Children's HBC Market Research Reports & Industry Analysis

The children’s HBC (health and beauty care) industry is made up of companies whose primary interest lies in manufacturing, marketing, distributing, and retailing children’s HBC products to the general consumer. The children’s HBC industry spans the age spectrum from merchandise for infants up through children who are approximately eleven years of age. The industry has undergone many changes throughout its history. Initially the products in the children’s HBC industry were fairly generic, and presently these HBC products are available in a variety of scents, forms, uses, etc. Children’s HBC developers have more recently come to recognize the importance of extending the product base, beyond diapers and nappies, and also how it is vital to the industry’s continued growth to make use of the growing purchasing power children have obtained.

The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.

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Children's HBC Industry Research & Market Reports

  • Nappies/Diapers/Pants in Portugal

    ... throughout 2022 and 2023, driving sales in the category. Many consumers put a halt on trying to conceive due to COVID-19. With the threat of the pandemic reducing, birth rates increased in 2023. In addition, ... Read More

  • Wipes in Taiwan

    ... moist toilet wipes in terms of volume growth during the year. Sales were boosted by continuing consumer concerns over personal hygiene, in the wake of the recent pandemic. In line with this trend, there was ... Read More

  • Nappies/Diapers/Pants in Turkey

    ... to the adverse impact of reduced disposable incomes among consumers, leading to a decrease in the frequency of daily nappy changes. Notably, disposable pants experienced a comparatively lower volume decline, owing to their smaller sales ... Read More

  • Nappies/Diapers/Pants in Pakistan

    ... needing convenience, this also boosted sales of disposable nappies/diapers/pants. Lastly, increased urbanisation gave consumers access to more options through modern grocery retailers. Euromonitor International's Nappies/Diapers/Pants in Pakistan report offers a comprehensive guide to the size ... Read More

  • Wipes in Malaysia

    ... women in the workforce (including in senior positions) and enjoying active, out-of-home lifestyles. For example, the Libresse brand in menstrual care (Vinda Malaysia Sdn Bhd) is cited to be promoting the sale of intimate wipes ... Read More

  • 2024 Global Forecast for Baby Wipes (2025-2030 Outlook)-High Tech & Emerging Markets Report

    ... service category is within the NAICS Textile and Fabric Finishing Mills industry. The product or service category is within the NAICS Textile and Fabric Finishing Mills industry. The global market is expected to increase from ... Read More

  • 2024 Global: Baby Wipes - Innovative Markets Forecast (2030) report

    ... 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2019 to 2030 using regression analysis in ... Read More

  • Wipes in Sweden

    ... inflation, increased input prices, supply chain disruptions, high freight costs and higher labour costs equated to higher retail price points. As a result, consumers were more cautious regarding non-essential spending with volume sales of baby ... Read More

  • Nappies/Diapers/Pants in Saudi Arabia

    ... production factors have increased due to inflation, which in turn exerted upward pressure on average unit prices in the category. As a result, consumers have experienced higher retail prices for diapers, which can affect their ... Read More

  • Wipes in Slovakia

    ... COVID-19, with this helping to support the volume demand for a range of cleaning products for the home, for themselves and for their family. This has helped to sustain demand for wipes despite financial pressures ... Read More

  • Nappies/Diapers/Pants in Sweden

    ... and supply chain constraints. Given this situation, household budgets came under increasing strain and spending slowed on nappies/diapers/pants. Euromonitor International's Nappies/Diapers/Pants in Sweden report offers a comprehensive guide to the size and shape of the ... Read More

  • Wipes in Israel

    ... consumers are usually loyal to brands in the baby wipes category. However, these price hikes proved too much for many consumers in the midst of a general rise in the cost of living, and led ... Read More

  • Nappies/Diapers/Pants in Slovenia

    ... uses. Modern consumers are delaying parenthood, prioritising career advancement and home-building, which demand significant time and financial investment, particularly amidst economic uncertainty. Furthermore, the trend towards smaller family sizes, often due to economic co... Euromonitor ... Read More

  • Nappies/Diapers/Pants in Taiwan

    ... volumes remained flat during the year, disposable pants saw a dynamic performance, supported by an increase in consumer mobility, as the country emerged from the COVID-19 pandemic. Multiple key players, including Pampers (Procter & Gamble ... Read More

  • Nappies/Diapers/Pants in Thailand

    ... with more women focusing on their career ahead of starting a family while other issues such as an increased focus on family planning and economic concerns are also weighing on the birth rate. With fewer ... Read More

  • Wipes in Saudi Arabia

    ... continued to resume pre-COVID-19 pandemic lifestyles, an expanding baby care products offer, technological improvements and urbanisation. These factors aided the category's growth potential towards the end of the review period, as more and more consumers ... Read More

  • Nappies/Diapers/Pants in Malaysia

    ... for active babies and small children. Notably, the pull-up style is popular, as the pants-style design is encouraging for infants during potty training. Whilst disposable pants come at higher price points than traditional nappies, we ... Read More

  • Nappies/Diapers/Pants in Kazakhstan

    ... As such, there was also a larger presence of more affordable brands from countries such as China, Japan, Turkey and Russia. Euromonitor International's Nappies/Diapers/Pants in Kazakhstan report offers a comprehensive guide to the size and ... Read More

  • 2024 Global: Baby Diapers Market - Innovative Markets Forecast (2030) report

    ... 2019 through 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2019 to 2030 using regression ... Read More

  • Wipes in the Philippines

    ... the COVID-19 pandemic. There was also a persisting emphasis on personal hygiene, a legacy of the pandemic, which fuelled demand for these products. Euromonitor International's Wipes in Philippines report offers a comprehensive guide to the ... Read More

  • Global Baby Diaper Making Machine Market Growth 2024-2030

    ... downstream market, the Baby Diaper Making Machine is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period. The research report highlights the growth potential of the ... Read More

  • Nappies/Diapers/Pants in the Philippines

    ... to inflationary pressures, as manufacturers, faced with spiralling input costs, were forced to raise their selling prices. While consumers continued to purchase nappies/diapers/pants, due to the fact that they were regarded as necessities, many downgraded ... Read More

  • Nappies/Diapers/Pants in Peru

    ... reached 2019 volume levels during 2023. In addition to parents spending more time outside the household, the drivers of growth included the rising birth rate noted in 2022 and 2023, boosting the use of these ... Read More

  • Nappies/Diapers/Pants in Romania

    ... for their money, leading to a heightened interest in promotions and special offers within the category. Larger pack formats gained traction as consumers explored avenues such as Internet retailing, where such formats are more prevalent, ... Read More

  • Nappies/Diapers/Pants in Poland

    ... sales opportunities in the nappies/diapers/pants landscape. The Polish Government is employing new strategies to stimulate an increase in the birth rate, offering further financial support for second children and every other child born within a ... Read More

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