 with a CAGR of 10.2% during review period. The research report highlights the growth potential ... Read More

  • Laundry Care in Hong Kong, China

    ... up on laundry care products, which they continued to use up in 2023. The decrease in volume sales was also due to the removal of pandemic restrictions, as consumers relaxed and spent more time and ... Read More

  • Laundry Care in South Africa

    ... in the average unit price. Laundry care in the country is becoming increasingly diverse, to include hand wash, automatic, standard, tablets, colour safe laundry bleach, and spot and stain removers. The variation of these products ... Read More

  • Home Care in South Africa

    ... individuals in South Africa, the impact of elevated inflation changed overall consumer behaviour. Rather than shopping for premium goods, even some affluent consumers sought more competitive prices or bulk purchases to save money. The growth ... Read More

  • Home Care in Morocco

    ... significant upturn in demand. With manufacturers experiencing higher energy, raw material and shipping costs, they were forced to pass these on to an increasingly price sensitive consumer base. As a result, Moroccans traded down to ... Read More

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