Laundry Care & Detergents Market Research Reports & Industry Analysis

Laundry care products, as the name suggests, are intended to clean and treat clothing. While there are many variations and specialty products, the laundry care product market can be divided into the following categories and subcategories:
  • Laundry Detergent
    • Liquid Detergent
    • Powder Detergent
    • Tablets and Packets/Bars
  • Fabric Softener
    • Liquid Fabric Softener
    • Fabric Softener Sheets
  • Bleach
    • SHC (sodium hypochlorite) Bleach
    • Color-Safe Bleach
  • Specialty Products
    • Pre-wash/Additives
    • Fine Washable Detergent
    • Starch
  • Static Control/Fabric Protector
In a market dominated by a few major brands, laundry can become even more of an inconvenience than it already is for consumers with specific lifestyle needs not met by the mainstream, such as those with allergies, parents of infants, or green consumers. Alternately, specialty product benefits or products that solve a particular problem—such as hybrid products (i.e., Tide with a Touch of Downy) or wrinkle reduction detergent—also represent positive opportunities in the niche market.

A fragrant revolution is at hand, and is affecting the laundry care market. American consumers are looking for products that remain true to traditional values of high performance and convenience, but also go beyond these baseline qualities to offer added benefits in health and wellness. Aromatherapy is a branch of holistic healing that has broken onto many Americans’ radars. Many household cleaning products already incorporate essential oils to give consumers an added level of experience that benefits the body, mind and soul. The breadth and depth of aromas and their supposed efficacies is a product developer’s dream. The concoctions are seemingly endless––from the supposed headache fighting benefits of peppermint to the relaxation benefits of lavender.

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Laundry Care & Detergents Industry Research & Market Reports

  • Home Care in Slovakia

    ... price increases, volume sales are in a negative slump – albeit with ongoing improvements expected in 2024. The products which are suffering in sales are those which are deemed to be less essential, as consumers ... Read More

  • Laundry Care in Slovenia

    ... growth within laundry care, offering not only enhanced fragrance but also additional benefits for garment care. Products in larger quantities, such as Silan's XXL fabric softener, gain popularity for their favourable price-performance ratio. Moreover, consumers ... Read More

  • Laundry Care in Taiwan

    ... all laundry care products. However, being regarded as daily necessities and being keen to retain consumers, most manufacturers were unwilling to increase prices. Consequently, many players designed different product mixes at various price levels, while ... Read More

  • Soap And Other Detergents Global Market Report 2024

    ... Covering: US Chemical Corporation; FROSCH; Johnson and Johnson; The Procter & Gamble Company; Unilever plc Soap And Other Detergents Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with ... Read More

  • Home Care in Tanzania

    ... in the home. Nonetheless, volume growth slowed in 2023 due to inflationary pressures and price rises which pushed consumers towards smaller and cheaper packs. There is a strong presence of local players while distribution is ... Read More

  • Home Care in Laos

    ... higher consumer costs. This affected consumer spending, especially among low- and middle-income consumers. Despite rising prices of all goods, essential home care options, such as laundry care, dishwashing, and home insecticides, remained in demand, especially ... Read More

  • Home Care in Slovenia

    ... owners, favour surface care products made from vegan or organic ingredients, such as Green Emotions floor cleaner, which boasts plant-based ingredients suitable for all surfaces. Laundry care brands like Persil responded to this trend by ... Read More

  • Home Care in Spain

    ... impact of Russia's invasion of Ukraine, which forced many consumers to rationalise their expenditure. Another factor that contributed to the decline in volume was a change in washing and cleaning habits, as consumers looked to ... Read More

  • North America Liquid Detergent Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Application (Laundry, and Dish Washing), By End-use (Residential, and Commercial), By Sales Channel, By Country and Growth Forecast, 2023

    ... 2023 - 2030 The North America Liquid Detergent Market would witness market growth of 5.2% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 1,663.6 Kilo Tonnes, ... Read More

  • Europe Liquid Detergent Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Application (Laundry, and Dish Washing), By End-use (Residential, and Commercial), By Sales Channel, By Country and Growth Forecast, 2023 - 2030

    ... - 2030 The Europe Liquid Detergent Market would witness market growth of 5.3% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market's volume surged to 1,432.7 Kilo Tonnes, showcasing a growth ... Read More

  • Laundry Care in Spain

    ... of living, as consumers looked to control their energy bills and make more efficient use of their laundry detergents. As such, there was a decline in the frequency of clothes laundering, which impacted demand accordingly. ... Read More

  • Home Care in Uganda

    ... addition, population growth, retailing development and urbanisation continued to boost sales. However, the increased cost of living, forced consumers to focus their reduced spending power on essential items and utilise traditional and home-made alternatives to ... Read More

  • Home Care in Uruguay

    ... impacting volume sales was cross-border shipping into Argentina. Although inflation has soared in Argentina, the depreciation rate against the Uruguayan peso has made home care products purchased in Argentina much cheaper for Uruguayan consumers than ... Read More

  • Laundry Care in Uzbekistan

    ... population and rising demand for laundry products. This growth manifested both in volume and value, indicating a promising outlook for the industry. However, amidst this positive momentum, significant challenges emerged, casting shadows over the product ... Read More

  • Laundry Care in Slovakia

    ... lower volumes of product per use, in addition to doing fewer but larger loads of washing (to save on energy and water usage, as well as product volumes). In this context, consumers are seeking products ... Read More

  • Home Care in Sri Lanka

    ... The demand for locally produced home care products grew as a result of import restrictions. The demand for household insecticides experienced a significant increase due to worries about the possible harm that some insects may ... Read More

  • Home Care in Ukraine

    ... the war and military action. This mass migration has led to a decrease in the population, resulting in reduced home care purchases. In addition, lower incomes among the remaining population, coupled with the suspension of ... Read More

  • Laundry Care in Uruguay

    ... has soared in Argentina, the depreciation rate against the Uruguayan peso has made laundry care products purchased in Argentina much cheaper than products purchased locally. As a result, consumers living in cities close to the ... Read More

  • Laundry Care in Ukraine

    ... low, it was the fastest in the category, with most segments in decline. Amid challenging economic conditions, Ukrainian consumers gravitated towards more affordable alternatives, with private label options gradually gaining popularity in liquid tablet detergents. ... Read More

  • Home Care in Lebanon

    ... money on products that are seen as non-essential. Within the context of the deep and seemingly intractable socioeconomic crisis, this means that most consumers are sticking to the absolute basics such as powder detergents, hand ... Read More

  • Home Care in Taiwan

    ... size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading ... Read More

  • Laundry Care in Poland

    ... detergent tablets and dryer sheets, although price played a crucial role in consumer decision-making. While concentrated detergents may have a higher upfront cost compared to standard detergents, they often provide consumers with a higher number ... Read More

  • Laundry Care in Kazakhstan

    ... previous year, 2022. To succeed in Kazakhstan, laundry care players need to make significant investments in production; however, liquid detergents has been enjoying the emergence of a number of local brands – for example, Aromica ... Read More

  • Laundry Care in Portugal

    ... decline in visible promotional activity, which was less frequent and saw less marked discounts than previously. However, consumers trading down to private label products and lower-priced brands in a challenging economic environment prevented a stronger ... Read More

  • Laundry Care in Georgia

    ... clean better, making them a more suitable option for family consumption. A large proportion of retail shelf space is devoted to powder detergents, particularly in larger pack formats of 2.5 to 3 kg. Liquid detergent ... Read More

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