Air Freshener Market Research Reports & Industry Analysis
- Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
- Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.
Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:
- Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
- Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
- Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
- Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
- Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
Air Freshener Industry Research & Market Reports
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Home Care in Uzbekistan
... introduction of updated customs tariffs for all imported goods shook the market. This regulatory shift forced all the market players to reassess their supply chains, resulting in a significant spike in prices - particularly those ... Read More
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Air Care in Guatemala
... Price stabilisation played a key role in this trend, as it made air care products more accessible, contributing to increased volume demand. The growing popularity of air care products further supported this rise in demand. ... Read More
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Air Care in Ecuador
... living space during challenging times fuelled demand for air care, as it is seen as an affordable way to improve wellbeing. Air care brands leverage this by promoting their products as small luxuries that can ... Read More
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Home Care in Ecuador
... a significant security crisis prompted the newly appointed government of Daniel Noboa to impose nighttime curfews in major cities. These measures were gradually relaxed over the subsequent months. Euromonitor International's Home Care in Ecuador market ... Read More
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Home Care in Georgia
... Ukraine and Belarus had previously influenced market dynamics, their impact has diminished somewhat. Although a portion of these immigrants has settled in Georgia, many have since relocated to other countries, lessening their effect on overall ... Read More
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Air Care in Japan
... retail current value terms in 2024 as sales normalised, although volume sales remained fairly static. Liquid air fresheners accounted for the highest sales in 2024, and despite this, also saw the strongest growth. These are ... Read More
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Air Care in Kazakhstan
... of products across the market. Additionally, consumer demand remains subdued as air care products are not perceived as essential, limiting sales volume growth. While volume declined slightly in 2024, prices within the category have experienced ... Read More
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Air Care in Georgia
... beyond the capital. The development of these retail channels has played a crucial role in enhancing product availability, making air care products more accessible to a broader customer base. Euromonitor International's Air Care in Georgia ... Read More
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Air Care in the Philippines
... remain relatively low compared with many other home care categories in the country. Gel air fresheners continued to reign as the most popular air care category in the Philippines, with leading brands such as Glade, ... Read More
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Home Care in Japan
... including the falling population, the growing amount of time spent outside the home, and the overall rises in the prices of consumer goods. According to Euromonitor’s Economies data, Japan’s annual inflation rate had remained relatively ... Read More
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Air Care in Slovenia
... navigate stagnating consumer demand caused by more cautious spending and the prioritising of essential purchases, often to the exclusion of perceived less necessary items, like air care. Euromonitor International's Air Care in Slovenia market report ... Read More
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Home Care in Serbia
... Price sensitivity encouraged households to purchase home care products on promotion, with manufacturers and retailers widely embracing this tactic. Average price promotions were less pronounced than in 2023, as players sought to protect margins. There ... Read More
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Air Care in Lithuania
... of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers ... Read More
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Air Care in Serbia
... these products, the messaging is focused on the connection with mood and wellbeing. Spray/aerosols are slowly being replaced by automatic air fresheners in Serbia although the higher price is a hindrance which prevents uptake among ... Read More
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Home Care in Lithuania
... rising wages, which served to enhance household spending. Indeed, the Lithuanian economy remained strong compared to neighbouring and Western European markets, despite geopolitical tensions stemming from the war in Ukraine. Meanwhile, on the domestic front,... ... Read More
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Air Care in Singapore
... with a growing awareness of environmental sustainability and indoor air quality. This is particularly important in air care, as spray/aerosol air fresheners are increasingly seen as being harmful to the environment and not healthy for ... Read More
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Air Care in Vietnam
... a greater interest in a variety of brands and unique product features. Beyond quick deodorising and pleasant scents, functions such as disinfection gained strong appeal due to rising awareness of health and hygiene. An increasing ... Read More
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Home Care in Singapore
... volume, meanwhile, remains in a small slump – albeit at a rate which is recovering from a steeper dip seen in 2023. Overall positive growth is attributed to increasing demand for hygienic and multi-functional products, ... Read More
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Home Care in Vietnam
... Vietnam’s average inflation rate met the target of remaining below 4.5%, and this drove rising disposable incomes and maintained consumers’ purchasing power. Many people therefore looked for higher quality, more effective, and more convenient products. ... Read More
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Air Care in Sweden
... with a stronger emphasis on perceived value for money. Swedish consumers increasingly prioritise products that offer enhanced efficacy and longer-lasting performance, with this trend being particularly evident in air care. Euromonitor International's Air Care in ... Read More
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Air Care in Thailand
... for a pleasant living space, continued to resonate with a diverse consumer base. However, inflationary pressures continued to affect household budgets, prompting budget reconsiderations amongst individuals in a price-sensitive market, and leading some consumers to ... Read More
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Air Care in Mexico
... of goods from key players such as Reckitt Benckiser and SC Johnson & Son, which strengthened their presence on shelves. However, 2024 was a presidential election year in Mexico, which boosted consumption in some segments, ... Read More
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Air Care in Dominican Republic
... purchased by middle- and high-income demographics, who are less likely to cut back on these purchases despite price increases. Consumers with greater purchasing power continue to prioritise the experience of pleasant, comforting aromas in their ... Read More
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Air Care in Croatia
... at set intervals, are increasingly favoured for their ease of use and consistent performance. To keep customers engaged and encourage repeat purchases, brands are introducing seasonal and mood-specific scents, such as fresh spring florals, cozy ... Read More
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Air Care in Bosnia and Herzegovina
... air care was challenged by being considered an unessential item. Consequently, consumer demand continued its negative trajectory, with retail volume sales falling for the third consecutive year. Despite this, the category achieved moderate retail value ... Read More
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