Air Freshener Market Research Reports & Industry Analysis
- Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
- Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.
Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:
- Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
- Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
- Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
- Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
- Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
Air Freshener Industry Research & Market Reports
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Home Care in Saudi Arabia
... home seclusion, demand for many products increased in 2023. This performance was supported by a number of factors. Euromonitor International's Home Care in Saudi Arabia market report offers a comprehensive guide to the size and ... Read More
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Air Care in Brazil
... other air care was the most dynamic performer, while gel air fresheners continued to wane in popularity as local consumers further shifted to other formats. Euromonitor International's Air Care in Brazil market report offers a ... Read More
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Air Care in Colombia
... their budgets. The trend towards hybrid working, which has become more permanent in Colombia, is resulting in more time spent at home. In turn, this has supported demand for spray/aerosol and liquid air care, which ... Read More
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Air Care in Algeria
... Economic uncertainty, linked to high inflation and the devaluation of the Algerian dinar, has led to rising import costs of air care. High unit prices have dampened demand, although there was a marginal improvement in ... Read More
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Air Care in Belgium
... households grappling with tighter spending budgets. Inflationary pressures, the rise in the cost of living and the decline in consumer purchasing power all led to see consumers foregoing such products. Air care products such as ... Read More
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Home Care in the Philippines
... stricter regulations, impacting the competition. However, the industry saw increases in retail volume and current value sales across all categories, driven by the higher disposable incomes of Filipinos and the return of tourists, despite the ... Read More
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Home Care in Algeria
... in society is stimulating demand for home care products. Nevertheless, all categories recorded a slightly lower performance than the previous year, mainly due to weaker consumer purchasing power. Algeria has a fragile economy and faces ... Read More
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Air Care in Thailand
... observed in overall volume sales of air care products during 2023 demonstrates consumers’ reliance on these products to enhance their indoor ambiance. The enduring appeal of air care products, driven by the desire for a ... Read More
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Home Care in the United Kingdom
... for this decline is two-fold: greater mobility has seen consumers spend more time outside of the home, and thus not needing to clean as much, while the cost-of-living crisis has seen a shift in consumers’ ... Read More
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Home Care in Italy
... through surface contact have waned, Italian consumers nonetheless remained mindful of the importance of rigorous hygiene and sanitation practices. The focus, however, was on finding a balance between the quest for good hygiene, less time ... Read More
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Air Care in the United Arab Emirates
... as consumers now prioritise essential air care products and cost-effective alternatives. While demand for premium air care is waning, budget-friendly solutions are witnessing growth. The prevailing inflationary conditions are encouraging consumers to seek air care ... Read More
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Air Care in the Philippines
... care products in the post-COVID-19 era. The COVID-19 pandemic has had a transformative impact on consumer behaviour and values, with a newfound emphasis on health and wellbeing. Consequently, products that can deliver concrete mental or ... Read More
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Air Care in South Korea
... This signifies a departure from viewing air care solely for its traditional purposes of maintaining cleanliness and addressing unpleasant odours. In this contemporary context, the younger generation are recognising the broader benefits of using air ... Read More
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Air Care in Malaysia
... main mode of transportation for locals, and the majority of households own a car. Car air fresheners are considered essential rather than optional, as locals tend to spend a long time stuck in their car ... Read More
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Air Care in China
... to 2022, although achieving the near double-digit annual sales growth rates similar to pre-pandemic levels has proven challenging. With the recent rise of the “scent economy”, air care products face pressure and competition from high-end ... Read More
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Air Care in Mexico
... and ease of use of these products. This popular format continued to attract new entrants in Mexico, resulting in further loss of share for brand leaders Glade and Air Wick, while smaller players, included under ... Read More
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Air Care in France
... in 2022 and 2023 demand continued to drop with consumers focusing their spending on other areas of home care. Despite high inflation the price of air care actually remained relatively stable. The category often needed ... Read More
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Air Care in Bulgaria
... of the landscape related to home air care - such as air candles, gels, and liquids- was positive, while a decline was seen in areas such as spray/aerosol air fresheners and electric air fresheners. Euromonitor ... Read More
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Home Care in the Czech Republic
... sales were positive, retail volume was challenged as consumers' disposable budgets declined, impacting purchasing decisions. This led consumers to look for more affordable options, especially regarding home care products used daily. Products deemed unessential recorded ... Read More
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Home Care in Indonesia
... home insecticides, and toilet care, while surface care fares well, along with air care, and laundry care. However, polishes and bleach lag behind, due to being the least interesting categories. Euromonitor International's Home Care in ... Read More
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Home Care in Japan
... level of risk reduced, and people went out to socialise more, workers went back to offices, and students returned to offline learning. In 2023, the country opened up even further. In May, the government reclassified ... Read More
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Home Care in Singapore
... dengue cases attributed to construction activities supports overall demand for home insecticides, there is rising interest in natural formulations for these products along with air care due to concerns about the use of artificial chemicals. ... Read More
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Air Care in Saudi Arabia
... their spending on perceived non-essential home care. In addition, many of them redirected their spending towards products related to good hygiene, such as bleach and surface care. Euromonitor International's Air Care in Saudi Arabia market ... Read More
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Air Care in the United Kingdom
... volume, the only formats experiencing volume declines were gel air fresheners and car air fresheners. Retail volume sales of car air fresheners plunged in 2020, owing to prolonged home seclusion and limited mobility outside of ... Read More
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Air Care in Denmark
... costs (energy, materials, labour, shipping, etc) and resulted in manufacturers and retailers increasing prices. Heightened price-sensitivity lowered purchases of home care items deemed ""discretionary"", such as air care products. This saw all categories except candle ... Read More
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