Air Freshener Market Research Reports & Industry Analysis
- Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
- Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.
Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:
- Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
- Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
- Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
- Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
- Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
Air Freshener Industry Research & Market Reports
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Air Treatment Products in Mexico
... conditioners. In the wake of these shortages that challenged supply chains globally, Mexico’s move to bolster semiconductor production domestically has been a strategic response to mitigate reliance on Asian imports through working with other countries ... Read More
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Air Treatment Products in Denmark
... need for air treatment products. Household budgets are also under pressure due to high inflation and costs of living. Consumers are keen to spend on experiences hey could not enjoy during the pandemic. Nonetheless, retail ... Read More
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Air Treatment Products in the Czech Republic
... benefiting from a heightened interest in health and hygiene. As such, in comparison to the uplift of the years prior, a retail volume decline was noted for air purifiers in 2023. In addition, air conditioners ... Read More
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Air Treatment Products in Colombia
... the El Niño phenomenon, prompting consumers to seek effective cooling solutions. Cooling fans, being more affordable than air conditioners, emerge as the preferred choice for consumers, especially in regions with high temperatures like the country's ... Read More
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Air Treatment Products in Thailand
... and humid months, the need for effective cooling solutions has become increasingly essential for the comfort and wellbeing of the local population. Air conditioners have thus become a sought-after appliance, not only in urban areas ... Read More
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Air Treatment Products in Indonesia
... majority of households. Within this, cooling fans accounted for the largest volume share, due to their cheaper prices when compared to air conditioners, with even lower-income households generally investing in these products. However, air conditioners ... Read More
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Air Treatment Products in Argentina
... options to finance these relatively costly acquisitions. The government-subsidised Ahora 12 financing plan played a crucial role in driving demand for split air conditioners. Euromonitor International's Air Treatment Products in Argentina report offers a comprehensive ... Read More
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Air Treatment Products in Israel
... Furthermore, many consumers replace their air conditioners since Israel is generally a hot country, and therefore owning an air conditioner is considered a basic need. However, in 2022, sales of air conditioners declined due to ... Read More
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Air Treatment Products in Spain
... During 2023 the soaring demand for air conditioners due to heatwaves led to stock shortages but also a shortage of installation professionals. As a consequence some consumers turned to portable air conditioners as an immediate ... Read More
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Air Treatment Products in Chile
... in 2022, with even stronger declines in 2023. This performance is being driven by the most popular air treatment product – cooling fans – which is registering double-digit declines following particularly dynamic growth the previous ... Read More
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Air Treatment Products in Hong Kong, China
... restarted since the pandemic restrictions have been removed. Air conditioners in particular is expected to performed well in terms of retail volume sales, as it is a near omnipresent appliance for local households due to ... Read More
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Air Treatment Products in Sweden
... increasing cost of living from higher interest rates and stubborn inflationary pressures. The category’s volume growth can be viewed in the context of a fundamental change in household attitudes to health and hygiene in the ... Read More
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Air Treatment Products in Norway
... costs remained high in 2023, retail price increases were lower than in 2022. As the household demand for small appliances dropped sharply following COVID-19, this forced retailers to engage in price discounting to encourage sales, ... Read More
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Air Treatment Products in France
... penetration. Cooling fans saw value sales grow more slowly than volumes in 2023 having seen value boosted in 2022 in response to the lower availability of products. Intensified competition led to a downward pressure on ... Read More
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Air Treatment Products in Germany
... With many Germans adopting flexible work arrangements and spending more time indoors at home, products ensuring a healthier breathing environment were enjoying rising demand. Air purifiers, especially those with HEPA and activated carbon filters, were ... Read More
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Air Treatment Products in Italy
... Meanwhile in the spring and fall some regions in the country faced the need for dehumidifiers due to heavy rains and high humidity, with these products being used to dry out living spaces. Euromonitor International's ... Read More
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Air Freshener Market Trends in China
... capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in the world, China is ... Read More
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Air Treatment Products in the United Arab Emirates
... weather is a significant catalyst, prompting a higher demand for cooling solutions among consumers. Additionally, the continuous development of new residential properties is creating a greater need for air conditioning units. Consumers are actively seeking ... Read More
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Air Treatment Products in South Korea
... whereas air purifiers and humidifiers are experiencing declines. Each year in South Korea, as summer is accompanied by intense heatwaves and the monsoon season brings humid weather, the demand for air conditioners is also rising ... Read More
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Air Treatment Products in Japan
... particles. The term aerosol infection spread through the mass media just like the disease itself spread throughout the nation. Citizens were more aware of the quality of air, much more so than in the last ... Read More
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Air Treatment Products in the Netherlands
... which are also sustainable in terms of energy use. As a result, split-aircons saw positive growth, with consumers appreciating that this type of air conditioner does not use high energy levels, even on very hot ... Read More
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Air Treatment Products in South Africa
... time at home than they would have compared to traditionally spending long hours in the workplace. Such a development is supporting demand for air treatment products as South Africans want to ensure quality of air ... Read More
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Air Treatment Products in Brazil
... demand for window air conditioners, dehumidifiers and cooling fans, although the latter should present positive volume and value growth in the following years. Euromonitor International's Air Treatment Products in Brazil report offers a comprehensive guide ... Read More
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Air Freshener Market in India 2024-2028
... the air freshener market in India provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding ... Read More
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Air Treatment Products in Singapore
... all COVID-19 restrictions were removed. Even with the removal of COVID-19 restrictions, many Singaporeans continue to spend time at home, aligned with flexible working and schooling arrangements. especially as Singapore has been experiencing more intense ... Read More
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