Children's HBC Market Research Reports & Industry Analysis

The children’s HBC (health and beauty care) industry is made up of companies whose primary interest lies in manufacturing, marketing, distributing, and retailing children’s HBC products to the general consumer. The children’s HBC industry spans the age spectrum from merchandise for infants up through children who are approximately eleven years of age. The industry has undergone many changes throughout its history. Initially the products in the children’s HBC industry were fairly generic, and presently these HBC products are available in a variety of scents, forms, uses, etc. Children’s HBC developers have more recently come to recognize the importance of extending the product base, beyond diapers and nappies, and also how it is vital to the industry’s continued growth to make use of the growing purchasing power children have obtained.

The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.

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Children's HBC Industry Research & Market Reports

  • Wipes in Croatia

    ... outbreak of COVID-19, with this helping to support demand for household wipes, and well as personal wipes for the family. Despite the financial pressures experienced by many households and the need to economise, wipes remain ... Read More

  • Nappies/Diapers/Pants in Denmark

    ... 2023. All types of nappies/diapers registered decreases in retail volume sales, leading to an overall drop, despite growth for disposable pants. Many households continued to choose preferred brands, but this loyalty was tested as the ... Read More

  • Nappies/Diapers/Pants in Georgia

    ... this trend continued into 2023. Consequently, while the volume sales of diapers declined, the value sales continued to grow due to price increases. Diapers maintain the largest market share, while pants remain less popular in ... Read More

  • Nappies/Diapers/Pants in France

    ... falling birth rate, and a continued pattern that began in 2020 with only a small reprieve in 2022. Demographic influences can be seen in sales by age groups, with volume shares shifting to products geared ... Read More

  • Wipes in France

    ... to wash their hands more frequently than pre-pandemic, the use of wipes to clean hands has not stuck. Inflationary pressures hit wipes hard and both volume and current value sales plummeted throughout most of the ... Read More

  • Wipes in Georgia

    ... affordability over brand recognition. Large package sizes, particularly those containing 100-120 sheets, continue to be favoured by consumers seeking value for money. Additionally, there is a distinct preference among consumers for high-quality wipes for skin ... Read More

  • Wipes in Dominican Republic

    ... clean babies' skin but for other purposes, such as adult facial cleansing and surface cleaning, and among higher-income demographics, it is also used as a substitute for toilet paper. As such, it has been noted ... Read More

  • Wipes in Ecuador

    ... providing customers with a wide array of choices in terms of variety, quality, and pricing. Private labels have continued to carve out a larger share within various retail chains, including supermarkets and pharmacies. In line ... Read More

  • Wipes in Denmark

    ... factors like energy, material sourcing, labour, logistics and supply chain constraints. Consequently, while almost all categories within wipes recorded retail current value increases, most saw negative results in retail volume sales. Indeed, retail volume growth ... Read More

  • Nappies/Diapers/Pants in Ecuador

    ... addition, the economic impact of rising prices and slower household incomes has shaped purchasing behaviour. Price is a fundamental factor in product choice, although the product's performance remains important. As such, some consumers are much ... Read More

  • Nappies/Diapers/Pants in Costa Rica

    ... are generally reluctant to switch brands. Leading players use character images on packaging to engage consumers. For example, Pampers Pull-Ups feature Mini and Mickey Mouse, providing a relatable touch for toddlers in their potty-training journey. ... Read More

  • Nappies/Diapers/Pants in Bolivia

    ... by factors such as busy mothers, extended day care stays, and delayed potty training. Leading brands like Huggies from Kimberly Bolivia and Pampers from Companex dominate sales in this area, catering to the evolving needs ... Read More

  • Nappies/Diapers/Pants in Estonia

    ... diapers, and pants. Economic factors, social trends, and changing demographics all played a role in shaping the declining birth rate, thereby impacting the overall demand for baby care products. Euromonitor International's Nappies/Diapers/Pants in Estonia report ... Read More

