Air Freshener Market Research Reports & Industry Analysis
- Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
- Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.
Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:
- Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
- Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
- Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
- Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
- Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
Air Freshener Industry Research & Market Reports
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Air Care in Serbia
... deals and discounts to retain sales. Despite these challenges, all areas apart from car air fresheners registered positive retail volume growth in 2023. Electric air fresheners and other air care products recorded the strongest volume ... Read More
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Air Care in Spain
... changed the way many people viewed their living environment, with health and wellbeing becoming increasingly important. This helped to generate increased demand for a variety of air care products, especially those with a luxurious feel, ... Read More
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Air Care in Ukraine
... number of cars in Ukraine. The imposition of martial law has prompted people to prioritise the use of their vehicles for safety reasons, contributing to an increased demand for car-related products, including air fresheners. As ... Read More
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Home Care in Spain
... impact of Russia's invasion of Ukraine, which forced many consumers to rationalise their expenditure. Another factor that contributed to the decline in volume was a change in washing and cleaning habits, as consumers looked to ... Read More
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Home Fragrance Global Market Report 2024
... Online Stores; Convenience Stores 4) By Form: Liquid; Dry; Solid 5) By End-User: Home Care; Healthcare; Hospitality; Museums; CommercialCovering: Procter & Gamble; Minnesota Mining and Manufacturing Company; Henkel AG & Co. KGAA; Reckitt Benckiser Group ... Read More
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Air Care in Uruguay
... fall in volume sales. Although inflation has soared in Argentina, the depreciation rate against the Uruguayan peso has made air care products purchased in Argentina much cheaper than products purchased locally. As a result, consumers ... Read More
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Air Care in Taiwan
... travelled overseas following lifted restrictions, while cutting their unnecessary expenses at home, many have shifted to focus on their physical and psychological health. As such, consumers were willing to purchase self-care products despite shrinking purchasing ... Read More
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Air Care in Uzbekistan
... concentrated in urban areas, with limited penetration into provincial regions. Notably, car air fresheners saw significant growth, driven by the increasing number of cars on the road. Euromonitor International's Air Care in Uzbekistan market report ... Read More
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Home Care in Uruguay
... impacting volume sales was cross-border shipping into Argentina. Although inflation has soared in Argentina, the depreciation rate against the Uruguayan peso has made home care products purchased in Argentina much cheaper for Uruguayan consumers than ... Read More
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Air Care in Slovakia
... are keen to try new formats and scents and move from the more traditional spray/aerosol formats to more modern liquid, electric, and candle formats of air care. In this sense, liquid air fresheners is seeing ... Read More
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Air Care in Slovenia
... habits, leading to a decline in volume sales. Although consumers still appreciate the wellness benefits and pleasant fragrances of air care products, they are now making purchases more judiciously. The decline in volume sales can ... Read More
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Home Care in Ukraine
... the war and military action. This mass migration has led to a decrease in the population, resulting in reduced home care purchases. In addition, lower incomes among the remaining population, coupled with the suspension of ... Read More
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Home Care in Taiwan
... size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading ... Read More
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Air Care in Switzerland
... with ones that could enhance the home environment and their mood. Even in the post-pandemic period, Swiss consumers continued to turn to air care products to improve the indoor environment. At the same time, while ... Read More
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Air Care in Sweden
... spray/aerosol air freshener highlighting sustainability and natural positioning. It boasts being free from phthalates, propellants, and dyes, infused with natural essential oils, and presented in a partially recyclable pack made from 100% recycled plastic, with ... Read More
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Air Care in Estonia
... volume growth. The strong performance was boosted by an increasing range on offer. The scents also tend to be more premium than other offerings. In addition, the attractive packaging of liquid air fresheners ensures they ... Read More
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Air Care in Ecuador
... to air care products again as they look to create a welcoming atmosphere in their homes. In response to consumers' renewed interest in air care products, companies have introduced innovative and long-lasting fragrances. Car air ... Read More
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Air Care in Lithuania
... is the main category in Lithuania, traditionally being the most common product to tackle nasty odours. However, this category is very mature and so growth is stagnating in 2023. Euromonitor International's Air Care in Lithuania ... Read More
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Air Care in Greece
... show positive volume and value growth, albeit with value growth much higher, being supported by price hikes. Overall, air care remains rather niche in this context, with the target audience being the higher-income consumer segment. ... Read More
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Home Care in Bolivia
... intermediation have increased, raising the expenses related to importing products and raw materials. These increased financial costs have been passed on to consumers, leading to inflation, which has particularly impacted laundry care products. The Bolivian ... Read More
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Home Care in Finland
... in consumer spending, particularly during the summer months when salaries received a generous boost. Despite this positive trend, the higher spending in summer and autumn has not entirely offset the negative impact of the first ... Read More
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Air Care in Pakistan
... air fresheners dominated demand, although both car and electric air fresheners continued to develop and grow. For example, car air fresheners gained popularity as they were available through various distribution channels, including hypermarkets and specialist ... Read More
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Air Care in Dominican Republic
... However, in the face of rising prices and increasing pressure on consumers' budgets, there has been less concern about the need to sanitise the home environment in 2023. Instead, Dominicans are buying more affordable products ... Read More
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Home Care in Canada
... home care goods. However, retail value growth was primarily driven by inflationary price increases, and as such, retail volume sales were challenged. High inflation rates impacted all household necessities, such as groceries, in addition to ... Read More
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Home Care in Ireland
... driven by price increases, retail volume sales struggled, as many consumers reduced their purchases. The reduction was most heavily seen in unessential product areas, with deep retail volume declines noted in hand dishwashing, gel air ... Read More
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