Apparel Market Research Reports & Industry Analysis
When it comes to the apparel industry, trends are constantly changing, and consumer preferences can vary greatly by region and country. The demand for a specific product in the United States may differ sharply with the demand in Turkey or Malaysia, for example. Getting a clear view of the market and where it is headed is essential for long-term success. That's why MarketResearch.com offers a wide range of apparel market research reports to help you understand the latest trends in this dynamic industry and adjust and pivot as needed.
Newly Published Apparel Market Analysis
Our research collection features thousands of reports by leading market research firms, allowing you to quickly:
- Find research on a wide range of subcategories within the apparel market, including menswear, womenswear, childrenswear, workwear, lingerie, footwear, baby products, jewelry, and accessories such as handbags, purses, and watches.
- Gain valuable insights into apparel market trends and growth opportunities across every region of the world.
- Access reports that focus on individual countries, so you can readily tailor your product development, expansion initiatives, and marketing strategies accordingly.
Whether you are interested in opportunities related to athleisure, sustainable fashion, direct-to-consumer business models, or other hot trends, we have the expert data you need to put it all in perspective.
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Apparel Industry Research & Market Reports
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Menswear in France
... still holds good potential, it cannot escape the widespread challenges which are placing pressure on apparel overall. Euromonitor International's Menswear in France report offers a comprehensive guide to the size and shape of the market ... Read More
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Sportswear in South Korea
... inflationary pressures leading to high unit prices. Overall, sportswear is supported by both persisting fashion trends (eg athleisure and streetwear) and sports-related activities. Euromonitor International's Sportswear in South Korea report offers a comprehensive guide to ... Read More
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Footwear in Morocco
... categories, footwear is witnessing healthy growth due to higher levels of engagement in sports and outdoor activities. Activities such as football, athletics, biking, trekking, yoga, running, and cross fit remain popular in the weekly routines ... Read More
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Footwear in South Korea
... and the other for sports shoes. This latter driver is in line with the sports-orientated themes seen across apparel and footwear categories, with running in particular noted as an increasingly popular activity among local consumers. ... Read More
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Hosiery in South Korea
... has become a means of expressing individual styles, with consumers moving away from plan hosiery and opting for vibrant, colourful, and patterned options – in both sheer and non-sheer variants. Added to which, in non-sheer ... Read More
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Womenswear in the Netherlands
... this was reflected in growing demand for affordable and discounted fast fashion, notably from mainstream chains such as H&M and Primark. The mid-price segment faced challenges and noted a contraction in demand while luxury womenswear ... Read More
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Apparel and Footwear in Thailand
... A growing focus on health and fitness, coupled with the rise of hybrid work arrangements, has boosted demand for comfortable and versatile clothing options. However, the high cost of living and elevated household debt remain ... Read More
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Apparel and Footwear in France
... affecting childrenswear, gloomy weather during the first half of the year negatively affecting consumer footfall, and overall economic uncertainty leading to consumer price sensitivity. Whilst tourists and visitors flocked to Paris for the Olympics and ... Read More
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Sportswear in Saudi Arabia
... athletic performance, and establish the Kingdom as a global hub for major sporting events. High-profile events such as international football tournaments, Formula 1 races, and golf championships have bolstered the tourism sector while stimulating broader ... Read More
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Menswear in Saudi Arabia
... the desire for self-expression, offering a variety of on-trend designs across of tee-shirts, hoodies, jackets, shorts, sweatpants, and accessories. Given that young people under 30 make up 63% of Saudi Arabia’s population (according to the ... Read More
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Sportswear in Morocco
... adoption of active and healthy lifestyles, including greater participation in sporting activities. Adults and youth have become more engaged in outdoor fitness activities with gym memberships also rising. The trend towards more casual attire is ... Read More
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Childrenswear in Nigeria
... negative impact on consumer spending power, leading consumers to seek cheaper alternatives to new clothing. Unit prices rose as manufacturers and retailers were forced to hike prices due to the weaker Nigerian naira and soaring ... Read More
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Womenswear in Morocco
... spending. Due to Morocco's hot climate, loose trousers, loose tops, and dresses are very popular. Dresses cater to both conservative and less conservative women. Locals remain price-conscious and are drawn towards cheaper apparel. Moreover, the ... Read More
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Jeans in Greece
... acceptance of leisurewear in formal settings, including the workplace. Changing climatic conditions also play a role, with shorter winters delaying the demand for winter apparel and prolonging the use of jeans throughout the year. While ... Read More
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Hosiery in Saudi Arabia
... trends like streetwear, sportswear, and athleisure, which often involve pairing sneakers with socks. By contrast, sheer hosiery faces challenges due to Saudi Arabia's extreme summer heat, making it impractical for daily wear. Often worn with ... Read More
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Childrenswear in Morocco
... exacerbating this situation is the fact that children typically outgrow their clothing relatively quickly, necessitating more frequent purchases compared to adult apparel. Price-sensitive consumers often wait for promotional sales to make bulk purchases due to ... Read More
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Hosiery in France
... volume terms, along with non-sheer hosiery managing to achieve marginally positive value sales. The ongoing shift away from formal wear in favour of more comfortable clothing, accelerated by hybrid working models, is a major factor ... Read More
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Apparel Accessories in Thailand
... has driven the adoption of more casual attire. This shift has negatively impacted demand for traditional formal accessories like ties, volume sales of which remain significantly below pre-pandemic levels. Euromonitor International's Apparel Accessories in Thailand ... Read More
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Womenswear in France
... dress up for out-of-home occasions again, after the era of restrictions. However, the current uncertain economic environment means consumers are now less willing to invest in non-essential purchases. We also note a trading down effect, ... Read More
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Apparel Accessories in the Netherlands
... as style complements. Retailers are responding to this growing demand by expanding their product ranges. While most products enjoyed steady growth in 2024, sales are influenced by the need to secure deals and discounts when ... Read More
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Sportswear in Nigeria
... focus on essentials. Nevertheless, sportswear has performed much better than non-sports wear apparel and footwear. Growth in fitness activities among middle- and upper-income consumers benefits the category whilst a preference for casual wear also boosts ... Read More
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Jeans in South Korea
... seeing the lowest growth, with volume in a slight negative slump (albeit improved from the previous year). H&M (H&M Hennes & Mauritz AB) is the leading brand in economy jeans, holding over a quarter of ... Read More
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Childrenswear in Greece
... and tear of active play. Simplicity in design is also key, with fastenings like elastic waistbands preferred over buttons or zippers for ease of use. Durability is a major factor as children tend not to ... Read More
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Jewellery in Mexico
... performance than costume jewellery, with retail current value growth set to be in line with 2023, when fine jewellery saw a double-digit increase. Meanwhile, costume jewellery, which targets the mass-market, is set to see a ... Read More
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Menswear in Morocco
... a rebound in consumer purchasing power. Certain product categories, such as men’s tops, shorts and trousers are exhibiting greater dynamism due to their affordability as basic items. Many consumers in Morocco are showing a stronger ... Read More
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