Air Freshener Market Research Reports & Industry Analysis
- Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
- Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.
Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:
- Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
- Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
- Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
- Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
- Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
Air Freshener Industry Research & Market Reports
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Air Care in Peru
... segments of the population. Effective promotions, combined with innovations in higher-value formats, have enhanced the category's relevance across both modern and traditional retail channels which are are approaching parity in their contribution to overall sales. ... Read More
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Home Care in France
... saw an unprecedented surge in demand for products during the pandemic as consumers prioritised cleanliness and hygiene in their living spaces. However, such heightened consumption patterns proved to be temporary, with demand returning to pre-pandemic ... Read More
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Home Care in the United Kingdom
... marking a change in direction, suggesting that this category is stabilising following the post-pandemic declines it experienced. Laundry care, air care, and dishwashing recorded the strongest performances in volume terms in 2024, with demand for ... Read More
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Home Care in Canada
... reining in and cutting back on spending in response to the increased cost of living, including high prices for essentials such as groceries and housing. Consumers were more cautious and deliberate in their spending, looking ... Read More
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Air Fresheners
... CAGR of 6.6% over the analysis period 2024-2030. Air Freshener Sprays/Aerosols, one of the segments analyzed in the report, is expected to record a 7.2% CAGR and reach US$12.3 Billion by the end of the ... Read More
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Air Treatment Products in Israel
... back of an increase in electricity prices during the year. As the Israeli climate is generally hot and humid and the summer of 2024 was very hot, air conditioners were widely used to keep cool, ... Read More
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Air Treatment Products in Germany
... in the context of an unstable economy. For example, sales of air purifiers, which enjoyed a boom during the pandemic due to consumers’ interest in maintaining a clean living environment, are now declining as their ... Read More
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Air Treatment Products in Ukraine
... consumer appliances, market sizes remained significantly below 2021 pre-war levels. Euromonitor International's Air Treatment Products in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Air Treatment Products in South Korea
... cooling category, which includes air conditioners, air coolers, and cooling fans, although still expected to see a slight decline, is set to perform better than in the previous year. This is largely due to the ... Read More
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2025 Global: Automotive Air Fresheners Market - Innovative Markets Forecast (2031) report
... industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2020 to 2031 using regression analysis in our modeling. and Perry/Hope is the only market ... Read More
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2025 Global Forecast for Automotive Vent Clip Air Fresheners Market (2026-2031 Outlook)-High Tech Outlook Report
... countries. The product or service category is within the NAICS Automobile Mfg. industry. The product or service category is within the NAICS Automobile Mfg. industry. The global market is expected to increase from USD xx ... Read More
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2025 Global Forecast for Automotive Air Fresheners Market (2026-2031 Outlook)-High Tech Outlook Report
... product or service category is within the NAICS Automobile Mfg. industry. The product or service category is within the NAICS Automobile Mfg. industry. The global market is expected to increase from USD xx billion in ... Read More
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Air Treatment Products in Sweden
... treatment products either postponed or delayed given they can be an expensive investment. The spike in retail volumes sales at the height of the pandemic also reduced the immediate need for replacements of air treatment ... Read More
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Air Treatment Products in the Netherlands
... be a notable shift towards energy efficiency and dual-functionality in air conditioners. As gas prices soared earlier in the review period, many consumers invested in air conditioners not only for cooling during the warmer summer ... Read More
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Air Treatment Products in Australia
... energy-efficient appliances as they can help reduce energy consumption and utility bills. Air and heating appliances tend to represent approximately 40% of household energy use in Australia, so consumers are making considerable efforts to find ... Read More
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Air Treatment Products in Egypt
... For example, retail volume sales of air purifiers started to grow once these products became more available in the market with the easing of import restrictions. Euromonitor International's Air Treatment Products in Egypt report offers ... Read More
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Air Treatment Products in Poland
... heat. Advanced technology fans, such as those from Dyson, gained popularity due to their innovative designs, enhanced air circulation, and additional features like air purification. These fans offer a portable, energy-efficient, and cost-effective alternative to ... Read More
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Air Treatment Products in Portugal
... The recovery in housing construction benefitted the high-end segment with positive impact on category sales. Investment in innovation, design and efficiency is also supporting category performance, together with a wider offer in terms of models ... Read More
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Air Treatment Products in Romania
... for air treatment products, especially in urban areas where the amount of green space is considerably lower than WHO or EU recommendations. Air treatment appliances remain a highly seasonal category, with most of the sales ... Read More
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Air Treatment Products in Taiwan
... temperatures. Energy subsidies launched by the local government since 2023 have helped consumers replace their existing products with more energy efficient alternatives. The exemption period for Commodity Tax has been further extended over 2024 due ... Read More
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Air Treatment Products in Hong Kong, China
... projects. In particular, air conditioners remains a popular choice, considered essential for many local households due to Hong Kong’s often hot climate. Record temperature levels, as well as high pollution levels in Hong Kong, towards ... Read More
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Air Treatment Products in Morocco
... conditioning units into their homes without spending major amounts of money. Portable air conditioners are convenient as they can be moved around the household to suit individual needs and keep them cool. This is particularly ... Read More
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Air Treatment Products in Norway
... served to increase household price sensitivity and caution in purchasing behaviour. Households have been deferring the purchase of big-ticket items, which has had a particular impact on volume sales of split air conditioners. Split air ... Read More
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Air Treatment Products in Hungary
... summer period and small price increases compared to the previous year have led to more consumers being willing to purchase air treatment products. Euromonitor International's Air Treatment Products in Hungary report offers a comprehensive guide ... Read More
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Air Treatment Products in Greece
... subsidies to consumers who replaced their old split air conditioners and upgraded to more energy-efficient models. This contributed to spikes in retail volume growth in the main category, split air conditioners, in 2022 and 2023. ... Read More
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