Air Freshener Market Research Reports & Industry Analysis
- Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
- Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.
Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:
- Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
- Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
- Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
- Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
- Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
Air Freshener Industry Research & Market Reports
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Home Care in Tunisia
... and economic crises and a concomitant decline in Tunisian purchasing power, as well as the strong use of traditional alternatives. While home care saw overall retail volume growth in 2023, this was slow, and slower ... Read More
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Home Care in Peru
... continue raising their prices. The sharp rise in the cost of living forced some consumers to reduce their spending on some areas of home care, which placed an obstacle to stronger growth. Players operating within ... Read More
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Air Care in Tunisia
... offer is characterised by the crafting of air care products, specifically candles, for the domestic setting. The distribution of home-made candle air fresheners predominantly occurs through online platforms, such as pages on Facebook and Instagram. ... Read More
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Air Care in Latvia
... formats and appealing to consumers desiring extended freshness. Furthermore, the packaging of gel fresheners is crafted to be attractive, appealing to consumers and influencing purchasing decisions. Euromonitor International's Air Care in Latvia market report offers ... Read More
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Air Care in Canada
... used air care products to create a more pleasant living environment. However, as consumers have returned to workplaces and out-of-home activities in 2023, demand for air care softened. The high inflation rate and price increases ... Read More
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Home Care in Georgia
... general and improved employment levels, which has raised purchasing power for some. However, the rising cost of production has urged producers and importers to increase retail prices. Intense competition between home care manufacturers and retailers ... Read More
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Home Care in Lithuania
... such as rising interest rates, which is squeezing household budgets. In this context, many consumers remain very cautious with household spending and continue to seek out promotional deals. Major retailers, such as Maxima, remain committed ... Read More
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Air Care in New Zealand
... 2022 due to lockdowns and various restrictions, there was a notable surge in demand for cleaning products. Although work-from-home trends prevented the air care category from fully returning to pre-COVID-19 levels, there was a temporary ... Read More
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Air Care in Bolivia
... peso. In 2023, inflation in Argentina has resulted in price increases, especially for spray/aerosol air fresheners, which reduced demand for contraband to the benefit of local products and players. Euromonitor International's Air Care in Bolivia ... Read More
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Air Care in Romania
... are placing a higher importance on having a pleasant environment at home. Consequently, air care registered another year of growth in both retail current value and volume terms in 2023. Ubiquity and high product diversity ... Read More
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Air Care in Hungary
... and reduced consumer spending power. As such, consumers focused on necessary purchases and were less interested in air care that was deemed unessential. However, candle air fresheners continued to record positive retail volume growth, boosting ... Read More
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Home Care in Israel
... a second consecutive year of significant price rises, with the average unit price of certain home care categories, including air care, dishwashing, and home insecticides, recording double-digit growth. Euromonitor International's Home Care in Israel market ... Read More
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Air Care in Ireland
... price points saw consumers reducing their purchases of unessential items. The deepest declines were noted in gel air fresheners and car air fresheners, with many consumers deeming car air fresheners unessential during a cost-conscious time. ... Read More
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Air Care in the Netherlands
... for more natural solutions instead. As a consequence, air care products such as candle air fresheners and eco-friendly variants are appreciated. In addition, with consumers wary of the use of chemicals, some manufacturers have started ... Read More
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Air Care in Bosnia and Herzegovina
... choosing to economise and cut down on unnecessary purchases, which includes most air care products. Rising unit prices have been drive up by inflation, resulting in solid current value growth in 2023. Spray/aerosol fresheners remain ... Read More
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Air Care in Portugal
... the review period, favouring the development of the air care category. Manufacturer activity remained dynamic with constant new launches and innovation offering a wide variety of scents, adapted to each season, and also expansion in ... Read More
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Air Care in Peru
... significant impact on demand with demand for many products slumping as consumers were forced to rationalise their spending. Although the pandemic is now over Peru entered a recession in 2023 and thus consumers were forced ... Read More
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Air Care in Nigeria
... current terms. The affordability of gel air fresheners and spray/aerosol air fresheners continued to appeal to consumers, aligning with their reduced disposable incomes. As such, these two product areas were the only affordable choices for ... Read More
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Air Care in Norway
... and the environment placed a downward pressure on sales of air care in retail volume terms across the review period and again in 2023. Robust current value growth reflects higher average unit prices in the ... Read More
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Air Care in Croatia
... care overall still managed to achieve positive volume growth due to tourism as sales are supported by apartment owners letting out their apartments through schemes such as Airbnb. The category also benefited from consumers' desire ... Read More
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Air Care in North Macedonia
... prompted many consumers tend to trade down to lower-cost brands or to simply reduce their purchases of air care products. Euromonitor International's Air Care in North Macedonia market report offers a comprehensive guide to the ... Read More
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Air Care in Kazakhstan
... overall category, while electric air fresheners showed the most significant drop in volume sales with its products having been absent from store shelves for a long time. Euromonitor International's Air Care in Kazakhstan market report ... Read More
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Air Care in Poland
... products, including scented candles, liquid air fresheners and electric air fresheners, driven by the desire to create a more enjoyable and comfortable home office environment. Euromonitor International's Air Care in Poland market report offers a ... Read More
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Home Care in the Netherlands
... on their weekly shopping, with home care products offering relatively straightforward ways of doing this. Consumers used less of certain products, and with others, simply stopped buying them altogether. In addition, as more consumers were ... Read More
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Home Care in Croatia
... care were particularly affected by price hikes. In addition, rising budget constraints and uncertainty caused by the war in Ukraine and the energy crisis impacted consumer purchasing habits, and spending on non-food and non-essential products ... Read More
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