Air Freshener Market Research Reports & Industry Analysis
- Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
- Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.
Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:
- Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
- Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
- Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
- Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
- Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
Air Freshener Industry Research & Market Reports
-
Air Care in Vietnam
... a greater interest in a variety of brands and unique product features. Beyond quick deodorising and pleasant scents, functions such as disinfection gained strong appeal due to rising awareness of health and hygiene. An increasing ... Read More
-
Home Care in Singapore
... volume, meanwhile, remains in a small slump – albeit at a rate which is recovering from a steeper dip seen in 2023. Overall positive growth is attributed to increasing demand for hygienic and multi-functional products, ... Read More
-
Home Care in Vietnam
... Vietnam’s average inflation rate met the target of remaining below 4.5%, and this drove rising disposable incomes and maintained consumers’ purchasing power. Many people therefore looked for higher quality, more effective, and more convenient products. ... Read More
-
Home Care in Sweden
... growth was primarily driven by price increases, with the rate of these increases slowing as inflationary pressures eased. The deceleration in pricing was in line broader economic adjustments as Swedish households adapted to a more ... Read More
-
Air Care in Croatia
... at set intervals, are increasingly favoured for their ease of use and consistent performance. To keep customers engaged and encourage repeat purchases, brands are introducing seasonal and mood-specific scents, such as fresh spring florals, cozy ... Read More
-
Air Care in Bosnia and Herzegovina
... air care was challenged by being considered an unessential item. Consequently, consumer demand continued its negative trajectory, with retail volume sales falling for the third consecutive year. Despite this, the category achieved moderate retail value ... Read More
-
Air Care in Sweden
... with a stronger emphasis on perceived value for money. Swedish consumers increasingly prioritise products that offer enhanced efficacy and longer-lasting performance, with this trend being particularly evident in air care. Euromonitor International's Air Care in ... Read More
-
Air Care in Thailand
... for a pleasant living space, continued to resonate with a diverse consumer base. However, inflationary pressures continued to affect household budgets, prompting budget reconsiderations amongst individuals in a price-sensitive market, and leading some consumers to ... Read More
-
Air Care in Mexico
... of goods from key players such as Reckitt Benckiser and SC Johnson & Son, which strengthened their presence on shelves. However, 2024 was a presidential election year in Mexico, which boosted consumption in some segments, ... Read More
-
Air Care in Dominican Republic
... purchased by middle- and high-income demographics, who are less likely to cut back on these purchases despite price increases. Consumers with greater purchasing power continue to prioritise the experience of pleasant, comforting aromas in their ... Read More
-
Air Care in Latvia
... fresheners in the toilet and bathrooms. As such, the potential scope for air care is therefore somewhat limited in this country. Spray/aerosol formats are the popular choice among locals. Euromonitor International's Air Care in Latvia ... Read More
-
Home Care in Portugal
... in home care. Nevertheless, private labels continued to see growth as local consumers remained price sensitive. Euromonitor International's Home Care in Portugal market report offers a comprehensive guide to the size and shape of the ... Read More
-
Air Care in Estonia
... terms is supported by continuous price inflation in the year. The standout performer in 2024 is again liquid air fresheners thanks to an increasing range on offer, more premium fragrances, and attractive packaging that ensures ... Read More
-
Air Care in Costa Rica
... While the rate of growth in retail current value sales of air care slowed to single digits in 2024, there was a modest pickup in the rate of growth in retail volume sales, which had ... Read More
-
Air Care in Slovakia
... if slower, retail current value growth. In Slovakia, consumers of air care are keen to try newer formats and scents and move away from more traditional spray/aerosol formats to more modern liquid, electric and candle ... Read More
-
Air Care in Ukraine
... cut back on non-essential items. Despite this, the liquid air fresheners segment has seen positive growth, bucking the broader decline. This increasing popularity can be attributed to their budget-friendly price, ease of use, and longer-lasting ... Read More
-
Air Care in Turkey
... consumers looking for cost-effective solutions amidst ongoing economic pressures. On the other hand, the electric format gained momentum among higher-income consumers, with new product launches from well-established brands lik... Euromonitor International's Air Care in Turkey ... Read More
-
Air Care in Poland
... freshness and comfort are considered particularly appealing. Euromonitor International's Air Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
-
Home Care in Slovakia
... inflation and price increases in home care in 2024, local consumers remained careful with their spending. Therefore, everyday use home care products were increasingly popular when made available via strong price promotions or offered in ... Read More
-
Home Care in Azerbaijan
... down. Also, players supported volume sales by offering frequents promotion and discounts. Euromonitor International's Home Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
-
Air Care in Portugal
... supported by manufacturers investing in novel fragrances and rising pet ownership. Euromonitor International's Air Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
-
Air Care in Azerbaijan
... format is electric air fresheners, but volume sales fell in 2024. Electric air fresheners are expensive and though inflation eased in 2024, consumers continued to b price sensitive and this dampened volume sales for electric ... Read More
-
Home Care in Ukraine
... decreased demand for home care products. Additionally, declining incomes among the remaining population, combined with high inflation, have reshaped consumer behaviour. Many Ukrainians are opting for cheaper brands, prioritising promotions, and favouring multifunctional produ... Euromonitor ... Read More
-
Home Care in Turkey
... while opting for multi-purpose options to save costs. These behaviours challenged retail volume sales throughout the year. Consequently, while essential categories such as automatic dishwashing, laundry detergents and bleach continued to show positive retail volum... ... Read More
-
Home Care in Poland
... slowed with inflation moderating compared to the previous year, though price sensitive purchasing behaviour remained prevalent. Eco-friendly product lines and private labels continued to gain momentum, supported by increased consumer awareness of sustainability and cost ... Read More
Research Assistance
