Laundry Care & Detergents Market Research Reports & Industry Analysis
- Laundry Detergent
- Liquid Detergent
- Powder Detergent
- Tablets and Packets/Bars
- Fabric Softener
- Liquid Fabric Softener
- Fabric Softener Sheets
- Bleach
- SHC (sodium hypochlorite) Bleach
- Color-Safe Bleach
- Specialty Products
- Pre-wash/Additives
- Fine Washable Detergent
- Starch
- Static Control/Fabric Protector
A fragrant revolution is at hand, and is affecting the laundry care market. American consumers are looking for products that remain true to traditional values of high performance and convenience, but also go beyond these baseline qualities to offer added benefits in health and wellness. Aromatherapy is a branch of holistic healing that has broken onto many Americans’ radars. Many household cleaning products already incorporate essential oils to give consumers an added level of experience that benefits the body, mind and soul. The breadth and depth of aromas and their supposed efficacies is a product developer’s dream. The concoctions are seemingly endless––from the supposed headache fighting benefits of peppermint to the relaxation benefits of lavender.
Laundry Care & Detergents Industry Research & Market Reports
-
Home Care in Thailand
... and cleanliness. Consumers have been seeking innovative and effective cleaning solutions that cater to their busy lifestyles and evolving needs. This led to a surge in demand for multi-purpose cleaning products, concentrated references, natural products, ... Read More
-
Home Care in Poland
... slowed with inflation moderating compared to the previous year, though price sensitive purchasing behaviour remained prevalent. Eco-friendly product lines and private labels continued to gain momentum, supported by increased consumer awareness of sustainability and cost ... Read More
-
Home Care in Dominican Republic
... in the first round and securing the re-election of President Luis Abinader for another four-year term. Euromonitor International's Home Care in Dominican Republic market report offers a comprehensive guide to the size and shape of ... Read More
-
Home Care in Azerbaijan
... down. Also, players supported volume sales by offering frequents promotion and discounts. Euromonitor International's Home Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
-
Home Care in Costa Rica
... demand for home care, with a modest acceleration in retail volume sales. However, the rate of growth in retail current value sales slowed significantly, due in large part to a slowdown in the rate of ... Read More
-
Home Care in Latvia
... some categories. The combination of low consumer confidence and high costs of living urged consumers to concentrate on essential and basic home care products, instead of higher priced and innovative lines. Laundry care and dishwashing ... Read More
-
Home Care in Slovakia
... inflation and price increases in home care in 2024, local consumers remained careful with their spending. Therefore, everyday use home care products were increasingly popular when made available via strong price promotions or offered in ... Read More
-
Home Care in Croatia
... due to falling inflation. With inflation easing, consumer purchasing power strengthened and households were able to spend more freely. On the supply side, the moderation in production costs was passed on to consumers through lower ... Read More
-
Laundry Care in Poland
... demand despite the rising cost of living seen towards the end of the review period. However, consumers became more price conscious and sought more affordable options in the laundry care category. In this environment, private ... Read More
-
Laundry Care in China
... 2024, the contraction in powder detergents eased, while there was a discernible slowdown in the overall growth rates for liquid detergents and especially detergent tablets in China. Euromonitor International's Laundry Care in China market report ... Read More
-
Laundry Care in Algeria
... laundry care is an essential home care product, being the largest in terms of value sales, and this continued to support volume sales. Laundry detergents continued to account for most value sales, though fabric softener ... Read More
-
Laundry Care in Bulgaria
... than higher consumption. Although the annual rate of inflation decreased considerably from 2023, production and operational costs for retailers remained elevated. Manufacturers faced higher wage bills, and these costs were passed down through the distribution ... Read More
-
Laundry Care in Egypt
... and the ability to customise the dose. Promotional campaigns played a key role in this category as players pushed the value for money benefit of liquid formats over powder detergents. One of the key messages ... Read More
-
Laundry Care in Belgium
... decline, retail value continued to grow at a notable pace, largely due to the ongoing premiumisation of the category. Euromonitor International's Laundry Care in Belgium market report offers a comprehensive guide to the size and ... Read More
-
Laundry Care in the Czech Republic
... in 2024, Czech consumers remain highly price-sensitive, prioritising promotional events to secure their preferred brands at discounted prices. Euromonitor International's Laundry Care in Czech Republic market report offers a comprehensive guide to the size and ... Read More
-
Laundry Care in Brazil
... and cost-benefit ratio of such products, which led laundry care in Brazil to grow more significantly in volume than in value terms in 2024. Euromonitor International's Laundry Care in Brazil market report offers a comprehensive ... Read More
-
Laundry Care in South Korea
... categories achieving double-digit value growth. Despite a slight deceleration in their growth rates compared with the previous year, both continued to demonstrate robust performances. The sustained interest in these products reflects the shifting consumer preference ... Read More
-
Laundry Care in Malaysia
... popular choice among rural consumers, low-income urban households, and overseas workers due to its affordability - a crucial factor amidst elevated food prices and the high cost of living. In addition to washing clothes, powder ... Read More
-
Laundry Care in France
... overall value growth, with major brands leveraging higher pricing to recover margins eroded during the pandemic and the inflationary volatility that followed. Euromonitor International's Laundry Care in France market report offers a comprehensive guide to ... Read More
-
Laundry Care in Ireland
... of local consumers, which supported demand. On the other hand, demand was supported by ongoing population expansion fuelled by immigration. Euromonitor International's Laundry Care in Ireland market report offers a comprehensive guide to the size ... Read More
-
Laundry Care in Canada
... detergents and value for money because of the increase in the cost of living, including increases in the prices of housing and groceries. The laundry care category saw higher than normal price increases in 2022 ... Read More
-
Laundry Care in Colombia
... but 2024 saw greater stability with some brands even delivering price reductions. These price drops were in part due to the fierce competition from private label which continued to challenge commercial brands that have been ... Read More
-
Laundry Care in Hungary
... products or those available on promotion. Many simply could not afford to use premium laundry care products for everyday use. This resulted in a significant volume decline for fine fabric detergents, specifically those designed for ... Read More
-
Laundry Care in Denmark
... alternatives are bulkier to store and more cumbersome to use. Liquid detergents are often formulated to work well in cold water, making them suitable for energy-saving washes. The ability to dissolve easily in both hot ... Read More
-
Home Care in the Netherlands
... eased leading to lower price increases across home care categories, although many Dutch consumers remain price sensitive. This has led to growth in private label offerings across multiple categories, including dishwashing and home insecticides, as ... Read More
Research Assistance
