Laundry Care & Detergents Market Research Reports & Industry Analysis
- Laundry Detergent
- Liquid Detergent
- Powder Detergent
- Tablets and Packets/Bars
- Fabric Softener
- Liquid Fabric Softener
- Fabric Softener Sheets
- Bleach
- SHC (sodium hypochlorite) Bleach
- Color-Safe Bleach
- Specialty Products
- Pre-wash/Additives
- Fine Washable Detergent
- Starch
- Static Control/Fabric Protector
A fragrant revolution is at hand, and is affecting the laundry care market. American consumers are looking for products that remain true to traditional values of high performance and convenience, but also go beyond these baseline qualities to offer added benefits in health and wellness. Aromatherapy is a branch of holistic healing that has broken onto many Americans’ radars. Many household cleaning products already incorporate essential oils to give consumers an added level of experience that benefits the body, mind and soul. The breadth and depth of aromas and their supposed efficacies is a product developer’s dream. The concoctions are seemingly endless––from the supposed headache fighting benefits of peppermint to the relaxation benefits of lavender.
Laundry Care & Detergents Industry Research & Market Reports
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Home Care in Lebanon
... money on products that are seen as non-essential. Within the context of the deep and seemingly intractable socioeconomic crisis, this means that most consumers are sticking to the absolute basics such as powder detergents, hand ... Read More
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Home Care in Taiwan
... size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading ... Read More
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Laundry Care in Poland
... detergent tablets and dryer sheets, although price played a crucial role in consumer decision-making. While concentrated detergents may have a higher upfront cost compared to standard detergents, they often provide consumers with a higher number ... Read More
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Laundry Care in Kazakhstan
... previous year, 2022. To succeed in Kazakhstan, laundry care players need to make significant investments in production; however, liquid detergents has been enjoying the emergence of a number of local brands – for example, Aromica ... Read More
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Laundry Care in Portugal
... decline in visible promotional activity, which was less frequent and saw less marked discounts than previously. However, consumers trading down to private label products and lower-priced brands in a challenging economic environment prevented a stronger ... Read More
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Laundry Care in Georgia
... clean better, making them a more suitable option for family consumption. A large proportion of retail shelf space is devoted to powder detergents, particularly in larger pack formats of 2.5 to 3 kg. Liquid detergent ... Read More
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Laundry Care in Nigeria
... retail volume growth due to their essential nature. The country's population is growing, which continues to drive growth despite low purchasing power, as washing clothes frequently and essential. However, aside from bar soap and hand ... Read More
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Home Care in Dominican Republic
... back to post a moderate increase in 2023. Home care continues to experience high retail prices in 2023, especially for products that are dependent on imports to meet domestic demand, such as air fresheners, home ... Read More
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Home Care in Bolivia
... intermediation have increased, raising the expenses related to importing products and raw materials. These increased financial costs have been passed on to consumers, leading to inflation, which has particularly impacted laundry care products. The Bolivian ... Read More
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Home Care in Finland
... in consumer spending, particularly during the summer months when salaries received a generous boost. Despite this positive trend, the higher spending in summer and autumn has not entirely offset the negative impact of the first ... Read More
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Home Care in Oman
... the majority of consumers. In 2023, sales continued to be boosted by ongoing urbanisation, rising consumer hygiene awareness, the increasing number of households in the country, and a general embracing of Western consumption trends. Euromonitor ... Read More
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Home Care in Paraguay
... to disinfection and surface care posted the steepest declines as the pandemic receded and vaccines were rolled out. Inflation was also an important factor, with this rate dropping in 2023 after recording a record high ... Read More
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Home Care in Bosnia and Herzegovina
... limited due to lower disposable incomes, a situation that is being felt by much of the population in Bosnia and Herzegovina. Most consumers chose to economise in 2023 in a bid to reduce household expenditure. ... Read More
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Home Care in Canada
... home care goods. However, retail value growth was primarily driven by inflationary price increases, and as such, retail volume sales were challenged. High inflation rates impacted all household necessities, such as groceries, in addition to ... Read More
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Home Care in Ireland
... driven by price increases, retail volume sales struggled, as many consumers reduced their purchases. The reduction was most heavily seen in unessential product areas, with deep retail volume declines noted in hand dishwashing, gel air ... Read More
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Laundry Care in the Netherlands
... A growing number of Dutch consumers were concerned to lower their carbon footprints and reduced toxin emissions while also saving money, allowing private label to step in and offer low-cost products that cater to both ... Read More
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Laundry Care in Croatia
... sensitivity among Croatian consumers, and registered slight decline in the year. Demand for eco-friendly washing additives remained strong, although inflationary pressures resulted in more cautious spending and therefore slower growth for premium products. Sales of ... Read More
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Laundry Care in New Zealand
... to the Russian invasion of Ukraine, the Government's decision to reinstate excise duty on petrol in July resulted in increased costs for consumers. Moreover, flooding and extreme weather events in early 2023 led to widespread ... Read More
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Home Care in Latvia
... volume growth benefited from an increased amount of people working from home, with remote and hybrid working leading to more use of home kitchens and bathrooms. As a result, there was an upsurge in demand ... Read More
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Home Care in Nigeria
... rising prices, and the sharp devaluation of the currency and inflationary pressure. These factors challenged retail volume sales throughout the year. This led to moderate retail volume growth in areas of home care that were ... Read More
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Laundry Care in Lithuania
... were still conscious when shopping for laundry care and concentrated on buying basic products they need the most. Buoyed by price inflation, current value sales of laundry care witnessed moderate growth in 2023. Euromonitor International's ... Read More
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Home Care in Sweden
... year. Euromonitor International's Home Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), ... Read More
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Home Care in Poland
... posed a significant challenge, with cost increases seen across raw materials, packaging, transportation, logistic and operational costs. This led to Euromonitor International's Home Care in Poland market report offers a comprehensive guide to the size ... Read More
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Home Care in Portugal
... were already imposed by major players in the second half of 2022. The private label segment reinforced its position in 2023, following an already strong performance in the previous year. Private label continued to benefit ... Read More
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Home Care in Hungary
... with many focusing on essential, necessary spending. Consumers actively looked for the best deals and discounts, buying larger quantities for cheaper prices or migrating to lower-cost brands or private labels. This led to a retail ... Read More
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