Children's HBC Market Research Reports & Industry Analysis

The children’s HBC (health and beauty care) industry is made up of companies whose primary interest lies in manufacturing, marketing, distributing, and retailing children’s HBC products to the general consumer. The children’s HBC industry spans the age spectrum from merchandise for infants up through children who are approximately eleven years of age. The industry has undergone many changes throughout its history. Initially the products in the children’s HBC industry were fairly generic, and presently these HBC products are available in a variety of scents, forms, uses, etc. Children’s HBC developers have more recently come to recognize the importance of extending the product base, beyond diapers and nappies, and also how it is vital to the industry’s continued growth to make use of the growing purchasing power children have obtained.

The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.

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Children's HBC Industry Research & Market Reports

  • Nappies/Diapers/Pants in Thailand

    ... with more women focusing on their career ahead of starting a family while other issues such as an increased focus on family planning and economic concerns are also weighing on the birth rate. With fewer ... Read More

  • Wipes in Saudi Arabia

    ... continued to resume pre-COVID-19 pandemic lifestyles, an expanding baby care products offer, technological improvements and urbanisation. These factors aided the category's growth potential towards the end of the review period, as more and more consumers ... Read More

  • Nappies/Diapers/Pants in Malaysia

    ... for active babies and small children. Notably, the pull-up style is popular, as the pants-style design is encouraging for infants during potty training. Whilst disposable pants come at higher price points than traditional nappies, we ... Read More

  • Nappies/Diapers/Pants in Kazakhstan

    ... As such, there was also a larger presence of more affordable brands from countries such as China, Japan, Turkey and Russia. Euromonitor International's Nappies/Diapers/Pants in Kazakhstan report offers a comprehensive guide to the size and ... Read More

  • 2024 Global: Baby Diapers Market - Innovative Markets Forecast (2030) report

    ... 2019 through 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2019 to 2030 using regression ... Read More

  • Wipes in the Philippines

    ... the COVID-19 pandemic. There was also a persisting emphasis on personal hygiene, a legacy of the pandemic, which fuelled demand for these products. Euromonitor International's Wipes in Philippines report offers a comprehensive guide to the ... Read More

  • Global Baby Diaper Making Machine Market Growth 2024-2030

    ... downstream market, the Baby Diaper Making Machine is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period. The research report highlights the growth potential of the ... Read More

  • Nappies/Diapers/Pants in the Philippines

    ... to inflationary pressures, as manufacturers, faced with spiralling input costs, were forced to raise their selling prices. While consumers continued to purchase nappies/diapers/pants, due to the fact that they were regarded as necessities, many downgraded ... Read More

  • Nappies/Diapers/Pants in Peru

    ... reached 2019 volume levels during 2023. In addition to parents spending more time outside the household, the drivers of growth included the rising birth rate noted in 2022 and 2023, boosting the use of these ... Read More

  • Nappies/Diapers/Pants in Romania

    ... for their money, leading to a heightened interest in promotions and special offers within the category. Larger pack formats gained traction as consumers explored avenues such as Internet retailing, where such formats are more prevalent, ... Read More

  • Nappies/Diapers/Pants in Poland

    ... sales opportunities in the nappies/diapers/pants landscape. The Polish Government is employing new strategies to stimulate an increase in the birth rate, offering further financial support for second children and every other child born within a ... Read More

  • Wipes in Peru

    ... baby wipes. Due to this scenario, there has been an increase in lower-priced imported and local products. Retail companies such as InRetail (holding company that owns Farmacias Peruanas and Supermercados Peruanos SA), Cencosud SA and ... Read More

  • Wipes in Poland

    ... consumers increasingly appreciated the ease and convenience these products offered daily. With the fast-paced nature of modern society, consumers in 2023 were seeking easy solutions for various tasks, with general-purpose wipes offering a versatile and ... Read More

  • Nappies/Diapers/Pants in North Macedonia

    ... migration of younger adults is also an issue as they will often choose to live and start a family abroad. While inflation negatively impacted consumer confidence in 2023, rising unit prices helped the category achieve ... Read More

  • Wipes in Norway

    ... or natural ingredients. This trend is driven by heightened household health awareness and a growing preference for products associated with personal wellness, particularly concerning skin health. Environmentally friendly claims, such as biodegradability, have become key ... Read More

  • Nappies/Diapers/Pants in Spain

    ... European average and only above Italy. In fact, according to Spain’s National Statistics Institute 2023 reported the lowest birth rate since records began in 1941. Some of the reasons behind the declining birth rate in ... Read More

  • Nappies/Diapers/Pants in Norway

    ... of production, including energy, material sourcing, labour, logistics, and supply chain constraints. While there was a moderation in price spikes observed in 2022, inflation remained elevated throughout 2023, further amplifying the magnitude of value growth ... Read More

  • Wipes in Spain

    ... demand for wipes was associated with the prevailing economic uncertainty in Spain and the drop in disposable income which led many consumers to prioritise essential and necessity products. It also led to some people switching ... Read More

  • Wipes in Romania

    ... and energy prices have impacted both consumers and manufacturers, compelling producers to adjust their pricing strategies to maintain profitability. In this environment, private label has experienced significant growth, capitalising on their ability to off... Euromonitor ... Read More

  • Nappies/Diapers/Pants in Chile

    ... ongoing dynamics of the country's birth rate. The pandemic significantly influenced demand for nappies/diapers in 2022, although it did not surpass 2019 levels. However, in 2023, there was a renewed decline, clearly evidenced by the ... Read More

  • Wipes in Chile

    ... consumers prioritising their expenses in Chile at the end of the review period, where inflation forced them to replace some products with more affordable options. Euromonitor International's Wipes in Chile report offers a comprehensive guide ... Read More

  • Wipes in Italy

    ... products, which is notable through the expansion of retailers such as Risparmio Casa, Maury’s, and Action, along with many independent Chinese-operated stores. In these stores, consumers can find a wide range of private label and ... Read More

  • Nappies/Diapers/Pants in New Zealand

    ... Ukraine, the Government’s temporary removal of excise duty on petrol ended in July, leading to increased costs passed on to consumers. Furthermore, flooding and extreme weather events in early 2023 placed considerable pressure on the ... Read More

  • Wipes in Ireland

    ... pre-pandemic levels. The largest category baby wipes saw a return to retail volume growth after a brief decline in 2022. Increasingly, baby wipes are used as an on-the-go solutions for cleaning hands and surfaces by ... Read More

  • Wipes in Latvia

    ... with notable implications for consumer behaviour and market dynamics. The increased value can be attributed to a combination of factors, including heightened consumer perception of the value proposition offered by moist toilet wipes and corresponding ... Read More

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