  • Nappies/Diapers/Pants in Bulgaria

    ... very low numbers of babies being born Bulgaria remains at the forefront of the national conversation about negative socioeconomic and demographic trends which have made Bulgaria’s population one of the fastest shrinking in the world. ... Read More

  • Wipes in Costa Rica

    ... like Scott, for instance, have introduced wipes made from natural fibres without alcohol, appealing to eco-conscious consumers seeking gentle and sustainable options. Similarly, Saba's Sensiti-V wipes cater to individuals with sensitive skin, offering a versatile ... Read More

  • Nappies/Diapers/Pants in Croatia

    ... some parents wanting the best products for their children, even if they are more expensive. Convenience and strong absorption were other important factors for parents when shopping for nappies/diapers/pants. Despite this development, retail vo... Euromonitor ... Read More

  • Wipes in Bulgaria

    ... since the COVID-19 pandemic, with categories like wet wipes being rediscovered. As people's lives returned to greater normality and more time was spent out of home, the convenience and advantages of personal wipes became more ... Read More

  • Wipes in Egypt

    ... by consumers facing economic challenges and budget constraints. The steep 45% average price increase prompted consumers to prioritise more essential household needs over quality brands, opting instead for more affordable alternatives. This shift in consumer ... Read More

  • Wipes in Estonia

    ... volume growth in 2023, emerging as the fastest-growing category within wipes. This surge in demand can be attributed to an increased emphasis on personal hygiene among consumers, who are increasingly seeking convenient and effective solutions ... Read More

  • Wipes in the Czech Republic

    ... A key driver for the category is the convenience of these products and their ease of use and versatility. Euromonitor International's Wipes in Czech Republic report offers a comprehensive guide to the size and shape ... Read More

  • Nappies/Diapers/Pants in the Czech Republic

    ... a natural composition and low environmental impact compared with nappies/diapers, enabling it to achieve positive growth, though this was from a low base. Euromonitor International's Nappies/Diapers/Pants in Czech Republic report offers a comprehensive guide to ... Read More

  • Wipes in Bolivia

    ... to premiumisation in the product area. Innovation in baby wipes has taken centre stage, particularly in the modern retail channel. Leading players like Familia Sancela and Kimberly Clark's Huggies introduced eco-friendly baby wipes, much to ... Read More

  • Breastfeeding Accessories Market Size, Trends, Analysis, and Outlook By Product (Nipple Care Products, Breast Shells, Breast Pads, Breastmilk Preparation & Cleaning Products, Breastmilk Storage & Feeding, Perineal Cooling Pads, Breast Heating Pads, Breast Cooling Pads, Baby Weighing Scales, Maternity/Nursing Bras, Nursing Tank Tops, Lactation Massager, Breast Pump Carry/Tote Bags, Postpartum Recovery Accessories), by Region, Country, Segment, and Companies, 2024-2030

    ... Baby Weighing Scales, Maternity/Nursing Bras, Nursing Tank Tops, Lactation Massager, Breast Pump Carry/Tote Bags, Postpartum Recovery Accessories), by Region, Country, Segment, and Companies, 2024-2030 The global Breastfeeding Accessories market size is poised to register 6.26% ... Read More

  • Baby Cleaning Products Market Size, Trends, Analysis, and Outlook By Product (Bottle wash, Vegetable wash, Cleaning wipes, Laundry detergents, Fabric conditioners, Cleaning sprays, Others), By Sales Channel (Retail, Non-retail, E-commerce), by Region, Country, Segment, and Companies, 2024-2030

    ... Companies, 2024-2030 The global Baby Cleaning Products market size is poised to register 4.79% growth from 2024 to 2030, presenting significant growth prospects for companies operating in the industry. The industry study analyzes the global ... Read More

  • The 2025-2030 World Outlook for Plastic Baby Bottles

    ... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More

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