Laundry Care & Detergents Market Research Reports & Industry Analysis
- Laundry Detergent
- Liquid Detergent
- Powder Detergent
- Tablets and Packets/Bars
- Fabric Softener
- Liquid Fabric Softener
- Fabric Softener Sheets
- Bleach
- SHC (sodium hypochlorite) Bleach
- Color-Safe Bleach
- Specialty Products
- Pre-wash/Additives
- Fine Washable Detergent
- Starch
- Static Control/Fabric Protector
A fragrant revolution is at hand, and is affecting the laundry care market. American consumers are looking for products that remain true to traditional values of high performance and convenience, but also go beyond these baseline qualities to offer added benefits in health and wellness. Aromatherapy is a branch of holistic healing that has broken onto many Americans’ radars. Many household cleaning products already incorporate essential oils to give consumers an added level of experience that benefits the body, mind and soul. The breadth and depth of aromas and their supposed efficacies is a product developer’s dream. The concoctions are seemingly endless––from the supposed headache fighting benefits of peppermint to the relaxation benefits of lavender.
Laundry Care & Detergents Industry Research & Market Reports
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Laundry Care in Bosnia and Herzegovina
... focused on innovation and frequent new product launches, continue to thrive, benefiting from growing consumer demand and posting strong retail value growth. Brands continued to enter the laundry detergents sector, responding to consumer demands for ... Read More
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Home Care in Panama
... a modest increase in retail volume terms during 2024, registering the weakest growth compared to other countries in the region. Laundry care and surface care constitute the two largest categories, both of which saw steady ... Read More
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Home Care in Iraq
... small and mid-sized local suppliers also entered the market in 2024, with a primary focus on dishwashing, bleach, surface care, and laundry care products. In regions where local suppliers are active, prices dropped, often at ... Read More
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Home Care in Portugal
... in home care. Nevertheless, private labels continued to see growth as local consumers remained price sensitive. Euromonitor International's Home Care in Portugal market report offers a comprehensive guide to the size and shape of the ... Read More
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Home Care in Bosnia and Herzegovina
... peak levels of 2022 and 2023. Furthermore, economic and political conditions remained unfavourable as the country struggled with its identity, influenced by the geopolitical shifts triggered by the war in Ukraine, the Israel-Hamas war, and ... Read More
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Home Care in Ghana
... they remain the most frequently purchased household items. However, rising costs have led consumers to switch between brands and seek more affordable alternatives while reducing non-essential purchases. Established brands such as Omo, Sunlight, Key Soap, ... Read More
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Home Care in Sweden
... growth was primarily driven by price increases, with the rate of these increases slowing as inflationary pressures eased. The deceleration in pricing was in line broader economic adjustments as Swedish households adapted to a more ... Read More
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Laundry Care in Turkey
... a volume growth of 3% compared to 4% for the powder variants. This preference for powder detergents was due to its price point, with the product being the most economical choice. Private label products gained ... Read More
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Laundry Care in Mexico
... inflation. Meanwhile, a decline was seen in retail volume terms in 2024. Mexican consumers are looking for a better price-value ratio, thus they increasingly favour concentrated presentations which offer a better performance with a lower ... Read More
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Laundry Care in Costa Rica
... experienced a significant increase driven by rising costs. However, this trend came to an end in 2024, with prices decreasing in such categories as liquid fabric softeners or standard powder detergents, due in part to ... Read More
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Laundry Care in Croatia
... offer better value for money, as the price per unit is often lower than smaller alternatives, making them an attractive choice for budget-conscious households. Consumers also appreciate the convenience of bulk buying, which reduces the ... Read More
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Laundry Care in Azerbaijan
... promotions. Powder detergent was still the most popular format of detergent by far, followed by liquid detergent, with only minimal value sales for both tablet and liquid tablet detergents Euromonitor International's Laundry Care in Azerbaijan ... Read More
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Home Care in Jordan
... for disinfectant products while also creating demand for products with antibacterial properties in areas such as air care. Sustainability is a growing concern but price remains the key influence on purchasing decisions, while multi-purpose products ... Read More
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Home Care in Côte d'Ivoire
... driven by favourable demographics, real estate expansion and the extension of distribution networks into rural areas. A growing middle- and high-income consumer base boosted demand, while lower-income buyers favoured traditional offers, counterfeit items or reduced ... Read More
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Home Care in Kuwait
... home care saw steady growth in 2024 backed by rising incomes, population growth, urbanisation and increasing investment in the market. A large number of new and innovative products have also entered the market adding further ... Read More
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Laundry Care in Portugal
... a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies ... Read More
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Laundry Care in Slovakia
... or wait to purchase laundry care products when made available at more advantageous price points. Therefore, as consumers tried to economise and reduce expenditure where possible, they often stockpiled and purchased several packs of their ... Read More
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Laundry Care in Sweden
... to handle, easier to store due to their compact nature and simplify the process of dosing. Their ability to dissolve more efficiently in both hot and cold water ensures reduced residue on clothing, addressing a ... Read More
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Laundry Care in Thailand
... of moment in volume terms despite value growth. Meanwhile, when purchasing, consumers prioritised value and affordability. This translated into a rise in demand for concentrated laundry detergents and fabric softeners, which offer cost savings and ... Read More
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Laundry Care in Estonia
... confidence, leading to declining overall volume sales. Euromonitor International's Laundry Care in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Laundry Care in Dominican Republic
... impact and low-and middle-income households. Euromonitor International's Laundry Care in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail ... Read More
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Laundry Care in Latvia
... focused on buying the essentials in laundry care and made cutbacks in products like laundry aids. Leading players have focused on delivering faster washing cycles and better stain removal at lower temperatures, thus reducing the ... Read More
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Home Care in Uganda
... and urbanisation also spurred popularity. However, these products were expensive for many consumers, with distribution and demand focused on urban areas. Thus, many consumers still used traditional or home-made alternatives, rather than specialised home care ... Read More
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Home Care in Ukraine
... decreased demand for home care products. Additionally, declining incomes among the remaining population, combined with high inflation, have reshaped consumer behaviour. Many Ukrainians are opting for cheaper brands, prioritising promotions, and favouring multifunctional produ... Euromonitor ... Read More
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Home Care in Turkey
... while opting for multi-purpose options to save costs. These behaviours challenged retail volume sales throughout the year. Consequently, while essential categories such as automatic dishwashing, laundry detergents and bleach continued to show positive retail volum... ... Read More
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