Children's HBC Market Research Reports & Industry Analysis
The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.
Children's HBC Industry Research & Market Reports
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Wipes in Algeria
... also benefited from not yet being mature and fully saturated, as well as the rising focus on hygiene and convenience. Sales remained limited to personal wipes is 2023 as Algerian consumers do not regard home ... Read More
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Nappies/Diapers/Pants in Italy
... of the nappies/diapers they buy for their babies. This is due, in part, to the fact that couples are having children when they are older and more settled with their jobs, and so are often ... Read More
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Nappies/Diapers/Pants in Kenya
... targeting young suburban mothers who are financially challenged. For example, Softcare has adapted to the Kadogo economy by selling individually wrapped baby diapers for as little as KSh20 apiece, making them affordable to the low-income ... Read More
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Nappies/Diapers/Pants in Hungary
... decline in the birth rate led to a volume decline in newborn nappies, with this segment being the most negatively impacted. Euromonitor International's Nappies/Diapers/Pants in Hungary report offers a comprehensive guide to the size and ... Read More
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Wipes in Hungary
... Personal wipes, moist toilet wipes, baby wipes and general purpose wipes were the only areas to record retail volume rises. The success of general purpose wipes was due to their versatility and wide usage. In ... Read More
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Nappies/Diapers/Pants in Guatemala
... disposable pants registered the highest value growth, due to significant price rises. Euromonitor International's Nappies/Diapers/Pants in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Nappies/Diapers/Pants in Latvia
... to the decline in the number of births, consequently reducing the demand for baby care products. This shift in consumer behaviour underscores the dynamic nature of market dynamics in response to broader demographic trends, highlighting ... Read More
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Wipes in New Zealand
... restrictions, there was a surge in demand for cleaning products. However, with people now venturing out more frequently and reduced home cleaning requirements due to work-from-home trends, the value sales for surface care declined despite ... Read More
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Wipes in Morocco
... as general-purpose wipes, compete with pocket handkerchiefs and boxed facial tissues, others have no specific alternatives. The convenient packaging of wipes also meant the product could be used on-the-go, which was particularly attractive to busy ... Read More
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Wipes in Lithuania
... some instances, diminishing consumer base. Additionally, wipes, often considered non-essential commodities, witnessed a decline in demand as households grappled with economic uncertainties. The prevailing economic strain prompted consumers to reassess their spending priorities, res... Euromonitor ... Read More
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Wipes in Finland
... more discerning approach, carefully evaluating product offerings based on price and quality. To stimulate sales, industry players focused on enhancing the value proposition of their products, whether through competitive pricing, improved sustainability credentials, or elevated ... Read More
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Nappies/Diapers/Pants in Finland
... to price escalations during the same period. Notably, disposable pants maintained a trajectory of volume growth, driven by their relatively low maturity in the market. The rising popularity of disposable pants contributed significantly to the ... Read More
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Nappies/Diapers/Pants in Algeria
... started to dampen volume sales. In order to boost demand, strengthen brand awareness and expand their customer base, producers increased their current prices at a level below the inflation rate. As a result of the ... Read More
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Wipes in Guatemala
... baby care, trusted brands like Huggies and Pampers are the go-to choices. However, for everyday cleaning tasks, lower priced brands are more popular, such as Family Choice, Chicolastic, Extra Large, Chiquitines and Bunnies. Euromonitor International's ... Read More
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Nappies/Diapers/Pants in Greece
... all subcategories in 2023 as manufacturers and retailers aimed to absorb part of the hikes in production costs the previous year. As this began to impact company revenues, price rises were put in place during ... Read More
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Nappies/Diapers/Pants in Morocco
... fall, with the birth rate dropping below 17 per 1,000 persons. While the outbreak of COVID-19 led to a sharp drop in newborn babies, the fertility rate did not increase once the threat of the ... Read More
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Nappies/Diapers/Pants in Ireland
... for newborn babies. By contrast, disposable pants continued to perform well and saw robust volume growth in 2023. Disposable pants continue to experience growth as they are mainly purchased for toddlers and older children. Nevertheless, ... Read More
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Nappies/Diapers/Pants in the Netherlands
... born and standard, in volume terms. However, this was only a temporary increase, as a result of more people staying at home during the pandemic, with many deciding to expand their family. Euromonitor International's Nappies/Diapers/Pants ... Read More
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Wipes in Greece
... rising cost of living, with consumers prioritising essential goods. Traditionally, baby wipes in Greece are not solely used by parents but are considered a versatile product, almost becoming a household commodity, used for cleaning various ... Read More
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Nappies/Diapers/Pants in Lithuania
... downturn in sales. This demographic challenge underscores the need for strategic adaptations within the market to address shifting consumer dynamics and preferences, necessitating innovative approaches to sustain relevance amidst changing demographics. Euromonitor International's Nappies/Diapers/Pants in ... Read More
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Wipes in South Korea
... and sustained uptick in demand for wipes that align with eco-friendly practices. This green momentum reflects a broader societal shift towards sustainable choices, with consumers actively seeking products that minimise their environmental impact. Players’ response ... Read More
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Nappies/Diapers/Pants in South Korea
... premiumisation trend, aiming to grow value sales even amidst a shrinking customer base. Despite the lower birth rate, parents are demonstrating a heightened willingness to invest in premium solutions in nappies/diapers/pants, emphasising features such as ... Read More
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Nappies/Diapers/Pants in Egypt
... by a sharp downturn in junior diapers and disposable pants. Currency devaluation, increased costs of imported raw materials, and rising inflation rates collectively contributed to an increase in the average unit price of nappies/diapers/pants in ... Read More
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Nappies/Diapers/Pants in Dominican Republic
... growing challenges, including shortages and increased costs of raw materials, such as paper pulp – the result of the war in Ukraine. Euromonitor International's Nappies/Diapers/Pants in Dominican Republic report offers a comprehensive guide to the ... Read More
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Nappies/Diapers/Pants in the United Arab Emirates
... base. This surge directly contributed to major brands losing marginal retail volume share, although dominant category leader, Pampers (Procter & Gamble) also lost some ground to Huggies (Olayan Kimberly-Clark Arabia Co). This pattern extends beyond ... Read More
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