Children's HBC Market Research Reports & Industry Analysis

The children’s HBC (health and beauty care) industry is made up of companies whose primary interest lies in manufacturing, marketing, distributing, and retailing children’s HBC products to the general consumer. The children’s HBC industry spans the age spectrum from merchandise for infants up through children who are approximately eleven years of age. The industry has undergone many changes throughout its history. Initially the products in the children’s HBC industry were fairly generic, and presently these HBC products are available in a variety of scents, forms, uses, etc. Children’s HBC developers have more recently come to recognize the importance of extending the product base, beyond diapers and nappies, and also how it is vital to the industry’s continued growth to make use of the growing purchasing power children have obtained.

The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.

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Children's HBC Industry Research & Market Reports

  • North America Diaper Market Report by Baby Diaper Type (Disposable Diapers, Training Diapers, Cloth Diapers, Swim Pants, Biodegradable Diapers), Adult Diaper Type (Pad Type, Flat Type, Pant Type), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online Stores, and Others), and Country 2024-2032

    ... Stores, Online Stores, and Others), and Country 2024-2032 The North America diaper market size reached US$ 75.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 91.4 Billion by 2032, exhibiting ... Read More

  • Nappies/Diapers/Pants in Hong Kong, China

    ... in Hong Kong has led to demand for nappies/diapers/pants being sluggish, although many consumers are willing to spend on their friends’ or relatives’ children. At the same time, parents are being more cost-conscious during a ... Read More

  • Wipes in Hong Kong, China

    ... wipes have gained popularity among travellers, due to their convenience and ease of use. Consumers’ overall health and hygiene awareness remains high during post-pandemic travel, and travellers, whether frequent or occasional, often find themselves in ... Read More

  • Wipes in Belgium

    ... toilet paper, witnessed modest growth. Water-based wipes offered by brands like Pampers and Bebio contributed to the growing demand for sustainable alternatives, reflecting shifting consumer preferences towards environmental consciousness. Euromonitor International's Wipes in Belgium report ... Read More

  • Wipes in Indonesia

    ... brought about a significant and lasting increase in hygiene awareness among consumers in a trend that persisted into 2023 and will continue throughout the forecast period. Even though the immediate threat of the virus has ... Read More

  • Nappies/Diapers/Pants in Belgium

    ... gaining market share, indicative of a shifting landscape between traditional retail and online channels. Notably, there is a parental inclination towards nappies tailored for older babies, fuelling demand for junior nappies and ""pull-up"" solutions. Euromonitor ... Read More

  • Wipes in Argentina

    ... performance is intricately linked to the birth rate. As births decrease, so does the demand for baby wipes. Unlike diapers, which are a necessity, baby wipes lack substitutes, resulting in a more significant decline in ... Read More

  • Nappies/Diapers/Pants in Argentina

    ... with a decrease in the average number of children per family, contributed to this decline. Euromonitor International's Nappies/Diapers/Pants in Argentina report offers a comprehensive guide to the size and shape of the market at a ... Read More

  • Nappies/Diapers/Pants in Indonesia

    ... confidence was on the rise and local parents showed greater willingness to invest more in products that contribute to their children's wellbeing. The move towards increasingly busy urban lifestyles further fuelled this growth, as consumers ... Read More

  • Wipes in Azerbaijan

    ... price increases and, instead, keep prices the same whilst lowering the units or volume levels in the products. Wipes is a fairly price-sensitive category inasmuch as many consumers would balk at steep price hikes, especially ... Read More

  • Nappies/Diapers/Pants in Azerbaijan

    ... raw materials (Azerbaijan is heavily dependent on trade and raw materials for production both from Russia and Ukraine), thus, ultimately resulting in unit price hikes which are passed on to consumers. Euromonitor International's Nappies/Diapers/Pants in ... Read More

  • Nappies/Diapers/Pants in Bosnia and Herzegovina

    ... consumer base. Low birth rates continue to hamper the growth of the nappies/diapers/pants category resulting in lower consumer demand and retail volume growth. Regardless of this trend, nappies/diapers/pants managed to achieve strong retail value growth ... Read More

  • Wipes in Canada

    ... contributed to the area's expansion. Consumers increasingly recognise baby wipes for their versatility beyond infant care, utilising them for various purposes due to their convenience and effectiveness. Additionally, new product launches introducing value-added ben... Euromonitor ... Read More

  • Wipes in Colombia

    ... categories over the review period, as the convenience it provided chimed with the priorities of busy consumers. During the pandemic, in particular, wipes benefited from rising hygiene-consciousness. Rapid consumer interest in wipes forced manufacturers to ... Read More

  • Nappies/Diapers/Pants in Canada

    ... pressures eased. With annual inflation projected to dip to under 4%, consumers showed greater affordability, contributing to the volume growth. Discounters and warehouse clubs emerged as key channels, capitalising on their price advantages. Desp... Euromonitor ... Read More

  • Nappies/Diapers/Pants in Colombia

    ... basic needs. Price pressure saw consumers migrate between brands, opting to purchase goods when deals and discounts were in place. While traditionally, brand loyalty drove sales in nappies/diapers/pants, parents have prioritised price-point above perceived quality, ... Read More

  • Global Biodegradable Baby Diaper Market Growth 2024-2030

    ... the Biodegradable Baby Diaper is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period. The research report highlights the growth potential of the global Biodegradable Baby ... Read More

  • Nappies/Diapers/Pants in Singapore

    ... the increase in raw material pricing and acceptance of forecast lower fertility rates, retail volume growth unexpectedly accounted for a significant proportion of category growth, especially for a market that has historically faced low fertility ... Read More

  • Wipes in the US

    ... about maintaining a clean and germ-free environment, and wipes provide a quick and easy solution for cleaning and disinfecting surfaces. In addition, wipes offer a portable and convenient option for personal hygiene, especially when on-the-go, ... Read More

  • Nappies/Diapers/Pants in the US

    ... needs is the major driver behind the innovations that are helping players stand out in a challenging time. Among the value-added innovations are absorbency and mobility. Manufacturer and supplier Ontex has introduced two innovative technologi... ... Read More

  • Wipes in Singapore

    ... close to pre-pandemic levels. Wipes is facing strong premiumisation across its categories, with most enduring higher average unit price increases compared to retail volume increases. The COVID-induced increased hygiene consciousness also increased consumers’ general propensity ... Read More

  • Global Baby Diaper Pails Market Growth 2024-2030

    ... market, the Baby Diaper Pails is forecast to a readjusted size of US$ 882.1 million by 2030 with a CAGR of 5.4% during review period. The research report highlights the growth potential of the global ... Read More

  • Wipes in China

    ... personal hygiene awareness is here to stay, Chinese consumers’ tightened budgets mean that consumption of discretionary goods, like wipes, will not stay strong. Portable packages suitable for outdoor scenarios sell better than family packs as ... Read More

  • Nappies/Diapers/Pants in China

    ... beginning of 2023, the recovery in the economy did not meet expectations, thus further weakening young couples’ fertility intentions. As a result, the baby population continued to shrink in 2023 with a mid-single-digit decline. Thus, ... Read More

  • Hybrid Cloth Diapers Global Market Insights 2024, Analysis and Forecast to 2029, by Manufacturers, Regions, Technology, Application

    ... Adults. This report describes the global market size of Hybrid Cloth Diapers from 2019 to 2023 and its CAGR from 2019 to 2023, and also forecasts its market size to the end of 2029 and ... Read More

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