Children's HBC Market Research Reports & Industry Analysis
The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.
Children's HBC Industry Research & Market Reports
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Nappies/Diapers/Pants in Finland
... to price escalations during the same period. Notably, disposable pants maintained a trajectory of volume growth, driven by their relatively low maturity in the market. The rising popularity of disposable pants contributed significantly to the ... Read More
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Nappies/Diapers/Pants in Algeria
... started to dampen volume sales. In order to boost demand, strengthen brand awareness and expand their customer base, producers increased their current prices at a level below the inflation rate. As a result of the ... Read More
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Wipes in Guatemala
... baby care, trusted brands like Huggies and Pampers are the go-to choices. However, for everyday cleaning tasks, lower priced brands are more popular, such as Family Choice, Chicolastic, Extra Large, Chiquitines and Bunnies. Euromonitor International's ... Read More
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Nappies/Diapers/Pants in Greece
... all subcategories in 2023 as manufacturers and retailers aimed to absorb part of the hikes in production costs the previous year. As this began to impact company revenues, price rises were put in place during ... Read More
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Nappies/Diapers/Pants in Morocco
... fall, with the birth rate dropping below 17 per 1,000 persons. While the outbreak of COVID-19 led to a sharp drop in newborn babies, the fertility rate did not increase once the threat of the ... Read More
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Nappies/Diapers/Pants in Ireland
... for newborn babies. By contrast, disposable pants continued to perform well and saw robust volume growth in 2023. Disposable pants continue to experience growth as they are mainly purchased for toddlers and older children. Nevertheless, ... Read More
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Nappies/Diapers/Pants in the Netherlands
... born and standard, in volume terms. However, this was only a temporary increase, as a result of more people staying at home during the pandemic, with many deciding to expand their family. Euromonitor International's Nappies/Diapers/Pants ... Read More
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Wipes in Greece
... rising cost of living, with consumers prioritising essential goods. Traditionally, baby wipes in Greece are not solely used by parents but are considered a versatile product, almost becoming a household commodity, used for cleaning various ... Read More
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Nappies/Diapers/Pants in Lithuania
... downturn in sales. This demographic challenge underscores the need for strategic adaptations within the market to address shifting consumer dynamics and preferences, necessitating innovative approaches to sustain relevance amidst changing demographics. Euromonitor International's Nappies/Diapers/Pants in ... Read More
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Wipes in South Korea
... and sustained uptick in demand for wipes that align with eco-friendly practices. This green momentum reflects a broader societal shift towards sustainable choices, with consumers actively seeking products that minimise their environmental impact. Players’ response ... Read More
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Nappies/Diapers/Pants in South Korea
... premiumisation trend, aiming to grow value sales even amidst a shrinking customer base. Despite the lower birth rate, parents are demonstrating a heightened willingness to invest in premium solutions in nappies/diapers/pants, emphasising features such as ... Read More
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Nappies/Diapers/Pants in Egypt
... by a sharp downturn in junior diapers and disposable pants. Currency devaluation, increased costs of imported raw materials, and rising inflation rates collectively contributed to an increase in the average unit price of nappies/diapers/pants in ... Read More
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Nappies/Diapers/Pants in Dominican Republic
... growing challenges, including shortages and increased costs of raw materials, such as paper pulp – the result of the war in Ukraine. Euromonitor International's Nappies/Diapers/Pants in Dominican Republic report offers a comprehensive guide to the ... Read More
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Nappies/Diapers/Pants in the United Arab Emirates
... base. This surge directly contributed to major brands losing marginal retail volume share, although dominant category leader, Pampers (Procter & Gamble) also lost some ground to Huggies (Olayan Kimberly-Clark Arabia Co). This pattern extends beyond ... Read More
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Wipes in Croatia
... outbreak of COVID-19, with this helping to support demand for household wipes, and well as personal wipes for the family. Despite the financial pressures experienced by many households and the need to economise, wipes remain ... Read More
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Nappies/Diapers/Pants in Denmark
... 2023. All types of nappies/diapers registered decreases in retail volume sales, leading to an overall drop, despite growth for disposable pants. Many households continued to choose preferred brands, but this loyalty was tested as the ... Read More
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Nappies/Diapers/Pants in Georgia
... this trend continued into 2023. Consequently, while the volume sales of diapers declined, the value sales continued to grow due to price increases. Diapers maintain the largest market share, while pants remain less popular in ... Read More
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Nappies/Diapers/Pants in France
... falling birth rate, and a continued pattern that began in 2020 with only a small reprieve in 2022. Demographic influences can be seen in sales by age groups, with volume shares shifting to products geared ... Read More
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Wipes in France
... to wash their hands more frequently than pre-pandemic, the use of wipes to clean hands has not stuck. Inflationary pressures hit wipes hard and both volume and current value sales plummeted throughout most of the ... Read More
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Wipes in Georgia
... affordability over brand recognition. Large package sizes, particularly those containing 100-120 sheets, continue to be favoured by consumers seeking value for money. Additionally, there is a distinct preference among consumers for high-quality wipes for skin ... Read More
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Wipes in Dominican Republic
... clean babies' skin but for other purposes, such as adult facial cleansing and surface cleaning, and among higher-income demographics, it is also used as a substitute for toilet paper. As such, it has been noted ... Read More
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Wipes in Ecuador
... providing customers with a wide array of choices in terms of variety, quality, and pricing. Private labels have continued to carve out a larger share within various retail chains, including supermarkets and pharmacies. In line ... Read More
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Wipes in Denmark
... factors like energy, material sourcing, labour, logistics and supply chain constraints. Consequently, while almost all categories within wipes recorded retail current value increases, most saw negative results in retail volume sales. Indeed, retail volume growth ... Read More
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Nappies/Diapers/Pants in Ecuador
... addition, the economic impact of rising prices and slower household incomes has shaped purchasing behaviour. Price is a fundamental factor in product choice, although the product's performance remains important. As such, some consumers are much ... Read More
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Nappies/Diapers/Pants in Costa Rica
... are generally reluctant to switch brands. Leading players use character images on packaging to engage consumers. For example, Pampers Pull-Ups feature Mini and Mickey Mouse, providing a relatable touch for toddlers in their potty-training journey. ... Read More
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