Laundry Care & Detergents Market Research Reports & Industry Analysis

Laundry care products, as the name suggests, are intended to clean and treat clothing. While there are many variations and specialty products, the laundry care product market can be divided into the following categories and subcategories:
  • Laundry Detergent
    • Liquid Detergent
    • Powder Detergent
    • Tablets and Packets/Bars
  • Fabric Softener
    • Liquid Fabric Softener
    • Fabric Softener Sheets
  • Bleach
    • SHC (sodium hypochlorite) Bleach
    • Color-Safe Bleach
  • Specialty Products
    • Pre-wash/Additives
    • Fine Washable Detergent
    • Starch
  • Static Control/Fabric Protector
In a market dominated by a few major brands, laundry can become even more of an inconvenience than it already is for consumers with specific lifestyle needs not met by the mainstream, such as those with allergies, parents of infants, or green consumers. Alternately, specialty product benefits or products that solve a particular problem—such as hybrid products (i.e., Tide with a Touch of Downy) or wrinkle reduction detergent—also represent positive opportunities in the niche market.

A fragrant revolution is at hand, and is affecting the laundry care market. American consumers are looking for products that remain true to traditional values of high performance and convenience, but also go beyond these baseline qualities to offer added benefits in health and wellness. Aromatherapy is a branch of holistic healing that has broken onto many Americans’ radars. Many household cleaning products already incorporate essential oils to give consumers an added level of experience that benefits the body, mind and soul. The breadth and depth of aromas and their supposed efficacies is a product developer’s dream. The concoctions are seemingly endless––from the supposed headache fighting benefits of peppermint to the relaxation benefits of lavender.

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Laundry Care & Detergents Industry Research & Market Reports

  • Laundry Care in Guatemala

    ... was very little between Industria La Popular and Henkel, with its leading brands being Rendidor and 123. Other companies with double-digit percentage value share were Union, which distributes the Blanca Nieves from Mexican company Fábrica ... Read More

  • Home Care in Pakistan

    ... growth in 2023, despite economic challenges like high inflation and a rising US dollar exchange. Meanwhile, the high inflationary pressure on prices stimulated double-digit retail current value growth across categories. Euromonitor International's Home Care in ... Read More

  • Laundry Care in Finland

    ... decline, laundry softener vinegar stands out as a growing product due to its novelty and natural ingredients. Private label options for laundry vinegar contribute to its popularity. The market is flooded with discounts and offers ... Read More

  • Laundry Care in Tunisia

    ... value terms. While there was a demand for liquid fabric softeners, most other products had niche appeal. The undeveloped nature of laundry care reflected the polarised nature of household income levels in the country, and ... Read More

  • Laundry Care in North Macedonia

    ... were largely stagnant in 2023, with diminished purchasing power prompting local consumers to cut down on less essential purchases and economise when it came to buying laundry care products. Product areas such as bar detergents, ... Read More

  • Home Care in North Macedonia

    ... sales growth, however, most home care categories saw stagnation or decline in 2023, with local consumers suffering squeezed household budgets and being forced to reprioritise their purchases. Euromonitor International's Home Care in North Macedonia market ... Read More

  • Home Care in El Salvador

    ... meet domestic demand therefore rising global commodity prices were reflected in higher retail prices. Consumer price sensitivity benefited multi-purpose products, larger pack sizes and private label while low washing machine and dishwasher ownership rates and ... Read More

  • Home Care in Austria

    ... have fuelled the demand for quick, convenient home care solutions that offer lasting effects. This includes longer-lasting scents and cleanliness in laundry care and toilet care and high-efficiency products that disinfect while cleaning multiple areas ... Read More

  • Laundry Care in the Philippines

    ... in both retail volume and current value terms in 2023, with growth across all categories. The niche of concentrated liquid detergents continued to see the most dynamic growth in 2023, although demand remained limited to ... Read More

