Children's HBC Market Research Reports & Industry Analysis
The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.
Children's HBC Industry Research & Market Reports
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Nappies/Diapers/Pants in Kenya
... as cloth nappies continued to decline in popularity. The largest category in 2024 was newborn nappies/diapers, benefiting significantly from Kenya's rising birth rates and a shift in parental preferences towards using nap... Euromonitor International's Nappies/Diapers/Pants ... Read More
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Nappies/Diapers/Pants in the Netherlands
... temporary uptick in births during the pandemic did not lead to sustained higher demand, keeping volume growth subdued. Inflationary pressures contributed to the rise in unit prices, enabling manufacturers to achieve value growth despite stagnant ... Read More
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Nappies/Diapers/Pants in Vietnam
... such as Ho Chi Minh and Hanoi continue to decline, growth has been supported by increased product awareness among parents in suburban and rural areas. These consumers are becoming more discerning when choosing the right ... Read More
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Wipes in Vietnam
... convenient solutions for maintaining cleanliness. Growth is further fuelled by a broader range of brands entering the market and offering significant discounts on TikTok Shop, supported by the popularity of viral videos. Euromonitor International's Wipes ... Read More
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Nappies/Diapers/Pants in Italy
... of new births reached a record low, illustrating a tendency among people of childbearing age to delay or not even consider having children. Although the right-wing government in Italy has tried to support traditional heterosexual ... Read More
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Nappies/Diapers/Pants in the Philippines
... to meet their children's needs. The expanding middle class allows more families to purchase higher-quality childcare products like disposable nappies. Filipino parents also have rising expectations for the quality, comfort, and safety of infant... Euromonitor ... Read More
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Wipes in Bulgaria
... levels of travel. Wipes is a relatively new category in the country but has strong potential for per capita growth. Since the COVID-19 pandemic, locals have taken hygiene more seriously, and this supports sales of ... Read More
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Nappies/Diapers/Pants in France
... most dynamic. The segment’s rise was partly fuelled by the return to beaches and pools post-pandemic, which boosted demand for disposable pants designed specifically for swimming. Parents regard disposable pants as convenient when travelling or ... Read More
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Wipes in France
... wipes in both volume and current value terms, though sales for both measures fell overall. Moist toilet wipes was the most dynamic segment, supported by its products’ promise of convenience for specific needs. General purpose ... Read More
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Nappies/Diapers/Pants in Malaysia
... prices to capture market share. Local consumers frequently stock up on diapers during sales campaigns when products are cheaper, especially as the convenience of online shopping has increased access to various brands and price ranges. ... Read More
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Wipes in Malaysia
... encouraged brands to compete on price in an effort to gain market share, prompting local consumers to stock up on cheaper products during online sales campaigns. Baby wipes, the largest subcategory, remained undeterred by overall ... Read More
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Nappies/Diapers/Pants in Germany
... in 2024, overall demand remained above pre-pandemic levels. Despite lower inflation, prices of nappies/diapers/pants remained relatively high during the year due to elevated production costs. In addition, consumer confidence remained at moderate levels in Germany ... Read More
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Wipes in Germany
... rising by single digits and demand remaining fairly stable. General purpose wipes are used in different situations, and at a time when German consumers are trying to save money due to uncertain economic conditions, they ... Read More
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Wipes in Hong Kong, China
... largely be attributed to the sustained hygiene practices adopted by local consumers, alongside a rise in outbound travel among residents. A variety of brands have introduced pure water wipes in response to this trend, effectively ... Read More
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Nappies/Diapers/Pants in the US
... at a slower pace than in the previous year, as unit price growth returned to levels seen before the pandemic. In the last decade, the US witnessed its highest inflation rate in 2022, which reached ... Read More
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Global Baby Bottles Market 2025-2029
... provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest ... Read More
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Nappies/Diapers/Pants in Bulgaria
... product’s requirement for protection and comfort for junior babies who are more active. However, sales declined in volume and value terms, partly because paediatricians are now recommending to parents that babies are potty trained as ... Read More
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Nappies/Diapers/Pants in Colombia
... fell by 15.2% compared to the same period in 2023. Many women, particularly those prioritising career development, are postponing or opting out of motherhood. Additionally, economic challenges, rising living costs, and the financial burden of ... Read More
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Wipes in Colombia
... birth rates and budget-conscious consumers reducing purchases of non-essential products. Many households shifted back to using water and soap as more affordable alternatives, deprioritising wipes for non-baby-related use. Euromonitor International's Wipes in Colombia report offers ... Read More
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Wipes in the US
... wipes, moist toilet wipes recorded the highest retail current value growth in 2024, building on pandemic-accentuated hygiene. These wipes are increasingly considered a convenient and integral part of consumers’ bathroom routine. Improved product placement, increased ... Read More
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Nappies/Diapers/Pants in Hong Kong, China
... downward trend observed in the local market. While nappies/diapers was the largest category overall, disposable pants remained the most dynamic performer in 2024, with value sales rising by double digits during the year, despite Hong ... Read More
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Nappies/Diapers/Pants in the United Arab Emirates
... while value sales growth was marginally slower. Nevertheless, the average unit price increased, highlighting the impact of inflation. Euromonitor International's Nappies/Diapers/Pants in United Arab Emirates report offers a comprehensive guide to the size and shape ... Read More
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Wipes in Italy
... more moderately compared to peak years. At a difficult economic time when people struggled to make ends meet, products not considered strictly necessary or those with cheaper alternatives were removed from shopping lists. Moreover, disposable ... Read More
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Wipes in the Philippines
... There was also a persisting emphasis on personal hygiene, a legacy of the pandemic, which fuelled demand for these products. Euromonitor International's Wipes in Philippines report offers a comprehensive guide to the size and shape ... Read More
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Baby Diapers Global Market Report 2025
... is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective with the ... Read More
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