Air Freshener Market Research Reports & Industry Analysis
- Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
- Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.
Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:
- Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
- Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
- Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
- Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
- Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
Air Freshener Industry Research & Market Reports
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Home Care in Australia
... across the sector and placing pressure on household budgets. In response, consumers increasingly turned to cost-effective options such as private label products and multi-purpose cleaners, seeking to maximise value without sacrificing functionality. Euromonitor International's Home ... Read More
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Home Care in Bolivia
... a severe shortage of US dollars owing to falling foreign reserves arising from declining gas production and mounting debt levels. A failed coup in June also heightened economic instability. This led to high inflation, with ... Read More
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Home Care in South Korea
... released by Statistics Korea, consumer prices rose by 2.3% in 2024 compared with the previous year. This marked the lowest increase in four years, nearing the government’s inflation stabilisation target of 2%. It is worth ... Read More
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Home Care in South Africa
... by households. Even with harsh economic factors and low consumer spending, the need for home care products to clean and disinfect has increased. Euromonitor International's Home Care in South Africa market report offers a comprehensive ... Read More
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Home Care in Spain
... the inflation index. In some cases, aggressive promotional activities led to slight declines in unit prices. Performance across subcategories varied significantly, with home insecticides, toilet care, and surface care emerging as the stron... Euromonitor International's ... Read More
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Air Care in Chile
... mainly supported demand for the dominant spray/aerosol air fresheners, as it offers greater affordability than other formats, despite a further rise in its average unit price. Therefore, some consumers are making fewer regular purchases due ... Read More
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Air Care in Argentina
... and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands ... Read More
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Air Care in Canada
... housebound consumers used air care products more extensively. Towards the end of the review period, air care also suffered from its status as a more discretionary category than others in home care, such as laundry ... Read More
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Air Care in Hungary
... continued to see positive retail volume growth. Many consumers value these air care options for their long-lasting, relaxing effects, value for money and convenience. Additionally, environmentally-friendly solutions, including recyclable packaging, emerged as a sig... Euromonitor ... Read More
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Air Care in Israel
... war. This postponement shifted the anticipated price adjustments into 2024, leading to a general rise in costs for air care products alongside other categories within the home care industry and elsewhere... Euromonitor International's Air Care ... Read More
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Air Care in New Zealand
... in consumer preferences brought on by cost-of-living pressures. While inflation levels have stabilised, interest rates were at near 20-year highs through much of 2024, creating significant strain on household budgets. Consequently, consumers became more budget-conscious, ... Read More
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Air Care in Peru
... segments of the population. Effective promotions, combined with innovations in higher-value formats, have enhanced the category's relevance across both modern and traditional retail channels which are are approaching parity in their contribution to overall sales. ... Read More
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Home Care in Angola
... imported options. Informal markets dominate retail, offering lower prices, especially for low-income consumers. Although eco-friendly products have limited appeal, sustainability remains a growing concern. Increased reliance on locally s... Euromonitor International's Home Care in Angola ... Read More
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Home Care in Egypt
... $35 billion with UAE’s Abu Dhabi-based sovereign wealth fund ADQ. Whilst the bulk of this will be directed towards developing a new tourist destination, the funds invested helped to alleviate foreign currency shortages and stabilise ... Read More
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Home Care in Malaysia
... 2024, which, while lower than in 2022 and 2023, still presented challenges for low-income households. These consumers faced significant price pressures, especially from food costs, which grew at a faster rate than the overall Consumer ... Read More
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Air Care in Bulgaria
... This was due to a combination of market maturity and growing environmental concerns, with many consumers seeking to reduce their use of such products because of their carbon footprint and the waste they generate. Euromonitor ... Read More
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Air Care in Egypt
... in 2024, but this did not deter consumers. Heavy marketing and promotional campaigns drew consumers back to air fresheners, with organised events in malls and hypermarkets helping to revive interest and boost sales. Locals became ... Read More
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Air Care in Australia
... health-conscious consumers has led to the growing popularity of candles crafted from beeswax or soy wax, often infused with natural essential oils. These products appeal to consumers seeking environmentally responsible choices that align with their ... Read More
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Air Care in Brazil
... many companies permanently adopted a hybrid working model, consumers continued to spend more time at home, with younger generations who entered the market focusing on personalising their household environment with the fragrances that they prefer. ... Read More
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Air Care in the United Kingdom
... rest of the air care category in 2024, recording the strongest retail volume growth rate. The strong performance of this category can be linked in part to the wider health and wellness trend, whereby consumers ... Read More
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Air Care in South Korea
... COVID-19 pandemic, heightened awareness of hygiene and concerns about airborne viruses drove significant value growth for air care. However, by 2024, the category had already expanded substantially, leaving limited room for further growth, and stabilisation ... Read More
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Air Care in Spain
... than diminished demand. Spray/aerosol air fresheners remained the most popular format, largely due to the more accessible average unit price of these products and the wide variety of option. Candle air fresheners is emerging as ... Read More
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Air Care in France
... a decline in both volume and value sales. While prices have seen minimal increases, the category’s overall performance has been impacted by reduced purchasing frequency, necessitating promotions to stimulate demand. Products such as car air ... Read More
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Air Care in Italy
... increased the desire for products that could neutralise bad smells. This was even more the case in homes with pets, or where people like to cook strong smelling dishes or smoke. Indoor air quality has ... Read More
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Air Care in Ireland
... increases, as retail volume sales of air care rose only marginally. However, this represented an improvement from the previous year’s decline in retail volume sales. Within air fresheners, candle air fresheners dominate retail value sales, ... Read More
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