Air Freshener Market Research Reports & Industry Analysis
- Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
- Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.
Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:
- Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
- Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
- Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
- Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
- Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
Air Freshener Industry Research & Market Reports
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Air Treatment Products in the Netherlands
... be a notable shift towards energy efficiency and dual-functionality in air conditioners. As gas prices soared earlier in the review period, many consumers invested in air conditioners not only for cooling during the warmer summer ... Read More
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Air Treatment Products in Australia
... energy-efficient appliances as they can help reduce energy consumption and utility bills. Air and heating appliances tend to represent approximately 40% of household energy use in Australia, so consumers are making considerable efforts to find ... Read More
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Air Treatment Products in Egypt
... For example, retail volume sales of air purifiers started to grow once these products became more available in the market with the easing of import restrictions. Euromonitor International's Air Treatment Products in Egypt report offers ... Read More
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Air Treatment Products in Poland
... heat. Advanced technology fans, such as those from Dyson, gained popularity due to their innovative designs, enhanced air circulation, and additional features like air purification. These fans offer a portable, energy-efficient, and cost-effective alternative to ... Read More
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Air Treatment Products in Portugal
... The recovery in housing construction benefitted the high-end segment with positive impact on category sales. Investment in innovation, design and efficiency is also supporting category performance, together with a wider offer in terms of models ... Read More
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Air Treatment Products in Romania
... for air treatment products, especially in urban areas where the amount of green space is considerably lower than WHO or EU recommendations. Air treatment appliances remain a highly seasonal category, with most of the sales ... Read More
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Air Treatment Products in Taiwan
... temperatures. Energy subsidies launched by the local government since 2023 have helped consumers replace their existing products with more energy efficient alternatives. The exemption period for Commodity Tax has been further extended over 2024 due ... Read More
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Air Treatment Products in Hong Kong, China
... projects. In particular, air conditioners remains a popular choice, considered essential for many local households due to Hong Kong’s often hot climate. Record temperature levels, as well as high pollution levels in Hong Kong, towards ... Read More
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Air Treatment Products in Morocco
... conditioning units into their homes without spending major amounts of money. Portable air conditioners are convenient as they can be moved around the household to suit individual needs and keep them cool. This is particularly ... Read More
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Air Treatment Products in Norway
... served to increase household price sensitivity and caution in purchasing behaviour. Households have been deferring the purchase of big-ticket items, which has had a particular impact on volume sales of split air conditioners. Split air ... Read More
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Air Treatment Products in Hungary
... summer period and small price increases compared to the previous year have led to more consumers being willing to purchase air treatment products. Euromonitor International's Air Treatment Products in Hungary report offers a comprehensive guide ... Read More
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Air Treatment Products in Greece
... subsidies to consumers who replaced their old split air conditioners and upgraded to more energy-efficient models. This contributed to spikes in retail volume growth in the main category, split air conditioners, in 2022 and 2023. ... Read More
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Air Treatment Products in Vietnam
... weather in Vietnam in 2023-2024. At the end of the review period, air treatment products also continued to be spurred by urbanisation and improving standards of living. A wider range of brands offered models with ... Read More
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Air Treatment Products in Singapore
... most homes having split air conditioners and cooling fans. With consumers continuing to spend more time working and socialising at home since the pandemic this has also heightened the need for effective climate control products. ... Read More
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Air Freshener Market in India 2025-2029
... the air freshener market in india provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding ... Read More
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Air Treatment Products in Indonesia
... air conditioners, is anticipated to see the highest growth. This surge can largely be attributed to the hotter weather conditions and the El Niño phenomenon affecting Indonesia. As temperatures rose, consumers increasingly turned to air ... Read More
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Air Treatment Products in the US
... home during the longer hours spent indoors during the pandemic. In a period of normalisation, sales turned to decline in 2022 and 2023. However, after this period of disruption, air treatment products in the US ... Read More
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Air Treatment Products in the United Arab Emirates
... indoor air quality. This trend is largely influenced by the region's environmental conditions, including frequent dust storms and high levels of outdoor pollution, which can negatively impact respiratory health. As a result, consumers are prioritising ... Read More
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Air Treatment Products in Thailand
... with advanced filtration systems, and premium feature-rich air conditioners. Instead, many consumers are turning towards basic models with HEPA filters that effectively remove dust and allergens and displaying rising interest in energy-efficient models and features ... Read More
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Air Treatment Products in the Philippines
... reaching 42°C in many regions, resulting in the closing of hundreds of schools in April 2024. The summer heatwave extended from April until June, resulting in people avoiding outdoor activities while having to stay cool ... Read More
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Air Treatment Products in Spain
... its leading position and continued to gain share, driven by its strong position in air conditioners which was the most dynamic category in retail volume terms in 2024. Groupe SEB Ibérica SA was one of ... Read More
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Air Treatment Products in Austria
... long summers, leading more consumers to seek air conditioning at home. However, this was offset in 2024 by a particularly weak property industry. This was the result of a sharp rise in interest rates for ... Read More
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Air Treatment Products in South Africa
... Africans continue to spend considerable time at home than they would have compared to traditionally spending long hours in the office. Euromonitor International's Air Treatment Products in South Africa report offers a comprehensive guide to ... Read More
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Air Treatment Products in the Czech Republic
... prices. The humidity level increased within houses and apartments that were not heating sufficiently as householders looked to save money, and the need for dehumidifiers peaked. Demand slowed down considerably, with energy prices returning to ... Read More
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Air Treatment Products in Argentina
... heavy toll the dramatic devaluation of the peso and the massive fiscal adjustment pursued by the Milei government have taken on household incomes and purchasing power. Cooling fans and portable room air conditioners look set ... Read More
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