Category: Whiskey
Europe Whiskey
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Serbia Spirits
... full rebound in volume sales during 2024. With the rate of inflation still increasing in 2023, consumers continued to economise and reduced the frequency of visiting on-trade establishments. Meanwhile, current value growth was underpinned by ... Read More
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Serbia Alcoholic Drinks
... rise year on year resulting in higher costs of living. Many Serbian consumers reduced the frequency of visits to the on-trade in 2023. The economising trend also led to a greater emphasis on price comparisons ... Read More
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Sweden Alcoholic Drinks
... ongoing health and wellness trend had a negative impact on demand. Rising concerns about the health effects of consuming alcohol led to many consumers looking to reduce their alcohol consumption. Furthermore, consumers have become more ... Read More
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North Macedonia Alcoholic Drinks
... most alcoholic drinks categories in 2023. Inflation remained stubbornly high although price increases were less pronounced in 2023 compared to the previous year. In some cases, prices of alcoholic drinks rose by double-digits causing local ... Read More
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Slovenia Spirits
... Rum and gin, in particular, have experienced significant growth as they are viewed as prestigious and exclusive beverages. Brands like Don Papa have gained popularity among consumers seeking spirit drinks with rich origins and enhanced ... Read More
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Lithuania Spirits
... going out slowed down. Consumers started reacting to the much higher price of spirits in the on-trade, leading to a sharper decline in volume sales over 2023. The off-trade also witnessed declining volumes as consumers ... Read More
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Slovenia Alcoholic Drinks
... drinks for a more sophisticated experience. Within the spirits category, gin and rum experienced the fastest growth due to this premiumisation. Gin became the most popular spirit in Slovenia, with a rising number of local ... Read More
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Lithuania Alcoholic Drinks
... out of boredom and general anxiety. The year started very well, especially in horeca outlets where a good summer provided a further boost to sales. Thereafter, consumers began to rein in expenditure on alcoholic drinks ... Read More
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Latvia Alcoholic Drinks
... putting upward pressure on players to increase price. Added to this, products with a higher alcohol level such as spirits were subject to increased excise tax. Healthier lifestyles are driving consumers towards lighter and lower ... Read More
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Latvia Spirits
... restrictions, which boosted sales in horeca establishments. Although consumers began to return and spend money in cafés and restaurants, spending behaviour became subdued as the war in Ukraine took hold. Utility bills in Latvia have ... Read More
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Slovakia Alcoholic Drinks
... sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or ... Read More
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Slovakia Spirits
... items. Excise taxes for spirits were also increased significantly in April 2023, as part of the Slovak government’s efforts to reduce its fiscal deficit. This had a huge impact on spirits sales during the first ... Read More
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Austria Alcoholic Drinks
... during the year - the first year in which the hospitality sector was completely spared any opening or access restrictions in connection with COVID-19. However, at the same time, off-trade volumes fell, partly as a ... Read More
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Austria Spirits
... inns after the low water mark of the COVID-19 crisis. However, the overall decline in spirits volume sales resulted from a significant fall in off-trade volumes. Nonetheless, off-trade volume sales remained above the level seen ... Read More
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Croatia Spirits
... for spirits, with products such as gin, rakija, and liqueurs being prominently featured in online promotions and leaflet advertisements. This resurgence in social gatherings has bolstered the spirits market, indicating a return to more traditional ... Read More
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Estonia Spirits
... breather, stabilising after the volatility of recent years. Brandy and vodka saw a decline in Estonia in 2023. These products, particularly vodka, are perceived as old-fashioned spirits, more popular among the older generation of consumers ... Read More
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Romania Alcoholic Drinks
... rise in line with the stubbornly high inflation rate, exacerbated by high energy costs (gas and electricity) that put additional pressure on household budgets. Excise duty on alcoholic drinks began to rise in 2023 causing ... Read More
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Croatia Alcoholic Drinks
... measures all but gone, the number of events spanning across small pubs and private homes, all the way to major events and concerts, increased drastically in the course of the year. Euromonitor International's Alcoholic Drinks ... Read More
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Estonia Alcoholic Drinks
... and Latvia returned to more typical levels, boosting sales. Despite excise tax remaining historically low, there is concern over the significant tax increases slated for 2024, which include hikes in VAT and excise taxes, potentially ... Read More
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Romania Spirits
... to price growth and the weaker demand for spirits. Manufacturers were forced to pass these costs on to consumers with the price rises contributing to value growth. Total volume sales fell into decline in both ... Read More
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Norway Spirits
... cross-border trade with Sweden as society reopened following the restrictions on travel in the wake of the Coronavirus (COVID-19) crisis. In addition, there was a level of stabilisation following a big spike in off-trade volume ... Read More
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Norway Alcoholic Drinks
... Norwegian currency, high production, energy and transportation costs and higher prices. Demand was also affected by less favourable weather in summer 2023. As a result, total alcoholic drinks consumption fell, compared to 2022, although RTDs ... Read More
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The Netherlands Cider/Perry
... a strong increase in average unit price in 2023. Still, the underlying decline was dramatic. Over the review period, some of the major brewers have tried to turn cider into a mainstream category, but these ... Read More
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The Netherlands Alcoholic Drinks
... as average unit prices for alcoholic drinks categories increased substantially. Beer and wine volume sales suffered from these increased prices. For spirits, the price increases were less dramatic, enabling the category to register on trade ... Read More
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Ireland Alcoholic Drinks
... a pattern of normalisation after the atypical spikes and crashes in sales during the era of the pandemic lockdowns. Notably, during the lockdown era off-trade sales soared, while on-trade sales crashed. Then, when society reopened, ... Read More
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