Laundry Care & Detergents Market Research Reports & Industry Analysis
- Laundry Detergent
- Liquid Detergent
- Powder Detergent
- Tablets and Packets/Bars
- Fabric Softener
- Liquid Fabric Softener
- Fabric Softener Sheets
- Bleach
- SHC (sodium hypochlorite) Bleach
- Color-Safe Bleach
- Specialty Products
- Pre-wash/Additives
- Fine Washable Detergent
- Starch
- Static Control/Fabric Protector
A fragrant revolution is at hand, and is affecting the laundry care market. American consumers are looking for products that remain true to traditional values of high performance and convenience, but also go beyond these baseline qualities to offer added benefits in health and wellness. Aromatherapy is a branch of holistic healing that has broken onto many Americans’ radars. Many household cleaning products already incorporate essential oils to give consumers an added level of experience that benefits the body, mind and soul. The breadth and depth of aromas and their supposed efficacies is a product developer’s dream. The concoctions are seemingly endless––from the supposed headache fighting benefits of peppermint to the relaxation benefits of lavender.
Laundry Care & Detergents Industry Research & Market Reports
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Laundry Care in Hungary
... products or those available on promotion. Many simply could not afford to use premium laundry care products for everyday use. This resulted in a significant volume decline for fine fabric detergents, specifically those designed for ... Read More
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Laundry Care in Denmark
... alternatives are bulkier to store and more cumbersome to use. Liquid detergents are often formulated to work well in cold water, making them suitable for energy-saving washes. The ability to dissolve easily in both hot ... Read More
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Home Care in the Netherlands
... eased leading to lower price increases across home care categories, although many Dutch consumers remain price sensitive. This has led to growth in private label offerings across multiple categories, including dishwashing and home insecticides, as ... Read More
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Home Care in Greece
... categories such as specialised laundry detergents and laundry aids companies started to drop their prices as part of efforts to drive volume growth. In general, prices remained higher versus 2022 but stabilised at lower levels ... Read More
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Home Care in Belgium
... with higher living costs, Belgian consumers reduced their purchases, opting to buy less detergent, dishwashing liquids, and surface cleaners. Another contributing factor is the increasing concentration of cleaning formulas, which require smaller amounts of product ... Read More
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Home Care in Switzerland
... costs, and supply chain disruptions, led prices to remain elevated. Furthermore, VAT increased in 2024, rising to 8.1% from 7.7% in the previous year. Euromonitor International's Home Care in Switzerland market report offers a comprehensive ... Read More
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Home Care in Ireland
... retail current value sales of home care, but this subsided in 2024. Moreover, the latter part of the review period saw daily life normalise as the threat posed by COVID-19 subsided, with some local consumers ... Read More
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Home Care in Peru
... spending, with many opting to downgrade to more affordable brands. Additionally, several categories have witnessed the growing presence of private-label offerings. In response, most companies have reduced unit prices to stimulate purchases and maintain their ... Read More
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Home Care in Italy
... reduction in the the promotional activity across retailing served to push prices up during the final few years of the review period, although prices were more stable in 2024 than in the previous two years ... Read More
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Home Care in China
... the essential nature of home care products, and their significant role in consumers’ daily life. Euromonitor International's Home Care in China market report offers a comprehensive guide to the size and shape of the market ... Read More
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Laundry Care in Israel
... 2023 and early 2024 by avoiding further global price increases. This was in contrast to other players that pushed up their prices during the same period. In May 2024, Henkel announced an increase in prices, ... Read More
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Laundry Care in Peru
... saw a slight decline in current value as core brands began to lose significant ground, in contrast to the substantial growth experienced by economy brands in recent years. This trend has been particularly evident in ... Read More
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Laundry Care in the Netherlands
... strong performance as verified by independent tests and the lower price compared to brands. Private label appeals to a wide consumer base as brand loyalty is relatively low in laundry care. Most consumers just want ... Read More
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Home Care in Bangladesh
... consumers, served predominantly by informal retail channels, are emerging as a key market segment. While brand development has been slow, local companies are gaining market share from established leaders like Unilever and R&B, with product ... Read More
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Home Care in Argentina
... drastic devaluation of the Argentine peso, reducing its value by more than 50%. This caused the US dollar to double in price, further exacerbating the financial situation. While local production in the sector is essential, ... Read More
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Home Care in Chile
... after two years of historically high double-digit inflation rates, in line with the region. Following efforts by the central bank through interest rate hikes, inflation was brought under control. In 2024, year-on-year inflation was projected ... Read More
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Home Care in New Zealand
... infrastructure disruptions and the after-effects of cheap access to money, following the RBNZ (Reserve Bank of New Zealand)’s decision to lower the Official Cash Rate (OCR) to record lows in the midst of the Coronavirus ... Read More
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Home Care in Denmark
... price increases giving consumers some respite from the steep hikes during 2022 and 2023. Inflationary pressures subsided over 2024 with price growth returning to more normalised rates. That said, average prices in home care remained ... Read More
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Laundry Care in Australia
... turning to private label products such as Aldi’s Trimat and Almat, which have experienced strong growth due to their affordability and consistent quality. This shift reflects a broader trend of downtrading, as households prioritise cost-effective ... Read More
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Laundry Care in the United Arab Emirates
... longer but also offer better value. Concentrated products allow them to use less product for the same results, which helps them to save money in the longer term. Euromonitor International's Laundry Care in United Arab ... Read More
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Laundry Care in Bolivia
... well as inputs for production. This was due to sharp falls in foreign currency reserves. These price pressure also led consumers trading down. Euromonitor International's Laundry Care in Bolivia market report offers a comprehensive guide ... Read More
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Laundry Care in Norway
... needs with new innovations and product developments in 2024. In liquid tablet detergents, A+ Colour Active 4 Caps offers power enzymes for better performance and tough stain removal, whilst keeping colours bright and offering ultra ... Read More
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Laundry Care in Romania
... of raw materials and changes in the supply chains as the main causes behind this growth. This evolution was also a side-effect of the price capping on some food products in the same year. The ... Read More
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Home Care in Hungary
... Major segments such as liquid fabric softeners, concentrated powder detergents, and other detergents lost popularity as consumers prioritised affordability, seeking discounted products or bulk packaging deals. On the plus side... Euromonitor International's Home Care in ... Read More
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Home Care in Israel
... to average unit price rises. Despite these increases, home care overall did not experience price inflation on the same scale as the broader local market. Notably, certain segments within home care - such as wipes, ... Read More
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