Air Freshener Market Research Reports & Industry Analysis
- Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
- Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.
Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:
- Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
- Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
- Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
- Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
- Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
Air Freshener Industry Research & Market Reports
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2024 Global Forecast for Other air/room fresheners, industrial/institutional (2025-2030 Outlook)-Manufacturing & Markets Report
... accurate market statistics and forecasts on the market for over 40 countries. The product category is within the NAICS 32511 industry. Estimates on equipment or material sales (product shipments value) are published historically for 2017 ... Read More
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2024 Global Forecast for Air and room fresheners, aerosol-type, household (excluding potpourri) (2025-2030 Outlook)-Manufacturing & Markets Report
... accurate market statistics and forecasts on the market for over 40 countries. The product category is within the NAICS 32511 industry. Estimates on equipment or material sales (product shipments value) are published historically for 2017 ... Read More
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Air Care in India
... towards self-care and wellness also supported growth for the category. Consumers are increasingly investing in air care products such as diffusers and spray/aerosol fresheners, which aid in creating a relaxing and pleasant home environment. In ... Read More
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Global Home Care Packaging Market Size Study & Forecast, by Material (Plastic, Paper, Metal, Glass), by Type (Bottles Containers, Metal Cans, Cartons & Corrugated Boards, Pouches & Bags), by Products (Dishwashing, Insecticides, Laundry Care, Toiletries, Polishes, Air Care), and Regional Analysis, 2023-2030
... Polishes, Air Care), and Regional Analysis, 2023-2030 Global Home Care Packaging Market is valued at approximately USD XX billion in 2022 and is anticipated to grow with a healthy growth rate of more than XX% ... Read More
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Global Natural Home Fragrance Products Market Size study & Forecast, by Product (Scented Candles, Wax Melts, Essential Oils, Incense Sticks and Others), by Distribution Channel (Supermarkets & Hypermarkets, Specialty Store, Online and Others) and Regional Analysis, 2023-2030
... Analysis, 2023-2030 Global Natural Home Fragrance Products Market is valued at approximately USD 3.5 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 9.5% during the forecast period ... Read More
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Air Care in Hong Kong, China
... air care products to create a pleasant home environment, and by 2023 this habit had become entrenched amongst many consumers. Growth in demand was seen for the leading format, liquid air fresheners, as well as ... Read More
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Home Care in South Africa
... individuals in South Africa, the impact of elevated inflation changed overall consumer behaviour. Rather than shopping for premium goods, even some affluent consumers sought more competitive prices or bulk purchases to save money. The growth ... Read More
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Air Care in South Africa
... in inflation. This contributed to higher company revenues and profits as value sales growth outperformed that of volume. Euromonitor International's Air Care in South Africa market report offers a comprehensive guide to the size and ... Read More
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Air Care in Morocco
... product type, as well as posting the strongest overall performance. Growth was supported by the rapid expansion of modern retailers in both urban and rural areas, which led to wider product availability. Such products also ... Read More
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Air Care in Kenya
... the category was stimulated as manufacturers continued to launch innovative products featuring unique scents and attractive packaging designs. Such investments captured consumer interest, propelled demand and raised value sales. Importantly, the rising middle-class population in ... Read More
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Air Care in Cameroon
... of consumer familiarity. The utilisation of spray/aerosol air fresheners has been a traditional practice in Cameroonian households for generations and remains the prevailing norm today. The accessibility of aerosol air fresheners is so widespread that ... Read More
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Home Care in Cameroon
... categories such as bar detergents and shoe polish. However, the industry has, to some extent, achieved a semblance of stability through 2023. Euromonitor International's Home Care in Cameroon market report offers a comprehensive guide to ... Read More
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The 2025-2030 World Outlook for Spray Air Fresheners
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2025-2030 World Outlook for Household Fresheners
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2025-2030 World Outlook for Air Care
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2025-2030 World Outlook for Liquid Air Fresheners
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2025-2030 World Outlook for Auto Air Fresheners
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2025-2030 World Outlook for Air Treatment Products
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2025-2030 World Outlook for Household Air Freshening Aerosols and Pump Sprays
... estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. ... Read More
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The 2025-2030 World Outlook for Air Freshener Dispensers
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2025-2030 World Outlook for Spray and Aerosol Air Fresheners
... the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow ... Read More
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The 2025-2030 World Outlook for Electrical Air Fresheners
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2025-2030 World Outlook for Car Air Fresheners
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2025-2030 World Outlook for Car Fresheners
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2025-2030 World Outlook for Continuous Air Fresheners
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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