  • Home Care in the Philippines

    ... stricter regulations, impacting the competition. However, the industry saw increases in retail volume and current value sales across all categories, driven by the higher disposable incomes of Filipinos and the return of tourists, despite the ... Read More

  • Laundry Care in Japan

    ... sales was price increases. Japan saw three decades with little growth in the economy . From 1994, it was only in 1997, 2008, and 2014 that the country saw annual inflation of over 1%, according ... Read More

  • Laundry Care in Austria

    ... local consumers to wash their laundry at lower temperatures, thereby conserving water and energy and ultimately saving money. Euromonitor International's Laundry Care in Austria market report offers a comprehensive guide to the size and shape ... Read More

  • Home Care in Japan

    ... level of risk reduced, and people went out to socialise more, workers went back to offices, and students returned to offline learning. In 2023, the country opened up even further. In May, the government reclassified ... Read More

  • Home Care in Honduras

    ... such as bleach and powder detergent, remained popular, as did refilling formats such as stand-up pouches in laundry detergents. However, since the waning of the pandemic, disinfection in the home became less relevant, with price ... Read More

  • Global Laundry Gel Ball Market Growth 2024-2030

    ... market, the Laundry Gel Ball is forecast to a readjusted size of US$ 6263.4 million by 2030 with a CAGR of 6.9% during review period. The research report highlights the growth potential of the global ... Read More

  • Laundry Care in the US

    ... demand subsided, marking a shift towards normalisation and growth patterns comparable to those observed in 2019. The economic uncertainty among US consumers has prompted changes in decision-making, even in habit-driven categories such as laundry care. ... Read More

  • Home Care in the US

    ... backdrop for local consumers who had already experienced price increases the previous year. Additionally, consumers grappled with high inflation, a housing market crisis characterised by elevated interest rates, and the depletion of savings accumulated during ... Read More

  • China Laundry Appliances - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2020 - 2029

    ... to achieve a CAGR of more than 3% for the forecast period. Post-COVID, there is an increment in revenue generation of laundry appliances in China. Demand for small and large household appliances was impressive in ... Read More

  • Japan Laundry Appliances - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2020-2029

    ... billion by 2029, growing at a CAGR of 2% during the forecast period (2024-2029). The Japanese laundry appliances market has been relatively stable despite the pandemic, with some fluctuations due to external factors such as ... Read More

  • Sweden Laundry Appliances - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2020 - 2029

    ... USD 401.07 million by 2029, growing at a CAGR of 4.26% during the forecast period (2024-2029). A laundry appliance is a machine that uses water to clean and rinse textiles, although it is not restricted ... Read More

  • Latin America Laundry Appliances - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2020-2029

    ... USD 5.95 billion by 2029, growing at a CAGR of 4.25% during the forecast period (2024-2029). Latin America has a share of more than 5% in the global retail value of Laundry appliances. Among the ... Read More

  • South Africa Laundry Appliances - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2020 - 2029

    ... period. Among the various factors influencing South African laundry Appliances is the Textile (Apparel, Clothing) market. The apparel market in South Africa observed a significant rise post covid with a total revenue of USD 5 ... Read More

  • Laundry Detergents - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2018 - 2029

    ... billion by 2029, growing at a CAGR of 3.79% during the forecast period (2024-2029). Raising awareness about the importance of cleanliness is expected to drive the studied market. As a result, instead of shifting toward ... Read More

  • Israel Laundry Appliances - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2020 - 2029

    ... USD 341.24 million by 2029, growing at a CAGR of 3.25% during the forecast period (2024-2029). The impact of COVID-19 on dry cleaning and laundry services in Israel varied depending on the customer base. Companies ... Read More

  • UAE Laundry Appliances - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2020-2029

    ... million by 2029, growing at a CAGR of 5.67% during the forecast period (2024-2029). The demand for laundry appliances in the United Arab Emirates is observing continuous growth with an increase in the business of ... Read More

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