Laundry Care & Detergents Market Research Reports & Industry Analysis
- Laundry Detergent
- Liquid Detergent
- Powder Detergent
- Tablets and Packets/Bars
- Fabric Softener
- Liquid Fabric Softener
- Fabric Softener Sheets
- Bleach
- SHC (sodium hypochlorite) Bleach
- Color-Safe Bleach
- Specialty Products
- Pre-wash/Additives
- Fine Washable Detergent
- Starch
- Static Control/Fabric Protector
A fragrant revolution is at hand, and is affecting the laundry care market. American consumers are looking for products that remain true to traditional values of high performance and convenience, but also go beyond these baseline qualities to offer added benefits in health and wellness. Aromatherapy is a branch of holistic healing that has broken onto many Americans’ radars. Many household cleaning products already incorporate essential oils to give consumers an added level of experience that benefits the body, mind and soul. The breadth and depth of aromas and their supposed efficacies is a product developer’s dream. The concoctions are seemingly endless––from the supposed headache fighting benefits of peppermint to the relaxation benefits of lavender.
Laundry Care & Detergents Industry Research & Market Reports
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Laundry Care in Japan
... sales was price increases. Japan saw three decades with little growth in the economy . From 1994, it was only in 1997, 2008, and 2014 that the country saw annual inflation of over 1%, according ... Read More
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Home Care in the United Arab Emirates
... and heightened consumer demand for essential home care products, as well as latent category products, shaping the direction of market expansion. Euromonitor International's Home Care in United Arab Emirates market report offers a comprehensive guide ... Read More
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Home Care in the United Kingdom
... for this decline is two-fold: greater mobility has seen consumers spend more time outside of the home, and thus not needing to clean as much, while the cost-of-living crisis has seen a shift in consumers’ ... Read More
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Home Care in Italy
... through surface contact have waned, Italian consumers nonetheless remained mindful of the importance of rigorous hygiene and sanitation practices. The focus, however, was on finding a balance between the quest for good hygiene, less time ... Read More
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Laundry Care in the United Arab Emirates
... category players, such as Binzagr Lever Ltd (Unilever Arabia) Group, Procter & Gamble, and Henkel Arabia for Home & Personal Care Co Ltd, have amplified their advertising campaigns, fuelling a rising demand for various laundry ... Read More
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Laundry Care in Denmark
... shipping costs, labour wages and energy have led to substantial price increases in home care, including laundry care. The rise in retail prices and higher cost of living led to changes in consumer behaviour, with ... Read More
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Laundry Care in Thailand
... and volume growth in 2023, whilst powder detergents continued its declining trend, although the latter remained by far the larger category. Consumers continue to switch to liquid detergents due to evolving laundry habits and the ... Read More
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Laundry Care in South Korea
... further accelerated the release of premium products. Various categories, including fabric softener, laundry detergents and laundry aids, saw retail prices increase by 5% or more. Euromonitor International's Laundry Care in South Korea market report offers ... Read More
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Laundry Care in Austria
... local consumers to wash their laundry at lower temperatures, thereby conserving water and energy and ultimately saving money. Euromonitor International's Laundry Care in Austria market report offers a comprehensive guide to the size and shape ... Read More
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Home Care in the Czech Republic
... sales were positive, retail volume was challenged as consumers' disposable budgets declined, impacting purchasing decisions. This led consumers to look for more affordable options, especially regarding home care products used daily. Products deemed unessential recorded ... Read More
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Home Care in Brazil
... by supply chain disruptions that significantly impacted production costs, a more positive scenario was observed, considering the devaluation of the US dollar against the Brazilian real, no supply shortages and more stable prices of home ... Read More
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Home Care in Indonesia
... home insecticides, and toilet care, while surface care fares well, along with air care, and laundry care. However, polishes and bleach lag behind, due to being the least interesting categories. Euromonitor International's Home Care in ... Read More
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Home Care in Japan
... level of risk reduced, and people went out to socialise more, workers went back to offices, and students returned to offline learning. In 2023, the country opened up even further. In May, the government reclassified ... Read More
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Home Care in Singapore
... dengue cases attributed to construction activities supports overall demand for home insecticides, there is rising interest in natural formulations for these products along with air care due to concerns about the use of artificial chemicals. ... Read More
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Home Care in China
... 2022, many cities and regions in China implemented strict control policies, forcing consumers to spend more time at home, which in turn increased demand for home care products. At the end of 2022, China lifted ... Read More
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Laundry Care in France
... for consumers to significantly reduce their use of these products, although when it came to liquid and powder detergents some consumers looked to reduce the dosing to save money. Detergent tablets are pre dosed and ... Read More
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Home Care in Honduras
... such as bleach and powder detergent, remained popular, as did refilling formats such as stand-up pouches in laundry detergents. However, since the waning of the pandemic, disinfection in the home became less relevant, with price ... Read More
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Home Care in France
... stable and consistent trajectory, experienced a surge in demand during the pandemic as consumers became more conscious of maintaining clean and hygienic living environments. This surge drove both volume and value growth. However, since the ... Read More
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Laundry Care in the United Kingdom
... their normal lives. Alongside consumers needing to wash their clothes more often due to this, heightened awareness of hygiene and the build-up of germs also led to an increase in demand. Euromonitor International's Laundry Care ... Read More
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Laundry Care in Bulgaria
... spending power. This led to a retail volume decline in areas such as laundry aids, carpet cleaners and laundry detergents. However, despite their higher prices, liquid tablets and concentrated liquid detergents were among the few ... Read More
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Laundry Care in Colombia
... category. While volume sales of powdered detergents and spot and stain removers contracted, others like liquid and bar detergents saw healthy growth. Consumers are facing lower purchasing power, which is driving the appeal of affordable ... Read More
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Global Laundry Gel Ball Market Growth 2024-2030
... market, the Laundry Gel Ball is forecast to a readjusted size of US$ 6263.4 million by 2030 with a CAGR of 6.9% during review period. The research report highlights the growth potential of the global ... Read More
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Laundry Care in the US
... demand subsided, marking a shift towards normalisation and growth patterns comparable to those observed in 2019. The economic uncertainty among US consumers has prompted changes in decision-making, even in habit-driven categories such as laundry care. ... Read More
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Home Care in Chile
... levels, 2022 and 2023 were characterised by economic uncertainty. In 2023, the GDP registered a contraction, while unemployment experienced the highest rates since 2009 (excluding 2020 affected by the pandemic), and inflation rates - although ... Read More
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Home Care in the US
... backdrop for local consumers who had already experienced price increases the previous year. Additionally, consumers grappled with high inflation, a housing market crisis characterised by elevated interest rates, and the depletion of savings accumulated during ... Read More
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