Children's HBC Market Research Reports & Industry Analysis

The children’s HBC (health and beauty care) industry is made up of companies whose primary interest lies in manufacturing, marketing, distributing, and retailing children’s HBC products to the general consumer. The children’s HBC industry spans the age spectrum from merchandise for infants up through children who are approximately eleven years of age. The industry has undergone many changes throughout its history. Initially the products in the children’s HBC industry were fairly generic, and presently these HBC products are available in a variety of scents, forms, uses, etc. Children’s HBC developers have more recently come to recognize the importance of extending the product base, beyond diapers and nappies, and also how it is vital to the industry’s continued growth to make use of the growing purchasing power children have obtained.

The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.

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Children's HBC Industry Research & Market Reports

  • Nappies/Diapers/Pants in Slovakia

    ... last longer and made fewer purchases to economise. However, in line with rising price points, current value growth stayed in the high single-digits. Value sales also benefited from wealthier consumers increasing demand for eco-friendly and ... Read More

  • Wipes in Portugal

    ... well. The economic constraints and abandonment of cleaning routines compared to COVID-19 years led to a decline in the use of personal disinfection wipes, which negatively impacted categories such as general-purpose wipes. As a consequence, ... Read More

  • Wipes in Turkey

    ... wipes catering to specific needs and preferences of consumers. For instance, Uni Baby Soft, a brand offering baby wipes made from organic cotton and infused with organic olive oil, gained traction among discerning consumers seeking ... Read More

  • 2024 Global: Baby Skin Care Products Market - Innovative Markets Forecast (2030) report

    ... data for the period 2019 through 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2019 ... Read More

  • Nappies/Diapers/Pants in Serbia

    ... with 2022 levels. The government has policies in place to stimulate the birth rate by offering financial aid and other benefits to potential parents. Plans include tripling cash payments for new born babies and also ... Read More

  • Nappies/Diapers/Pants in Cameroon

    ... nappies, which are available in neighbourhood stores for around XAF100. This is an attractive alternative for both low- and middle-income families as it allows them to buy only what they immediately require. To save money ... Read More

  • 2024 Global: Biodegradable Diapers - Innovative Markets Forecast (2030) report

    ... 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2019 to 2030 using regression analysis in ... Read More

  • 2024 Global Forecast for Biodegradable Diapers (2025-2030 Outlook)-High Tech & Emerging Markets Report

    ... service category is within the NAICS Textile and Fabric Finishing Mills industry. The product or service category is within the NAICS Textile and Fabric Finishing Mills industry. The global market is expected to increase from ... Read More

  • 2024 Global Forecast for Baby Car Seat Market (2025-2030 Outlook)-High Tech & Emerging Markets Report

    ... product or service category is within the NAICS Plastics and Rubber Mfg. industry. The product or service category is within the NAICS Plastics and Rubber Mfg. industry. The global market is expected to increase from ... Read More

  • 2024 Global: Baby Monitoring Devices - Innovative Markets Forecast (2030) report

    ... 2019 through 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2019 to 2030 using regression ... Read More

  • Wipes in Cameroon

    ... priced brands, including Softcare, Familia, Cutties, Joylinks, and Molfix, has further increased awareness and demand, and there is a noticeable shift away from cheaper alternative products such as toilet paper. Many parents who buy disposable ... Read More

  • Nappies/Diapers/Pants in Portugal

    ... throughout 2022 and 2023, driving sales in the category. Many consumers put a halt on trying to conceive due to COVID-19. With the threat of the pandemic reducing, birth rates increased in 2023. In addition, ... Read More

  • Wipes in Taiwan

    ... moist toilet wipes in terms of volume growth during the year. Sales were boosted by continuing consumer concerns over personal hygiene, in the wake of the recent pandemic. In line with this trend, there was ... Read More

  • Nappies/Diapers/Pants in Turkey

    ... to the adverse impact of reduced disposable incomes among consumers, leading to a decrease in the frequency of daily nappy changes. Notably, disposable pants experienced a comparatively lower volume decline, owing to their smaller sales ... Read More

  • Nappies/Diapers/Pants in Pakistan

    ... needing convenience, this also boosted sales of disposable nappies/diapers/pants. Lastly, increased urbanisation gave consumers access to more options through modern grocery retailers. Euromonitor International's Nappies/Diapers/Pants in Pakistan report offers a comprehensive guide to the size ... Read More

  • Wipes in Malaysia

    ... women in the workforce (including in senior positions) and enjoying active, out-of-home lifestyles. For example, the Libresse brand in menstrual care (Vinda Malaysia Sdn Bhd) is cited to be promoting the sale of intimate wipes ... Read More

  • 2024 Global Forecast for Baby Wipes (2025-2030 Outlook)-High Tech & Emerging Markets Report

    ... service category is within the NAICS Textile and Fabric Finishing Mills industry. The product or service category is within the NAICS Textile and Fabric Finishing Mills industry. The global market is expected to increase from ... Read More

  • 2024 Global: Baby Wipes - Innovative Markets Forecast (2030) report

    ... 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2019 to 2030 using regression analysis in ... Read More

  • Wipes in Sweden

    ... inflation, increased input prices, supply chain disruptions, high freight costs and higher labour costs equated to higher retail price points. As a result, consumers were more cautious regarding non-essential spending with volume sales of baby ... Read More

  • Nappies/Diapers/Pants in Saudi Arabia

    ... production factors have increased due to inflation, which in turn exerted upward pressure on average unit prices in the category. As a result, consumers have experienced higher retail prices for diapers, which can affect their ... Read More

  • Wipes in Slovakia

    ... COVID-19, with this helping to support the volume demand for a range of cleaning products for the home, for themselves and for their family. This has helped to sustain demand for wipes despite financial pressures ... Read More

  • Nappies/Diapers/Pants in Sweden

    ... and supply chain constraints. Given this situation, household budgets came under increasing strain and spending slowed on nappies/diapers/pants. Euromonitor International's Nappies/Diapers/Pants in Sweden report offers a comprehensive guide to the size and shape of the ... Read More

  • Wipes in Israel

    ... consumers are usually loyal to brands in the baby wipes category. However, these price hikes proved too much for many consumers in the midst of a general rise in the cost of living, and led ... Read More

  • Nappies/Diapers/Pants in Slovenia

    ... uses. Modern consumers are delaying parenthood, prioritising career advancement and home-building, which demand significant time and financial investment, particularly amidst economic uncertainty. Furthermore, the trend towards smaller family sizes, often due to economic co... Euromonitor ... Read More

  • Nappies/Diapers/Pants in Taiwan

    ... volumes remained flat during the year, disposable pants saw a dynamic performance, supported by an increase in consumer mobility, as the country emerged from the COVID-19 pandemic. Multiple key players, including Pampers (Procter & Gamble ... Read More

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