Air Freshener Market Research Reports & Industry Analysis
- Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
- Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.
Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:
- Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
- Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
- Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
- Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
- Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
Air Freshener Industry Research & Market Reports
-
Home Care in Costa Rica
... demand for home care, with a modest acceleration in retail volume sales. However, the rate of growth in retail current value sales slowed significantly, due in large part to a slowdown in the rate of ... Read More
-
Home Care in Croatia
... due to falling inflation. With inflation easing, consumer purchasing power strengthened and households were able to spend more freely. On the supply side, the moderation in production costs was passed on to consumers through lower ... Read More
-
Home Care in Latvia
... some categories. The combination of low consumer confidence and high costs of living urged consumers to concentrate on essential and basic home care products, instead of higher priced and innovative lines. Laundry care and dishwashing ... Read More
-
Home Care in China
... the essential nature of home care products, and their significant role in consumers’ daily life. Euromonitor International's Home Care in China market report offers a comprehensive guide to the size and shape of the market ... Read More
-
Home Care in Italy
... reduction in the the promotional activity across retailing served to push prices up during the final few years of the review period, although prices were more stable in 2024 than in the previous two years ... Read More
-
Home Care in the Czech Republic
... subsided significantly, allowing real wages and purchasing power to grow once more. This, coupled with high accumulated savings, positions household consumption as a primary driver of GDP growth for 2024 and 2025. Additionally, exports are ... Read More
-
Air Care in Greece
... persuade more consumers to buy these products. Air care remains a discretionary category and therefore its performance has been heavily impacted by the sharp decline in disposable incomes of many consumers in the context of ... Read More
-
Air Care in Belgium
... a time of economic uncertainty. Due to inflationary pressures, many Belgian households re-evaluated their spending priorities, and air care was among one of the first product areas to be deprioritised. As a result, traditional air ... Read More
-
Air Care in the Netherlands
... focusing on maintaining value in their offerings. Despite the stabilising prices, air care remains an area where consumers are looking for added value and experiences, leading to a continued focus on premium products and sensory ... Read More
-
Air Care in South Africa
... the rising trend of consumers shopping for mood-enhancing wellness products. As the number of urban households continues to rise, demand for wellness products such as fresh-smelling air care products has been increasing. The majority of ... Read More
-
Air Care in the Czech Republic
... - a trend further strengthened by the cost-of-living crisis and persistently high inflation. Within this context, air care products such as candle and liquid air fresheners have become increasingly popular. These products offer a relatively ... Read More
-
Home Care in Indonesia
... this growth were increasing awareness of hygiene and cleanliness, urbanisation, and the country’s rising middle-class population. Local consumers are becoming more focused on maintaining clean and healthy environments at home - particularly after the pandemic ... Read More
-
Air Care in Algeria
... volume growth. Increasing local production, with more affordable offerings, also gave a further boost to volume growth. Euromonitor International's Air Care in Algeria market report offers a comprehensive guide to the size and shape of ... Read More
-
Air Care in Switzerland
... create a welcoming atmosphere. In 2024, the trend for sustainability and eco-friendly options gained significant momentum, with consumers gravitating towards air care products containing essential oils or those incorporating aromatherapy benefits, such as mood-enhancing s... ... Read More
-
Air Care in Bolivia
... This was particularly for imported brands, where a severe shortage of US dollars, owing to falling foreign reserves arising from declining gas production and mounting debt levels, led to hefty price rises. Euromonitor International's Air ... Read More
-
Air Care in Romania
... spending. In 2023 and 2024, impulse consumption of air care declined, in numerous cases Romanian consumers postponed their purchases until their desired products were discounted in sales. It is now common for consumers to wait ... Read More
-
Home Care in the Netherlands
... eased leading to lower price increases across home care categories, although many Dutch consumers remain price sensitive. This has led to growth in private label offerings across multiple categories, including dishwashing and home insecticides, as ... Read More
-
Home Care in Greece
... categories such as specialised laundry detergents and laundry aids companies started to drop their prices as part of efforts to drive volume growth. In general, prices remained higher versus 2022 but stabilised at lower levels ... Read More
-
Home Care in Ireland
... retail current value sales of home care, but this subsided in 2024. Moreover, the latter part of the review period saw daily life normalise as the threat posed by COVID-19 subsided, with some local consumers ... Read More
-
Home Care in Peru
... spending, with many opting to downgrade to more affordable brands. Additionally, several categories have witnessed the growing presence of private-label offerings. In response, most companies have reduced unit prices to stimulate purchases and maintain their ... Read More
-
Home Care in Algeria
... being said, inflation was on a downward trajectory. However, value for money continued to be a key driver of sales, with consumers being highly price sensitive and availing of promotions and discounts as much as ... Read More
-
Home Care in Argentina
... drastic devaluation of the Argentine peso, reducing its value by more than 50%. This caused the US dollar to double in price, further exacerbating the financial situation. While local production in the sector is essential, ... Read More
-
Home Care in Bulgaria
... after experiencing exceptional growth in categories such as bleach and toilet care, spurred by heightened hygiene standards during the pandemic. Euromonitor International's Home Care in Bulgaria market report offers a comprehensive guide to the size ... Read More
-
Home Care in Denmark
... price increases giving consumers some respite from the steep hikes during 2022 and 2023. Inflationary pressures subsided over 2024 with price growth returning to more normalised rates. That said, average prices in home care remained ... Read More
-
Home Care in Israel
... to average unit price rises. Despite these increases, home care overall did not experience price inflation on the same scale as the broader local market. Notably, certain segments within home care - such as wipes, ... Read More
Research Assistance
