Air Freshener Market Research Reports & Industry Analysis
- Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
- Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.
Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:
- Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
- Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
- Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
- Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
- Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
Air Freshener Industry Research & Market Reports
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Air Care in Uzbekistan
... concentrated in urban areas, with limited penetration into provincial regions. Notably, car air fresheners saw significant growth, driven by the increasing number of cars on the road. Euromonitor International's Air Care in Uzbekistan market report ... Read More
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Home Care in Uruguay
... impacting volume sales was cross-border shipping into Argentina. Although inflation has soared in Argentina, the depreciation rate against the Uruguayan peso has made home care products purchased in Argentina much cheaper for Uruguayan consumers than ... Read More
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Air Care in Slovakia
... are keen to try new formats and scents and move from the more traditional spray/aerosol formats to more modern liquid, electric, and candle formats of air care. In this sense, liquid air fresheners is seeing ... Read More
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Air Care in Slovenia
... habits, leading to a decline in volume sales. Although consumers still appreciate the wellness benefits and pleasant fragrances of air care products, they are now making purchases more judiciously. The decline in volume sales can ... Read More
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Home Care in Ukraine
... the war and military action. This mass migration has led to a decrease in the population, resulting in reduced home care purchases. In addition, lower incomes among the remaining population, coupled with the suspension of ... Read More
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Home Care in Taiwan
... size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading ... Read More
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Air Care in Switzerland
... with ones that could enhance the home environment and their mood. Even in the post-pandemic period, Swiss consumers continued to turn to air care products to improve the indoor environment. At the same time, while ... Read More
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Air Care in Sweden
... spray/aerosol air freshener highlighting sustainability and natural positioning. It boasts being free from phthalates, propellants, and dyes, infused with natural essential oils, and presented in a partially recyclable pack made from 100% recycled plastic, with ... Read More
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Air Care in Estonia
... volume growth. The strong performance was boosted by an increasing range on offer. The scents also tend to be more premium than other offerings. In addition, the attractive packaging of liquid air fresheners ensures they ... Read More
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Air Care in Ecuador
... to air care products again as they look to create a welcoming atmosphere in their homes. In response to consumers' renewed interest in air care products, companies have introduced innovative and long-lasting fragrances. Car air ... Read More
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Air Care in Lithuania
... is the main category in Lithuania, traditionally being the most common product to tackle nasty odours. However, this category is very mature and so growth is stagnating in 2023. Euromonitor International's Air Care in Lithuania ... Read More
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Air Care in Greece
... show positive volume and value growth, albeit with value growth much higher, being supported by price hikes. Overall, air care remains rather niche in this context, with the target audience being the higher-income consumer segment. ... Read More
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Home Care in Bolivia
... intermediation have increased, raising the expenses related to importing products and raw materials. These increased financial costs have been passed on to consumers, leading to inflation, which has particularly impacted laundry care products. The Bolivian ... Read More
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Home Care in Finland
... in consumer spending, particularly during the summer months when salaries received a generous boost. Despite this positive trend, the higher spending in summer and autumn has not entirely offset the negative impact of the first ... Read More
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Air Care in Pakistan
... air fresheners dominated demand, although both car and electric air fresheners continued to develop and grow. For example, car air fresheners gained popularity as they were available through various distribution channels, including hypermarkets and specialist ... Read More
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Air Care in Dominican Republic
... However, in the face of rising prices and increasing pressure on consumers' budgets, there has been less concern about the need to sanitise the home environment in 2023. Instead, Dominicans are buying more affordable products ... Read More
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Home Care in Canada
... home care goods. However, retail value growth was primarily driven by inflationary price increases, and as such, retail volume sales were challenged. High inflation rates impacted all household necessities, such as groceries, in addition to ... Read More
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Home Care in Ireland
... driven by price increases, retail volume sales struggled, as many consumers reduced their purchases. The reduction was most heavily seen in unessential product areas, with deep retail volume declines noted in hand dishwashing, gel air ... Read More
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Air Care in Egypt
... to limit their expenditure on complementary products such as air care, with the latter not directly related to hygiene and disinfection. Nevertheless, the affordability, established presence and wide distribution of spray/aerosol air fresheners made the ... Read More
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Air Care in Finland
... also linked to a growing trend towards sustainability. Consumers adopting sustainable lifestyle habits are less attracted to air care products due to their chemical ingredients that can trigger allergies and harm the environment. Euromonitor International's ... Read More
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Air Care in Costa Rica
... prices dampened volume demand and consumers prioritised essential home care products instead. With spray/aerosol being one of the most affordable offerings, they continued to account for most value and volume sales. However, candle air fresheners ... Read More
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Home Care in Latvia
... volume growth benefited from an increased amount of people working from home, with remote and hybrid working leading to more use of home kitchens and bathrooms. As a result, there was an upsurge in demand ... Read More
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Home Care in Nigeria
... rising prices, and the sharp devaluation of the currency and inflationary pressure. These factors challenged retail volume sales throughout the year. This led to moderate retail volume growth in areas of home care that were ... Read More
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Air Care in Georgia
... consumption of air care products in Georgia. Indeed, air care has become more accessible in regions and remote areas, giving brands an opportunity to target new consumers. The range of air care products in modern ... Read More
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Home Care in Sweden
... year. Euromonitor International's Home Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), ... Read More
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