Laundry Care & Detergents Market Research Reports & Industry Analysis
- Laundry Detergent
- Liquid Detergent
- Powder Detergent
- Tablets and Packets/Bars
- Fabric Softener
- Liquid Fabric Softener
- Fabric Softener Sheets
- Bleach
- SHC (sodium hypochlorite) Bleach
- Color-Safe Bleach
- Specialty Products
- Pre-wash/Additives
- Fine Washable Detergent
- Starch
- Static Control/Fabric Protector
A fragrant revolution is at hand, and is affecting the laundry care market. American consumers are looking for products that remain true to traditional values of high performance and convenience, but also go beyond these baseline qualities to offer added benefits in health and wellness. Aromatherapy is a branch of holistic healing that has broken onto many Americans’ radars. Many household cleaning products already incorporate essential oils to give consumers an added level of experience that benefits the body, mind and soul. The breadth and depth of aromas and their supposed efficacies is a product developer’s dream. The concoctions are seemingly endless––from the supposed headache fighting benefits of peppermint to the relaxation benefits of lavender.
Laundry Care & Detergents Industry Research & Market Reports
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Home Care in Kazakhstan
... opting for cheaper brands to manage household budgets more effectively. This trend in consumer behaviour has led to a notable increase in the sales of private label products across the home care category, as these ... Read More
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Home Care in Ecuador
... a significant security crisis prompted the newly appointed government of Daniel Noboa to impose nighttime curfews in major cities. These measures were gradually relaxed over the subsequent months. Euromonitor International's Home Care in Ecuador market ... Read More
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Home Care in Georgia
... Ukraine and Belarus had previously influenced market dynamics, their impact has diminished somewhat. Although a portion of these immigrants has settled in Georgia, many have since relocated to other countries, lessening their effect on overall ... Read More
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Laundry Care in Kazakhstan
... of powder detergents declined, the consumption of liquid and tablet laundry detergents continued to rise, indicating a growing preference among consumers for more convenient and efficient formats, and aligning with broader global trends favouring liq... ... Read More
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Laundry Care in Japan
... 151.4 yen in 2024, according to Euromonitor’s Economies data, marking a notable decline which had not been seen in the previous three decades. This depreciation, alongside cost-push inflation driven by increases in raw materials, energy, ... Read More
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Home Care in Honduras
... floor polishes and even air fresheners. The country has a high poverty rate and is one of the economies with the lowest per capita incomes in Central America, all of which prevent the premiumisation of ... Read More
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Home Care in El Salvador
... were reflected in higher retail prices. Consumer price sensitivity benefited multi-purpose products, larger pack sizes and private label while low washing machine and dishwasher ownership rates and significant underemployment hampered market sales. Euromonitor International's Home ... Read More
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Home Care in Japan
... including the falling population, the growing amount of time spent outside the home, and the overall rises in the prices of consumer goods. According to Euromonitor’s Economies data, Japan’s annual inflation rate had remained relatively ... Read More
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Home Care in Slovenia
... recovery in consumer confidence, following the moderation of inflation. However, the lingering effects of these inflationary pressures (which rose to peak of around 11% in July 2022) have led consumers to trade down to lower-priced ... Read More
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Laundry Care in Lithuania
... seen in 2022-2023. Major segments, such as laundry detergents, experienced slower price growth, while smaller product areas, like spot and stain removers, saw more rapid increases. Euromonitor International's Laundry Care in Lithuania market report offers ... Read More
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Laundry Care in Serbia
... more than the recommended dose. Local brand Duel from Beohemija doo ramped up promotional efforts in 2024 alongside aggressive discounting. The strategy has pushed Duel into second position in terms of value share, pushing Silan ... Read More
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Lubricant Additives Market Report by Type (Dispersants, Viscosity Index Improvers, Detergents, Antiwear and Antioxidants, Corrosion Inhibitors, Friction Modifiers, Emulsifiers), End-Use (Automotive Lubricant, Metalworking Fluid, Industrial Engine Oil, Process Oil, Grease), Distribution Channel (Retail, Institutional), and Region 2025-2033
... The market is experiencing stable growth driven by the increasing pace of industrialization and manufacturing activities, stringent environmental regulations and rising emphasis on sustainability, and the escalating demand for fuel efficiency in the automotive and ... Read More
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Home Care in Serbia
... Price sensitivity encouraged households to purchase home care products on promotion, with manufacturers and retailers widely embracing this tactic. Average price promotions were less pronounced than in 2023, as players sought to protect margins. There ... Read More
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Laundry Care in Slovenia
... elevate the laundry experience. At the same time, eco-friendly formulations are gaining significant traction as more environmentally conscious individuals seek sustainable solutions... Euromonitor International's Laundry Care in Slovenia market report offers a comprehensive guide to ... Read More
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Home Care in Sri Lanka
... 2023. As inflationary pressure fell sharply, players lowered or slowed price increases to pique the interest of consumers. While price and essentials were the key factors for many consumers, some traded-up to products offered in ... Read More
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Home Care in Lithuania
... rising wages, which served to enhance household spending. Indeed, the Lithuanian economy remained strong compared to neighbouring and Western European markets, despite geopolitical tensions stemming from the war in Ukraine. Meanwhile, on the domestic front,... ... Read More
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Laundry Care in Vietnam
... been steadily increasing, especially in rural areas of the country, largely due to the introduction of more affordable models by both brands and retailers. Washing machines reached an overall possession rate of 65% in Vietnam ... Read More
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Home Care in Singapore
... volume, meanwhile, remains in a small slump – albeit at a rate which is recovering from a steeper dip seen in 2023. Overall positive growth is attributed to increasing demand for hygienic and multi-functional products, ... Read More
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Laundry Care in Singapore
... to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, ... Read More
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Home Care in Vietnam
... Vietnam’s average inflation rate met the target of remaining below 4.5%, and this drove rising disposable incomes and maintained consumers’ purchasing power. Many people therefore looked for higher quality, more effective, and more convenient products. ... Read More
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Laundry Care in Ukraine
... process and reducing the risk of spills. They also offer high washing effectiveness, dissolving quickly in water without leaving residue on clothing, which reduces the risk of allergic reactions - particularly important for those with ... Read More
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Laundry Care in Bosnia and Herzegovina
... focused on innovation and frequent new product launches, continue to thrive, benefiting from growing consumer demand and posting strong retail value growth. Brands continued to enter the laundry detergents sector, responding to consumer demands for ... Read More
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Home Care in Panama
... a modest increase in retail volume terms during 2024, registering the weakest growth compared to other countries in the region. Laundry care and surface care constitute the two largest categories, both of which saw steady ... Read More
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Home Care in Iraq
... small and mid-sized local suppliers also entered the market in 2024, with a primary focus on dishwashing, bleach, surface care, and laundry care products. In regions where local suppliers are active, prices dropped, often at ... Read More
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Home Care in Portugal
... in home care. Nevertheless, private labels continued to see growth as local consumers remained price sensitive. Euromonitor International's Home Care in Portugal market report offers a comprehensive guide to the size and shape of the ... Read More
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