Air Freshener Market Research Reports & Industry Analysis
- Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
- Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.
Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:
- Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
- Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
- Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
- Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
- Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
Air Freshener Industry Research & Market Reports
-
The 2025-2030 World Outlook for Air Freshener Dispensers
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
-
The 2025-2030 World Outlook for Spray and Aerosol Air Fresheners
... the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow ... Read More
-
The 2025-2030 World Outlook for Electrical Air Fresheners
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
-
The 2025-2030 World Outlook for Car Air Fresheners
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
-
The 2025-2030 World Outlook for Car Fresheners
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
-
The 2025-2030 World Outlook for Continuous Air Fresheners
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
-
The 2025-2030 World Outlook for Home Fragrances
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
-
The 2025-2030 World Outlook for Gel Air Fresheners
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
-
The 2025-2030 World Outlook for Air Fresheners
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
-
The 2025-2030 World Outlook for Air Care Products
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
-
Air Care in Argentina
... COVID-19 crisis. However, in the last two years of the review period, sales of such products plummeted in line with people's reduced fear of infection and because people were spending less time at home. In ... Read More
-
Home Care in Argentina
... Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify ... Read More
-
Home Care in Uzbekistan
... underpinned by positive demographic trends, including an expanding consumer base and steady sales growth. However, pervasive price sensitivity among consumers poses a barrier to the advancement of innovative product categories. Instead, consumers prefer economically-priced produc... ... Read More
-
Home Care in Serbia
... struggled, recording a decline in most home care categories. Responding to the rising cost of living, consumers focused on necessary spending, reducing home care products viewed as unessential. Growing utility costs challenged manufacturers, with the ... Read More
-
Home Care in Slovakia
... price increases, volume sales are in a negative slump – albeit with ongoing improvements expected in 2024. The products which are suffering in sales are those which are deemed to be less essential, as consumers ... Read More
-
Air Care in Serbia
... deals and discounts to retain sales. Despite these challenges, all areas apart from car air fresheners registered positive retail volume growth in 2023. Electric air fresheners and other air care products recorded the strongest volume ... Read More
-
Air Care in Spain
... changed the way many people viewed their living environment, with health and wellbeing becoming increasingly important. This helped to generate increased demand for a variety of air care products, especially those with a luxurious feel, ... Read More
-
Air Care in Ukraine
... number of cars in Ukraine. The imposition of martial law has prompted people to prioritise the use of their vehicles for safety reasons, contributing to an increased demand for car-related products, including air fresheners. As ... Read More
-
Home Care in Spain
... impact of Russia's invasion of Ukraine, which forced many consumers to rationalise their expenditure. Another factor that contributed to the decline in volume was a change in washing and cleaning habits, as consumers looked to ... Read More
-
Home Fragrance Global Market Report 2024
... Online Stores; Convenience Stores 4) By Form: Liquid; Dry; Solid 5) By End-User: Home Care; Healthcare; Hospitality; Museums; CommercialCovering: Procter & Gamble; Minnesota Mining and Manufacturing Company; Henkel AG & Co. KGAA; Reckitt Benckiser Group ... Read More
-
Air Care in Uruguay
... fall in volume sales. Although inflation has soared in Argentina, the depreciation rate against the Uruguayan peso has made air care products purchased in Argentina much cheaper than products purchased locally. As a result, consumers ... Read More
-
Air Care in Taiwan
... travelled overseas following lifted restrictions, while cutting their unnecessary expenses at home, many have shifted to focus on their physical and psychological health. As such, consumers were willing to purchase self-care products despite shrinking purchasing ... Read More
-
Air Care in Uzbekistan
... concentrated in urban areas, with limited penetration into provincial regions. Notably, car air fresheners saw significant growth, driven by the increasing number of cars on the road. Euromonitor International's Air Care in Uzbekistan market report ... Read More
-
Home Care in Uruguay
... impacting volume sales was cross-border shipping into Argentina. Although inflation has soared in Argentina, the depreciation rate against the Uruguayan peso has made home care products purchased in Argentina much cheaper for Uruguayan consumers than ... Read More
-
Air Care in Slovakia
... are keen to try new formats and scents and move from the more traditional spray/aerosol formats to more modern liquid, electric, and candle formats of air care. In this sense, liquid air fresheners is seeing ... Read More
Research Assistance
