Air Freshener Market Research Reports & Industry Analysis
- Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
- Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.
Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:
- Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
- Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
- Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
- Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
- Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
Air Freshener Industry Research & Market Reports
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Air Care in Romania
... are placing a higher importance on having a pleasant environment at home. Consequently, air care registered another year of growth in both retail current value and volume terms in 2023. Ubiquity and high product diversity ... Read More
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Air Care in Hungary
... and reduced consumer spending power. As such, consumers focused on necessary purchases and were less interested in air care that was deemed unessential. However, candle air fresheners continued to record positive retail volume growth, boosting ... Read More
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Home Care in Israel
... a second consecutive year of significant price rises, with the average unit price of certain home care categories, including air care, dishwashing, and home insecticides, recording double-digit growth. Euromonitor International's Home Care in Israel market ... Read More
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Air Care in Ireland
... price points saw consumers reducing their purchases of unessential items. The deepest declines were noted in gel air fresheners and car air fresheners, with many consumers deeming car air fresheners unessential during a cost-conscious time. ... Read More
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Air Care in the Netherlands
... for more natural solutions instead. As a consequence, air care products such as candle air fresheners and eco-friendly variants are appreciated. In addition, with consumers wary of the use of chemicals, some manufacturers have started ... Read More
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Air Care in Bosnia and Herzegovina
... choosing to economise and cut down on unnecessary purchases, which includes most air care products. Rising unit prices have been drive up by inflation, resulting in solid current value growth in 2023. Spray/aerosol fresheners remain ... Read More
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Air Care in Portugal
... the review period, favouring the development of the air care category. Manufacturer activity remained dynamic with constant new launches and innovation offering a wide variety of scents, adapted to each season, and also expansion in ... Read More
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Air Care in Peru
... significant impact on demand with demand for many products slumping as consumers were forced to rationalise their spending. Although the pandemic is now over Peru entered a recession in 2023 and thus consumers were forced ... Read More
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Air Care in Nigeria
... current terms. The affordability of gel air fresheners and spray/aerosol air fresheners continued to appeal to consumers, aligning with their reduced disposable incomes. As such, these two product areas were the only affordable choices for ... Read More
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Air Care in Norway
... and the environment placed a downward pressure on sales of air care in retail volume terms across the review period and again in 2023. Robust current value growth reflects higher average unit prices in the ... Read More
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Air Care in Croatia
... care overall still managed to achieve positive volume growth due to tourism as sales are supported by apartment owners letting out their apartments through schemes such as Airbnb. The category also benefited from consumers' desire ... Read More
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Air Care in North Macedonia
... prompted many consumers tend to trade down to lower-cost brands or to simply reduce their purchases of air care products. Euromonitor International's Air Care in North Macedonia market report offers a comprehensive guide to the ... Read More
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Air Care in Kazakhstan
... overall category, while electric air fresheners showed the most significant drop in volume sales with its products having been absent from store shelves for a long time. Euromonitor International's Air Care in Kazakhstan market report ... Read More
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Air Care in Poland
... products, including scented candles, liquid air fresheners and electric air fresheners, driven by the desire to create a more enjoyable and comfortable home office environment. Euromonitor International's Air Care in Poland market report offers a ... Read More
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Home Care in the Netherlands
... on their weekly shopping, with home care products offering relatively straightforward ways of doing this. Consumers used less of certain products, and with others, simply stopped buying them altogether. In addition, as more consumers were ... Read More
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Home Care in Croatia
... care were particularly affected by price hikes. In addition, rising budget constraints and uncertainty caused by the war in Ukraine and the energy crisis impacted consumer purchasing habits, and spending on non-food and non-essential products ... Read More
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Home Care in Costa Rica
... healthy current value and modest volume growth. However, with the currency appreciating significantly against the US dollar in 2023, this made imports cheaper and reduced the competitiveness of local brands. Euromonitor International's Home Care in ... Read More
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Home Care in Turkey
... the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the ... Read More
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Air Care in Azerbaijan
... continued economic uncertainty due to the war in nearby Ukraine, consumer purchasing power continued to fall. As such, consumers prioritised essential home care products and cut down on purchases of air care. Euromonitor International's Air ... Read More
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Air Care in Guatemala
... of value sales and also registered the highest current value growth. Its popularity is due to its affordability and also to its versatility, as spray/aerosols can be taken from room to room and sprayed as ... Read More
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Air Care in Turkey
... these products, compelling manufacturers to raise their prices. Consequently, the affordability of these products declined for consumers. Despite this, air care products exhibited a positive retail volume performance despite the economic crisis. However, this was ... Read More
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Home Care in Egypt
... size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading ... Read More
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Air Care in Austria
... area. Economic uncertainties and inflation also prompted local consumers to focus their spending on essential items, which further reduced the demand for air care. Traditional air fresheners and candles faced heightened competition from brands that ... Read More
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Air Care in Italy
... This was accompanied by a decline in promotional activity, which made relatively expensive air care refills less affordable for many. Euromonitor International's Air Care in Italy market report offers a comprehensive guide to the size ... Read More
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Air Care in Japan
... air quality improved along with much more time spent at home and increased awareness of hygiene, more consumers purchased high-end products. There had also been premiumisation in scents, to provide more value and to increase ... Read More
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