Children's HBC Market Research Reports & Industry Analysis

The children’s HBC (health and beauty care) industry is made up of companies whose primary interest lies in manufacturing, marketing, distributing, and retailing children’s HBC products to the general consumer. The children’s HBC industry spans the age spectrum from merchandise for infants up through children who are approximately eleven years of age. The industry has undergone many changes throughout its history. Initially the products in the children’s HBC industry were fairly generic, and presently these HBC products are available in a variety of scents, forms, uses, etc. Children’s HBC developers have more recently come to recognize the importance of extending the product base, beyond diapers and nappies, and also how it is vital to the industry’s continued growth to make use of the growing purchasing power children have obtained.

The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.

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Children's HBC Industry Research & Market Reports

  • Baby and Child-Specific Products in Uruguay

    ... the category faced unfair competition from the informal market as Uruguayans sought out cheaper products from Argentina. The decrease in retail volume sales would have been greater had it not been for the solid performance ... Read More

  • Baby and Child-Specific Products in Lithuania

    ... products. Moving into 2022, the landscape recorded positive growth, primarily driven by mid and premium-price hair and skin care products, with parents paying more attention to derma cosmetics and skin-friendly products, especially those helping to ... Read More

  • Baby and Child-Specific Products in Tunisia

    ... power in the country. In 2022, the baby and child-specific products category recorded historical value growth. Several factors were behind this performance including inflation and price increases. Nonetheless, compared to previous years, volume growth stagnated ... Read More

  • Baby and Child-Specific Products in Serbia

    ... alternatives. However, price sensitivity remains a key driver of demand for private label products that offer a good balance between price and quality. In 2022, more consumers bought baby and child-specific products on promotion due ... Read More

  • Baby and Child-Specific Products in South Africa

    ... Africa. This was because parents did not want to compromise on care for their babies and children, regularly replenishing their children’s toiletries and other baby products, as they are regarded as essential items that they ... Read More

  • Baby and Child-Specific Products in Egypt

    ... trust, which is particularly important in the area of baby and child-specific products, with parents not willing to take risks with the safety or quality of products for their children. As a result, Johnson & ... Read More

  • Baby and Child-Specific Products in Latvia

    ... growth in current value sales of baby and child-specific products in 2022, volume growth was minimal and constant value sales fell slightly. This also led to a small degree of trading down, though parents still ... Read More

  • Baby and Child-Specific Products in the United Arab Emirates

    ... Despite strong competition from Amazon, the success of the platform has been driven by the support of local bloggers and positive community reviews. It also boasts a strong user experience; indeed, Mumzworld has won multiple ... Read More

  • Baby and Child-Specific Products in Kazakhstan

    ... in 2022, the birth-rate trend altered and recorded a year-on-year decline compared to 2021 levels. Nevertheless, birth rates are higher in Kazakhstan than other Central Asian and European countries as well as its neighbouring country ... Read More

  • Baby and Child-Specific Products in Romania

    ... and personal care products that are designed specifically for the needs of their babies and children. However, growth rates were under pressure during the year and the category was unable to realise its full potential ... Read More

  • Baby and Child-Specific Products in Estonia

    ... society. Baby wipes remained the largest product within the category in the year. In addition to being used while on-the-go, they were also used for general purpose hygiene during the pandemic, with consumers purchasing them ... Read More

  • Baby and Child-Specific Products in Georgia

    ... near the sea. In addition, growing awareness about the danger of sun rays encouraged consumers to protect their children's skin. Sun protection cream with high SPF (30, 50) remains the most popular sun care product ... Read More

  • Baby and Child-Specific Products in Poland

    ... content of ingredients of natural origin, including vegan products with a small number of simple ingredients. However, eco-products for small children remain a niche category. The leading players in this field are brands such as ... Read More

  • Baby and Child-Specific Products in Nigeria

    ... an indication of a positive performance. High inflation in the economy, largely driven by the depreciation of the local currency against the US dollar, led to higher production and import costs, leading manufacturers and importers ... Read More

  • Baby and Child Care Packaging Opportunities - New Packaging Formats and Value-added Features

    ... examples from GlobalData's Pack-Track innovation tool. With a huge and varied range of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key ... Read More

  • Baby and Child-Specific Products in Morocco

    ... of babies being born in Morocco continues to decline as the harsh economic conditions and the impact of the COVID-19 pandemic have discouraged many young couples from starting a family. Many of Morocco’s would-be parents ... Read More

  • Baby and Child-Specific Products in Costa Rica

    ... introduced larger bottles for body washes and shampoos for their respective Johnson’s Baby and Huggies brands. Johnson’s Baby Shampoo is now available in 750ml bottles, whilst Huggies products now also come in 600ml bottles. This ... Read More

  • Baby and Child-Specific Products in Ecuador

    ... national strikes lasted for some 50 days causing severe logistical problems for companies importing goods from Colombia, including players in baby and child-specific. Retail volume and current value sales both declined due to a decline ... Read More

  • Baby and Child-Specific Products in Italy

    ... was also linked to unit price increases, the result of rising retail prices due to the higher cost of production faced by manufacturers. Italian children had already returned to school in person in 2021 and, ... Read More

  • Baby and Child-Specific Products in France

    ... sun care suffered notably during the pandemic years, due to the lockdowns, and then followed by gloomy weather in 2021 when society started to reopen. Therefore, the combination of good weather and social freedom in ... Read More

  • US Non-alcoholic Wet Wipes Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Medical Wipes, Facial Wipes, Baby Wipes, Pet Wipes, and Others) and Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retail, and Others)

    ... Retail, and Others) The US non-alcoholic wet wipes market size was valued at US$ 328.82 million in 2022 and is projected to reach US$ 490.93 million by 2028; it is expected to register a CAGR ... Read More

  • Baby and Child-Specific Products in Malaysia

    ... toiletries was one of the most dynamic categories in 2022, in current value terms, with sales being backed by the rising number of head-to-toe product ranges. These products are favoured by parents as they are ... Read More

  • Baby and Child-Specific Products in Indonesia

    ... surge in the number of early marriages in the country. West Java was among the provinces to contribute most to the high child marriage rate in Indonesia. The upturn in the number of early marriages ... Read More

  • Baby and Child-Specific Products in Denmark

    ... resulted in weaker volume growth as some consumers reigned in expenditure on baby-specific products. Families continued to place a higher focus on children’s health, hygiene and safety standards, brought on by the pandemic. Baby wipes ... Read More

  • Global Disposable Hygiene Products Market Size study & Forecast, by Product Type (Wipes, Diapers, Feminine Hygiene Products, Others), by Distribution Channel (Supermarkets/Hypermarkets, Pharmacy Stores, Online Stores, Others) and Regional Analysis, 2022-2029

    ... Market is valued at approximately USD 165.13 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 6.7% over the forecast period 2022-2029. Disposable hygiene products are specially designed ... Read More

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