Children's HBC Market Research Reports & Industry Analysis
The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.
Children's HBC Industry Research & Market Reports
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Baby and Child-Specific Products in Azerbaijan
... In addition, any supply disruptions caused by the war in Ukraine were for the most part ironed out. That being said, with the economy slowing, consumers were price sensitive and price was the main driver ... Read More
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Baby and Child-Specific Products in Israel
... on skin health, the demand for sun protection products continues to grow. This is also true for children and babies. Indeed, there are concerns that exposure to the sun in childhood is particularly important for ... Read More
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Baby and Child-Specific Products in Bosnia and Herzegovina
... and children. Leading category players are focused on ensuring an adequate supply of brands that offer innovative and value-added products. In 2023, baby and child-specific products neared double-digit current value growth, aided by rising prices ... Read More
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Baby and Child-Specific Products in Greece
... can be attributed to falling birth rates, leading to intense competition between category players as they offer promotions and discounts to entice their dwindling consumer base. Euromonitor International's Baby and Child-specific Products in Greece report ... Read More
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Baby and Child-Specific Products in Croatia
... increases over the course of the year. The main reason for the elevated demand for baby and child-specific sun care is fear of negative effects of excessive sun exposure, especially when it comes to children, ... Read More
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Baby and Child-Specific Products in Switzerland
... terms was mainly due to price increases. Baby and child-specific baby wipes, sun care and skin care performed relatively well in demand growth terms, with parents seeking protection, hygienic and gentle formulations for their offspring. ... Read More
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Baby and Child-Specific Products in Peru
... a semi-arid subtropical climate, thus leading consumers to be more aware of the importance of sun care for both themselves and, notably, their children. Added to which, parents tend to frequently apply sun protection products ... Read More
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Beauty and Personal Care in Peru
... was showing overall flat growth due to the price-sensitivity of consumers in the current landscape. Added to which, although Peru has a number of strong local brands, many products continue to be imported, making the ... Read More
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Baby and Child-Specific Products in Thailand
... and green products and packaging. Demand for natural, organic and clean baby and child-specific options continued to rise and parents increasingly shifted away from those containing chemicals, allergens, or anything else perceived to be potentially ... Read More
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Baby and Child-Specific Products in Sweden
... premium products. Swedish parents prioritise their children's wellbeing, making this category less susceptible to price fluctuations compared to others. Furthermore, a rising trend of segmentation is observed, with more parents opting for products specifically marketed ... Read More
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Baby and Child-Specific Products in Dominican Republic
... lower-priced brands that were more attractive to frugal-minded consumers. Tougher competition urged Johnson's Baby to focus on a differentiation strategy, resulting in the reformulation of its products, reporting claims such as ""new purer and more ... Read More
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Beauty and Personal Care in Bolivia
... to have a fixed exchange rate against the dollar, there were challenges for the economy in 2023. Sharp falls in foreign currency reserves led to increased inflationary pressure slightly, particularly for imports, which comprise a ... Read More
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Baby and Child-Specific Products in Bolivia
... their children from the sun. In the western part of Bolivia, which is hotter, sun protection in particular is in demand. With growing demand, the range has increased with increasing offerings of both SPF50 and ... Read More
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Baby and Child-Specific Products in Portugal
... the landscape, while items designed for older children saw a loss. Portuguese consumers are increasingly aware of the sensitivity of babies’ skin and are willing to invest in products specifically designed for babies, even in ... Read More
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Baby and Child-Specific Products in Norway
... a preference for gentle, multi-functional washing products for both body and hair, often followed by rinsing with just water. Government recommendations further reinforce this ""less is more"" philosophy, emphasising the importance of protecting delicate baby ... Read More
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Baby and Child-Specific Products in the Philippines
... in the birth rate, thanks to greater female empowerment and easier access to family planning and birth control. While the Philippines has traditionally had a higher birth rate than many of its Southeast Asian neighbours, ... Read More
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Baby and Child-Specific Products in Hungary
... income was squeezed a significant number of consumers reduced their brand loyalty and focused on accessing the best value and the lowest prices. As a result, private label products picked up share in baby and ... Read More
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Baby and Child-Specific Products in the Czech Republic
... which has gradually led to an increase in demand for baby and child-specific products. Plant-based and scientifically backed-up claims drove developments in the Czech Republic at the end of the review period. The continued interest ... Read More
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Baby and Child-Specific Products in the Netherlands
... the main reasons for the declines in retail volume sales of baby and child-specific hair care, skin care and toiletries in 2023. Because of the increase in average unit prices, these categories still recorded retail ... Read More
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Baby and Child-Specific Products in Vietnam
... the Department of Population reporting an all-time low in 2023. At the same time, however, disposable income levels have improved and Vietnamese parents are increasingly willing to invest in their children, leading to higher demand ... Read More
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Baby and Child-Specific Products in Slovakia
... products as essential products for their offspring. In 2023, baby and child-specific sun care and skin care registered the highest current value growth, while hair care and toiletries were somewhat challenged by cheaper alternatives or ... Read More
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Baby and Child-Specific Products in Algeria
... demand was underpinned by relatively high birth rates in Algeria. Moreover, because parents invariably prioritise the wellbeing of their children, volume growth potential was not as negatively affected by price hikes and falling purchasing power ... Read More
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Baby and Child-Specific Products in China
... resilience can be attributed to its comparatively lower penetration when compared with essential items such as baby milk formula and nappies/diapers/pants. These core necessities experience a more direct correlation with decline in the infant population. ... Read More
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Baby and Child-Specific Products in Singapore
... of the reasons for this is that there have been an increasing number of brands marketing their products as suitable for babies and addressing parental concerns about the quality of products. For instance, brands such ... Read More
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Baby and Child-Specific Products in Ireland
... for children during economic uncertainty, happy to allocate budgets to baby and child-specific products, wanting the best for their children. Skin care and sun care were strong performers, with a continued focus on hygiene boosting ... Read More
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