Laundry Care & Detergents Market Research Reports & Industry Analysis
- Laundry Detergent
- Liquid Detergent
- Powder Detergent
- Tablets and Packets/Bars
- Fabric Softener
- Liquid Fabric Softener
- Fabric Softener Sheets
- Bleach
- SHC (sodium hypochlorite) Bleach
- Color-Safe Bleach
- Specialty Products
- Pre-wash/Additives
- Fine Washable Detergent
- Starch
- Static Control/Fabric Protector
A fragrant revolution is at hand, and is affecting the laundry care market. American consumers are looking for products that remain true to traditional values of high performance and convenience, but also go beyond these baseline qualities to offer added benefits in health and wellness. Aromatherapy is a branch of holistic healing that has broken onto many Americans’ radars. Many household cleaning products already incorporate essential oils to give consumers an added level of experience that benefits the body, mind and soul. The breadth and depth of aromas and their supposed efficacies is a product developer’s dream. The concoctions are seemingly endless––from the supposed headache fighting benefits of peppermint to the relaxation benefits of lavender.
Laundry Care & Detergents Industry Research & Market Reports
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Home Care in Jordan
... care product prices have witnessed a slight decline, leading to an increase in volume sales compared to current value. This trend reflects a dynamic market landscape where consumer preferences for on-trade purchases have influenced overall ... Read More
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Laundry Care in Bosnia and Herzegovina
... of laundry care. Outdated products, such as bar detergents and hand wash detergents continue to face decline in retail volume terms. The underlying decrease in the population is also a key issue for laundry care ... Read More
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Laundry Care in Sweden
... value and seeking cost-effective solutions. The higher retail price points observed in 2023 have led to a reshaping of household purchase patterns. Households are becoming more price-sensitive, actively seeking opportunities to purchase laundry care during ... Read More
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Home Care in Qatar
... hygiene in the home, thanks to the continuation of a trend that developed as a result of the COVID-19 crisis. Meanwhile, strong value growth was also fuelled by high inflation, with manufacturers facing a significant ... Read More
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Home Care in Kuwait
... this, home care saw steady gains in 2023 backed by rising incomes, population growth, urbanisation and growing investment in the market with an increasing number of new and innovative products. With the pandemic over foreign ... Read More
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Home Care in Switzerland
... high rates of inflation on consumers' purchasing power, as well as higher raw material and logistical costs pushing up unit prices. Furthermore, the rising value of the Swiss Franc led to more cross-border shopping, which ... Read More
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Laundry Care in Guatemala
... was very little between Industria La Popular and Henkel, with its leading brands being Rendidor and 123. Other companies with double-digit percentage value share were Union, which distributes the Blanca Nieves from Mexican company Fábrica ... Read More
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Laundry Care in Canada
... sales, relying more heavily on loyalty programs or switching to lower-priced products. More Canadians showed interest in private label products, including Loblaw's No Name label. Loblaw ended a three-month price freeze of No Name products ... Read More
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Home Care in Pakistan
... growth in 2023, despite economic challenges like high inflation and a rising US dollar exchange. Meanwhile, the high inflationary pressure on prices stimulated double-digit retail current value growth across categories. Euromonitor International's Home Care in ... Read More
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Home Care in Israel
... a second consecutive year of significant price rises, with the average unit price of certain home care categories, including air care, dishwashing, and home insecticides, recording double-digit growth. Euromonitor International's Home Care in Israel market ... Read More
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Laundry Care in Israel
... Unilever raised the prices of its products, including Badin, which increased by 10%-32%. The latter is present with a wide product portfolio, including liquid fabric softeners, laundry aids and fine fabric detergents. In response to ... Read More
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Laundry Care in Hungary
... power. As such, consumers focused on necessary purchases and were less interested in premium laundry care and fine fabric detergents used for intensive care and delicate and gentle fabrics. This led to a significant volume ... Read More
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Home Care in Iraq
... of life, the shift towards more modern housing and the increasingly Western lifestyle habits of affluent urban dwellers. Nonetheless, exchange rate anomalies suppressed spending power, with private label and local brands benefiting from price sensitivity ... Read More
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Laundry Care in Costa Rica
... detergent. Liquid detergent, however, registered the highest volume growth in 2023. Euromonitor International's Laundry Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Laundry Care in Ireland
... Irish consumers were returning to pre-pandemic routines, reducing the frequency of their cleaning. Moreover, rising prices decreased demand for non-essential products, including starch/ironing aids, with consumers using fabric softeners and 2-in-one products, such as Bold ... Read More
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Laundry Care in Switzerland
... fact that these products do not take up much storage place, they are easily portable, and they provide effective cleaning. In contrast, the worst performers during the year included standard powder detergents and laundry care ... Read More
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Laundry Care in Bolivia
... company Industrias Luri, and Uno from Unilever Bolivia. Consumers are cautious with expenditure in the face of the rising cost of living and have therefore shifted to cheaper products. Euromonitor International's Laundry Care in Bolivia ... Read More
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Laundry Care in Norway
... laundry care products saw positive growth in volume terms, driven by an increased focus on cleanliness and hygiene during the pandemic. Rising energy costs discouraged Norwegians from using household appliances such as washing machines too ... Read More
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Laundry Care in Vietnam
... in keeping with a rising consumer demand for greater convenience. Besides their time-saving qualities, consumers also gravitated towards two-in-one detergents as a way to save money, since their unit price was usually more affordable, compared ... Read More
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Laundry Care in Finland
... decline, laundry softener vinegar stands out as a growing product due to its novelty and natural ingredients. Private label options for laundry vinegar contribute to its popularity. The market is flooded with discounts and offers ... Read More
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Laundry Care in Egypt
... in 2023, in particular for automatic detergents, which drives overall demand. While retail volume sales increased by 2% the previous year, 2023’s growth was marginal, reflecting budget pressures on household consumption in Egypt. On the ... Read More
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Laundry Care in Tunisia
... value terms. While there was a demand for liquid fabric softeners, most other products had niche appeal. The undeveloped nature of laundry care reflected the polarised nature of household income levels in the country, and ... Read More
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Home Care in Romania
... raw materials and utilities put pressure on manufacturers, leading them to transfer part of the higher operating costs onto consumers. Thus, price promotions and discounts as well as special offers remained key ways to attract ... Read More
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Home Care in the Netherlands
... on their weekly shopping, with home care products offering relatively straightforward ways of doing this. Consumers used less of certain products, and with others, simply stopped buying them altogether. In addition, as more consumers were ... Read More
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Home Care in Croatia
... care were particularly affected by price hikes. In addition, rising budget constraints and uncertainty caused by the war in Ukraine and the energy crisis impacted consumer purchasing habits, and spending on non-food and non-essential products ... Read More
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