Air Freshener Market Research Reports & Industry Analysis

Air fresheners are generally designed to eliminate bad odors and add fragrance or freshness to the home environment. They are primarily functional products although many have become more decorative in recent years. Their primary purposes are to mask or eliminate unpleasant odors, fragrance and freshen the air. Product types include room sprays and diffusers.
  • Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
  • Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.

Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:

  • Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
  • Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
  • Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
  • Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
  • Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
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Air Freshener Industry Research & Market Reports

  • Home Care Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

    ... 38.62 billion by 2026, and grow at a CAGR of 4.79% over the forecast period (2021 - 2026). Packaging trends, such as low cost, ease of use, and easy storage, have remained the major consumer ... Read More

  • Home Fragrances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

    ... income of consumers, which is increasing the inclination of consumers toward various fragrance products. Key Highlights Home fragrance products are made up of different types of aromas, such as eucalyptus, jasmine, and lavender, which help ... Read More

  • Air Freshener Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

    ... Highlights The increasing urbanization, better living standards, availability of new and innovative air fresheners, rising concern for the air quality, and increasing demand from commercial users are expected to drive the growth of the air ... Read More

  • Home Care in Singapore

    ... the industry experienced slight volume and value declines in 2021. For example, products such as dishwashing saw growth in 2020, as people were forced to stay at home and not allowed to dine-in due to ... Read More

  • Air Care in Singapore

    ... them with little budget left over for air care products, but this situation reversed as the situation improved and the country started to open up in 2021. Growth came primarily from gel air fresheners and ... Read More

  • Air Freshener Market: Current Analysis and Forecast (2022-2028)

    ... to mask unpleasant odors in a room. It contains a variety of ingredients that neutralize unpleasant odors, including aerosol propellants, fragrances, and solvents such as 2-butoxyethanol, mineral oils, and glycol ethers. These air fresheners absorb ... Read More

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