Apparel Market Research Reports & Industry Analysis
When it comes to the apparel industry, trends are constantly changing, and consumer preferences can vary greatly by region and country. The demand for a specific product in the United States may differ sharply with the demand in Turkey or Malaysia, for example. Getting a clear view of the market and where it is headed is essential for long-term success. That's why MarketResearch.com offers a wide range of apparel market research reports to help you understand the latest trends in this dynamic industry and adjust and pivot as needed.
Newly Published Apparel Market Analysis
Our research collection features thousands of reports by leading market research firms, allowing you to quickly:
- Find research on a wide range of subcategories within the apparel market, including menswear, womenswear, childrenswear, workwear, lingerie, footwear, baby products, jewelry, and accessories such as handbags, purses, and watches.
- Gain valuable insights into apparel market trends and growth opportunities across every region of the world.
- Access reports that focus on individual countries, so you can readily tailor your product development, expansion initiatives, and marketing strategies accordingly.
Whether you are interested in opportunities related to athleisure, sustainable fashion, direct-to-consumer business models, or other hot trends, we have the expert data you need to put it all in perspective.
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Apparel Industry Research & Market Reports
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Menswear in Norway
... high inflationary period. Indeed, in 2023 and 2024, shopping habits have moved back to pre-pandemic patterns. High inflation has contributed to frequent discounting in menswear, with sales seen almost ongoing in some stores, which has ... Read More
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Sportswear in Romania
... active lifestyles and gravitating toward versatile, fashionable athletic wear for both leisure and sport. Indeed, while a growing group of consumers have turned to sports (especially since the COVID-19 crisis), in line with the growing ... Read More
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Childrenswear in Poland
... and internet characters. Children are exposed to a significant amount of media content from a young age, and this is influencing purchasing decisions, with fashion items like socks, t-shirts, and accessories bearing their favourite characters. ... Read More
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Childrenswear in Norway
... at the same time as buying for themselves. The category received an upswing in performance in 2021 with the return towards normal lifestyles and the shift back towards in-store shopping. Like the overall apparel category, ... Read More
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Footwear in Taiwan
... and performance footwear. In the face of economic uncertainty consumers tend to prioritise multi-purpose footwear. Brands like The North Face and Arc'teryx have extended their sports footwear lines as part of strategic efforts to expand ... Read More
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Jeans in Norway
... jeans being a staple in most Norwegian’s wardrobes. The informal nature of the country’s work environment has meant that jeans is the preferred attire for many. While Norwegians do experiment with different styles and cuts ... Read More
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Footwear in Norway
... normal post-pandemic, notably sports footwear. Following this surge in demand, volume sales dissipated over 2023 and purchasing behaviour is still normalising in 2024. Falling inflation has put downward pressure on unit prices and value sales ... Read More
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Jeans in Portugal
... notable increase in jeans consumption during discounting periods as consumers looked for the best deals. Super-premium jeans fared much better as the luxury segment continues to thrive in the country, in part supported by growth ... Read More
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Womenswear in Romania
... by rising demand for both higher quality and affordable womenswear. There has also been rapid growth in the Asian e-commerce brands Shein and Temu, which attract consumers with exceptionally low prices and discounted goods. These ... Read More
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Sportswear in Poland
... reinforced its leadership position, supported by its e-commerce operations and strong brand image. As interest in health and fitness grows among Poles, adidas has capitalised on this trend with its performance sportswear performing well. With ... Read More
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Apparel Accessories in Poland
... their outfit without breaking the bank. Unit price growth in this category has been relatively low, making it an attractive option for consumers looking to accessorise on a budget. Additionally, online shopping provides a convenient ... Read More
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Hosiery in Poland
... were once niche have now entered the mainstream, with leading brands offering colourful collections. This trend has been linked to the return of long and visible socks, in stark contrast to the declining interest in ... Read More
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Womenswear in Taiwan
... keen to travel overseas and this diverted expenditure away from apparel and footwear. According to trade sources, sales of international boutique womenswear brands declined in line with lower domestic consumption, although this is mainly due ... Read More
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Apparel Accessories in Romania
... cold weather and seasonal shifts, woollen scarves and beanies are very popular in Romania. The difficult economic context has sustained sales of apparel accessories since they are an affordable way to upgrade one’s look. Given ... Read More
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Footwear Manufacturing
... (all based in the US), along with Adidas and PUMA (both based in Germany), ASICS (Japan), and Yue Yuen (China). COMPETITIVE LANDSCAPE Demand is driven by fashion industry trends, demographics, and consumer disposable income. The ... Read More
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Apparel Accessories in Taiwan
... plummeting sales of cloth face masks. At the height of the pandemic, mask apparel was commonplace in Taiwan driving triple digit volume growth in 2020. Demand for apparel accessories is gradually returning to normal with ... Read More
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Jeans in Taiwan
... new style or functional denim fabrics, it is not the first mainstream choice for outerwear in Taiwan, due to the increasingly hot climate and longer summer season in Taiwan. Although jeans made from imitation denim ... Read More
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Sportswear in Taiwan
... of this well-established trend has been most visible in performance and outdoor apparel and footwear, which have continued to profit from growth in the numbers of people regularly partaking in running, cycling, hiking, mountain climbing ... Read More
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Women's Clothing Manufacturing
... (owned by PVH), Carter's, Hanesbrands, Kate Spade, Ralph Lauren, and VF Corporation (all based in the US), along with Delta Galil (Israel), Gerry Weber (Germany), Page Industries (India), and World Co (Japan). COMPETITIVE LANDSCAPE Demand ... Read More
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Hosiery in Taiwan
... traditional sheer hosiery is worn during the very warm summer, consumers are replacing functional sheer tights with sunscreen, elastic or ice silk materials. The product’s image is perceived to be outdated among young generations. Nevertheless, ... Read More
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Childrenswear in Romania
... the most dynamic categories in apparel and footwear. This shift also reflects the rising influence of kids’ preferences on brand choice, which is in turn shaped by exposure to social media and brand awareness from ... Read More
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Apparel and Footwear in Taiwan
... of casualwear, sportswear, walking shoes, and travel-related supplies. The growing consumer preference for out-of-home leisure activities is also adding value in apparel and footwear, with a stronger need for functional and performance wear. Nonetheless, consumer ... Read More
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Footwear in Romania
... their children’s shoes to provide comfort and ensure healthy development of the feet. Since children’s feet are also growing, the frequency of purchase is often greater than for adults. Euromonitor International's Footwear in Romania report ... Read More
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Menswear in Poland
... evident across various menswear categories, where products that strike the right balance between high quality and reasonable pricing are performing well. In turn, this trend is putting pressure on manufacturers to maintain competitive prices while ... Read More
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Menswear in Taiwan
... whether the trend will change in the future as various new core styles have emerged in 2024. Taiwan’s street fashion is now in a state of continuous growth and style diversification, with new brands and ... Read More
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