Laundry Care & Detergents Market Research Reports & Industry Analysis
- Laundry Detergent
- Liquid Detergent
- Powder Detergent
- Tablets and Packets/Bars
- Fabric Softener
- Liquid Fabric Softener
- Fabric Softener Sheets
- Bleach
- SHC (sodium hypochlorite) Bleach
- Color-Safe Bleach
- Specialty Products
- Pre-wash/Additives
- Fine Washable Detergent
- Starch
- Static Control/Fabric Protector
A fragrant revolution is at hand, and is affecting the laundry care market. American consumers are looking for products that remain true to traditional values of high performance and convenience, but also go beyond these baseline qualities to offer added benefits in health and wellness. Aromatherapy is a branch of holistic healing that has broken onto many Americans’ radars. Many household cleaning products already incorporate essential oils to give consumers an added level of experience that benefits the body, mind and soul. The breadth and depth of aromas and their supposed efficacies is a product developer’s dream. The concoctions are seemingly endless––from the supposed headache fighting benefits of peppermint to the relaxation benefits of lavender.
Laundry Care & Detergents Industry Research & Market Reports
-
Home Care in Ireland
... driven by price increases, retail volume sales struggled, as many consumers reduced their purchases. The reduction was most heavily seen in unessential product areas, with deep retail volume declines noted in hand dishwashing, gel air ... Read More
-
Laundry Care in the Netherlands
... A growing number of Dutch consumers were concerned to lower their carbon footprints and reduced toxin emissions while also saving money, allowing private label to step in and offer low-cost products that cater to both ... Read More
-
Laundry Care in Croatia
... sensitivity among Croatian consumers, and registered slight decline in the year. Demand for eco-friendly washing additives remained strong, although inflationary pressures resulted in more cautious spending and therefore slower growth for premium products. Sales of ... Read More
-
Laundry Care in New Zealand
... to the Russian invasion of Ukraine, the Government's decision to reinstate excise duty on petrol in July resulted in increased costs for consumers. Moreover, flooding and extreme weather events in early 2023 led to widespread ... Read More
-
Home Care in Latvia
... volume growth benefited from an increased amount of people working from home, with remote and hybrid working leading to more use of home kitchens and bathrooms. As a result, there was an upsurge in demand ... Read More
-
Home Care in Nigeria
... rising prices, and the sharp devaluation of the currency and inflationary pressure. These factors challenged retail volume sales throughout the year. This led to moderate retail volume growth in areas of home care that were ... Read More
-
Laundry Care in Lithuania
... were still conscious when shopping for laundry care and concentrated on buying basic products they need the most. Buoyed by price inflation, current value sales of laundry care witnessed moderate growth in 2023. Euromonitor International's ... Read More
-
Home Care in Sweden
... year. Euromonitor International's Home Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), ... Read More
-
Home Care in Poland
... posed a significant challenge, with cost increases seen across raw materials, packaging, transportation, logistic and operational costs. This led to Euromonitor International's Home Care in Poland market report offers a comprehensive guide to the size ... Read More
-
Home Care in Portugal
... were already imposed by major players in the second half of 2022. The private label segment reinforced its position in 2023, following an already strong performance in the previous year. Private label continued to benefit ... Read More
-
Home Care in Hungary
... with many focusing on essential, necessary spending. Consumers actively looked for the best deals and discounts, buying larger quantities for cheaper prices or migrating to lower-cost brands or private labels. This led to a retail ... Read More
-
Laundry Care in Romania
... saw increases. The decline in the largest categories, fabric softeners and powder detergents, hurt the overall performance. Moreover, the overall performance can be read as a stabilisation of demand following strong growth in the wake ... Read More
-
Laundry Care in Pakistan
... price hikes, the demand for laundry detergents remained on an upward trajectory, supported by population growth and rising household washing machine possession. A consumer trend showed a preference for lower-priced brands, while trying not to ... Read More
-
Home Care in Ecuador
... indicators, consumers have been cautious with their spending. High crime rates, political instability and early elections, and the impending arrival of the El Niño climate phenomenon in the country have contributed to this cautious consumer ... Read More
-
Home Care in Vietnam
... on health and hygiene, facilitated by the pandemic, also had a positive impact on sales of home care products, especially those with bacteria-fighting properties. However, the rate of retail volume growth was slower than the ... Read More
-
Home Care in Azerbaijan
... Ukraine, continuing supply chain disruptions, high inflation and tightening monetary policy all had a dampening effect on home care. However, while inflation was still an issue, it eased somewhat, particularly later in the year. That ... Read More
-
Home Care in Kazakhstan
... suffered global shifts in supply chains as changes in the positioning of production facilities. As such, most leading players abandoned the production and supply of products from Russia and instead began to import their branded ... Read More
-
Home Care in Greece
... derive from the rise in energy prices, transport, raw materials, and packaging costs, which was first triggered by the era of the pandemic and associated supply chain disruptions, then further compounded by the event of ... Read More
-
Home Care in New Zealand
... Russian invasion of Ukraine, the end of the Government's temporary removal of excise duty on petrol in July, and extreme weather events causing infrastructure challenges contributed to the upward pressure on unit prices. The impact ... Read More
-
Home Care in Tunisia
... and economic crises and a concomitant decline in Tunisian purchasing power, as well as the strong use of traditional alternatives. While home care saw overall retail volume growth in 2023, this was slow, and slower ... Read More
-
Home Care in Peru
... continue raising their prices. The sharp rise in the cost of living forced some consumers to reduce their spending on some areas of home care, which placed an obstacle to stronger growth. Players operating within ... Read More
-
Laundry Care in Azerbaijan
... in particular cut back on the non-essentials, such as fabric softener. Euromonitor International's Laundry Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
-
Laundry Care in Ecuador
... political situation and escalating security issues on top of price rises have encouraged spending caution among consumers and a consequent shift to from liquid powder detergent. Powder detergent is seen as a more economical choice ... Read More
-
Home Care in Georgia
... general and improved employment levels, which has raised purchasing power for some. However, the rising cost of production has urged producers and importers to increase retail prices. Intense competition between home care manufacturers and retailers ... Read More
-
Home Care in Lithuania
... such as rising interest rates, which is squeezing household budgets. In this context, many consumers remain very cautious with household spending and continue to seek out promotional deals. Major retailers, such as Maxima, remain committed ... Read More
Research Assistance
