Air Freshener Market Research Reports & Industry Analysis

Air fresheners are generally designed to eliminate bad odors and add fragrance or freshness to the home environment. They are primarily functional products although many have become more decorative in recent years. Their primary purposes are to mask or eliminate unpleasant odors, fragrance and freshen the air. Product types include room sprays and diffusers.
  • Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
  • Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.

Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:

  • Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
  • Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
  • Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
  • Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
  • Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
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Air Freshener Industry Research & Market Reports

  • Air Freshener Market in Thailand 2022 - Snapshot

    ... products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. The air freshener market in Thailand is likely to register a ... Read More

  • Air Freshener Market in Indonesia 2022 - Snapshot

    ... products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. The air freshener in Indonesia market size is projected to grow ... Read More

  • Air Freshener Market in Sweden 2022 - Snapshot

    ... products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. The air freshener market in Sweden is anticipated to increase by ... Read More

  • Air Freshener Market in UK 2022 - Snapshot

    ... products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. According to latest analysis by Gen Consulting Company, the air freshener ... Read More

  • Air Freshener Market in Asia Pacific 2022 - Snapshot

    ... These products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. Gen Consulting Company predicts the air freshener market in Asia ... Read More

  • Air Freshener Market in Spain 2022 - Snapshot

    ... products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. The air freshener in Spain market size is projected to grow ... Read More

  • Air Freshener Market in Australia 2022 - Snapshot

    ... products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. The air freshener market in Australia is likely to register a ... Read More

  • Air Freshener Market in Poland 2022 - Snapshot

    ... products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. According to Gen Consulting Company, the air freshener market in Poland ... Read More

  • Air Freshener Market in China 2022 - Snapshot

    ... products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. The air freshener market in China market is projected to rise ... Read More

  • Air Freshener Market in India 2022 - Snapshot

    ... products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. The air freshener in India market is expected to increase by ... Read More

  • Air Freshener Market in Italy 2022 - Snapshot

    ... products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. The air freshener market in Italy is likely to register a ... Read More

  • Air Freshener Market in Europe 2022 - Snapshot

    ... products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. According to market research study published by Gen Consulting Company, the ... Read More

  • Air Freshener Market in Netherlands 2022 - Snapshot

    ... products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. The air freshener market in Netherlands market is projected to decline ... Read More

  • Air Freshener Market in Norway 2022 - Snapshot

    ... products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. The air freshener in Norway market is expected to increase by ... Read More

  • Air Freshener Market in Germany 2022 - Snapshot

    ... products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. According to market research study published by Gen Consulting Company, the ... Read More

  • Air Freshener Market in Denmark 2022 - Snapshot

    ... products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. The air freshener market in Denmark is anticipated to increase by ... Read More

  • Air Freshener Market in France 2022 - Snapshot

    ... products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. According to Gen Consulting Company, the air freshener market in France ... Read More

  • Air Freshener Market in Finland 2022 - Snapshot

    ... products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. According to latest analysis by Gen Consulting Company, the air freshener ... Read More

  • Global Air Freshener Market 2022 - Snapshot

    ... are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. Gen Consulting Company predicts that the global air freshener market is estimated ... Read More

  • Air Freshener Market in North America 2022 - Snapshot

    ... These products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. Garnering a CAGR of 2.6% from 2022 to 2028, the ... Read More

  • Air Freshener Market in Canada 2022 - Snapshot

    ... products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. The air freshener market in Canada is likely to register a ... Read More

  • Air Freshener Market in Mexico 2022 - Snapshot

    ... products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. The air freshener market in Mexico market is projected to rise ... Read More

  • Air Freshener Market in USA 2022 - Snapshot

    ... products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. According to Gen Consulting Company, the air freshener market in USA ... Read More

  • U.S. Air Fresheners Market Size, Share & Trends Analysis Report By Product Type (Aerosol/Spray, Electric Air Fresheners, Gels, Candles, Others), By Application (Residential, Commercial, Cars, Others), By Region, And Segment Forecasts, 2018 - 2025

    ... U.S. air freshener market is projected to reach USD 2.18 billion by 2025, according to a new report by Grand View Research, Inc. Rising disposable income coupled with consumer’s preference for aesthetic fragrance associated with ... Read More

  • 2022 Global Forecast for Air Care Aerosol Market (2023-2028 Outlook)-High Tech & Emerging Markets Report

    ... countries. The global market is expected to increase from USD xx billion in 2022 to USD xx billion by 2028, at a CAGR of xx% from 2023 to 2028. Estimates on equipment or material sales ... Read More

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