Children's HBC Market Research Reports & Industry Analysis
The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.
Children's HBC Industry Research & Market Reports
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Wipes in Peru
... baby wipes. Due to this scenario, there has been an increase in lower-priced imported and local products. Retail companies such as InRetail (holding company that owns Farmacias Peruanas and Supermercados Peruanos SA), Cencosud SA and ... Read More
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Wipes in Poland
... consumers increasingly appreciated the ease and convenience these products offered daily. With the fast-paced nature of modern society, consumers in 2023 were seeking easy solutions for various tasks, with general-purpose wipes offering a versatile and ... Read More
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Nappies/Diapers/Pants in North Macedonia
... migration of younger adults is also an issue as they will often choose to live and start a family abroad. While inflation negatively impacted consumer confidence in 2023, rising unit prices helped the category achieve ... Read More
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Wipes in Norway
... or natural ingredients. This trend is driven by heightened household health awareness and a growing preference for products associated with personal wellness, particularly concerning skin health. Environmentally friendly claims, such as biodegradability, have become key ... Read More
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Nappies/Diapers/Pants in Spain
... European average and only above Italy. In fact, according to Spain’s National Statistics Institute 2023 reported the lowest birth rate since records began in 1941. Some of the reasons behind the declining birth rate in ... Read More
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Nappies/Diapers/Pants in Norway
... of production, including energy, material sourcing, labour, logistics, and supply chain constraints. While there was a moderation in price spikes observed in 2022, inflation remained elevated throughout 2023, further amplifying the magnitude of value growth ... Read More
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Wipes in Spain
... demand for wipes was associated with the prevailing economic uncertainty in Spain and the drop in disposable income which led many consumers to prioritise essential and necessity products. It also led to some people switching ... Read More
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Wipes in Romania
... and energy prices have impacted both consumers and manufacturers, compelling producers to adjust their pricing strategies to maintain profitability. In this environment, private label has experienced significant growth, capitalising on their ability to off... Euromonitor ... Read More
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Nappies/Diapers/Pants in Chile
... ongoing dynamics of the country's birth rate. The pandemic significantly influenced demand for nappies/diapers in 2022, although it did not surpass 2019 levels. However, in 2023, there was a renewed decline, clearly evidenced by the ... Read More
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Wipes in Chile
... consumers prioritising their expenses in Chile at the end of the review period, where inflation forced them to replace some products with more affordable options. Euromonitor International's Wipes in Chile report offers a comprehensive guide ... Read More
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Wipes in Italy
... products, which is notable through the expansion of retailers such as Risparmio Casa, Maury’s, and Action, along with many independent Chinese-operated stores. In these stores, consumers can find a wide range of private label and ... Read More
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Nappies/Diapers/Pants in New Zealand
... Ukraine, the Government’s temporary removal of excise duty on petrol ended in July, leading to increased costs passed on to consumers. Furthermore, flooding and extreme weather events in early 2023 placed considerable pressure on the ... Read More
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Wipes in Ireland
... pre-pandemic levels. The largest category baby wipes saw a return to retail volume growth after a brief decline in 2022. Increasingly, baby wipes are used as an on-the-go solutions for cleaning hands and surfaces by ... Read More
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Wipes in Latvia
... with notable implications for consumer behaviour and market dynamics. The increased value can be attributed to a combination of factors, including heightened consumer perception of the value proposition offered by moist toilet wipes and corresponding ... Read More
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Wipes in Algeria
... also benefited from not yet being mature and fully saturated, as well as the rising focus on hygiene and convenience. Sales remained limited to personal wipes is 2023 as Algerian consumers do not regard home ... Read More
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Nappies/Diapers/Pants in Italy
... of the nappies/diapers they buy for their babies. This is due, in part, to the fact that couples are having children when they are older and more settled with their jobs, and so are often ... Read More
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Nappies/Diapers/Pants in Kenya
... targeting young suburban mothers who are financially challenged. For example, Softcare has adapted to the Kadogo economy by selling individually wrapped baby diapers for as little as KSh20 apiece, making them affordable to the low-income ... Read More
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Nappies/Diapers/Pants in Hungary
... decline in the birth rate led to a volume decline in newborn nappies, with this segment being the most negatively impacted. Euromonitor International's Nappies/Diapers/Pants in Hungary report offers a comprehensive guide to the size and ... Read More
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Wipes in Hungary
... Personal wipes, moist toilet wipes, baby wipes and general purpose wipes were the only areas to record retail volume rises. The success of general purpose wipes was due to their versatility and wide usage. In ... Read More
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Nappies/Diapers/Pants in Guatemala
... disposable pants registered the highest value growth, due to significant price rises. Euromonitor International's Nappies/Diapers/Pants in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Nappies/Diapers/Pants in Latvia
... to the decline in the number of births, consequently reducing the demand for baby care products. This shift in consumer behaviour underscores the dynamic nature of market dynamics in response to broader demographic trends, highlighting ... Read More
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Wipes in New Zealand
... restrictions, there was a surge in demand for cleaning products. However, with people now venturing out more frequently and reduced home cleaning requirements due to work-from-home trends, the value sales for surface care declined despite ... Read More
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Wipes in Morocco
... as general-purpose wipes, compete with pocket handkerchiefs and boxed facial tissues, others have no specific alternatives. The convenient packaging of wipes also meant the product could be used on-the-go, which was particularly attractive to busy ... Read More
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Wipes in Lithuania
... some instances, diminishing consumer base. Additionally, wipes, often considered non-essential commodities, witnessed a decline in demand as households grappled with economic uncertainties. The prevailing economic strain prompted consumers to reassess their spending priorities, res... Euromonitor ... Read More
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Wipes in Finland
... more discerning approach, carefully evaluating product offerings based on price and quality. To stimulate sales, industry players focused on enhancing the value proposition of their products, whether through competitive pricing, improved sustainability credentials, or elevated ... Read More
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