Children's HBC Market Research Reports & Industry Analysis

The children’s HBC (health and beauty care) industry is made up of companies whose primary interest lies in manufacturing, marketing, distributing, and retailing children’s HBC products to the general consumer. The children’s HBC industry spans the age spectrum from merchandise for infants up through children who are approximately eleven years of age. The industry has undergone many changes throughout its history. Initially the products in the children’s HBC industry were fairly generic, and presently these HBC products are available in a variety of scents, forms, uses, etc. Children’s HBC developers have more recently come to recognize the importance of extending the product base, beyond diapers and nappies, and also how it is vital to the industry’s continued growth to make use of the growing purchasing power children have obtained.

The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.

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Children's HBC Industry Research & Market Reports

  • Kazakhstan Baby and Child-Specific Products

    ... sales volume. Coupled with this demographic shift is a growing awareness among parents of the importance of specialised baby care. This translates to a demand for a wider range of high-quality and safe products, even ... Read More

  • Costa Rica Baby and Child-Specific Products

    ... to baby and child-specific products, in that most stores only carried a limited assortment of items from major brands. With supply chain disruption having since largely eased, by 2023 shelves were fully stocked once again. ... Read More

  • Ecuador Baby and Child-Specific Products

    ... low price, has played a key role in reenergising the category, boosting demand in the midst of a challenging trading scenario due the complicated economic situation in Ecuador. The advent of these Chinese brands has ... Read More

  • Lithuania Baby and Child-Specific Products

    ... a very concrete consumer base, and when it comes to expenditure, most parents will pay more for higher-quality goods for their children. This aids growth in all areas, primarily driven by the mid and premium-price ... Read More

  • Global Baby Cleaning Products Databank Market Report

    ... 2023 to 2031. Baby Toiletries/Hair Care segment is expected to be the highest contributor to this market, with $15,016.9 Million in 2022, and is anticipated to reach $19,860.3 Million by 2031, registering a CAGR of ... Read More

  • Baby and Child-Specific Products in Ukraine

    ... as in other areas of the beauty and personal care market due to a declining birth rate and the loss of part of the young population due to the emigration seen at the start of ... Read More

  • Beauty and Personal Care in Ukraine

    ... were operating at full capacity again in 2023. Despite the positive trend, beauty and personal care sales in 2023 still remained below their 2021 levels. Several factors continued to prevent a complete rebound, including the ... Read More

  • Nappies/Diapers/Pants in Brazil

    ... behaviours. The latest census data revealed a notable decline in the birth rate, reflecting changing societal norms and economic considerations. This trend directly impacts nappies/diapers/pants, a category that is mature, yet still holds significant importance... ... Read More

  • Wipes in Brazil

    ... As the pandemic instilled a heightened sense of awareness regarding health and hygiene practices, wipes transcended their traditional uses and became indispensable tools for maintaining cleanliness and mitigating health risks. Consumers increasingly rely on wipes ... Read More

  • Baby and Child-Specific Products in Guatemala

    ... for their children. They focused on finding local brands and other lower-cost options that also offer acceptable quality. In the case of items such as diapers, quality attributes such as absorbency are regarded as highly ... Read More

  • Global Baby Shampoo & Conditioner Market Professional Survey by Types, Applications, and Players, with Regional Growth Rate Analysis and Development Situation, from 2023 to 2028

    ... market growth of the Baby Shampoo & Conditioner industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Baby Shampoo & Conditioner. The report ... Read More

  • Baby and Child-Specific Products in Turkey

    ... introduction of Bepanthol in two new subcategories: baby and child-specific hair care and skin care. Leveraging Bepanthol's strong brand recognition and established distribution network within Turkey, these new product offerings have made a successful entry ... Read More

  • Baby and Child-Specific Products in Chile

    ... current value terms. The only category that maintained positive performances in both retail volume and current value terms in 2023 was baby and child-specific sun care, in line with the country’s overall trend towards skin ... Read More

  • Baby and Child-Specific Products in Taiwan

    ... of the lowest newborn babies in 2023. Consequently, this is having a direct and negative impact on product demand. However, while fertility rates are falling, parents who have only one or two children are becoming ... Read More

  • Baby and Child-Specific Products in Azerbaijan

    ... In addition, any supply disruptions caused by the war in Ukraine were for the most part ironed out. That being said, with the economy slowing, consumers were price sensitive and price was the main driver ... Read More

  • Baby and Child-Specific Products in Israel

    ... on skin health, the demand for sun protection products continues to grow. This is also true for children and babies. Indeed, there are concerns that exposure to the sun in childhood is particularly important for ... Read More

  • Baby and Child-Specific Products in Bosnia and Herzegovina

    ... and children. Leading category players are focused on ensuring an adequate supply of brands that offer innovative and value-added products. In 2023, baby and child-specific products neared double-digit current value growth, aided by rising prices ... Read More

  • Baby and Child-Specific Products in Greece

    ... can be attributed to falling birth rates, leading to intense competition between category players as they offer promotions and discounts to entice their dwindling consumer base. Euromonitor International's Baby and Child-specific Products in Greece report ... Read More

  • Baby and Child-Specific Products in Croatia

    ... increases over the course of the year. The main reason for the elevated demand for baby and child-specific sun care is fear of negative effects of excessive sun exposure, especially when it comes to children, ... Read More

  • Baby and Child-Specific Products in Switzerland

    ... terms was mainly due to price increases. Baby and child-specific baby wipes, sun care and skin care performed relatively well in demand growth terms, with parents seeking protection, hygienic and gentle formulations for their offspring. ... Read More

  • Baby and Child-Specific Products in Peru

    ... a semi-arid subtropical climate, thus leading consumers to be more aware of the importance of sun care for both themselves and, notably, their children. Added to which, parents tend to frequently apply sun protection products ... Read More

  • Beauty and Personal Care in Peru

    ... was showing overall flat growth due to the price-sensitivity of consumers in the current landscape. Added to which, although Peru has a number of strong local brands, many products continue to be imported, making the ... Read More

  • Baby and Child-Specific Products in Thailand

    ... and green products and packaging. Demand for natural, organic and clean baby and child-specific options continued to rise and parents increasingly shifted away from those containing chemicals, allergens, or anything else perceived to be potentially ... Read More

  • Baby and Child-Specific Products in Sweden

    ... premium products. Swedish parents prioritise their children's wellbeing, making this category less susceptible to price fluctuations compared to others. Furthermore, a rising trend of segmentation is observed, with more parents opting for products specifically marketed ... Read More

  • Baby and Child-Specific Products in Dominican Republic

    ... lower-priced brands that were more attractive to frugal-minded consumers. Tougher competition urged Johnson's Baby to focus on a differentiation strategy, resulting in the reformulation of its products, reporting claims such as ""new purer and more ... Read More

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