Children's HBC Market Research Reports & Industry Analysis

The children’s HBC (health and beauty care) industry is made up of companies whose primary interest lies in manufacturing, marketing, distributing, and retailing children’s HBC products to the general consumer. The children’s HBC industry spans the age spectrum from merchandise for infants up through children who are approximately eleven years of age. The industry has undergone many changes throughout its history. Initially the products in the children’s HBC industry were fairly generic, and presently these HBC products are available in a variety of scents, forms, uses, etc. Children’s HBC developers have more recently come to recognize the importance of extending the product base, beyond diapers and nappies, and also how it is vital to the industry’s continued growth to make use of the growing purchasing power children have obtained.

The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.

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Children's HBC Industry Research & Market Reports

  • Baby and Child-Specific Products in Pakistan

    ... spiralling double-digit inflation, partly caused by the energy crisis stemming from the war in Ukraine, led to a dismal economic picture. In addition, catastrophic floods left hundreds of thousands in need of emergency aid. However, ... Read More

  • Baby and Child-Specific Products in Uzbekistan

    ... lower volume sales than typical of the review period (due to logistical challenges regarding supply chains), this is expected to pick up again from 2023 and remain stable ongoing. Despite this stable demand, it should ... Read More

  • Baby and Child-Specific Products in Slovenia

    ... restrictions are contributing to lower birth rates. Consumers are afraid of expanding their families due to the high rate of inflation and the uncertainty about what the future will bring. Moreover, a growing number of ... Read More

  • Baby and Child-Specific Products in North Macedonia

    ... experienced robust double-digit growth in retail value sales in 2022. Notably, baby and child-specific skin care products emerged as the primary driver of this retail value growth. However, in terms of volume, the product area ... Read More

  • Global Baby Play Mats Market Research Report 2023(Status and Outlook)

    ... and shaping capability providing comfort along with heat insulation and sound absorption. These mats are portable, easy to clean and carry that creates its demand in the market. Baby play mats market offers mats of ... Read More

  • Global Baby Care and Feminine Hygiene Market Size study & Forecast, by Type (Disposable Hygiene Products, Reusable Hygiene Products), by Product (Diapers, Sanitary Pads, Tampons and Menstrual Cups, Internal Cleaners and Hair Removers, Others) and Regional Analysis, 2022-2029

    ... Regional Analysis, 2022-2029 Global Baby Care and Feminine Hygiene Market is valued approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast ... Read More

  • Global Baby Play Mats Market Research Report 2023(Status and Outlook)

    ... and shaping capability providing comfort along with heat insulation and sound absorption. These mats are portable, easy to clean and carry that creates its demand in the market. Baby play mats market offers mats of ... Read More

  • Global Baby Shampoo and Conditioner Market Research Report 2023(Status and Outlook)

    ... keep your child’s hair less tangled*, leaving it soft, easy to comb, looking beautifully shiny and feeling healthy. The increasing urbanization in populous countries, such as China and India are driving the growth of the ... Read More

  • Global Paper Diaper Market Research Report 2023(Status and Outlook)

    ... hygienically disposed of in household solid waste. A disposable diaper consists of an absorbent pad sandwiched between two sheets of nonwoven fabric. The pad is specially designed to absorb and retain body fluids, and the ... Read More

  • Global Baby Travel Bags Market Research Report 2023(Status and Outlook)

    ... by someone taking care of a baby while taking a typical short outing. Europe is the largest market with about 33% market share. North America is follower, accounting for about 32% market share. The key ... Read More

  • Baby and Child-Specific Products in Uruguay

    ... the category faced unfair competition from the informal market as Uruguayans sought out cheaper products from Argentina. The decrease in retail volume sales would have been greater had it not been for the solid performance ... Read More

  • Baby and Child-Specific Products in Lithuania

    ... products. Moving into 2022, the landscape recorded positive growth, primarily driven by mid and premium-price hair and skin care products, with parents paying more attention to derma cosmetics and skin-friendly products, especially those helping to ... Read More

  • Baby and Child-Specific Products in Tunisia

    ... power in the country. In 2022, the baby and child-specific products category recorded historical value growth. Several factors were behind this performance including inflation and price increases. Nonetheless, compared to previous years, volume growth stagnated ... Read More

  • Baby and Child-Specific Products in Serbia

    ... alternatives. However, price sensitivity remains a key driver of demand for private label products that offer a good balance between price and quality. In 2022, more consumers bought baby and child-specific products on promotion due ... Read More

  • Baby and Child-Specific Products in South Africa

    ... Africa. This was because parents did not want to compromise on care for their babies and children, regularly replenishing their children’s toiletries and other baby products, as they are regarded as essential items that they ... Read More

  • Baby and Child-Specific Products in Egypt

    ... trust, which is particularly important in the area of baby and child-specific products, with parents not willing to take risks with the safety or quality of products for their children. As a result, Johnson & ... Read More

  • Baby and Child-Specific Products in Latvia

    ... growth in current value sales of baby and child-specific products in 2022, volume growth was minimal and constant value sales fell slightly. This also led to a small degree of trading down, though parents still ... Read More

  • Baby and Child-Specific Products in the United Arab Emirates

    ... Despite strong competition from Amazon, the success of the platform has been driven by the support of local bloggers and positive community reviews. It also boasts a strong user experience; indeed, Mumzworld has won multiple ... Read More

  • Baby and Child-Specific Products in Kazakhstan

    ... in 2022, the birth-rate trend altered and recorded a year-on-year decline compared to 2021 levels. Nevertheless, birth rates are higher in Kazakhstan than other Central Asian and European countries as well as its neighbouring country ... Read More

  • Baby and Child-Specific Products in Romania

    ... and personal care products that are designed specifically for the needs of their babies and children. However, growth rates were under pressure during the year and the category was unable to realise its full potential ... Read More

  • Baby and Child-Specific Products in Estonia

    ... society. Baby wipes remained the largest product within the category in the year. In addition to being used while on-the-go, they were also used for general purpose hygiene during the pandemic, with consumers purchasing them ... Read More

  • Baby and Child-Specific Products in Georgia

    ... near the sea. In addition, growing awareness about the danger of sun rays encouraged consumers to protect their children's skin. Sun protection cream with high SPF (30, 50) remains the most popular sun care product ... Read More

  • Baby and Child-Specific Products in Poland

    ... content of ingredients of natural origin, including vegan products with a small number of simple ingredients. However, eco-products for small children remain a niche category. The leading players in this field are brands such as ... Read More

  • Baby and Child-Specific Products in Nigeria

    ... an indication of a positive performance. High inflation in the economy, largely driven by the depreciation of the local currency against the US dollar, led to higher production and import costs, leading manufacturers and importers ... Read More

  • Baby and Child Care Packaging Opportunities - New Packaging Formats and Value-added Features

    ... examples from GlobalData's Pack-Track innovation tool. With a huge and varied range of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key ... Read More

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