Children's HBC Market Research Reports & Industry Analysis
The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.
Children's HBC Industry Research & Market Reports
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Nappies/Diapers/Pants in South Korea
... Safety, birth registrations steadily declined from 411,859 in 2016 to 235,039 in 2023. While the number of registered births rebounded marginally in 2024 after eight consecutive years of decline, it remains exceptionally low. Consequently, nappies/diapers... ... Read More
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Wipes in Mexico
... strong growth trend has been influenced by changing consumer cleaning habits post-pandemic, and the steady rise in consumers’ purchasing power. An increasing number of people have been shifting away from traditional cleaning methods, such as ... Read More
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Nappies/Diapers/Pants in Switzerland
... largest category, supported by strong brand loyalty and a preference for trusted product formats. Disposable pants registered the highest growth, reflecting growing demand for easy-to-use, comfortable solutions. Across the board, s... Euromonitor International's Nappies/Diapers/Pants in ... Read More
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Nappies/Diapers/Pants in Mexico
... and economic factors impacting consumption patterns. One of the key elements driving the category’s contraction is the decline in the country’s birth rate. According to official figures, approximately 1.8 million babies were born in Mexico ... Read More
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Nappies/Diapers/Pants in North Macedonia
... This was further propelled by increasing product prices and the lingering effects of inflation. Euromonitor International's Nappies/Diapers/Pants in North Macedonia report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Wipes in Switzerland
... increasingly value time-saving products that support hygiene and skincare routines on the go, particularly those that require minimal commitment or cost. Facial cleansing wipes provided an accessible and portable option, especially for busy individuals a... ... Read More
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Wipes in South Korea
... birth rate has been on a declining trend, this category experienced a continued decline in value terms in 2024. Meanwhile, all other wipes categories saw growth in this year, with all purpose cleaning wipes (within ... Read More
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Nappies/Diapers/Pants in Tunisia
... and many consumers opted for reusable home-made cloth nappies instead. Euromonitor International's Nappies/Diapers/Pants in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More
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Nappies/Diapers/Pants in Croatia
... restricted to a maximum of EUR0.3 per unit. This regulatory measure prevented brands from adjusting the price of standard diapers in response to increasing production costs. Consequently, manufacturers shifted their focus towards premium diaper categories ... Read More
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Nappies/Diapers/Pants in Slovenia
... pressure, all types of nappies/diapers/pants recorded positive retail current value growth. This contributed to a consumer shift towards lower-priced brands and especially private label. In contrast, skin health concerns and convenience were major dr... Euromonitor ... Read More
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Wipes in Croatia
... used for various purposes from personal care to household cleaning, contributes to sustained demand. Additionally, the availability of specialised wipes, such as those for sensitive skin or specific cleaning tasks, has broadened their appea... Euromonitor ... Read More
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Nappies/Diapers/Pants in Japan
... input costs, companies have had to work to implement price increases and reduce pack sizes, which has ultimately resulted in rising unit prices. Consequently, nappies/diapers/pants in Japan saw continued retail current value growth in 2024. ... Read More
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Wipes in Japan
... in 2024. Within this, facial cleansing wipes experienced notable value growth, driven by an increase in activities outside the home, and rising demand for convenient products with skin care benefits. The summer of 2024 was ... Read More
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Baby & Nursery Products (UK) - Industry Report
... failure • Seek out the most attractive acquisition opportunities • Analyse industry trends • Benchmark their own financial performance Using an exclusive methodology, a quick glance of this Baby & Nursery Products (UK) report will ... Read More
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Nappies/Diapers/Pants in India
... in 2024, due to the growing number of young families, and increasing urbanisation, coupled with heightened awareness regarding infant hygiene. However, disposable pants accounted for the dominant share of sales, and growth continued in 2024. ... Read More
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Wipes in India
... to busy individuals and parents. Growing hygiene awareness, health-consciousness, and concerns about germs have been propelling demand for wipes, especially in urban areas. However, personal wipes accounts for the entirety of sales, with home car... ... Read More
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Nappies/Diapers/Pants in Australia
... trend of declining birth rates in the country gained prominence post-pandemic and continued into 2024. Figures from Australian Bureau of Statistics (ABS) in 2024 recorded 1.50 babies per woman. This demographic shift is placing pressure ... Read More
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Wipes in Australia
... players to introduce more innovative options. One important aspect to consider is the development in consumer education, with an increasing number of Australians considering the environmental impact of using disposable wipes, thereby driving up demand ... Read More
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Nappies/Diapers/Pants in China
... uncertainty about future financial stability, and further dampening the willingness of young couples to have children. As a result, the lagging impact of years of sustained birth rate declines contributed to mid-single-digit contractions i... Euromonitor ... Read More
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Wipes in China
... the benefits of such products, and are also becoming more educated about the differences between various types of wipes, including cleaning wipes, and personal wipes, and care more about their skin care functionalities. Euromonitor International's ... Read More
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Nappies/Diapers/Pants in Nigeria
... increased costs of imported raw materials, foreign exchange instability, and the devaluation of the local currency, which has reduced consumer purchasing power. As a result, many consumers sought cheaper alternatives, such as reusable nappies, while ... Read More
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Nappies/Diapers/Pants in Cameroon
... informal sector is thriving due to its low price offering and this is putting significant pressure on formal retail sales. In response, key brands lowered prices by over 7% with standard diapers seeing the sharpest ... Read More
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Wipes in Turkey
... electro-static), general purpose wipes, personal wipes, and moist toilet wipes saw small volume declines, impregnated wet wipes and all purpose cleaning wipes saw healthy double-digit volume growth, while baby wipes only just managed to achieve ... Read More
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Wipes in Nigeria
... as consumers sought more affordable alternatives due to reduced purchasing power. In addition, wipes still have fairly low penetration in Nigeria. For many people, these products are unnecessary and viewed as a luxury, and consumers ... Read More
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Wipes in Cameroon
... wipes. Cosmetic wipes are gaining appeal driven by the proliferation of makeup culture in Cameroon. Amid growing demand, category performance was hindered by significant supply issues in 2024. There are lingering effects from the government’s ... Read More
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