Laundry Care & Detergents Market Research Reports & Industry Analysis

Laundry care products, as the name suggests, are intended to clean and treat clothing. While there are many variations and specialty products, the laundry care product market can be divided into the following categories and subcategories:
  • Laundry Detergent
    • Liquid Detergent
    • Powder Detergent
    • Tablets and Packets/Bars
  • Fabric Softener
    • Liquid Fabric Softener
    • Fabric Softener Sheets
  • Bleach
    • SHC (sodium hypochlorite) Bleach
    • Color-Safe Bleach
  • Specialty Products
    • Pre-wash/Additives
    • Fine Washable Detergent
    • Starch
  • Static Control/Fabric Protector
In a market dominated by a few major brands, laundry can become even more of an inconvenience than it already is for consumers with specific lifestyle needs not met by the mainstream, such as those with allergies, parents of infants, or green consumers. Alternately, specialty product benefits or products that solve a particular problem—such as hybrid products (i.e., Tide with a Touch of Downy) or wrinkle reduction detergent—also represent positive opportunities in the niche market.

A fragrant revolution is at hand, and is affecting the laundry care market. American consumers are looking for products that remain true to traditional values of high performance and convenience, but also go beyond these baseline qualities to offer added benefits in health and wellness. Aromatherapy is a branch of holistic healing that has broken onto many Americans’ radars. Many household cleaning products already incorporate essential oils to give consumers an added level of experience that benefits the body, mind and soul. The breadth and depth of aromas and their supposed efficacies is a product developer’s dream. The concoctions are seemingly endless––from the supposed headache fighting benefits of peppermint to the relaxation benefits of lavender.

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Laundry Care & Detergents Industry Research & Market Reports

  • Laundry Detergent Industry Research Report 2024

    ... into laundry powder, liquid laundry detergent and Softener. Highlights The global Laundry Detergent market is projected to reach US$ million by 2030 from an estimated US$ million in 2024, at a CAGR of % during ... Read More

  • Soil Release Polymer in Laundry Industry Research Report 2024

    ... preventing re-deposition of the stain during a wash cycle. Highlights The global Soil Release Polymer in Laundry market is projected to reach US$ million by 2030 from an estimated US$ million in 2024, at a ... Read More

  • Laundry Detergent for Institutional/Commercial Industry Research Report 2024

    ... hospital, laundry etc. Highlights The global Laundry Detergent for Institutional/Commercial market is projected to reach US$ million by 2030 from an estimated US$ million in 2024, at a CAGR of % during 2025 and 2030. ... Read More

  • Global Liquid Detergent Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Application (Laundry, and Dish Washing), By End-use (Residential, and Commercial), By Sales Channel, By Regional Outlook and Forecast, 2023 - 203

    ... - 2030 The Global Liquid Detergent Market size is expected to reach $50.9 billion by 2030, rising at a market growth of 5.7% CAGR during the forecast period. In the year 2022, the market attained ... Read More

  • Home Care in Myanmar

    ... patterns as consumers spent less time at home, while those that were negatively impacted such as air care benefited from the return to the workplace. However, global inflation is placing pressure on household incomes and ... Read More

  • Home Care in Uzbekistan

    ... underpinned by positive demographic trends, including an expanding consumer base and steady sales growth. However, pervasive price sensitivity among consumers poses a barrier to the advancement of innovative product categories. Instead, consumers prefer economically-priced produc... ... Read More

  • Home Care in Serbia

    ... struggled, recording a decline in most home care categories. Responding to the rising cost of living, consumers focused on necessary spending, reducing home care products viewed as unessential. Growing utility costs challenged manufacturers, with the ... Read More

  • Laundry Care in Serbia

    ... begun to focus on essentials while consuming less and concentrating on necessities. In laundry care, this saw consumers trade down, not willing to pay more for added benefits or sustainable offerings. As such, while there ... Read More

  • Home Care in Slovakia

    ... price increases, volume sales are in a negative slump – albeit with ongoing improvements expected in 2024. The products which are suffering in sales are those which are deemed to be less essential, as consumers ... Read More

