Laundry Care & Detergents Market Research Reports & Industry Analysis
- Laundry Detergent
- Liquid Detergent
- Powder Detergent
- Tablets and Packets/Bars
- Fabric Softener
- Liquid Fabric Softener
- Fabric Softener Sheets
- Bleach
- SHC (sodium hypochlorite) Bleach
- Color-Safe Bleach
- Specialty Products
- Pre-wash/Additives
- Fine Washable Detergent
- Starch
- Static Control/Fabric Protector
A fragrant revolution is at hand, and is affecting the laundry care market. American consumers are looking for products that remain true to traditional values of high performance and convenience, but also go beyond these baseline qualities to offer added benefits in health and wellness. Aromatherapy is a branch of holistic healing that has broken onto many Americans’ radars. Many household cleaning products already incorporate essential oils to give consumers an added level of experience that benefits the body, mind and soul. The breadth and depth of aromas and their supposed efficacies is a product developer’s dream. The concoctions are seemingly endless––from the supposed headache fighting benefits of peppermint to the relaxation benefits of lavender.
Laundry Care & Detergents Industry Research & Market Reports
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Laundry Care in Greece
... Gamble Hellas SA and Unilever Hellas SA are the top two names, in very close competition. Consumers tend to be fairly loyal to their favourite brands in laundry care (bucking the overall home care trend), ... Read More
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Laundry Care in Estonia
... was liquid detergent that registered the highest volume growth. Consumers perceive liquid detergents as having benefits over powder, such as less foaming, less water usage and gentler on delicate fabrics. There was also several launches ... Read More
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Laundry Care in Latvia
... value, thanks to its efficient formula and ease of consumption. Moreover, the growing portfolio of specific products contributed to the landscape's success. For instance, in 2023, Perwoll launched liquid tablet detergents tailored for delicate washing ... Read More
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Laundry Care in Turkey
... to consumer bulk purchases. Euromonitor International's Laundry Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ... Read More
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Home Care in Egypt
... size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading ... Read More
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Laundry Care in Algeria
... in household spending. Consumers are ultimately looking to make cost-savings in the laundry care aisle, which is supressing retail volume growth in 2023. As such, laundry detergents continue to dominate retail value sales within laundry ... Read More
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Laundry Care in the Czech Republic
... an overall volume decline in laundry care. Declines were noted in fine fabric detergents, spot and stain removers, bar detergents and carpet cleaners as consumers cut down on goods they consider to be unessential. However, ... Read More
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Laundry Care in Saudi Arabia
... laundry care, laundry detergents remained the dominant category with powder detergents remaining more popular than the liquid format. Nevertheless, a large segment of consumers still invariably purchase the standard versions of liquid detergents, as opposed ... Read More
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Laundry Care in Brazil
... terms of volume, liquid detergents experienced higher growth compared to the powder format, as home care players expanded the availability of liquid laundry care products. Euromonitor International's Laundry Care in Brazil market report offers a ... Read More
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Home Care in Austria
... have fuelled the demand for quick, convenient home care solutions that offer lasting effects. This includes longer-lasting scents and cleanliness in laundry care and toilet care and high-efficiency products that disinfect while cleaning multiple areas ... Read More
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Home Care in Malaysia
... Although it is still unknown how overall consumer spending will be affected in the long term, local consumers have already started to feel the pinch. As rice is a daily staple, they are having to ... Read More
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Home Care in Belgium
... bought and used home care products with much less frequency than usual during the year. Those categories whose products are often regarded as non-essential, such as toilet care and polishes, suffered significantly. Meanwhile, in laundry ... Read More
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Home Care in South Korea
... preference for sophisticated and specialised home care solutions, with many prioritising products that offer superior cleanliness and hygiene features. Moreover, there is a shift towards more specialised and effective solutions tailored to specific needs, such ... Read More
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Laundry Care in China
... laundry care products that they stocked up during the pandemic. Powder detergents continued to decline, as a result of competition from liquid detergents and detergent tablets, which are more convenient, offering greater ease of cleaning, ... Read More
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Laundry Care in Belgium
... volume sales, including buy-one-get-one-free, and buy-one-get-two-free. These offers may have prevented the fall from being even more dramatic, however. Aggressive promotions were widespread throughout all laundry detergent segments, as well as in fine fabric liquid ... Read More
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Laundry Care in Singapore
... popular products such as detergents, fabric softeners, and stain removers, started to reflect the broader trends of consumer behaviour in the local market. When inflationary pressures surge, prices start to rise and cast a shadow ... Read More
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Laundry Care in Malaysia
... sales. Powder is a popular format of laundry detergents amongst rural consumers and immigrants, as it is affordable, which was especially important in 2023, due to elevated food prices and the high cost of living. ... Read More
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Home Care in Thailand
... products due to the prevailing household hygiene trend, and increased awareness of germs. Meanwhile, air care also maintained solid growth despite strong price rises, which demonstrates consumers’ reliance on these products to enhance their indoor ... Read More
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Home Care in Denmark
... amid the general downward trajectory of home care retail volume sales. With all categories having registered retail volume sales declines in 2022, only toilet care and surface care posted positive demand growth in 2023. Players ... Read More
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Home Care in Saudi Arabia
... home seclusion, demand for many products increased in 2023. This performance was supported by a number of factors. Euromonitor International's Home Care in Saudi Arabia market report offers a comprehensive guide to the size and ... Read More
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Laundry Care in Italy
... with rising electricity costs and falling purchasing power led to a more careful focus on ways to save money. Inflationary pressures and increasing living costs meant that Italians were much more conscious of using water ... Read More
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Laundry Care in Mexico
... an increase in the frequency of washing clothes, as consumers paid more attention to their appearance and overall personal hygiene. The end of the pandemic did not only boost sales of laundry detergents, but also ... Read More
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Laundry Care in Indonesia
... up compared to recent years and the leading players in the Indonesian laundry care industry remain optimistic. Indeed, players in this category believe their market presence will expand further in the coming years, primarily because ... Read More
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Laundry Care in the Philippines
... in both retail volume and current value terms in 2023, with growth across all categories. The niche of concentrated liquid detergents continued to see the most dynamic growth in 2023, although demand remained limited to ... Read More
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Home Care in the Philippines
... stricter regulations, impacting the competition. However, the industry saw increases in retail volume and current value sales across all categories, driven by the higher disposable incomes of Filipinos and the return of tourists, despite the ... Read More
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