Air Freshener Market Research Reports & Industry Analysis
- Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
- Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.
Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:
- Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
- Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
- Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
- Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
- Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
Air Freshener Industry Research & Market Reports
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Air Treatment Products in India
... intense summer seasons in the country, thereby creating a heightened need for fast cooling solutions. In addition, positive external factors in the form of rising urbanisation and higher disposable incomes experienced by urban households were ... Read More
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2025 Global: Preparations For Perfuming Or Deodorising Rooms Products-Manufacturing Forecast (2031) report
... industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2020 to 2031 using regression analysis in our modeling. and Perry/Hope is the only market ... Read More
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Home Care in the US
... surface, driven by shifting consumer behaviours, increased premiumisation, and sustainability-driven innovation. Although many categories saw retail current value growth in 2024, polishes saw a significant decline, affected by changes in trends in footwear and home ... Read More
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Air Care in the US
... on air care products. Within air care, electric air fresheners and spray/aerosol air fresheners were the only categories to experience retail current value growth, but this was driven entirely by price increases rather than volume ... Read More
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Air Care in Cameroon
... car air fresheners accounting for most of the remainder. This slowdown was mainly due to the maturation of candle air fresheners, where retail current value sales had more than doubled in 2023. Nonetheless, they remained ... Read More
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Angola: Polishes, Room Scents and Insecticides Market and the Impact of COVID-19 in the Medium Term
... a forecast for the market development in the medium term. The report provides a strategic analysis of the polishes, room scents and insecticides market in Angola and describes the main market participants, growth and demand ... Read More
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Home Fragrance Global Market Report 2025
... is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective with the ... Read More
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Home Care in Cameroon
... for smaller, more affordable pack sizes for home care products, such as 25g pouches of handwash detergent. Some consumers buy 400g bar detergent and partition it into two or four pieces, utilizing each piece for ... Read More
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Air Care in Tunisia
... and Nassim that are usually sold at affordable prices compared to imported brands were affected by lower demand. The increase in distribution, production and raw materials costs has pushed up retail prices in air care, ... Read More
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Home Care in Tunisia
... of living. Niche categories were still able to perform well by attracting upper income consumers, resulting in healthy growth in both volume and current value terms. To boost sales, domestic companies focused on strategic promotions, ... Read More
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Air Care in Nigeria
... of 18%, with a deeper decline in categories deemed less essential, such as candle and car air fresheners. Euromonitor International's Air Care in Nigeria market report offers a comprehensive guide to the size and shape ... Read More
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Home Care in Nigeria
... the depreciation of the local currency and a strong rise in energy costs, which in turn led to higher import and production expenses. The prevailing inflationary pressures further weakened consumer spending power, forcing many consumers ... Read More
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Air Care in Morocco
... for the traditional and dominant format, spray/aerosol, shaped the performance of the category. Spray/aerosol but also gel and electric air fresheners are being perceived as outdated or even obsolete in some cases. The new trend ... Read More
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Air Care in Kenya
... becoming increasingly drawn to products that provide a long-lasting fragrance while also enhancing the ambiance of their homes?. Candle air fresheners are also perceived to be safer in terms of the ingredients and are also ... Read More
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Air Care in Pakistan
... consumer choices in air care. With inflation still affecting household budgets, many consumers are opting for cost-effective options, such as basic aerosol air fresheners and smaller pack sizes. Local brands are capitalizing on this trend ... Read More
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Air Care in Hong Kong, China
... dynamic for liquid air fresheners, spray/aerosol air fresheners and other air care, due to a wider range of new products from both established and new players. Euromonitor International's Air Care in Hong Kong, China market ... Read More
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Home Care in Uruguay
... between the official and informal exchange rates in Argentina narrowed, which reduced the price differential between home care products in these two countries as the Argentine government initiated a program of economic deregulation under the ... Read More
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Air Care in Uruguay
... demand in Uruguay was negatively impacted by cross-border shopping in Argentina, but this trend weakened in 2024, as the foreign-exchange value of the Argentine peso stabilised somewhat. Euromonitor International's Air Care in Uruguay market report ... Read More
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Home Care in Taiwan
... as other features, such as deodorisation, which were integrated into and added value to new product launches. Value growth was also pushed by several rounds of price adjustments, pushed by inflationary pressure, as well as ... Read More
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Air Care in Taiwan
... purchasing power, more consumers have been willing to purchase products with clearer benefits for their personal wellbeing. Considering this consumption mindset, more products have been launched by key players and multiple new players in recent ... Read More
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Air Care in North Macedonia
... other home care items, the category was a key beneficiary of increased confidence and purchasing power among consumers as the recent spike in inflation receded. However, this non-essential status also limited the extent to which ... Read More
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Air Care in Finland
... air quality improvement, are becoming a trendy choice in homes, particularly with heightened awareness of indoor air pollution. Consumers are shifting towards these products for healthier, more sustainable air care, viewing them as more versatile ... Read More
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Air Care in Uzbekistan
... Despite this growth, the market remains limited in scope, with a consumer base predominantly concentrated in urban areas, leaving rural regions underdeveloped in terms of demand. Euromonitor International's Air Care in Uzbekistan market report offers ... Read More
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Home Care in Finland
... begins to subside. Consumers felt some financial relief providing a boost to confidence and volume sales of home care, although they continued to seek cost-effective solutions. Euromonitor International's Home Care in Finland market report offers ... Read More
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Home Care in the Philippines
... growth, with no significant differences in growth rates. The industry witnessed a transformative phase in 2024, characterised by players prioritising profits over market share amidst economic pressures. With inflation impacting consumer spending, brands increasingly focused ... Read More
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