Laundry Care & Detergents Market Research Reports & Industry Analysis
- Laundry Detergent
- Liquid Detergent
- Powder Detergent
- Tablets and Packets/Bars
- Fabric Softener
- Liquid Fabric Softener
- Fabric Softener Sheets
- Bleach
- SHC (sodium hypochlorite) Bleach
- Color-Safe Bleach
- Specialty Products
- Pre-wash/Additives
- Fine Washable Detergent
- Starch
- Static Control/Fabric Protector
A fragrant revolution is at hand, and is affecting the laundry care market. American consumers are looking for products that remain true to traditional values of high performance and convenience, but also go beyond these baseline qualities to offer added benefits in health and wellness. Aromatherapy is a branch of holistic healing that has broken onto many Americans’ radars. Many household cleaning products already incorporate essential oils to give consumers an added level of experience that benefits the body, mind and soul. The breadth and depth of aromas and their supposed efficacies is a product developer’s dream. The concoctions are seemingly endless––from the supposed headache fighting benefits of peppermint to the relaxation benefits of lavender.
Laundry Care & Detergents Industry Research & Market Reports
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2025 Household Soaps, Detergents, and Cleaners Retail Sales Global Market Size & Growth Report with Updated Analysis & Forecasts
... Middle East), 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with retail sales of ... Read More
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Soap and Other Detergent Manufacturing - 2025 U.S. Market Research Report with Updated Tariffs Impact
... Kentley Insights report is packed with insightful data sets and forecasts to give you a comprehensive understanding of the industry including historical and forecasted industry size, growth, product line breakdown, profitability, financial ratios, 31 balance ... Read More
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2025 Detergents and Soaps Wholesale Global Market Size & Growth Report with Updated Analysis & Forecasts
... subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with wholesale sales of detergents and soaps, ... Read More
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Home Care in Oman
... consumer hygiene awareness, the increasing number of households in the country, and a general embracing of Western consumption trends. While global players still lead sales of home care, local players and private label are proving ... Read More
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Home Care in Uruguay
... between the official and informal exchange rates in Argentina narrowed, which reduced the price differential between home care products in these two countries as the Argentine government initiated a program of economic deregulation under the ... Read More
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Home Care in North Macedonia
... the recent inflationary surge fuelled by the global recovery from COVID-19 and Russia’s invasion of Ukraine receded. Current value growth was slower than in 2023 due to the easing of pricing pressures, though with inflation ... Read More
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Home Care in Taiwan
... as other features, such as deodorisation, which were integrated into and added value to new product launches. Value growth was also pushed by several rounds of price adjustments, pushed by inflationary pressure, as well as ... Read More
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Laundry Care in North Macedonia
... receded. Nonetheless, with unit prices remaining on an upward trajectory, the category still expanded at an impressive pace overall in this respect. It also saw retail volume sales return to positive territory following two consecutive ... Read More
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Laundry Care in Taiwan
... due to the increase in spending on products incorporating antibacterial, anti-dust mite, and deodorisation features. The continued move away from standard liquid detergents, as well as fewer concerns over personal hygiene, and therefore less frequent ... Read More
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Laundry Care in Uruguay
... to significantly outperform powder detergents in terms of retail current value sales during 2024. Retail volume sales of powder detergents plunged, while those of standard liquid detergents continued to expand rapidly. In 2024, liquid detergents ... Read More
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Soap, Detergent, Perfume & Cosmetics Manufacturing in France - Industry Market Research Report
... size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares." Read More
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Home Care in Myanmar
... across all home care categories. These challenging circumstances have created significant hurdles for both established brands and companies attempting to enter the market. Consumer behaviour has been significantly impacted by the economic climate, with pri... ... Read More
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Laundry Care in Guatemala
... throughout the year. This trend was particularly evident in segments such as spot and stain removers, as well as fine fabric detergents, where prices saw a noticeable decline. The combination of these factors led to ... Read More
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Laundry Care in Ecuador
... severe electricity crisis due to drought that hampered hydroelectricity production, leading to frequent blackouts. As such, with consumers being highly price sensitive, powder detergent continued to account for most value sales, as it is significantly ... Read More
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Home Care in Laos
... spending and prompting a shift towards value-driven options. Despite these economic headwinds, the market witnessed the emergence of new brands, with online platforms playing an increasingly important role in product distributi... Euromonitor International's Home Care ... Read More
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Laundry Care in Finland
... prevent skin irritation. An example of this is the launch of Softcare Zero Sensitive Laundry Detergent, formulated without fragrances, dyes, or allergens, thus providing a skin-friendly option without compromising on cleaning power. Euromonitor International's Laundry ... Read More
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Laundry Care in Georgia
... recyclable materials, and Frosch offered in recycled packaging. Despite this growing assortment, consumer interest in environmentally friendly laundry products remains limited in the country. A significant proportion of consumers are unwilling to pay a premium ... Read More
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Home Care in Lebanon
... that were seen as non-essential. Within the context of the socioeconomic crisis, this meant that most consumers stuck to the absolute basics. Consumers also shifted to multi-functional products that were see as offering good value ... Read More
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Home Care in Qatar
... focus on home hygiene. Qatar continues to support local manufacturers of home care as part of efforts to diversify its economy and achieve self-sufficiency. E-commerce continues to gain share in home care as more consumers ... Read More
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Home Care in Tanzania
... inflationary pressures and price rises saw many consumers choose cheaper brands or small packs. Some consumers used eco-facing, milder or natural options for health and safety reasons. A strong local and international presence offered a ... Read More
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Home Care in Kazakhstan
... opting for cheaper brands to manage household budgets more effectively. This trend in consumer behaviour has led to a notable increase in the sales of private label products across the home care category, as these ... Read More
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Home Care in Finland
... begins to subside. Consumers felt some financial relief providing a boost to confidence and volume sales of home care, although they continued to seek cost-effective solutions. Euromonitor International's Home Care in Finland market report offers ... Read More
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Laundry Care in the Philippines
... 2024, although rates of increase were slower than in the previous year. Within laundry detergents, concentrated powder detergents continued to account for the highest value sales in 2024, whilst this and most other laundry care ... Read More
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Laundry Care in Uzbekistan
... and elevated logistics costs. Euromonitor International's Laundry Care in Uzbekistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ... Read More
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Home Care in Ecuador
... a significant security crisis prompted the newly appointed government of Daniel Noboa to impose nighttime curfews in major cities. These measures were gradually relaxed over the subsequent months. Euromonitor International's Home Care in Ecuador market ... Read More
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