Children's HBC Market Research Reports & Industry Analysis

The children’s HBC (health and beauty care) industry is made up of companies whose primary interest lies in manufacturing, marketing, distributing, and retailing children’s HBC products to the general consumer. The children’s HBC industry spans the age spectrum from merchandise for infants up through children who are approximately eleven years of age. The industry has undergone many changes throughout its history. Initially the products in the children’s HBC industry were fairly generic, and presently these HBC products are available in a variety of scents, forms, uses, etc. Children’s HBC developers have more recently come to recognize the importance of extending the product base, beyond diapers and nappies, and also how it is vital to the industry’s continued growth to make use of the growing purchasing power children have obtained.

The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.

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Children's HBC Industry Research & Market Reports

  • Slovenia Baby and Child-Specific Products

    ... with the weaker economy also encouraging couples to postpone child-rearing. Despite this, baby and child-specific products registered a brighter performance in volume sales due to higher consumer awareness of baby products and the importance of ... Read More

  • North Macedonia Baby and Child-Specific Products

    ... as the birth rate continued to fall. Medicated products registered the highest current value growth, though from a very low base, with baby wipes still accounting for most value sales. Euromonitor International's Baby and Child-specific ... Read More

  • Indonesia Baby and Child-Specific Products

    ... from improved economic conditions, which translated into a greater willingness amongst parents to spend more on products to enhance their children’s wellbeing. Indeed, within the area of baby and child-specific products, Indonesians, especially females, are ... Read More

  • 2024 Global Forecast for Baby Skin Care Products Market (2025-2030 Outlook)-High Tech & Emerging Markets Report

    ... countries. The product or service category is within the NAICS Chemical Manufacturing industry. The product or service category is within the NAICS Chemical Manufacturing industry. The global market is expected to increase from USD xx ... Read More

  • Malaysia Baby and Child-Specific Products

    ... harmful to children’s health. Examples of brands that are focusing on this area include Klorane Baby and dermocosmetics brands such as Aveeno Baby and derma365 Baby, all of which are becoming more popular. The category ... Read More

  • Serbia Baby and Child-Specific Products

    ... the allure of cheaper alternatives, parents exhibited a distinct preference for products tailor-made for their little ones. Despite this loyalty, the growing demand for private label offerings is indicative of a nuanced consumer landscape shaped ... Read More

  • Egypt Baby and Child-Specific Products

    ... as the difficult economic situation led consumers to rationalise their spending. Growth was largely driven by rising prices, which meant consumers were spending more per item, even if they were buying fewer items overall. Prices ... Read More

  • Georgia Baby and Child-Specific Products

    ... registered the highest value growth. Another strong performer was sun care, though from a very low base. Georgians tend to spend a significant amount of time outdoors, particularly near the sea. Moreover, there is a ... Read More

  • Latvia Baby and Child-Specific Products

    ... of lower birth rates. Whilst lower inflation provided some respite to the cost of living, consumer price sensitivity lingered with more consumers buying private label products. Lower birth rates are shrinking the overall consumer base ... Read More

  • Denmark Baby and Child-Specific Products

    ... and safety standards, brought on by the pandemic. While inflation began to fall, consumer purchasing power was eroded by weak economic growth, rising interest rates and higher utility costs. Some parents either shifted to cheaper ... Read More

  • Estonia Baby and Child-Specific Products

    ... volume growth struggling in areas including nappy (diaper) rash treatment and baby wipes. However, as parents remained keen to invest in products for their children's health, expensive and higher-quality products continued to sell, with retail ... Read More

  • Kazakhstan Baby and Child-Specific Products

    ... sales volume. Coupled with this demographic shift is a growing awareness among parents of the importance of specialised baby care. This translates to a demand for a wider range of high-quality and safe products, even ... Read More

  • Costa Rica Baby and Child-Specific Products

    ... to baby and child-specific products, in that most stores only carried a limited assortment of items from major brands. With supply chain disruption having since largely eased, by 2023 shelves were fully stocked once again. ... Read More

  • Ecuador Baby and Child-Specific Products

    ... low price, has played a key role in reenergising the category, boosting demand in the midst of a challenging trading scenario due the complicated economic situation in Ecuador. The advent of these Chinese brands has ... Read More

  • Lithuania Baby and Child-Specific Products

    ... a very concrete consumer base, and when it comes to expenditure, most parents will pay more for higher-quality goods for their children. This aids growth in all areas, primarily driven by the mid and premium-price ... Read More

  • Global Baby Cleaning Products Databank Market Report

    ... 2023 to 2031. Baby Toiletries/Hair Care segment is expected to be the highest contributor to this market, with $15,016.9 Million in 2022, and is anticipated to reach $19,860.3 Million by 2031, registering a CAGR of ... Read More

  • Baby and Child-Specific Products in Ukraine

    ... as in other areas of the beauty and personal care market due to a declining birth rate and the loss of part of the young population due to the emigration seen at the start of ... Read More

  • Beauty and Personal Care in Ukraine

    ... were operating at full capacity again in 2023. Despite the positive trend, beauty and personal care sales in 2023 still remained below their 2021 levels. Several factors continued to prevent a complete rebound, including the ... Read More

  • Nappies/Diapers/Pants in Brazil

    ... behaviours. The latest census data revealed a notable decline in the birth rate, reflecting changing societal norms and economic considerations. This trend directly impacts nappies/diapers/pants, a category that is mature, yet still holds significant importance... ... Read More

  • Wipes in Brazil

    ... As the pandemic instilled a heightened sense of awareness regarding health and hygiene practices, wipes transcended their traditional uses and became indispensable tools for maintaining cleanliness and mitigating health risks. Consumers increasingly rely on wipes ... Read More

  • Baby and Child-Specific Products in Guatemala

    ... for their children. They focused on finding local brands and other lower-cost options that also offer acceptable quality. In the case of items such as diapers, quality attributes such as absorbency are regarded as highly ... Read More

  • Global Baby Shampoo & Conditioner Market Professional Survey by Types, Applications, and Players, with Regional Growth Rate Analysis and Development Situation, from 2023 to 2028

    ... market growth of the Baby Shampoo & Conditioner industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Baby Shampoo & Conditioner. The report ... Read More

  • Baby and Child-Specific Products in Turkey

    ... introduction of Bepanthol in two new subcategories: baby and child-specific hair care and skin care. Leveraging Bepanthol's strong brand recognition and established distribution network within Turkey, these new product offerings have made a successful entry ... Read More

  • Baby and Child-Specific Products in Chile

    ... current value terms. The only category that maintained positive performances in both retail volume and current value terms in 2023 was baby and child-specific sun care, in line with the country’s overall trend towards skin ... Read More

  • Baby and Child-Specific Products in Taiwan

    ... of the lowest newborn babies in 2023. Consequently, this is having a direct and negative impact on product demand. However, while fertility rates are falling, parents who have only one or two children are becoming ... Read More

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