Children's HBC Market Research Reports & Industry Analysis
The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.
Children's HBC Industry Research & Market Reports
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Beauty and Personal Care in Bolivia
... to have a fixed exchange rate against the dollar, there were challenges for the economy in 2023. Sharp falls in foreign currency reserves led to increased inflationary pressure slightly, particularly for imports, which comprise a ... Read More
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Baby and Child-Specific Products in Bolivia
... their children from the sun. In the western part of Bolivia, which is hotter, sun protection in particular is in demand. With growing demand, the range has increased with increasing offerings of both SPF50 and ... Read More
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Baby and Child-Specific Products in Portugal
... the landscape, while items designed for older children saw a loss. Portuguese consumers are increasingly aware of the sensitivity of babies’ skin and are willing to invest in products specifically designed for babies, even in ... Read More
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Baby and Child-Specific Products in Norway
... a preference for gentle, multi-functional washing products for both body and hair, often followed by rinsing with just water. Government recommendations further reinforce this ""less is more"" philosophy, emphasising the importance of protecting delicate baby ... Read More
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Baby and Child-Specific Products in the Philippines
... in the birth rate, thanks to greater female empowerment and easier access to family planning and birth control. While the Philippines has traditionally had a higher birth rate than many of its Southeast Asian neighbours, ... Read More
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Baby and Child-Specific Products in Hungary
... income was squeezed a significant number of consumers reduced their brand loyalty and focused on accessing the best value and the lowest prices. As a result, private label products picked up share in baby and ... Read More
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Baby and Child-Specific Products in the Czech Republic
... which has gradually led to an increase in demand for baby and child-specific products. Plant-based and scientifically backed-up claims drove developments in the Czech Republic at the end of the review period. The continued interest ... Read More
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Baby and Child-Specific Products in the Netherlands
... the main reasons for the declines in retail volume sales of baby and child-specific hair care, skin care and toiletries in 2023. Because of the increase in average unit prices, these categories still recorded retail ... Read More
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Baby and Child-Specific Products in Vietnam
... the Department of Population reporting an all-time low in 2023. At the same time, however, disposable income levels have improved and Vietnamese parents are increasingly willing to invest in their children, leading to higher demand ... Read More
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Baby and Child-Specific Products in Slovakia
... products as essential products for their offspring. In 2023, baby and child-specific sun care and skin care registered the highest current value growth, while hair care and toiletries were somewhat challenged by cheaper alternatives or ... Read More
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Baby and Child-Specific Products in Algeria
... demand was underpinned by relatively high birth rates in Algeria. Moreover, because parents invariably prioritise the wellbeing of their children, volume growth potential was not as negatively affected by price hikes and falling purchasing power ... Read More
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Baby and Child-Specific Products in China
... resilience can be attributed to its comparatively lower penetration when compared with essential items such as baby milk formula and nappies/diapers/pants. These core necessities experience a more direct correlation with decline in the infant population. ... Read More
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Baby and Child-Specific Products in Singapore
... of the reasons for this is that there have been an increasing number of brands marketing their products as suitable for babies and addressing parental concerns about the quality of products. For instance, brands such ... Read More
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Baby and Child-Specific Products in Ireland
... for children during economic uncertainty, happy to allocate budgets to baby and child-specific products, wanting the best for their children. Skin care and sun care were strong performers, with a continued focus on hygiene boosting ... Read More
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Baby and Child-Specific Products in Spain
... inflationary pressures. This overall poor performance is attributed to the declining birth rates in the country, which continue to follow on a downwards pattern. Euromonitor International's Baby and Child-specific Products in Spain report offers a ... Read More
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Baby and Child-Specific Products in Bulgaria
... skin care products in Bulgaria. Overall, this was the best performing children’s category in retail volume and current value terms. In urban areas, the deterioration in air and water quality brought about by pollution is ... Read More
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Baby and Child-Specific Products in South Korea
... purchasing products that suit their children, regardless of whether they are premium or not. Products are often purchased separately for the face, body, and bottom, while seasonal product purchases have also become prevalent; for example, ... Read More
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Baby and Child-Specific Products in Argentina
... persistent economic challenges, with rising inflation leading consumers to reduce their spending on non-essential products. Products including baby and child-specific hair care (shampoo and conditioners) and baby and child-specific toiletries (soap and fragrances) were viewed ... Read More
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Baby and Child-Specific Products in Belgium
... target. On the negative side, retail price inflation has curbed consumption. Although inflation began to fall in 2023, retail prices continued to strengthen in this year causing consumers to make cutbacks or trade down. These ... Read More
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Baby and Child-Specific Products in Canada
... in 2023. Value growth was primarily propelled by price increases, compensating for a decline in volumes as consumers adopted cautious spending habits in response to the inflationary environment. Notably, sun care emerged as a key ... Read More
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Baby and Child-Specific Products in Saudi Arabia
... and child-specific products in 2023. Parents are now focusing more on preventive care and holistic wellness and integrating practices that are having a positive impact on the category’s sales. Aside from concerns around the spread ... Read More
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Beauty and Personal Care in New Zealand
... decline. According to Stats NZ, the cost of living for an average household in New Zealand saw an increase of 7% over the 12 months up to September 2023. The increase to interest payments and ... Read More
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Baby and Child-Specific Products in Japan
... care saw the strongest increases, with baby and child-specific sun care seeing exceptional double-digit growth, although from a low base. In Japan, there was a turning point in how people faced and regarded COVID-19. In ... Read More
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Baby and Child-Specific Products in Finland
... 2020, birth rates steadily declined to reach their lowest levels in recorded history by 2023. This demographic shift significantly impacted the demand for baby and child-specific products, with several product areas experiencing a downturn in ... Read More
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Beauty and Personal Care in Saudi Arabia
... with this including spending on beauty and personal care. The retail industry is looking to capitalise on the rise of consumerism which has been backed by favourable demographics, population growth and a rise in per ... Read More
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