Laundry Care & Detergents Market Research Reports & Industry Analysis

Laundry care products, as the name suggests, are intended to clean and treat clothing. While there are many variations and specialty products, the laundry care product market can be divided into the following categories and subcategories:
  • Laundry Detergent
    • Liquid Detergent
    • Powder Detergent
    • Tablets and Packets/Bars
  • Fabric Softener
    • Liquid Fabric Softener
    • Fabric Softener Sheets
  • Bleach
    • SHC (sodium hypochlorite) Bleach
    • Color-Safe Bleach
  • Specialty Products
    • Pre-wash/Additives
    • Fine Washable Detergent
    • Starch
  • Static Control/Fabric Protector
In a market dominated by a few major brands, laundry can become even more of an inconvenience than it already is for consumers with specific lifestyle needs not met by the mainstream, such as those with allergies, parents of infants, or green consumers. Alternately, specialty product benefits or products that solve a particular problem—such as hybrid products (i.e., Tide with a Touch of Downy) or wrinkle reduction detergent—also represent positive opportunities in the niche market.

A fragrant revolution is at hand, and is affecting the laundry care market. American consumers are looking for products that remain true to traditional values of high performance and convenience, but also go beyond these baseline qualities to offer added benefits in health and wellness. Aromatherapy is a branch of holistic healing that has broken onto many Americans’ radars. Many household cleaning products already incorporate essential oils to give consumers an added level of experience that benefits the body, mind and soul. The breadth and depth of aromas and their supposed efficacies is a product developer’s dream. The concoctions are seemingly endless––from the supposed headache fighting benefits of peppermint to the relaxation benefits of lavender.

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Laundry Care & Detergents Industry Research & Market Reports

  • Home Care in the Czech Republic

    ... sales were positive, retail volume was challenged as consumers' disposable budgets declined, impacting purchasing decisions. This led consumers to look for more affordable options, especially regarding home care products used daily. Products deemed unessential recorded ... Read More

  • Home Care in Brazil

    ... by supply chain disruptions that significantly impacted production costs, a more positive scenario was observed, considering the devaluation of the US dollar against the Brazilian real, no supply shortages and more stable prices of home ... Read More

  • Home Care in Indonesia

    ... home insecticides, and toilet care, while surface care fares well, along with air care, and laundry care. However, polishes and bleach lag behind, due to being the least interesting categories. Euromonitor International's Home Care in ... Read More

  • Home Care in Japan

    ... level of risk reduced, and people went out to socialise more, workers went back to offices, and students returned to offline learning. In 2023, the country opened up even further. In May, the government reclassified ... Read More

  • Home Care in Singapore

    ... dengue cases attributed to construction activities supports overall demand for home insecticides, there is rising interest in natural formulations for these products along with air care due to concerns about the use of artificial chemicals. ... Read More

  • Home Care in China

    ... 2022, many cities and regions in China implemented strict control policies, forcing consumers to spend more time at home, which in turn increased demand for home care products. At the end of 2022, China lifted ... Read More

  • Laundry Care in France

    ... for consumers to significantly reduce their use of these products, although when it came to liquid and powder detergents some consumers looked to reduce the dosing to save money. Detergent tablets are pre dosed and ... Read More

  • Home Care in Honduras

    ... such as bleach and powder detergent, remained popular, as did refilling formats such as stand-up pouches in laundry detergents. However, since the waning of the pandemic, disinfection in the home became less relevant, with price ... Read More

  • Home Care in France

    ... stable and consistent trajectory, experienced a surge in demand during the pandemic as consumers became more conscious of maintaining clean and hygienic living environments. This surge drove both volume and value growth. However, since the ... Read More

  • Laundry Care in the United Kingdom

    ... their normal lives. Alongside consumers needing to wash their clothes more often due to this, heightened awareness of hygiene and the build-up of germs also led to an increase in demand. Euromonitor International's Laundry Care ... Read More

  • Laundry Care in Bulgaria

    ... spending power. This led to a retail volume decline in areas such as laundry aids, carpet cleaners and laundry detergents. However, despite their higher prices, liquid tablets and concentrated liquid detergents were among the few ... Read More

  • Laundry Care in Colombia

    ... category. While volume sales of powdered detergents and spot and stain removers contracted, others like liquid and bar detergents saw healthy growth. Consumers are facing lower purchasing power, which is driving the appeal of affordable ... Read More

  • Laundry Care in Austria

    ... local consumers to wash their laundry at lower temperatures, thereby conserving water and energy and ultimately saving money. Euromonitor International's Laundry Care in Austria market report offers a comprehensive guide to the size and shape ... Read More

  • Global Laundry Gel Ball Market Growth 2024-2030

    ... market, the Laundry Gel Ball is forecast to a readjusted size of US$ 6263.4 million by 2030 with a CAGR of 6.9% during review period. The research report highlights the growth potential of the global ... Read More

  • Laundry Care in the US

    ... demand subsided, marking a shift towards normalisation and growth patterns comparable to those observed in 2019. The economic uncertainty among US consumers has prompted changes in decision-making, even in habit-driven categories such as laundry care. ... Read More

  • Home Care in Chile

    ... levels, 2022 and 2023 were characterised by economic uncertainty. In 2023, the GDP registered a contraction, while unemployment experienced the highest rates since 2009 (excluding 2020 affected by the pandemic), and inflation rates - although ... Read More

  • Home Care in the US

    ... backdrop for local consumers who had already experienced price increases the previous year. Additionally, consumers grappled with high inflation, a housing market crisis characterised by elevated interest rates, and the depletion of savings accumulated during ... Read More

  • Laundry Care in Chile

    ... In an attempt to save money, many local consumers started using a smaller amount of product per wash than usually recommended on the packaging. The migration to concentrated products also negatively impacted retail volume sales. ... Read More

  • China Laundry Appliances - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2020 - 2029

    ... to achieve a CAGR of more than 3% for the forecast period. Post-COVID, there is an increment in revenue generation of laundry appliances in China. Demand for small and large household appliances was impressive in ... Read More

  • Japan Laundry Appliances - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2020-2029

    ... billion by 2029, growing at a CAGR of 2% during the forecast period (2024-2029). The Japanese laundry appliances market has been relatively stable despite the pandemic, with some fluctuations due to external factors such as ... Read More

  • Sweden Laundry Appliances - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2020 - 2029

    ... USD 401.07 million by 2029, growing at a CAGR of 4.26% during the forecast period (2024-2029). A laundry appliance is a machine that uses water to clean and rinse textiles, although it is not restricted ... Read More

  • Latin America Laundry Appliances - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2020-2029

    ... USD 5.95 billion by 2029, growing at a CAGR of 4.25% during the forecast period (2024-2029). Latin America has a share of more than 5% in the global retail value of Laundry appliances. Among the ... Read More

  • Israel Laundry Appliances - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2020 - 2029

    ... USD 341.24 million by 2029, growing at a CAGR of 3.25% during the forecast period (2024-2029). The impact of COVID-19 on dry cleaning and laundry services in Israel varied depending on the customer base. Companies ... Read More

  • UAE Laundry Appliances - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2020-2029

    ... million by 2029, growing at a CAGR of 5.67% during the forecast period (2024-2029). The demand for laundry appliances in the United Arab Emirates is observing continuous growth with an increase in the business of ... Read More

  • Laundry Detergents - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2018 - 2029

    ... billion by 2029, growing at a CAGR of 3.79% during the forecast period (2024-2029). Raising awareness about the importance of cleanliness is expected to drive the studied market. As a result, instead of shifting toward ... Read More

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