Children's HBC Market Research Reports & Industry Analysis

The children’s HBC (health and beauty care) industry is made up of companies whose primary interest lies in manufacturing, marketing, distributing, and retailing children’s HBC products to the general consumer. The children’s HBC industry spans the age spectrum from merchandise for infants up through children who are approximately eleven years of age. The industry has undergone many changes throughout its history. Initially the products in the children’s HBC industry were fairly generic, and presently these HBC products are available in a variety of scents, forms, uses, etc. Children’s HBC developers have more recently come to recognize the importance of extending the product base, beyond diapers and nappies, and also how it is vital to the industry’s continued growth to make use of the growing purchasing power children have obtained.

The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.

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Children's HBC Industry Research & Market Reports

  • Nappies/Diapers/Pants in Nigeria

    ... the depreciation of the local currency dramatically weakened consumer spending power, and many Nigerians were unable to afford nappies/diapers/pants on a regular basis. The unit prices for products in the category also rose sharply, further ... Read More

  • Wipes in Switzerland

    ... travel resumed in 2023. Additionally, the growing trend towards more active lifestyles also contributed to the positive development of personal wipes, as consumers desire to feel fresh and clean on the go. Higher prices became ... Read More

  • Nappies/Diapers/Pants in Japan

    ... the number of births in Japan. According to statistics from the Ministry of Health, Labour and Welfare, the number of newborn babies was a little over 2 million in Japan in 1974. The number went ... Read More

  • Wipes in Germany

    ... wipes meet the needs of busy consumers as they spend greater time outside of the home. Nevertheless, the cost-of-living crisis has forced many consumers to be more conversative with their spending on non-essentials, resulting in ... Read More

  • Global Fully Automatic Baby Diaper Machine Market Growth 2024-2030

    ... growing demand in downstream market, the Fully Automatic Baby Diaper Machine is forecast to a readjusted size of US$ 1493 million by 2030 with a CAGR of 22.8% during review period. The research report highlights ... Read More

  • Global Baby Diaper Machinery Market Growth 2024-2030

    ... market, the Baby Diaper Machinery is forecast to a readjusted size of US$ 630.5 million by 2030 with a CAGR of 4.0% during review period. The research report highlights the growth potential of the global ... Read More

  • Nappies/Diapers/Pants in Germany

    ... average prices across all categories due to increased costs of raw materials and disruptions along the supply chain continued to be felt by consumers into 2023, whose confidence and purchasing power decreased considerably. The cost ... Read More

  • Global Baby Diaper Equipment Market Growth 2024-2030

    ... the Baby Diaper Equipment is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period. The research report highlights the growth potential of the global Baby Diaper ... Read More

  • Nappies/Diapers/Pants in South Africa

    ... are considerably brand loyal when it comes to buying nappies, which has historically supported the dominance of Huggies and Pampers, private label manufacturers have continued to increase the quality of their products, making them more ... Read More

  • Wipes in South Africa

    ... record impressive growth. Therefore, consumers turned to cost-reducing opportunities as part of household spending. In health and beauty specialists, rewards programmes were effective in creating greater brand awareness. For example, Dis-Chem launched its rewards programme ... Read More

  • Nappies/Diapers/Pants in the United Kingdom

    ... the UK gradually falling, growth across different nappies was minimal, with volumes shifting towards formats designed for older children, such as junior nappies/diapers. Disposable pants recorded the most dynamic retail volume growth in 2023, continuing ... Read More

  • Wipes in the United Kingdom

    ... result of low volume demand. While overall value growth was sustained by demand for some wipes in 2023, the main reason was due to rising costs for manufacturers and high inflation rates, thereby impacting unit ... Read More

  • Wipes in Vietnam

    ... the country’s larger cities with young people in particular using wipes whenever they are going out to help them maintain clean and healthy skin. Nonetheless, due to the economic pressures facing many consumers at the ... Read More

  • Wipes in Uzbekistan

    ... gained momentum during the pandemic, and which continues to exhibit consistent growth. Euromonitor International's Wipes in Uzbekistan report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Nappies/Diapers/Pants in Vietnam

    ... to the increased emphasis on elevated hygiene standards and greater consumer awareness and education in rural areas on the benefits of using these products. Young parents now possess a more profound understanding of baby care ... Read More

  • Nappies/Diapers/Pants in Tunisia

    ... nappies instead, as they looked to cut down on spending. Euromonitor International's Nappies/Diapers/Pants in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More

  • Wipes in Uruguay

    ... relatively high unit price and small easy-to-carry format. As a result, they were one of the most smuggled products in tissue and hygiene. Large numbers of Uruguayans purchased wipes in supermarkets across the border in ... Read More

  • Nappies/Diapers/Pants in Uzbekistan

    ... the country, as consumer education and the ranges of products increase. Euromonitor International's Nappies/Diapers/Pants in Uzbekistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More

  • Wipes in Ukraine

    ... deodorant wipes being a relatively small and emerging market. The surge in popularity can be attributed to the increasing availability of this product, its convenience and its portability. Nonetheless, it remains a niche market with ... Read More

  • Nappies/Diapers/Pants in Ukraine

    ... The diminishing number of births directly contributed to reduced demand for baby care products, including nappies/diapers and pants. Simultaneously, the departure of children, sometimes accompanied by families seeking safety, further exacerbated the decline in the ... Read More

  • Nappies/Diapers/Pants in Uruguay

    ... sales, although the impact was far less severe than in other tissue and hygiene categories. In contrast to the declining consumption, nappies/diapers/pants witnessed double-digit current value growth in 2023, due to trading up in the ... Read More

  • Wipes in Serbia

    ... been rising due to the soaring costs of raw materials, logistics and operations. Consequently, consumers prefer to buy larger wipes that offer a lower unit cost per sheet. Although there are pressures on budgets, busier ... Read More

  • Wipes in Kazakhstan

    ... value sales and this was mainly baby wipes, followed by general purpose wipes, with general purpose wipes registering the highest volume growth. Euromonitor International's Wipes in Kazakhstan report offers a comprehensive guide to the size ... Read More

  • Nappies/Diapers/Pants in Israel

    ... result of the reform, products that are approved by the EU are automatically approved for sale in Israel. The move is supposed to save NIS10,000 for importers, as well as removing the need for weeks ... Read More

  • Wipes in Thailand

    ... home. This increase in demand is reflective of evolving consumer lifestyles and preferences that prioritise convenience, hygiene, and on-the-go solutions. One significant driver behind the heightened demand was the increased use of wipes during travel ... Read More

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