Air Freshener Market Research Reports & Industry Analysis
- Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
- Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.
Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:
- Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
- Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
- Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
- Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
- Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
Air Freshener Industry Research & Market Reports
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Air Treatment Products in Singapore
... most homes having split air conditioners and cooling fans. With consumers continuing to spend more time working and socialising at home since the pandemic this has also heightened the need for effective climate control products. ... Read More
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Air Treatment Products in Vietnam
... weather in Vietnam in 2023-2024. At the end of the review period, air treatment products also continued to be spurred by urbanisation and improving standards of living. A wider range of brands offered models with ... Read More
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Air Freshener Market in India 2025-2029
... the air freshener market in india provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding ... Read More
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Air Treatment Products in Indonesia
... air conditioners, is anticipated to see the highest growth. This surge can largely be attributed to the hotter weather conditions and the El Niño phenomenon affecting Indonesia. As temperatures rose, consumers increasingly turned to air ... Read More
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Air Treatment Products in the US
... home during the longer hours spent indoors during the pandemic. In a period of normalisation, sales turned to decline in 2022 and 2023. However, after this period of disruption, air treatment products in the US ... Read More
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Air Treatment Products in the United Arab Emirates
... indoor air quality. This trend is largely influenced by the region's environmental conditions, including frequent dust storms and high levels of outdoor pollution, which can negatively impact respiratory health. As a result, consumers are prioritising ... Read More
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Air Treatment Products in Thailand
... with advanced filtration systems, and premium feature-rich air conditioners. Instead, many consumers are turning towards basic models with HEPA filters that effectively remove dust and allergens and displaying rising interest in energy-efficient models and features ... Read More
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Air Treatment Products in the Philippines
... reaching 42°C in many regions, resulting in the closing of hundreds of schools in April 2024. The summer heatwave extended from April until June, resulting in people avoiding outdoor activities while having to stay cool ... Read More
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Air Treatment Products in Spain
... its leading position and continued to gain share, driven by its strong position in air conditioners which was the most dynamic category in retail volume terms in 2024. Groupe SEB Ibérica SA was one of ... Read More
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Air Treatment Products in Austria
... long summers, leading more consumers to seek air conditioning at home. However, this was offset in 2024 by a particularly weak property industry. This was the result of a sharp rise in interest rates for ... Read More
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Air Treatment Products in South Africa
... Africans continue to spend considerable time at home than they would have compared to traditionally spending long hours in the office. Euromonitor International's Air Treatment Products in South Africa report offers a comprehensive guide to ... Read More
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Air Treatment Products in the Czech Republic
... prices. The humidity level increased within houses and apartments that were not heating sufficiently as householders looked to save money, and the need for dehumidifiers peaked. Demand slowed down considerably, with energy prices returning to ... Read More
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Air Treatment Products in Italy
... thanks to the government’s stimulus programme which had encouraged consumers to invest in new air conditioners. Under the scheme eligible consumers were able to receive reimbursement through their taxes on expenditure incurred adding energy efficient ... Read More
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Air Treatment Products in Argentina
... heavy toll the dramatic devaluation of the peso and the massive fiscal adjustment pursued by the Milei government have taken on household incomes and purchasing power. Cooling fans and portable room air conditioners look set ... Read More
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Air Treatment Products in Turkey
... in 2024. The surge in demand for split air conditioners is attributed to factors like rising temperatures amid global warming and the replacement of older models with energy-efficient variants. Manufacturers like Beko (Arçelik, Beko brands) ... Read More
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Air Treatment Products in Canada
... the desire to reduce energy bills. Responding to this demand there are a growing range of air purifiers with energy efficiency claims. For instance, the Blueair Blue Pure 211+ is known for its energy-efficient performance ... Read More
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Air Treatment Products in Colombia
... review period but sales saw particularly strong growth in 2023 and 2024 as sales benefited from the impact of the El Niño weather phenomenon in Colombia. This led to increased temperatures which in turn boosted ... Read More
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Air Treatment Products in Mexico
... there has been a growing demand for solutions that improve air quality in homes and indoor spaces. With urban growth and greater population density in cities such as Mexico City and Monterrey, demand has increased ... Read More
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Air Treatment Products in Saudi Arabia
... Factors such as rising levels of pollution, dust, and allergens, alongside concerns about respiratory ailments is contributing to the increased demand for air purifiers. Manufacturers of air purifiers are incorporating advanced technologies into their units ... Read More
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Air Treatment Products in Denmark
... air conditioners and cooling fans, overall retail volume sales of air treatment products continued to decrease in 2024. Similar to other categories, a weak economic climate and a stabilisation of demand in the post-Coronavirus (COVID-19) ... Read More
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Air Treatment Products in Japan
... current value terms. The categories set to face the most significant downturn are air purifiers and humidifiers. Both of these saw substantial growth in 2020, in the first year of the pandemic, with double-digit year-on-year ... Read More
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Air Treatment Products in the United Kingdom
... are experiencing the strongest performances, helping to drive overall growth. Air purifiers remain popular in 2024, as, post-pandemic, consumers continue to value the importance of clean air in the home. However, there has not been ... Read More
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Air Treatment Products in France
... wet weather which reduced the need for cooling fans, which is the dominant category in air treatment products in retail volume terms. Another challenge for cooling fans was the increasing competition coming from air conditioners. ... Read More
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Air Treatment Products in Chile
... of warm weather, the air treatment products category is set to return to growth in 2024. With retailers under pressure because of full stocks, and with the big players such as Falabella developing the presence ... Read More
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Air Treatment Products in Malaysia
... including when it comes to air treatment products. As such, players have been launching new air conditioners with inverter technology. For example, Panasonic offers the X-Deluxe Inverter, Smart Inverter, Standard Inverter, and Eco Inverter; LG ... Read More
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