Children's HBC Market Research Reports & Industry Analysis
The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.
Children's HBC Industry Research & Market Reports
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Nappies/Diapers/Pants in North Macedonia
... migration of younger adults is also an issue as they will often choose to live and start a family abroad. While inflation negatively impacted consumer confidence in 2023, rising unit prices helped the category achieve ... Read More
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Nappies/Diapers/Pants in Chile
... ongoing dynamics of the country's birth rate. The pandemic significantly influenced demand for nappies/diapers in 2022, although it did not surpass 2019 levels. However, in 2023, there was a renewed decline, clearly evidenced by the ... Read More
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Wipes in Chile
... consumers prioritising their expenses in Chile at the end of the review period, where inflation forced them to replace some products with more affordable options. Euromonitor International's Wipes in Chile report offers a comprehensive guide ... Read More
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Wipes in Italy
... products, which is notable through the expansion of retailers such as Risparmio Casa, Maury’s, and Action, along with many independent Chinese-operated stores. In these stores, consumers can find a wide range of private label and ... Read More
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Wipes in Latvia
... with notable implications for consumer behaviour and market dynamics. The increased value can be attributed to a combination of factors, including heightened consumer perception of the value proposition offered by moist toilet wipes and corresponding ... Read More
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Wipes in Algeria
... also benefited from not yet being mature and fully saturated, as well as the rising focus on hygiene and convenience. Sales remained limited to personal wipes is 2023 as Algerian consumers do not regard home ... Read More
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Nappies/Diapers/Pants in Italy
... of the nappies/diapers they buy for their babies. This is due, in part, to the fact that couples are having children when they are older and more settled with their jobs, and so are often ... Read More
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Nappies/Diapers/Pants in Kenya
... targeting young suburban mothers who are financially challenged. For example, Softcare has adapted to the Kadogo economy by selling individually wrapped baby diapers for as little as KSh20 apiece, making them affordable to the low-income ... Read More
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Nappies/Diapers/Pants in Latvia
... to the decline in the number of births, consequently reducing the demand for baby care products. This shift in consumer behaviour underscores the dynamic nature of market dynamics in response to broader demographic trends, highlighting ... Read More
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Wipes in Lithuania
... some instances, diminishing consumer base. Additionally, wipes, often considered non-essential commodities, witnessed a decline in demand as households grappled with economic uncertainties. The prevailing economic strain prompted consumers to reassess their spending priorities, res... Euromonitor ... Read More
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Nappies/Diapers/Pants in Algeria
... started to dampen volume sales. In order to boost demand, strengthen brand awareness and expand their customer base, producers increased their current prices at a level below the inflation rate. As a result of the ... Read More
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Nappies/Diapers/Pants in the Netherlands
... born and standard, in volume terms. However, this was only a temporary increase, as a result of more people staying at home during the pandemic, with many deciding to expand their family. Euromonitor International's Nappies/Diapers/Pants ... Read More
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Nappies/Diapers/Pants in Lithuania
... downturn in sales. This demographic challenge underscores the need for strategic adaptations within the market to address shifting consumer dynamics and preferences, necessitating innovative approaches to sustain relevance amidst changing demographics. Euromonitor International's Nappies/Diapers/Pants in ... Read More
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Wipes in South Korea
... and sustained uptick in demand for wipes that align with eco-friendly practices. This green momentum reflects a broader societal shift towards sustainable choices, with consumers actively seeking products that minimise their environmental impact. Players’ response ... Read More
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Nappies/Diapers/Pants in South Korea
... premiumisation trend, aiming to grow value sales even amidst a shrinking customer base. Despite the lower birth rate, parents are demonstrating a heightened willingness to invest in premium solutions in nappies/diapers/pants, emphasising features such as ... Read More
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Nappies/Diapers/Pants in the United Arab Emirates
... base. This surge directly contributed to major brands losing marginal retail volume share, although dominant category leader, Pampers (Procter & Gamble) also lost some ground to Huggies (Olayan Kimberly-Clark Arabia Co). This pattern extends beyond ... Read More
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Wipes in Croatia
... outbreak of COVID-19, with this helping to support demand for household wipes, and well as personal wipes for the family. Despite the financial pressures experienced by many households and the need to economise, wipes remain ... Read More
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Nappies/Diapers/Pants in France
... falling birth rate, and a continued pattern that began in 2020 with only a small reprieve in 2022. Demographic influences can be seen in sales by age groups, with volume shares shifting to products geared ... Read More
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Wipes in France
... to wash their hands more frequently than pre-pandemic, the use of wipes to clean hands has not stuck. Inflationary pressures hit wipes hard and both volume and current value sales plummeted throughout most of the ... Read More
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Wipes in Ecuador
... providing customers with a wide array of choices in terms of variety, quality, and pricing. Private labels have continued to carve out a larger share within various retail chains, including supermarkets and pharmacies. In line ... Read More
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Nappies/Diapers/Pants in Ecuador
... addition, the economic impact of rising prices and slower household incomes has shaped purchasing behaviour. Price is a fundamental factor in product choice, although the product's performance remains important. As such, some consumers are much ... Read More
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Nappies/Diapers/Pants in Estonia
... diapers, and pants. Economic factors, social trends, and changing demographics all played a role in shaping the declining birth rate, thereby impacting the overall demand for baby care products. Euromonitor International's Nappies/Diapers/Pants in Estonia report ... Read More
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Nappies/Diapers/Pants in Bulgaria
... very low numbers of babies being born Bulgaria remains at the forefront of the national conversation about negative socioeconomic and demographic trends which have made Bulgaria’s population one of the fastest shrinking in the world. ... Read More
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Nappies/Diapers/Pants in Croatia
... some parents wanting the best products for their children, even if they are more expensive. Convenience and strong absorption were other important factors for parents when shopping for nappies/diapers/pants. Despite this development, retail vo... Euromonitor ... Read More
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Wipes in Bulgaria
... since the COVID-19 pandemic, with categories like wet wipes being rediscovered. As people's lives returned to greater normality and more time was spent out of home, the convenience and advantages of personal wipes became more ... Read More
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