Air Freshener Market Research Reports & Industry Analysis
- Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
- Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.
Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:
- Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
- Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
- Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
- Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
- Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
Air Freshener Industry Research & Market Reports
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Home Care in Uruguay
... between the official and informal exchange rates in Argentina narrowed, which reduced the price differential between home care products in these two countries as the Argentine government initiated a program of economic deregulation under the ... Read More
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Home Care in Taiwan
... as other features, such as deodorisation, which were integrated into and added value to new product launches. Value growth was also pushed by several rounds of price adjustments, pushed by inflationary pressure, as well as ... Read More
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Air Care in Uruguay
... demand in Uruguay was negatively impacted by cross-border shopping in Argentina, but this trend weakened in 2024, as the foreign-exchange value of the Argentine peso stabilised somewhat. Euromonitor International's Air Care in Uruguay market report ... Read More
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Air Care in Taiwan
... purchasing power, more consumers have been willing to purchase products with clearer benefits for their personal wellbeing. Considering this consumption mindset, more products have been launched by key players and multiple new players in recent ... Read More
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Air Care in North Macedonia
... other home care items, the category was a key beneficiary of increased confidence and purchasing power among consumers as the recent spike in inflation receded. However, this non-essential status also limited the extent to which ... Read More
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Air Care in Finland
... air quality improvement, are becoming a trendy choice in homes, particularly with heightened awareness of indoor air pollution. Consumers are shifting towards these products for healthier, more sustainable air care, viewing them as more versatile ... Read More
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Air Care in Uzbekistan
... Despite this growth, the market remains limited in scope, with a consumer base predominantly concentrated in urban areas, leaving rural regions underdeveloped in terms of demand. Euromonitor International's Air Care in Uzbekistan market report offers ... Read More
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Home Care in Finland
... begins to subside. Consumers felt some financial relief providing a boost to confidence and volume sales of home care, although they continued to seek cost-effective solutions. Euromonitor International's Home Care in Finland market report offers ... Read More
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Home Care in the Philippines
... growth, with no significant differences in growth rates. The industry witnessed a transformative phase in 2024, characterised by players prioritising profits over market share amidst economic pressures. With inflation impacting consumer spending, brands increasingly focused ... Read More
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Home Care in Uzbekistan
... introduction of updated customs tariffs for all imported goods shook the market. This regulatory shift forced all the market players to reassess their supply chains, resulting in a significant spike in prices - particularly those ... Read More
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Air Care in Guatemala
... Price stabilisation played a key role in this trend, as it made air care products more accessible, contributing to increased volume demand. The growing popularity of air care products further supported this rise in demand. ... Read More
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Air Care in Ecuador
... living space during challenging times fuelled demand for air care, as it is seen as an affordable way to improve wellbeing. Air care brands leverage this by promoting their products as small luxuries that can ... Read More
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Home Care in Ecuador
... a significant security crisis prompted the newly appointed government of Daniel Noboa to impose nighttime curfews in major cities. These measures were gradually relaxed over the subsequent months. Euromonitor International's Home Care in Ecuador market ... Read More
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Home Care in Georgia
... Ukraine and Belarus had previously influenced market dynamics, their impact has diminished somewhat. Although a portion of these immigrants has settled in Georgia, many have since relocated to other countries, lessening their effect on overall ... Read More
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Home Care in Japan
... including the falling population, the growing amount of time spent outside the home, and the overall rises in the prices of consumer goods. According to Euromonitor’s Economies data, Japan’s annual inflation rate had remained relatively ... Read More
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Air Care in Japan
... retail current value terms in 2024 as sales normalised, although volume sales remained fairly static. Liquid air fresheners accounted for the highest sales in 2024, and despite this, also saw the strongest growth. These are ... Read More
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Air Care in Kazakhstan
... of products across the market. Additionally, consumer demand remains subdued as air care products are not perceived as essential, limiting sales volume growth. While volume declined slightly in 2024, prices within the category have experienced ... Read More
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Air Care in Georgia
... beyond the capital. The development of these retail channels has played a crucial role in enhancing product availability, making air care products more accessible to a broader customer base. Euromonitor International's Air Care in Georgia ... Read More
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Air Care in the Philippines
... remain relatively low compared with many other home care categories in the country. Gel air fresheners continued to reign as the most popular air care category in the Philippines, with leading brands such as Glade, ... Read More
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Air Care in Slovenia
... navigate stagnating consumer demand caused by more cautious spending and the prioritising of essential purchases, often to the exclusion of perceived less necessary items, like air care. Euromonitor International's Air Care in Slovenia market report ... Read More
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Home Care in Serbia
... Price sensitivity encouraged households to purchase home care products on promotion, with manufacturers and retailers widely embracing this tactic. Average price promotions were less pronounced than in 2023, as players sought to protect margins. There ... Read More
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Air Care in Lithuania
... of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers ... Read More
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Air Care in Serbia
... these products, the messaging is focused on the connection with mood and wellbeing. Spray/aerosols are slowly being replaced by automatic air fresheners in Serbia although the higher price is a hindrance which prevents uptake among ... Read More
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Home Care in Lithuania
... rising wages, which served to enhance household spending. Indeed, the Lithuanian economy remained strong compared to neighbouring and Western European markets, despite geopolitical tensions stemming from the war in Ukraine. Meanwhile, on the domestic front,... ... Read More
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Air Care in Singapore
... with a growing awareness of environmental sustainability and indoor air quality. This is particularly important in air care, as spray/aerosol air fresheners are increasingly seen as being harmful to the environment and not healthy for ... Read More
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