  • Laundry Care in Slovenia

    ... growth within laundry care, offering not only enhanced fragrance but also additional benefits for garment care. Products in larger quantities, such as Silan's XXL fabric softener, gain popularity for their favourable price-performance ratio. Moreover, consumers ... Read More

  • Laundry Care in Taiwan

    ... all laundry care products. However, being regarded as daily necessities and being keen to retain consumers, most manufacturers were unwilling to increase prices. Consequently, many players designed different product mixes at various price levels, while ... Read More

  • Soap And Other Detergents Global Market Report 2024

    ... Covering: US Chemical Corporation; FROSCH; Johnson and Johnson; The Procter & Gamble Company; Unilever plc Soap And Other Detergents Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with ... Read More

  • Home Care in Tanzania

    ... in the home. Nonetheless, volume growth slowed in 2023 due to inflationary pressures and price rises which pushed consumers towards smaller and cheaper packs. There is a strong presence of local players while distribution is ... Read More

  • Home Care in Laos

    ... higher consumer costs. This affected consumer spending, especially among low- and middle-income consumers. Despite rising prices of all goods, essential home care options, such as laundry care, dishwashing, and home insecticides, remained in demand, especially ... Read More

  • Home Care in Slovenia

    ... owners, favour surface care products made from vegan or organic ingredients, such as Green Emotions floor cleaner, which boasts plant-based ingredients suitable for all surfaces. Laundry care brands like Persil responded to this trend by ... Read More

  • Home Care in Spain

    ... impact of Russia's invasion of Ukraine, which forced many consumers to rationalise their expenditure. Another factor that contributed to the decline in volume was a change in washing and cleaning habits, as consumers looked to ... Read More

  • North America Liquid Detergent Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Application (Laundry, and Dish Washing), By End-use (Residential, and Commercial), By Sales Channel, By Country and Growth Forecast, 2023

    ... 2023 - 2030 The North America Liquid Detergent Market would witness market growth of 5.2% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 1,663.6 Kilo Tonnes, ... Read More

  • Europe Liquid Detergent Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Application (Laundry, and Dish Washing), By End-use (Residential, and Commercial), By Sales Channel, By Country and Growth Forecast, 2023 - 2030

    ... - 2030 The Europe Liquid Detergent Market would witness market growth of 5.3% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market's volume surged to 1,432.7 Kilo Tonnes, showcasing a growth ... Read More

  • Laundry Care in Spain

    ... of living, as consumers looked to control their energy bills and make more efficient use of their laundry detergents. As such, there was a decline in the frequency of clothes laundering, which impacted demand accordingly. ... Read More

  • Home Care in Uganda

    ... addition, population growth, retailing development and urbanisation continued to boost sales. However, the increased cost of living, forced consumers to focus their reduced spending power on essential items and utilise traditional and home-made alternatives to ... Read More

  • Home Care in Uruguay

    ... impacting volume sales was cross-border shipping into Argentina. Although inflation has soared in Argentina, the depreciation rate against the Uruguayan peso has made home care products purchased in Argentina much cheaper for Uruguayan consumers than ... Read More

  • Laundry Care in Uzbekistan

    ... population and rising demand for laundry products. This growth manifested both in volume and value, indicating a promising outlook for the industry. However, amidst this positive momentum, significant challenges emerged, casting shadows over the product ... Read More

  • Laundry Care in Slovakia

    ... lower volumes of product per use, in addition to doing fewer but larger loads of washing (to save on energy and water usage, as well as product volumes). In this context, consumers are seeking products ... Read More

  • Home Care in Sri Lanka

    ... The demand for locally produced home care products grew as a result of import restrictions. The demand for household insecticides experienced a significant increase due to worries about the possible harm that some insects may ... Read More

  • Home Care in Ukraine

    ... the war and military action. This mass migration has led to a decrease in the population, resulting in reduced home care purchases. In addition, lower incomes among the remaining population, coupled with the suspension of ... Read More

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