Air Freshener Market Research Reports & Industry Analysis

Air fresheners are generally designed to eliminate bad odors and add fragrance or freshness to the home environment. They are primarily functional products although many have become more decorative in recent years. Their primary purposes are to mask or eliminate unpleasant odors, fragrance and freshen the air. Product types include room sprays and diffusers.
  • Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
  • Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.

Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:

  • Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
  • Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
  • Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
  • Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
  • Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
...Show More ...Show Less


Air Freshener Industry Research & Market Reports

  • Air Care in the US

    ... growth observed by the category during the pandemic. Throughout 2023, air care witnessed a notable overall reduction, felt across the category, with candle air fresheners and spray/aerosol air fresheners experiencing particularly pronounced declines. This contraction ... Read More

  • Global Home Fragrances Market Size study & Forecast, by Product (Scented Candles, Sprays, Essential Oils, Incense Sticks, Others), by Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online, Others) and Regional Analysis, 2023-2030

    ... Home Fragrance Market is valued at approximately USD 10.20 Billion in 2022 and is anticipated to grow with a healthy growth rate of more than 9.0%duringthe forecast period 2023-2030. Home Fragrances include the products help ... Read More

  • Home Care in the US

    ... backdrop for local consumers who had already experienced price increases the previous year. Additionally, consumers grappled with high inflation, a housing market crisis characterised by elevated interest rates, and the depletion of savings accumulated during ... Read More

  • Air Care in Chile

    ... players had refrained from raising prices to sustain demand. However, because of the rise in raw material and manufacturing costs, players were eventually forced to pass on these costs to consumers the following year. Consequently, ... Read More

  • Air Treatment Products in India

    ... demand, harsh summer conditions and greater consumer willingness to spend on lifestyle products. Contrary to this, in 2023, retail volume sales experienced a notable slowdown, with mixed performances across the category. Euromonitor International's Air Treatment ... Read More

  • Air Treatment Products in Taiwan

    ... estate market saw air treatment products slow down. Furthermore, insufficient inventory, the increasing costs in raw materials, international shipping, and inflationary pressures boosted unit prices in 2023. Euromonitor International's Air Treatment Products in Taiwan report ... Read More

  • Home Care Packaging Market by Products (Air Care, Dishwashing, Insecticides), Type (Bottles, Cartons, Metal Cans), Material - Global Forecast 2024-2030

    ... expected to reach USD 142.67 billion in 2024, at a CAGR 13.70% to reach USD 309.64 billion by 2030. FPNV Positioning Matrix The FPNV Positioning Matrix is pivotal in evaluating the Home Care Packaging Market. ... Read More

  • Air Treatment Products in Austria

    ... room air conditioners and split air conditioners, with air conditioners seeing retail volume growth of 6%. However, demand for air purifiers and humidifiers was reduced further. This was the consequence of these areas seeing a ... Read More

  • Air Treatment Products in Turkey

    ... the summer arrived quite late, with mild weather up until around the end of June, July saw extraordinary heatwaves in Turkey, supporting demand for air treatment products with cooling features. Euromonitor International's Air Treatment Products ... Read More

  • Air Treatment Products in Portugal

    ... purifiers have maintained a negative performance in volume terms, following the strong boom registered during the COVID-19 pandemic. The fact that air conditioners and more advanced dehumidifiers also offer air purifying functions has affected category ... Read More

  • Air Treatment Products in Vietnam

    ... as those on buy now pay later (BNPL) payment schedules with zero interest. Euromonitor International's Air Treatment Products in Vietnam report offers a comprehensive guide to the size and shape of the market at a ... Read More

  • Air Treatment Products in Canada

    ... concerning the health hazards of air pollution resulting from these wildfires, especially for vulnerable groups such as seniors, pregnant women, and individuals with existing health conditions. This led to a notable uptick in the purchase ... Read More

  • Air Treatment Products in Poland

    ... the country every summer, causing discomfort and, in some cases, potential health complications for significant numbers of consumers. Split air conditioning systems are known for their energy efficiency, since they use advanced technologies like inverter ... Read More

  • Air Treatment Products in Romania

    ... in the country and increasingly crowded (and hot) cities. As such, air treatment products have a stronger presence in urban areas, where people live mostly in apartments, whereas the adoption of such products is lower ... Read More

  • Air Treatment Products in Morocco

    ... high cost of living is impacting demand. Air treatment products are considered somewhat of a luxury in Morocco and therefore as consumers looked to tighten their purse strings sales suffered. As such, the category was ... Read More

  • Air Treatment Products in the Philippines

    ... projected to register faster retail volume growth, compared with 2022. Hot weather in the Philippines in 2023 stimulated the demand for air treatment products. Consumers were affected as temperatures rose to very high levels, with ... Read More

  • Africa: Polishes, Room Scents and Insecticides Market - Analysis, Size, Trends, Consumption, and Forecast

    ... scents and insecticides market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the polishes, room scents and insecticides market ... Read More

  • China: Polishes, Room Scents and Insecticides Market - Analysis, Size, Trends, Consumption, and Forecast

    ... scents and insecticides market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the polishes, room scents and insecticides market ... Read More

  • Home Care in Angola

    ... and product availability continue to wield significant influence on consumer demand. Furthermore, since June 2023, a surge in gasoline prices has triggered instability, impacting distribution costs and the overall pricing of diverse products, posing challenges ... Read More

  • Brunei Darussalam: Polishes, Room Scents and Insecticides Market - Analysis, Size, Trends, Consumption, and Forecast

    ... room scents and insecticides market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the polishes, room scents and insecticides ... Read More

  • Brazil: Polishes, Room Scents and Insecticides Market - Analysis, Size, Trends, Consumption, and Forecast

    ... scents and insecticides market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the polishes, room scents and insecticides market ... Read More

  • Australia: Polishes, Room Scents and Insecticides Market - Analysis, Size, Trends, Consumption, and Forecast

    ... scents and insecticides market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the polishes, room scents and insecticides market ... Read More

  • Japan: Polishes, Room Scents and Insecticides Market - Analysis, Size, Trends, Consumption, and Forecast

    ... scents and insecticides market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the polishes, room scents and insecticides market ... Read More

  • Oman: Polishes, Room Scents and Insecticides Market - Analysis, Size, Trends, Consumption, and Forecast

    ... scents and insecticides market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the polishes, room scents and insecticides market ... Read More

  • Asia Pacific: Polishes, Room Scents and Insecticides Market - Analysis, Size, Trends, Consumption, and Forecast

    ... Pacific polishes, room scents and insecticides market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the polishes, room scents ... Read More

Research Assistance

Live help

Join Alert Me Now!

Sign Up

Find out more on our blog
Cookie Settings