Children's HBC Market Research Reports & Industry Analysis

The children’s HBC (health and beauty care) industry is made up of companies whose primary interest lies in manufacturing, marketing, distributing, and retailing children’s HBC products to the general consumer. The children’s HBC industry spans the age spectrum from merchandise for infants up through children who are approximately eleven years of age. The industry has undergone many changes throughout its history. Initially the products in the children’s HBC industry were fairly generic, and presently these HBC products are available in a variety of scents, forms, uses, etc. Children’s HBC developers have more recently come to recognize the importance of extending the product base, beyond diapers and nappies, and also how it is vital to the industry’s continued growth to make use of the growing purchasing power children have obtained.

The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.

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Children's HBC Industry Research & Market Reports

  • Baby and Child-Specific Products in Spain

    ... inflationary pressures. This overall poor performance is attributed to the declining birth rates in the country, which continue to follow on a downwards pattern. Euromonitor International's Baby and Child-specific Products in Spain report offers a ... Read More

  • Baby and Child-Specific Products in Bulgaria

    ... skin care products in Bulgaria. Overall, this was the best performing children’s category in retail volume and current value terms. In urban areas, the deterioration in air and water quality brought about by pollution is ... Read More

  • Baby and Child-Specific Products in South Korea

    ... purchasing products that suit their children, regardless of whether they are premium or not. Products are often purchased separately for the face, body, and bottom, while seasonal product purchases have also become prevalent; for example, ... Read More

  • Baby and Child-Specific Products in Argentina

    ... persistent economic challenges, with rising inflation leading consumers to reduce their spending on non-essential products. Products including baby and child-specific hair care (shampoo and conditioners) and baby and child-specific toiletries (soap and fragrances) were viewed ... Read More

  • Baby and Child-Specific Products in Belgium

    ... target. On the negative side, retail price inflation has curbed consumption. Although inflation began to fall in 2023, retail prices continued to strengthen in this year causing consumers to make cutbacks or trade down. These ... Read More

  • Baby and Child-Specific Products in Canada

    ... in 2023. Value growth was primarily propelled by price increases, compensating for a decline in volumes as consumers adopted cautious spending habits in response to the inflationary environment. Notably, sun care emerged as a key ... Read More

  • Baby and Child-Specific Products in Saudi Arabia

    ... and child-specific products in 2023. Parents are now focusing more on preventive care and holistic wellness and integrating practices that are having a positive impact on the category’s sales. Aside from concerns around the spread ... Read More

  • Beauty and Personal Care in New Zealand

    ... decline. According to Stats NZ, the cost of living for an average household in New Zealand saw an increase of 7% over the 12 months up to September 2023. The increase to interest payments and ... Read More

  • Baby and Child-Specific Products in Japan

    ... care saw the strongest increases, with baby and child-specific sun care seeing exceptional double-digit growth, although from a low base. In Japan, there was a turning point in how people faced and regarded COVID-19. In ... Read More

  • Baby and Child-Specific Products in Finland

    ... 2020, birth rates steadily declined to reach their lowest levels in recorded history by 2023. This demographic shift significantly impacted the demand for baby and child-specific products, with several product areas experiencing a downturn in ... Read More

  • Beauty and Personal Care in Saudi Arabia

    ... with this including spending on beauty and personal care. The retail industry is looking to capitalise on the rise of consumerism which has been backed by favourable demographics, population growth and a rise in per ... Read More

  • Baby Care Packaging Industry Trends, Opportunities, Growth Analysis and Forecast to 2028

    ... CAGR of 1.2%. Flexible packaging was the most used pack material, accounting for a share of 55.9%, followed by glass and rigid metal, at 22.4% and 10.8%, respectively, in 2023. In 2023, global baby care ... Read More

  • Baby and Child-Specific Products in New Zealand

    ... more consumers are steering away from products with harsh ingredients, with concerns that they might cause dryness, irritation, or itchiness. Ingredients such as synthetic fragrances, alcohol, sulphate, phthalates, soap, and parabens for example are becoming ... Read More

  • Baby and Child-Specific Products in Colombia

    ... consumers to shift to family-orientated offerings. As consumers move between channels looking for convenience and price, they are open to trying new brands and products, especially private label options, which is constraining the performance of ... Read More

  • Wipes in Mexico

    ... benefits they offer. Personal wipes in particular experienced significant growth rates, surpassing those of the previous year, signalling a significant opportunity for expansion within the Mexican market. This growth can be attributed to the rising ... Read More

  • Nappies/Diapers/Pants in Mexico

    ... the country witnessed 1,891,388 births in 2022, marking a 1.1% decrease from the previous year. This trend persisted into 2023, with the birth rate dropping from 14.88 per 1,000 people to 14.70, according to Euromonitor’s ... Read More

  • India Organic Baby Skincare Market Report by Skin Type (Flaky Skin, Oily Skin, Dry Skin), Product Type (Baby Oil, Baby Powder, Baby Soaps, Petroleum Jelly, Baby Lotion, and Others), Distribution Channel (Hypermarkets and Supermarkets, E-Commerce, Specialty Stores, Retail Pharmacies, Convenience Stores), and Region 2024-2032

    ... Specialty Stores, Retail Pharmacies, Convenience Stores), and Region 2024-2032 The India organic baby skincare market size reached US$ 36.5 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 205.3 Million by ... Read More

  • Baby Oil Market by Product Type (Mustard Oil, Olive Oil, Almond Oil, Tea Tree Oil, and Others), Nature (Organic, Synthetic), Application (Hair Use, Body Use), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Stores), and Region 2024-2032

    ... Stores), and Region 2024-2032 The global baby oil market size reached US$ 2.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 4.8 Billion by 2032, exhibiting a growth rate (CAGR) ... Read More

  • Baby Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

    ... USD 154.58 billion by 2029, growing at a CAGR of 5.88% during the forecast period (2024-2029). Growing concerns about infant health are driving the market for baby care products. Because of environmental conditions like UV ... Read More

  • Global Baby Diaper Market Report and Forecast 2024-2030

    ... by 2030, growing at a CAGR of 2.86% during the forecast period 2024-2030. Report Scope This report aims to provide a comprehensive presentation of the global market for Baby Diaper, with both quantitative and qualitative ... Read More

  • Wipes in Nigeria

    ... local currency collaborated to severely undermine consumer spending power, forcing Nigerians to be even more frugal when shopping. High unit price increases for products within wipes also negatively impacted consumption, though led to increased current ... Read More

  • Nappies/Diapers/Pants in Switzerland

    ... of living and fears about the future have influenced the decision to start a family in Switzerland. Many women are often invested in their career and are choosing to start a family later. Disposable pants ... Read More

  • Nappies/Diapers/Pants in Austria

    ... in the population rose in 2022 and remained at a stable level during the following year. Ongoing migration from Ukraine also contributed to a higher demand for nappies/diapers/pants, with disposable pants seeing the strongest rate ... Read More

  • Wipes in Austria

    ... wipes remained highly popular with consumers, having recorded a more dynamic performance than home care wipes and floor cleaning systems. As such, the former continued to account for the bulk of retail value sales, with ... Read More

  • Wipes in Japan

    ... saw decline, facial cleansing wipes and deodorant wipes, the categories under cosmetic wipes, saw positive growth rates in both retail volume and current value terms. In 2023, with the end to the pandemic, consumers went ... Read More

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