Laundry Care & Detergents Market Research Reports & Industry Analysis
- Laundry Detergent
- Liquid Detergent
- Powder Detergent
- Tablets and Packets/Bars
- Fabric Softener
- Liquid Fabric Softener
- Fabric Softener Sheets
- Bleach
- SHC (sodium hypochlorite) Bleach
- Color-Safe Bleach
- Specialty Products
- Pre-wash/Additives
- Fine Washable Detergent
- Starch
- Static Control/Fabric Protector
A fragrant revolution is at hand, and is affecting the laundry care market. American consumers are looking for products that remain true to traditional values of high performance and convenience, but also go beyond these baseline qualities to offer added benefits in health and wellness. Aromatherapy is a branch of holistic healing that has broken onto many Americans’ radars. Many household cleaning products already incorporate essential oils to give consumers an added level of experience that benefits the body, mind and soul. The breadth and depth of aromas and their supposed efficacies is a product developer’s dream. The concoctions are seemingly endless––from the supposed headache fighting benefits of peppermint to the relaxation benefits of lavender.
Laundry Care & Detergents Industry Research & Market Reports
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Home Care in Israel
... a second consecutive year of significant price rises, with the average unit price of certain home care categories, including air care, dishwashing, and home insecticides, recording double-digit growth. Euromonitor International's Home Care in Israel market ... Read More
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Laundry Care in Israel
... Unilever raised the prices of its products, including Badin, which increased by 10%-32%. The latter is present with a wide product portfolio, including liquid fabric softeners, laundry aids and fine fabric detergents. In response to ... Read More
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Laundry Care in Hungary
... power. As such, consumers focused on necessary purchases and were less interested in premium laundry care and fine fabric detergents used for intensive care and delicate and gentle fabrics. This led to a significant volume ... Read More
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Home Care in Iraq
... of life, the shift towards more modern housing and the increasingly Western lifestyle habits of affluent urban dwellers. Nonetheless, exchange rate anomalies suppressed spending power, with private label and local brands benefiting from price sensitivity ... Read More
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Laundry Care in Costa Rica
... detergent. Liquid detergent, however, registered the highest volume growth in 2023. Euromonitor International's Laundry Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Laundry Care in Ireland
... Irish consumers were returning to pre-pandemic routines, reducing the frequency of their cleaning. Moreover, rising prices decreased demand for non-essential products, including starch/ironing aids, with consumers using fabric softeners and 2-in-one products, such as Bold ... Read More
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Laundry Care in Switzerland
... fact that these products do not take up much storage place, they are easily portable, and they provide effective cleaning. In contrast, the worst performers during the year included standard powder detergents and laundry care ... Read More
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Laundry Care in Bolivia
... company Industrias Luri, and Uno from Unilever Bolivia. Consumers are cautious with expenditure in the face of the rising cost of living and have therefore shifted to cheaper products. Euromonitor International's Laundry Care in Bolivia ... Read More
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Laundry Care in Norway
... laundry care products saw positive growth in volume terms, driven by an increased focus on cleanliness and hygiene during the pandemic. Rising energy costs discouraged Norwegians from using household appliances such as washing machines too ... Read More
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Laundry Care in Vietnam
... in keeping with a rising consumer demand for greater convenience. Besides their time-saving qualities, consumers also gravitated towards two-in-one detergents as a way to save money, since their unit price was usually more affordable, compared ... Read More
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Laundry Care in Finland
... decline, laundry softener vinegar stands out as a growing product due to its novelty and natural ingredients. Private label options for laundry vinegar contribute to its popularity. The market is flooded with discounts and offers ... Read More
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Laundry Care in Egypt
... in 2023, in particular for automatic detergents, which drives overall demand. While retail volume sales increased by 2% the previous year, 2023’s growth was marginal, reflecting budget pressures on household consumption in Egypt. On the ... Read More
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Laundry Care in Tunisia
... value terms. While there was a demand for liquid fabric softeners, most other products had niche appeal. The undeveloped nature of laundry care reflected the polarised nature of household income levels in the country, and ... Read More
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Home Care in Romania
... raw materials and utilities put pressure on manufacturers, leading them to transfer part of the higher operating costs onto consumers. Thus, price promotions and discounts as well as special offers remained key ways to attract ... Read More
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Home Care in the Netherlands
... on their weekly shopping, with home care products offering relatively straightforward ways of doing this. Consumers used less of certain products, and with others, simply stopped buying them altogether. In addition, as more consumers were ... Read More
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Home Care in Croatia
... care were particularly affected by price hikes. In addition, rising budget constraints and uncertainty caused by the war in Ukraine and the energy crisis impacted consumer purchasing habits, and spending on non-food and non-essential products ... Read More
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Home Care in Costa Rica
... healthy current value and modest volume growth. However, with the currency appreciating significantly against the US dollar in 2023, this made imports cheaper and reduced the competitiveness of local brands. Euromonitor International's Home Care in ... Read More
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Home Care in Turkey
... the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the ... Read More
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Laundry Care in Peru
... numerous production stoppages, which had a negative impact on the country's distribution and supply chain. Added to this, consumers felt the impact of the coastal El Niño phenomena which led to the destruction of thousands ... Read More
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Laundry Care in Dominican Republic
... for cheaper options. Dominicans, especially in lower-income groups, are showing an increasing interest in lower-priced brands, thereby strengthening the share of private label in main supermarket chains, such as Gold from Plaza Lama chain and ... Read More
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Laundry Care in North Macedonia
... were largely stagnant in 2023, with diminished purchasing power prompting local consumers to cut down on less essential purchases and economise when it came to buying laundry care products. Product areas such as bar detergents, ... Read More
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Home Care in Norway
... their household budgets reduced their spending on home care. Private label lines, discounters and variety stores all benefited from such price sensitivity, at the expense of high-end brands and distribution channels such as supermarkets, hypermarkets ... Read More
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Home Care in North Macedonia
... sales growth, however, most home care categories saw stagnation or decline in 2023, with local consumers suffering squeezed household budgets and being forced to reprioritise their purchases. Euromonitor International's Home Care in North Macedonia market ... Read More
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Home Care in El Salvador
... meet domestic demand therefore rising global commodity prices were reflected in higher retail prices. Consumer price sensitivity benefited multi-purpose products, larger pack sizes and private label while low washing machine and dishwasher ownership rates and ... Read More
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Home Care in Panama
... steady consumer demand over the review period. This helped home care sales make up for a lacklustre performance in 2022 when consumers spent less time at home and made fewer home care purchases. However, pending ... Read More
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